Mums With Hustle Podcast

In this week’s podcast, I’m going to be sharing with you the number one Instagram skill that you need to master in 2024. Get ready to learn the absolute, hands down, biggest skill that is going to skyrocket your growth and create incredible opportunities for you and your business!

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When you speak directly to the camera or when you see someone speaking directly to the camera, a whole new level of connection unfolds. We are not just communicating through text. We are emotional beings that also connect through energy and tone of voice and eye contact. You are making that process of connection so much quicker. You are unlocking the power to evoke emotions, to educate, to establish yourself as a seasoned authority in your field.

By developing the skill of speaking directly to the camera on Instagram, you will:

1. Overcome internal limitations: Empower yourself to use your voice, so you can show up confidently and share your knowledge and expertise with the world.
2. Master external skills: Record captivating videos, add captions and covers to reels, and develop proficiency in copywriting.
3. Establish your authority: Speaking directly to your audience through video creates a trusted relationship and sets you apart from competitors.
4. Connect deeply with your audience: Video allows for emotional connection making your message more impactful and memorable.
5. Boost your confidence: Practising and mastering the art of speaking directly to the camera will build your confidence.

Ladies, now is the time to embrace the power of video on Instagram. Show up authentically, connect deeply, and become the shining star in a sea of sameness. Let 2024 be the year you master the art of speaking directly to the camera and unlock a world of possibilities for your business.

To help you, I have a framework for you to get up on your stories today and speak to your audience. Get your pen and paper now and write this down:

The script is:

"Hi, I am [Your Name] and I'm the founder of [Your Business Name], where I help [Your Audience] go from [Their Current State] to [Their Future State] by [Your Solution] without [Perceived Prerequisite]."

Take that script and see how you go. It is insanely valuable to have this script. This could become your intro on every single video or talking head reel that you do in the future.

I am so excited to see you implement it and take action because of the ripple effects of this one Instagram skill. Once you’ve done this, tag me @mumswithhustle.

Also, if you are not a member yet, go to socialmethodsociety.com to add your name to the wait list or to join us when we are open. And I cannot wait to see you in there, and I cannot wait to start supporting you with the internal and the external challenges that you face, and to help you advance your skillset and grow your beautiful business in a freedom filled way.

Until next week, stay happy in your hustle.
get ready to learn the absolute, hands down biggest skill that is going to skyrocket your growth and create incredible opportunities. 

Send us Fan Mail

This podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:

1. Freedom Filled Business
   Freedom Filled Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.
   It turns scattered, stuck entrepreneurs into confident CEOs with sustainable, scalable offers, a crystal-clear business strategy, and the freedom to live and lead with intention. Apply Now.
2. Freedom Filled® Mastermind
   The Freedom Filled® Mastermind is exclusively for a maximum of 20 female entrepreneurs that are committed to intentional leadership and advanced digital business strategy, that transforms teams, fuels revenue, and sets the foundation for lasting freedom. It’s about unlocking the freedom to be uniquely you in how you grow your business and do life. Find out more here.
3. Reels for Business Course
   Master the art of creating engaging reels that convert viewers into customers. This do-in-your-own-time course will equip you with the skills to leverage short-form video for your brand on Instagram. Sign up here.
4. FREE Instagram Bio Checklist
   Want to make a powerful first impression on Instagram? Download our free checklist to optimise your bio for maxi...

In this week’s episode, I’m going to be sharing with you the secret to staying connected with your passion and purpose a digital entrepreneur.

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Throughout this episode, I guide you through game-changing framework by Simon Sinek called the Golden Circle. The Golden Circle Exercise consists of three concentric circles: What, How, and Why.

This is one of the fundamental activities my members do when they join the Social Method Society. This framework is all about clarifying your why behind your work, your unique how that sets you apart, and the impact your offerings make.

What: This circle is about what you're selling – your tangible products, services, or online container.

How: This circle focuses on discovering your unique gifts and strengths that set you apart from the crowd. It's about infusing your authentic self into what you provide, showcasing your uniqueness, and making a meaningful impact that differentiates you from others.

Why: The essence of why you are doing what you are doing. It's about identifying the driving force behind your work and crafting a compelling why statement that becomes the heartbeat of your messaging and your business. It's not just about the what; it's about the result your audience wants and the why they resonate with.

I will also be sharing examples and insights to help you turn your passion and purpose into your business plan and messaging! Ladies, I encourage you to listen to this episode again and again, take notes, and do the Golden Circle Exercise.

Then share a photo of your Golden Circle with me via DM or in your Instagram Stories @mumswithhustle. I want to see it. I want us to become a community of action takers. That is how we become the person that creates her freedom. We become her by taking action steps like this. 

So don't just hear the homework, go and do it. Take a photo of it, share it to your stories and tag me. I can't wait to see your what, your how, and most importantly your why. 

Until next week, stay happy in your hustle.

Send us Fan Mail

This podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:

1. Freedom Filled Business
   Freedom Filled Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.
   It turns scattered, stuck entrepreneurs into confident CEOs with sustainable, scalable offers, a crystal-clear business strategy, and the freedom to live and lead with intention. Apply Now.
2. Freedom Filled® Mastermind
   The Freedom Filled® Mastermind is exclusively for a maximum of 20 female entrepreneurs that are committed to intentional leadership and advanced digital business strategy, that transforms teams, fuels revenue, and sets the foundation for lasting freedom. It’s about unlocking the freedom to be uniquely you in how you grow your business and do life. Find out more here.
3. Reels for Business Course
   Master the art of creating engaging reels that convert viewers into customers. This do-in-your-own-time course will equip you with the skills to leverage short-form video for your brand on Instagram. Sign up here.
4. FREE Instagram Bio Checklist
   Want to make a powerful first impression on Instagram? Download our free checklist to optimise your bio for maxi...

In this episode, I’m going to walk you through launching your membership on Instagram with the power of reels! These are the secrets for using reels to grow two of my longstanding memberships, Social Method Society and Inner Circle Mastermind, which also work to add thousands of people to my email list and drive traffic to my weekly podcast.

Get a pen and paper for this one because it's a bit of a mini training and maybe this is an episode that you want to bookmark or put on your favourites or come back to time and time again because it is that good.

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I want to give you the strategy pieces that I use to have thousands of people opting into my launches, downloading my freebies and becoming members. How you use reels can have a powerful impact on your membership growth. So, let's dive in and discover how you can leverage reels:

1. Creating Authentic Reels Content: Establishing a genuine connection and fostering an engaged community.
   This approach will help you build trust, resonate with your audience, and attract like-minded individuals who are eager to join your membership community.
2. Reframing Hooks: Increasing engagement and converting viewers into members.
   Mastering the art of reframing hooks will significantly boost your conversion rate and contribute to the success of your membership launch.
3. Caption Secrets for Reels that Convert: Enhancing storytelling and driving action.
   By leveraging caption secrets, you can effectively complement and amplify your video content.
4. The Magic is in DMs: Building personal connections and converting leads.
   By implementing smart DM strategies, like utilizing tools such as ManyChat, you can engage in personalized conversations, answer questions, and provide value to potential members.

Here’s a little assignment to help you implement the learnings from this episode - use this template to create a hook that speaks to your ideal customer:

For Instagram Reels:
Dear algorithm,
show this to (insert audience) who want to (insert their desire) this year.

For captioning your post:
Caption to begin with " Here's your strategy" or "Secrets 👇🏽"

Then let me know if these hooks have been helpful to increase engagement with your audience! Email me [email protected] or send me a DM on Instagram @mumswithhustle. Track and measure those insights. Have a look at how much reach it gets compared to your other pieces of content, and let's keep moving forward together! I’m also opening the doors to my Social Method Society this March, pop your name down on socialmethodsociety.com to get on the waitlist.

Until next week, stay happy in your hustle.

Send us Fan Mail

This podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:

1. Freedom Filled Business
   Freedom Filled Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.
   It turns scattered, stuck entrepreneurs into confident CEOs with sustainable, scalable offers, a crystal-clear business strategy, and the freedom to live and lead with intention. Apply Now.
2. Freedom Filled® Mastermind
   The Freedom Filled® Mastermind is exclusively for a maximum of 20 female entrepreneurs that are committed to intentional leadership and advanced digital business strategy, that transforms teams, fuels revenue, and sets the foundation for lasting freedom. It’s about unlocking the freedom to be uniquely you in how you grow your business and do life. Find out more here.
3. Reels for Business Course
   Master the art of creating engaging reels that convert viewers into customers. This do-in-your-own-time course will equip you with the skills to leverage short-form video for your brand on Instagram. Sign up here.
4. FREE Instagram Bio Checklist
   Want to make a powerful first impression on Instagram? Download our free checklist to optimise your bio for maxi...

In this episode, I want to share with you how to attract the right followers on Instagram and how it can significantly impact the success and revenue of your business!

LISTEN NOW

In this episode, I am going to walk you through how one of my mentees has made an astounding $17,000 in just eight days with this one thing on Instagram (and it's likely not what you're expecting).

Discover the power of getting crystal clear on who your ideal follower is, because having a large following on Instagram does not necessarily translate to ideal customers. By focusing on speaking directly to your specific audience, you can increase engagement, conversions, and ultimately your revenue. 

We will also deep dive why it’s important that you don't waste your time convincing the wrong people. But instead, create content that resonates with your ideal customers and focus on attracting followers who are a perfect fit for the products or services you offer. By identifying and attracting the right audience, you can have an increased and consistent revenue this year. 

The beginning of a new year is opportune time to redefine WHO you want to be following you. So I’ve included some prompts on this episode to help you redefine your ideal customer and grow your following on Instagram with buyers:

• What qualities do I want my ideal customer to have?
• What does my perfect client/customer value? 
• What ticks them off? What annoys them about this industry?
• What are my opinions on the industry that I serve in?

Ladies, if you are ready to redefine your ideal customer, be sure to grab my free bio checklist at tracyharris.co/biochecklist. And if you're serious about taking your Instagram game to the next level, join us in the Social Method Society and pop your name down on the waitlist at socialmethodsociety.com. Our comprehensive self-paced trainings, monthly group coaching, and supportive community will equip you with the tools and strategies to build an aligned audience and turn your followers into customers! 

Until next week, stay happy in your hustle.

Send us Fan Mail

This podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:

1. Freedom Filled Business
   Freedom Filled Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.
   It turns scattered, stuck entrepreneurs into confident CEOs with sustainable, scalable offers, a crystal-clear business strategy, and the freedom to live and lead with intention. Apply Now.
2. Freedom Filled® Mastermind
   The Freedom Filled® Mastermind is exclusively for a maximum of 20 female entrepreneurs that are committed to intentional leadership and advanced digital business strategy, that transforms teams, fuels revenue, and sets the foundation for lasting freedom. It’s about unlocking the freedom to be uniquely you in how you grow your business and do life. Find out more here.
3. Reels for Business Course
   Master the art of creating engaging reels that convert viewers into customers. This do-in-your-own-time course will equip you with the skills to leverage short-form video for your brand on Instagram. Sign up here.
4. FREE Instagram Bio Checklist
   Want to make a powerful first impression on Instagram? Download our free checklist to optimise your bio for maxi...

In this week’s episode, I’ll be diving deep into three advanced pre-launch strategies specifically designed for Instagram which you can use to have a successful launch of your online membership. These strategies are all about drumming up awareness and excitement before opening the doors to your membership!

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These strategies are not only for those who already have a membership, but also for those who are considering adding one to their business will help set you up for a successful membership launch.

Strategy #1: Utilise storytelling with carousel posts.
Create engaging carousel posts that share the success stories of your current members. Take your audience on a journey of transformation by showcasing before and after images or videos. Celebrate the incredible progress your members have made and inspire others to see themselves in those success stories. By highlighting these stories, you allow potential members to see themselves in the experiences of others, which can greatly influence their decision to join.

Strategy #2: Create interactive Q&A Instagram Stories.
Throughout your pre-launch runway, engage your audience through interactive Q&A stories. Ask specific questions about their frustrations, pain points, or challenges related to your niche. By addressing their current state and offering solutions, you will inspire them to move towards a future state of pleasure and fulfillment. T

Strategy #3: Provide sneak peeks through Instagram Reels.
Provide sneak peeks through Instagram Reels. Sneak peeks generate curiosity, interest, and excitement. Since a membership is not tangible, it can be challenging to show members exactly what they will be getting. Use Instagram Reels to showcase exclusive content, resources, or behind-the-scenes glimpses of your member portal or Facebook group. These sneak peeks will generate buzz and anticipation for your upcoming launch.

By implementing these strategies, you'll create more awareness around your membership offer and set yourself up for a launch that truly shines. Whilst many people focus solely on the open cart period, remember, the magic lies in the pre-launch phase.

The strategies are simple to do, but the follow through is the hard part and you deserve to be seen and celebrated for when you do that. So email me [email protected] or DM me on Instagram @mumswithhustle. When you do these let us know your results because we are so interested in celebrating you! And if you need help implementing, I encourage you to join us at the Social Method Society. Go to socialmethodsociety.com and pop your name down on the waitlist.

Remember, you're not just promoting your membership when you show up on Instagram, you are offering a solution to someone's problem. You are offering a supportive community for people that are seeking one. You are offering transformative experiences. 

So be really confident in your prelaunch runway. Get excited. Your audience is going to match your level of excitement and belief in your membership. So make sure that that is really high. You’ve got this!

Until next week, stay happy in your hustle.

Send us Fan Mail

This podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:

1. Freedom Filled Business
   Freedom Filled Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.
   It turns scattered, stuck entrepreneurs into confident CEOs with sustainable, scalable offers, a crystal-clear business strategy, and the freedom to live and lead with intention. Apply Now.
2. Freedom Filled® Mastermind
   The Freedom Filled® Mastermind is exclusively for a maximum of 20 female entrepreneurs that are committed to intentional leadership and advanced digital business strategy, that transforms teams, fuels revenue, and sets the foundation for lasting freedom. It’s about unlocking the freedom to be uniquely you in how you grow your business and do life. Find out more here.
3. Reels for Business Course
   Master the art of creating engaging reels that convert viewers into customers. This do-in-your-own-time course will equip you with the skills to leverage short-form video for your brand on Instagram. Sign up here.
4. FREE Instagram Bio Checklist
   Want to make a powerful first impression on Instagram? Download our free checklist to optimise your bio for maxi...

In this week’s episode, I’m going to share with you my content marketing predictions and trends for Instagram in 2024! 

This episode is for you if you are woman who is growing her online course business, her membership business, her coaching business, her service-based business or if you sell a physical product. These strategies - well, trends - that I’ll be sharing are applicable to you regardless of your niche!

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It is important for us as business owners to stay up-to-date with the changes in content marketing, especially on Instagram as it is our core marketing platform. Instagram plays a vital role in growing our audience, brand presence, email list, and fueling our launches. 

By understanding the latest trends and strategies, we can avoid marketing with outdated tactics and instead leverage the opportunities that Instagram offers.

In this episode, I walk you down three major shifts that are particularly relevant for women in business regardless of you niche: 

1. Authentic Content Wins: Authenticity is the key to connecting with our audience. People are craving transparency, genuineness, and relatability. Perfectly produced content is no longer popular, instead people like to see content that feels real and personalised. Embracing our true selves and allowing our unique voice to shine through will inspire and energise our audience.
2. Brand Collaborations: Collaborating with other brands, creators, and influencers is becoming increasingly important on Instagram. Inside my Social Method Society, I encourage members to explore collaboration opportunities through content strategies like Instagram Story takeovers, going live with others, and cross-promotion. By leveraging brand collaborations, we can expand our reach and connect with new audiences.
3. Short Form Video Content: Short form videos, such as those in Instagram Stories and Reels, are dominating the platform and capturing the attention of users. These videos allow us to deliver engaging and innovative content that tells a story. As user behavior evolves, Instagram's algorithm favors short form video content. Incorporating this trend into our content strategy will help us connect with our audience more effectively.

Remember that the future of Instagram content marketing is so bright and so full of opportunities. It's not doom and gloom. The algorithm is not out to get us and change is good. These trends will strategically position you to grow your business on Instagram in 2024.

And if you're ready to take your Instagram for Business game to the next level, then I warmly invite you to join the waitlist for the Social Method Society.

The SMS provides a framework for growing your business to six figures and beyond using Instagram. Countless women have used this method to create successful businesses and build beautiful lives for themselves. The Social Method Society is accessible and affordable, making it a valuable investment for your growth. Go to socialmethodsociety.com and pop your name down on the waitlist NOW!

Until next week, stay happy in your hustle.

Send us Fan Mail

This podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:

1. Freedom Filled Business
   Freedom Filled Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.
   It turns scattered, stuck entrepreneurs into confident CEOs with sustainable, scalable offers, a crystal-clear business strategy, and the freedom to live and lead with intention. Apply Now.
2. Freedom Filled® Mastermind
   The Freedom Filled® Mastermind is exclusively for a maximum of 20 female entrepreneurs that are committed to intentional leadership and advanced digital business strategy, that transforms teams, fuels revenue, and sets the foundation for lasting freedom. It’s about unlocking the freedom to be uniquely you in how you grow your business and do life. Find out more here.
3. Reels for Business Course
   Master the art of creating engaging reels that convert viewers into customers. This do-in-your-own-time course will equip you with the skills to leverage short-form video for your brand on Instagram. Sign up here.
4. FREE Instagram Bio Checklist
   Want to make a powerful first impression on Instagram? Download our free checklist to optimise your bio for maxi...

In this week’s episode, we’re going to talk about the game-changing power of exercise! Specifically, 7 reasons why exercise if a game-changer for entrepreneurs.

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Let’s make it clear - exercise is not just about how we look physically, or the numbers on a scale or BMI calculations. It's about optimising yourself for leadership, becoming a peak performer in business, and fostering happiness and fulfilment in all areas of your life.

Get ready to unleash your potential as we explore the seven reasons why exercise is the secret source to your entrepreneurial journey:

1. It boosts your energy levels. Exercise is like a powerful shot of pure adrenaline for your body and mind. It increases blood flow, releases those magical endorphins, and ignites your energy levels, empowering you to conquer any challenge that comes your way
2. It improves your mental clarity. Engaging in physical activity stimulates your brain function. It improves concentration, it improves focus and memory retention. You can start to say goodbye to brain fog and hello to a sharpness and alertness, laser-focused thinking when you increase your movement.
3. Exercise reduces stress. It is a secret weapon against stress. It releases tension. It reduces levels of stress, hormones in your body. It boosts the production of feel good neurotransmitters. You will feel calmer, more centered, better equipped to handle whatever comes your way in the day in life and in business. So release that stress and reclaim your inner peace with movement and exercise. 
4. Exercise enhances your creativity. Engaging in physical activity stimulates the brain's ability to generate new ideas, to solve problems, to think outside the box.
5. It increases your productivity. Exercise is like a turbo boost for your entrepreneurial journey. You are gonna find that you breeze through tasks quicker, that you meet your deadlines effortlessly, and that you start to accomplish more in less time because of your brain function. 
6. It promotes a healthy work-life balance. Exercise can be the difference maker in achieving a healthy work-life balance. By dedicating time to your movement, you're sending a powerful signal to your brain that says, “it is time to switch gears and focus on my self-care.” It's an opportunity to prioritise yourself, to choose yourself, to recharge your batteries, to restore harmony between work and life.
7. Exercise increases your confidence mentally. Exercise is a confidence booster like no other. It spills over into every aspect of how you show up for your business in the office or at home, wherever you work from and online in your presence, it shines through. You are going to become more resilient, more assertive, more willing to voice your ideas. That confidence allows you to take bolder risks.

Ladies, I also invite you to take part in a seven-day challenge to commit to a daily movement of your body - start by taking a walk whilst listening to the podcast. And then to take that step further by documenting your experience. Take a video of yourself out on your walk or your surrounds or a selfie capturing where you are doing your walk or just a view.

I want to see the commitment, I want see the determination. And then share that video or photo in your stories. And tag me on Instagram at @mumswithhustle.

Until next week, stay happy in your hustle!

Send us Fan Mail

This podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:

1. Freedom Filled Business
   Freedom Filled Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.
   It turns scattered, stuck entrepreneurs into confident CEOs with sustainable, scalable offers, a crystal-clear business strategy, and the freedom to live and lead with intention. Apply Now.
2. Freedom Filled® Mastermind
   The Freedom Filled® Mastermind is exclusively for a maximum of 20 female entrepreneurs that are committed to intentional leadership and advanced digital business strategy, that transforms teams, fuels revenue, and sets the foundation for lasting freedom. It’s about unlocking the freedom to be uniquely you in how you grow your business and do life. Find out more here.
3. Reels for Business Course
   Master the art of creating engaging reels that convert viewers into customers. This do-in-your-own-time course will equip you with the skills to leverage short-form video for your brand on Instagram. Sign up here.
4. FREE Instagram Bio Checklist
   Want to make a powerful first impression on Instagram? Download our free checklist to optimise your bio for maxi...