Marketing School - Digital Marketing and Online Marketing Tips

In episode #2006, we give you our reaction to Semrush buying Backlinko. Semrush, which is essentially a search marketing tool, does not have the blog audience that Backlinko Founder Brian Dean has. Tune in to hear why it makes more sense for Semrush to buy what Brian has built rather than building it themselves.

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Reaction to Semrush Buying Backlinko.
• [00:28] Who Semrush is and why Backlinko appeals to them.
• [00:55] Why build it yourself when you can buy it? 
• [01:37] Examples of companies that kept growing after being acquired.
• [03:26] Why these acquisitions are more like partnerships.
• [04:14] That’s it for today!
• [04:21] Don’t forget to rate, review, and subscribe to this podcast.

Links Mentioned in Today’s Episode:

• Semrush
• Backlinko
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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• Neilpatel.com

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In episode #2005, we talk about the recent feature Twitter added which allows users to add a verified NFT as their profile picture. Tuning in, you’ll hear about the layer of authenticity this adds to the Twitter infrastructure, what it means for targeted collaborations, and more. Join us today and hear another reason why Web3 is here to stay!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Reaction to Twitter NFT Verification.
• [00:36] How Twitter has enabled NFT verification.
• [00:54] Neil’s feelings about the authenticity aspect of this development.
• [01:30] What the other social media platforms intended to use NFTs for.
• [02:28] Searching for legitimate people you want to work with.
• [03:11] Why the endorsement from the big players mean Web3 is here to stay.
• [03:48] That’s it for today!
• [03:49] Don’t forget to rate, review, and subscribe to this podcast.

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

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• Neilpatel.com

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In episode #2004, we give you our seven biggest YouTube marketing mistakes and tell you how to do things differently. Whether it’s jumping topics, posting infrequently, creating overly short videos, or relying on advertising rather than organic strategies, we have made all the mistakes when it comes to marketing our YouTube channels. Luckily, we have learned from them, and you can too by tuning in today!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: 7 Stupid YouTube Marketing Mistakes We Made.
• [01:14] Why you shouldn’t create short videos.
• [01:32] Avoiding topic jumping and posting infrequently.
• [02:33] Making sure not to discourage comments.
• [02:48] Remembering to add your offers as icons and pinned comments.
• [03:24] Organic strategies work better than running ads.
• [03:56] Testing different approaches by changing titles and thumbnails.
• [04:49] The value of explicitly telling people to subscribe.
• [05:09] That’s it for today!
• [05:10] Don’t forget to rate, review, and subscribe to this podcast.

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

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• Neilpatel.com

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In episode #2003, we share our top podcast growth secrets for 2022. We talk about how the My First Million podcast grew to two million downloads per month using a TikTok competition and more. Our tips also include the strategies we have used to grow this podcast, so tune in to hear about trading interviews for promotion, creating content on popular themes, and other great hacks!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Podcast Growth Secrets for 2022.
• [01:08] How the My First Million Podcast grew to two million downloads per month.
• [01:42] The TikTok-based competition My First Million did and how successful it was.
• [02:17] What we do to grow the Marketing School Podcast.
• [02:35] Finding the most popular titles and making more content like that.
• [03:12] How the My First Million hosts use a Google document to riff off.
• [04:16] Running ads on different podcasts.
• [04:59] Appearing on other podcasts.
• [05:12] Asking guests to promote an episode in exchange for an interview.
• [06:05] That’s it for today!
• [06:06] Don’t forget to rate, review, and subscribe to this podcast.

Links Mentioned in Today’s Episode:

• My First Million Podcast
• Ali Abdaal
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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• What should we talk about next? Please let us know in the comments below

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In episode #2002, Eric talks with Jeff Zirlin, Co-Founder of Sky Mavis and the Axie Infinity game, about their plans to reach 4 billion gamers. Tuning in you’ll hear a breakdown of the game mechanics of Axie Infinity, why it’s built for Web 3, and how it uses NFTs as its core component. Jeff gets into the details of his role as Growth Lead at Sky Mavis, how Web 3 is changing the world of marketing, and the crucial role that community plays in their rapid growth rate. We also hear from Jeff about the concept of play-to-earn (P2E) and the many incentives that motivate players to become involved in the Axie Infinity community. Today’s episode is filled with key insights about Web 3 and how it is changing the current marketing landscape. Tune in to hear expert Jeff Zirlin share his expertise, recommendations, and much more!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: How Axie Infinity plans to reach 4 billion gamers (with Co-founder Jeff Zirlin).
• [01:06] How Jeff has raised over $161 million in funding and has over 2.6 million daily active users. 
• [02:03] How Axie Infinity is currently valued.
• [03:41] Jeff's upbringing and how he became interested in gaming and Web3.
• [04:18] An explanation of Axie Infinity’s game mechanics and design. 
• [05:01] The various outcomes that players can choose to focus on when they play Axie.
• [06:05] Some of the future game modes they are currently working on.
• [07:17] Hear about Jeff’s audacious goal of reaching 4 billion users.
• [08:06] The concept of play-to-earn (P2E) and how that relates to Axie Infinity. 
• [10:33] How Jeff approaches his role as Growth Lead at Sky Mavis and how his team is structured.
• [11:40] Why community has played an integral role in the success of Axie Infinity.
• [13:59] The role that good content marketing has played in Axie Infinity’s growth.
• [17:31] Jeff gives a breakdown of their marketing team and what each role entails. 
• [19:14] Some of the ways they are incentivizing users to be active members of the community.
• [20:32] How Jeff keeps up with the rapidly changing Web 3 space.
• [21:54] Jeff shares what he is currently most excited about.
• [23:51] Hear about Jeff’s book recommendation and what he learned from it. 
• [26:43] Jeff explains why Discord is his favorite business tool.
• [28:03] How Jeff grew his Twitter audience to over 400, 000 followers.
• [29:48] That’s it for today!
• [29:52] To learn more go to https://marketingschool.io/live!

Links Mentioned in Today’s Episode:

• Must-read book: The Bomber Mafia: A Dream, a Temptation, and the Longest Night of the Second World War

Leave Some Feedback:

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• Neilpatel.com

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In episode #2001, Neil and Eric talk about one hack that'll get you your first 100,000 YouTube subscribers. YouTube’s algorithm is distinct from many other platforms in a few ways, and it can take a while for you to figure out what’s working and hit your stride. Tune in to learn how Neil transformed his subscription rate and what he learned from it!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: One Hack That'll Get You Your First 100,000 YouTube Subscribers 1990.
• [00:25] Some of the strategies Neil tried to gain subscribers when he first started his channel.
• [01:08] The one thing that Neil did to take his subscribers to 100,000.
• [01:35] How creating a video a day will help you figure out what your audience likes.
• [04:40] That’s it for today!
• [04:45] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

• Growth Everywhere

• Single Grain

• Twitter @ericosiu

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In episode #2000, Neil and Eric talk about what they’ve learned from 2,000 episodes of podcasting. Tune in to hear the story of how they started this podcast and learn more about the methods that have worked for them over the years, and what hasn’t. You won’t want to miss this special episode on their long journey from episode #1 to #2000!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: 8 Lessons Learned From 2,000 Episodes of Podcasting.
• [00:35] The story of how we started this podcast.
• [01:00] Why podcasting won’t derive as much revenue as you expect.
• [01:20] How using an omnichannel method and effective branding helps your podcast.
• [01:35] How the sales cycle is shortened due to the level of trust you build with a podcast host.
• [02:13] Podcasting’s ability to help you access an entirely new audience.
• [02:50] Why podcasting is still a blue ocean, but it’s also challenging.
• [03:38] How offline events can energize your audience and community. 
• [04:10] Use a tool like Chartable to track your demographics.
• [05:16] The importance of building an audience through social media when you first launch your podcast. 
• [05:38] How repurposing and native repurposing have helped us grow our podcast.
• [06:40] That’s it for today! Please tag us in your post celebrating our 200th episode!
• [06:58] Don’t forget to rate, review, and subscribe!
• [07:03] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!

Links Mentioned in Today’s Episode:

• Chartable
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

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• Neilpatel.com

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In episode #1999, Neil and Eric talk about how to build an indestructible SEO strategy. Your SEO numbers are never going to consistently remain where you want them to be, that’s just the nature of the game, but that doesn’t mean you can’t stand out with a robust SEO strategy. Tune in to learn more about how building a brand is integral to creating your indestructible SEO strategy!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: How to Build An Indestructible SEO Strategy.
• [00:25] Neil’s many years of experience in SEO and some of the clients he’s worked for like Adobe and Airbnb.
• [00:43] Why companies with brand recognition endure upheavals in the SEO landscape, like Google algorithm updates, the best.
• [01:08] How to build excellent brand recognition.
• [02:55] How acquisitions can help you build your brand more quickly.
• [04:05] That’s it for today!
• [04:07] Don’t forget to rate, review, and subscribe!
• [04:12] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

• $100M Offers: How To Make Offers So Good People Feel Stupid Saying No

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

• Growth Everywhere

• Single Grain

• Twitter @ericosiu

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See omnystudio.com/listener for privacy information.

In episode #1998, Neil and Eric talk about how to develop a community-based marketing strategy. There are plenty of strategies to marketing, like paid advertising or optimizing your SEO, but a community-based marketing strategy offers you the extra reward of building a supportive community. Tune in to find out about some of the ways we’ve built community and why adding value is essential!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: How to Develop a Community Based Marketing Strategy.
• [00:25] The definition of a community-based marketing strategy.
• [01:01] Why building community doesn’t work unless you add value.
• [02:06] Examples of what we’ve done from a community-building standpoint.
• [04:18] That’s it for today!
• [04:20] Don’t forget to check out our Leveling Up NFT on Twitter at https://twitter.com/levelingupNFT.
• [03:24] Go to https://marketingschool.io/live to learn more and check out our Growth Accelerator!

Links Mentioned in Today’s Episode:

• Check out the Leveling Up NFT on Twitter: https://twitter.com/levelingupNFT

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

• Growth Everywhere

• Single Grain

• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #1997, Neil and Eric talk about how marketing is getting harder, and what to do about it. With paid ads becoming increasingly expensive and the saturation of the digital marketplace, it’s become more difficult than ever to stand out amongst the noise. Tune in to learn about the steps you can take to succeed in a crowded market!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Marketing Is Getting Harder. Here's What to Do About It.
• [00:27] Some of the ways that marketing is becoming more difficult.
• [01:10] Why you need to be willing to experiment.
• [02:16] How experimenting led to success for the venture capital firm Andreessen Horowitz.
• [02:42] How HubSpot acquired The Hustle, a media startup, and leveraged it as part of their marketing strategy.
• [03:42] Why we look for acquisitions that can solve particular problems and benefit us in the long run.
• [05:18] That’s it for today!
• [03:24] Go to https://marketingschool.io/live to rate, review, and subscribe!

Links Mentioned in Today’s Episode:

• Andreessen Horowitz
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

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• Neilpatel.com

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See omnystudio.com/listener for privacy information.