Marketing School - Digital Marketing and Online Marketing Tips

By Eric Siu and Neil PatelBusiness Marketing Careers

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Marketing School - Digital Marketing and Online Marketing Tips episodes

May 13, 2024Why book writing sucks (statistics), Google Search revenue increases 14% YoY to $46 billion, Pinterest shares soar 18% on earnings beat, strong revenue growth, Advertising revenue grew 24% in the first quarter, outpacing retail and cloud computing
In episode #2737, we discuss our podcast format changes and the impact on our audience numbers. We also talk about the challenges and economics of book publishing, the potential impact of inflation on marketing, and the current state of advertising revenue for platforms like Google, Pinterest, and Amazon.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today's topic: Why book writing sucks (stats), Google Search revenue up 14% YoY, Pinterest shares soar 18%, & more
(01:15) Introduction
(07:29) Why book writing sucks (statistics)
(15:12) Google Search revenue increases 14% YoY to $46 billion
(15:17) Pinterest shares soar 18% on earnings beat, strong revenue growth
(15:21) Advertising revenue grew 24% in the first quarter, outpacing retail and cloud computing
(21:40) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
See omnystudio.com/listener for privacy information.
26 min
May 11, 2024Bonus episode #2: A sneak peek of what our AOA hangouts look like
In this second AOA bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join us in a dynamic coaching call designed to help agency owners like you accelerate growth and help you get to the next level so you live the life you want.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today's topic: A sneak peek of what our AOA hangouts look like
(01:15) Introduction to the Coaching Call
(01:45) The Power of Writing Memos for Clarity and Action
(09:22) Exploring Offshore Talent: Pros and Cons
(16:45) Preparing for the Impact of AI on the Industry
Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
See omnystudio.com/listener for privacy information.
20 min
May 10, 2024How Shake Shack is out-marketing Chick-fil-A, This Skool group makes $258,000mo, Meta opens up Quest OS to third-party hardware makers, What to do about the TikTok ban, The single most important event in the history of Facebook, & more
In episode #2736, we discuss Shake Shack's promotion targeting Chick-fil-A, the growth of skool groups and communities, why Meta is opening up Quest OS to third-party hardware makers, the potential TikTok ban, the benefits and drawbacks of venture capital and the importance of reinventing one's business, and Amazon's offering of free content with Amazon Prime.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today's topic: Shake Shack vs Chick-fil-A, TikTok ban strategies, Facebook's most important historic event, & more
(01:15) How Shake Shack is out-marketing Chick-fil-A
(03:38) This Skool group makes $258,000/mo
(06:48) Meta opens up Quest OS to third-party hardware makers
(10:09) What to do about the TikTok ban
(12:55) The single most important event in the history of Facebook
(18:27) The Amazon 'oh by the way' offering
(20:19) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
See omnystudio.com/listener for privacy information.
22 min
May 09, 2024Express files for bankruptcy, plans to close nearly 100 stores as investor group looks to save the brand, and Mark Zuckerberg's personal brand transformation
In episode #2735, we share personal experiences with edibles and alcohol, the acquisition of Express by WHP Global, the importance of having tough conversations in organizations, Mark Zuckerberg's rebranding and focus on personal branding, and the future of AI and AGI.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today's topic: Express files for bankruptcy, plans to close nearly 100 stores, and Mark Zuckerberg's Personal Brand Transformation
(01:15) Express files for bankruptcy, plans to close nearly 100 stores
(21:00) Mark Zuckerberg's Personal Brand Transformation - Good Or Bad?
(30:03) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
See omnystudio.com/listener for privacy information.
31 min
May 08, 2024SGE has the potential impact over $40 billion per year in ad revenue for marketers, The genius of Ferrari's marketing, and All-Electric Mercedes-Benz G-Wagon
In episode #2734, we explore how Search Generative Experience (SGE) affects various industries and user behaviors, while highlighting the genius behind Ferrari's exclusive marketing strategy. We also revealed the Mercedes-Benz G-Wagon at CES 2024, showcasing its futuristic 360° G-TURN feature.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today's topic: SGE's $40B ad impact, Ferrari's marketing genius, Electric Mercedes G-Wagon, and more
(01:15) SGE has the potential impact over $40 billion per year in ad revenue for marketers
(12:30) The genius of Ferrari's marketing
(13:14) All-electric Mercedes-Benz G-Wagon
(17:13) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
See omnystudio.com/listener for privacy information.
18 min
May 07, 2024How MrBeast's new content format caused me to cry and How Prime saved Amazon
In episode #2733, we discuss how MrBeast's new 40-minute video format, featuring a game show-style competition where people ages one to 100 compete for a $250,000 prize, evoked emotional reactions from viewers. We also talked about the origin story of Amazon Prime and the importance of taking bold bets in business.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today's topic: How MrBeast's new content format caused me to cry and How Prime saved Amazon
(01:15) How MrBeast's new content format caused me to cry
(07:44) How Prime saved Amazon
(14:13) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
See omnystudio.com/listener for privacy information.
15 min
May 06, 2024Wall Street pushes out rate-cut expectations, sees risk they don’t start until March 2025, Attribution is somewhat unknowable, Meta advertisers claim sales are down and costs are up due to glitchy automated system, and more
In episode #2732, we discuss the Federal Reserve's rate cuts, the challenges faced by advertisers on social media platforms, the use of virtual employees, the importance of building a brand, and the impact of Google updates on websites.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today's topic: Wall Street rate-cut expectations, Meta ad woes, Burger King's rival tactic, SEO tips, & More
(01:15) Wall Street rate-cut expectations
(03:49) Attribution is somewhat unknowable
(05:36) Meta advertisers claim sales are down and costs are up due to glitchy automated system
(06:58) Burger king leveraged Mcdonald's for marketing using Rappi
(10:20) The explosion of $3.75/hr virtual employees
(11:33) Companies are now selecting individuals to be the face of their corporate brand
(16:44) How to beat every Google SEO update
(20:05) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
See omnystudio.com/listener for privacy information.
22 min
May 03, 2024Revenue comparison: 1B YT shorts vs. 1B YT long-form views, What are non-endemic ads from Amazon, Kindle and Oprah story
In episode #2731, we discuss the difference in earnings between YouTube long-form views and YouTube shorts views, highlighting the challenges of monetizing short-form content. We also explore Amazon's non-endemic ads, Kindle's success, and the influence of Oprah's endorsement.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today's topic: Revenue comparison: 1B YT shorts vs. 1B YT long-form views, Non-endemic ads from Amazon, & more
(01:15) Revenue comparison: 1B YT shorts vs. 1B YT long-form views
(11:53) Exploring Amazon's non-endemic ads
(15:30) Kindle's success and Oprah's influence
(17:43) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
See omnystudio.com/listener for privacy information.
20 min
May 02, 2024How effective is copying as a marketing strategy? Well, let's look at YouTube Shorts, AirChat, the number 1 factor for a viral video
In episode #2730, we discuss the concept of copying in marketing and business, highlighting how many successful companies have copied features or ideas from their competitors. We also touched on the topic of new social media platforms like AirChat, the importance of subtitles in viral videos, the benefits of limiting screen time, and the role of experience in hiring.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today's topic: How effective is copying as a marketing strategy? Well, let's look at YouTube Shorts, AirChat, and The number 1 factor for a viral video
(01:15) How effective is copying as a marketing strategy?
(04:44) AirChat
(08:42) The number 1 factor for a viral video
(17:48) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
See omnystudio.com/listener for privacy information.
20 min
May 01, 2024How Jason Cohen Built TWO Billion Dollar Companies (One Bootstrapped)
In this episode, I welcomed Jason Cohen on the pod, the founder of WP Engine and Smart Bear, as he shares eye-opening insights that defy common startup norms. Why chase venture capital when you can build a billion-dollar empire on your own terms? Here’s what Jason revealed.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Introduction and Background
(10:09) Embracing Optionality in Business Strategies
(31:18) Operating Like a Public Company
(45:16) Continuous Customer Development
(55:02) Creating a Company Culture for Personal Growth
(01:03:34) Hiring and Accountability in Management
(01:14:50) Finding a Niche in the AI Landscape

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
See omnystudio.com/listener for privacy information.
29 min

About Marketing School - Digital Marketing and Online Marketing Tips

From the publisher's feed

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.