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00:00 My Amazon Guy Weekly PPC Live Q & A with Matthew Davis
10:05 Introduction
11:49 Things to consider when setting up an SD ads
16:45 What does your PPC audit 
19:02 Why you don’t have to pay much attention to the honeymoon period 
20:55 Use your existing search data to create the most effective targeting
22:45 It’s all about the why; why are you targeting these things
28:48 The key thing is how you organize and structure
29:59 Driving traffic is what Amazon advertising is about, but conversion is the tricky part
31:29 Sponsored ranking is like a leading indicator for where your organic ranking is 
35:42 What you are signaling to Amazon is to be more selected
40:33 Tacos is a combination of organic and advertising
43:55 Three levels of the funnel for any troubleshooting advertising task
45:35 Data is only as valuable as you decide to make it
47:48 Different campaign types show up at different places on the Amazon page
51:59 Lower bids to test on and see how it outperforms
54:48 Adding a plus sign in front and in between words
58:14 Breaking out performance metrics will give you insights
1:02:09 Things to consider when CTR and conversion have been dropping
1:07:06 Why the isolation single Target strategy is not as effective as it used to be
1:09:47 Things to consider when converting keywords into Spanish
1:10:52 Best solution when best-selling variation is almost out of stock
1:13:11  Use some of your own old data to get the most winning behaviors
1:15:13 Best action plan with PPC when back in stock
1:17:55 Example of where “cannibalization” is “cannibalization”
1:19:51 It's going to depend on what the data tells you 
1:22:29 What should you look for when you want a drastic reduction in ACOS
1:25:28 Going for a longer tail keyword depends on what you focused on
1:27:05 Using a broad match modified when breaking down each single root word
1:29:08 How not to get the same information from the sponsored brand from a sponsored product
1:30:36 Your ad won't show up in the same place
1:32:01 Build on where you're already converting, not just impressions
1:34:17 Don't negate them, bid reduce them
1:38:00 Turn the bids up on secondary, tertiary performing variants
1:38:59 The number will be different depending on how much you know the market share
1:42:06 The beautiful thing about conservative bid structure conservative budget structure
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00:00 Weekly FBA Live Q & A with Jason Mastromatteo and Matthew Davis
09:57 Introduction
12:26 Doing a full update on your title
13:21 Linking your Amazon external brand referral bonus to your Instagram
16:09 Looking for a discrepancy between organic and sponsored rank
20:00 Doesn’t matter what you put on Seller Central account name for an LLC business
20:30 Why variation keeps breaking 
22:50 Some ASIN targeting campaigns won’t get impressions on half of my competitors
25:24 in terms of PPC data any hidden metrics ratios you recommend 
26:53 Organize your campaigns
28:59 Change your variation theme into a valid subcategory
30:00 Big update on November 14th in fixing a bug issue
30:14 Your product is not relevant to these search terms
31:07 Getting the necessary certifications for a nut product
32:07 How can I use the sponsor brand sponsored display for defensive targeting
33:30 Driving traffic off of Amazon can affect your ranking
34:37 Trying a broad match campaign after doing an auto campaign
36:50  Date range to look back when analyzing data
39:54 When doing prime discounts, the sale referral fee would go down
40:31 Consider a significant amount of volume of your subvariant
41:54 Vacillate the seal between short-term long term
42:46 A product ID is assigned to an ASIN
44:17 Use bid control to keep your costs from going nuts
47:05 Pairing your top and most popular products
49:43 Doing a merge in your product
51:50 The best way to find new potential keywords 
56:31 How many PPC keywords are in one ad group 
56:44 Getting yanked for having multiple same products listed
57:43 How to identify organic and PPC orders on vendor central 
58:05 Best way to break up one huge image into chunks for a Premium A+ Content
1:01:49 Broad match as the best cost per acquisition that we have of any campaign type across Amazon advertising
1:03:20 Product images with texts don’t index
1:03:46 I've recently replaced my A-Plus with premium plus but somehow, sales went down 
1:05:14 Best platform to learn Amazon

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Allen Iov is the creator of www.the-brandman.com. Learn how to get your products into retail stores

Started several companies in the E-commerce space. SnapNsold was created to sell local people unwanted stuff on eBay. Around 2009, I pivoted that company to buy products off Aliexpress myself and sell them on eBay.

In 2015, I moved to Russia to help create a large online store in Moscow. We took products from large physical marketplaces inside and outside Moscow and made them available online. When my Visa in Russia was over, I came back to Seattle to start a wholesale company that sold products on amazon.

I went to stores around my area, took their best-selling products, and added them on amazon. After 2 years, I moved into branding and creating my own products.

This turned into a large company that sells its products all over the world. You can find us at Walmart, Bed Bath & Beyond, Nordstroms, Crate & Barrel, and Target.

00:00 Introduction
00:34 how to get into physical retail stores 
1:05 Allen Iov as a retail industry expert
03:24 Getting into retail
04:04 Biggest mistake getting into physical retail
06:11 How does wholesale pricing of retail price works
07:20 Achieving the biggest successes
9:22 Best platform to get the best bang for the buck
11:10 Target is a behemoth waiting to happen 
12:13 First retail experience with Walmart
13:46 How do big boxes pay you
15:02 Ways to reach out buyers
16:44 Getting a good retail packaging
19:06 Retailers looking for innovative trendy products
21:26 Showing good retail readiness
21:55 Hiring a rep to get into physical retail stores
23:21 How to find these reps
25:54 How to showcase your products to retailers
27:21 Running a boring business is good, consistent but boring
28:06 Packaging of items
30:04 Getting into online arbitrage
31:58 Amazon Marketplace in a nutshell
34:15 Branding is a lot have to do with trust 
35:04 Payment terms and agreement with every retailer
37:20 About Brand10x
39:38 Good business book to read

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0:00 Let's Chat Anything About Amazon with Faith Denniston and Enrique Becerra
9:55 Introduction
11:17 Few things that happen when your variations start breaking randomly
13:10 What is the Amazon product safety detail page removals 
15:20 Group or separate multiple similar variations
18:47 How long does it take for reviews to combine once parentage is created via flat file 
19:07 Returnable and non-returnable products
20:16 Product not searchable in search results
26:11 Focus on tacos goals
28:48 The word beer alcohol is missing in my listing
30:45 Listing that is not suppressed but with search issues
32:11 Where to download FBA shipments level data about the costs like UPS costs prep fee on that shipment and any other fees
34:32 When to remove high ACOS search terms
36:36 When asked to change the UPC for a listing, should we contact Seller Support or Brand Registry 
37:29 Brands’ not allowing sellers to open a wholesale account
38:15 Which tool do you use to calculate monthly profit 
39:40 Many vs fewer variations
40:48 Amazon requires you to use the new UPC for a full update
42:12 Best US state to get started Amazon business
43:45 Reviews from deleted ASIN
45:42 Importance of doing a brand registry before creating a listing
48:02 Losing Amazon bestseller or Amazon choice badge
48:51 Lower BSR on smaller subcategories
50:18 Reasons why no data showing on your search query performance
51:35 Search query performance should be analyzed via pivot table and never plainly by itself true or false
53:25 Data gaps are completely common in product list downloads 
54:47 Product image and keyword relevancy
57:46 Is a product review video allowed to be uploaded to the product listing 
58:43 Removing and replacing keywords on the front and back-end
1:00:39 Fixing your listing’s parentages 
1:02:20 How to plan restocking of units for your first launch
1:04:47 Why you lose your Amazon choice badge while making price adjustments
1:05:07 Getting organize on search query impression report data
1:06:58 Don't count your chickens before they hatch
1:07:29 Getting a 3pl 
1:08:13 Amazon on shortening the required characters
1:09:29 Set  launch date in the future 

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0:00 My Amazon Guy Weekly PPC Q & A with Jason Mastromatteo and Matthew Davis
11:34 Talk about the price point
15:40 get yourself profitable
16:03 Control all your variables
17:55 The Ultimate Guide to the SEO search query performance Phase 4
18:28 UPC issues
20:24 What metrics do you see to tell if a keyword campaign is not performing well
22:48 Looking at the discrepancy between sponsored and organic
25:44 Can't seem to get any traction
30:44 Photo upload recommendation
31:23 Not eligible for FBA because you need to go through a Hazmat review
33:34 If you’ve got like a cluster a handful of good targets test them
36:13 Fixing BSR
36:57 How to add and delete a plus content image
38:18 At what point if ever do we switch it to dynamic down
41:08 Doing a full update with the image in the flat file 
43:14 Should I place my account on a vacation 
43:37 DSP is a middle to top-of-funnel strategy it's to build awareness
47:15 When running an SD view remarking campaign, is it better to optimize reviews or conversions
50:14 How to check the best CVR
52:29 GS1 registered to the old company
53:49 Sell in Canada and Mexico via your Amazon FBA stock in the US
54:49 Bidding aggressively or conservatively when the search volume is low
57:06 How do you see the future of FBA Wholesale in the USA Marketplace 
59:41 What to do if there’s no response from the seller support team 
1:00:44 When optimizing a broad match campaign what is the best practice for those one-click no sales search terms
1:01:33 I'm trying to create a prime discounted discount but it says suppress because the reference price is not available
1:04:00 Amazon gift box getting damaged during delivery
1:07:46 How to achieve clients
1:08:58 How can I set up a business account
1:09:52 Amazon transparency program
1:11:12 Listings use third-party UPC that bought from barcode Mania
1:11:32 Testing SD campaigns, retargeting windows shoppers
1:13:45 How to list that product under UPC and the Brand's name or new UPC in my name
1:14:51 How long does it take for the SD campaigns to be approved
1:16:53  Remarketing campaigns to start the day after Prime day instead of now
1:19:17 Can you share some unique methods and tips for product research to find a winning product
1:22:24 How do I go and brand all my 500 products
1:24:49 The price is not showing on my listings display on Amazon
1:25:07 Is there an amount you typically bid to reduce a keyword where the keyword is relevant but the ACOS is above the target
1:26:24 SOP for measuring price elasticity
1:27:15 How can we change our listing content when Amazon did not update it
1:28:22 How do I ask for a Hazmat review
1:28:59 Get sales that aren't directly attributed to your business report
1:31:50 Changing the title of your listing
1:33:23 What you meant by remote fulfillment
1:34:01 Logging in the different IP address
1:34:47 Any news as to what we need to do for the upcoming fall Prime event to get the badges 
1:35:39 Old image showing up on Google Images
1:36:33 Many clicks but no sales
1:37:19 When editing the listing I always get the advice that the listing is a low quality
1:38:27 Is it still best practice to run both FBA and FBM
1:38:46 May I please have some guidance on LTL case back shipments 
1:39:57 For the UPC with gs1 should I buy code with company prefix or individual G10
1:41:25 Can I have multiple brands on one GS1 account


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0:00 How to Bring the TACOS Down with Faith Denniston & Enrique Becerra
09:55 Introduction
10:51 How to handle fake reviews
11:54 How to make the product title on Amazon match the UPC description and GS1 
13:23 Where to find prohibited phrases, words, and sentences
14:49 My best-selling product is suppressed because Amazon found a discrepancy between GS1 and my brand registry
16:15 US account to participate in Prime Canada?
18:02 Double-check the dates on the limited deal
19:44 How to check the patent of a product?
24:05 How do you integrate the search query performance into your PPC optimization
25:57 I am running a price discount. Also, I'm gonna move my computer a little bit so we can see more of me and less of the side of my face
27:20 Benefits to having Amazon buy from you wholesale
29:08  PPC plus organic
30:39 How’s a+ helping a listing rank? Is it indexing in Amazon?
33:02 What is the best way to formulate a campaign budget and target ACOS
36:38 Let keywords matriculate for about 30 days
37:55 When your PPC orders or from your own branded keywords only and are getting clicks, but it's not converting 
40:01 Many keywords, so many campaigns
43:19 What should our strategy to reduce ACOS 
47:28 Amazon sales grid strategy
52:38 What could be the reason for the inconsistent CVR for the newly launched product here 
56:10 When running branded sponsored brand campaigns, engagement is high
58:35 How many keywords would you put in an exact match sponsored ad campaign 
1:04:38 Starting a new podcast format of Steven Pope


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❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help

✅Get 20% OFF Your First 6 Months on HELIUM 10 When You Use Code: STEVENPOPE6M20.
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Amazon has changed its policy about GS1 barcodes and has started taking down listings without GS1-certified barcodes in the listing. The problem stems from the mismatch between the registered brand name of the UPC barcode and the brand name of the listing.

Are you noticing issues with your listings being removed? Are you seeing messages concerning GS1 Barcode Certification errors? If so, My Amazon Guy has a service to correct this issue for you — stress-free.  

Get Your GS 1 Barcode Change service here: https://myamazonguy.com/upc-change-gs1-amazon/


Michelle Covey is the Vice President of Commercialization at GS1 US, where she designs programs that help businesses grow through product identification and data communication standards.

0:00 UPC Code LIVE Q&A with GS1 Expert Michelle Covey
09:48 Introduction
10:25 Michelle Covey’s role in GS1
10:50 Talk about how some of the GS1 standards, particularly the G10 or UPC, are used with Amazon 
11:29 How did gs1 become like the end-all-be-all of UPC 
11:55 Where the UPC or barcode was born 
12:45 With that unique identifier, so much more can be done in business
13:29 Does Canadian GS1 work in the United States
14:36 Should I just buy one and then just buy them as I go
15:37 If you do have more products, we do sell what we call a prefix
 16:0 Data hub enumerates those prefixes into your G10s
18:27 No longer allow reuse 
19:16 Does a prefix need to match the title of the product
20:53 Amazon tends to or wants prefers for you to prove that you have that relationship with that brand 
23:47 Any identifiers are licensed from GS1 member organizations and can be used globally
24:52 Single product g10s are no longer compatible with Amazon as they do not have a company prefix
27:26 The disadvantage of a G10 exemption
28:30 Amazon does have categories that allow G10 exemptions 
31:26 Resell something on Amazon they bought in the store that doesn't have a UPC 
33:00 Is it possible for them to transfer those codes to my brand or company
34:36  How do GS1 barcodes prevent or help in any way with product hacking
39:31 Amazon's starting to check the database
41:45 Sellers are frustrated
45:37 GS1 Youtube Channel
47:06 G10 is usually used at a case level for barcoding
47:52 What is exactly the extra step to make Amazon match the LLC to the brand name
48:40 List all the brands associated with your LLC 


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✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

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Amazon Costing me Thousands of Dollars - Switches My Images

00:00 Introduction
00:18 I got this email this morning from one of my items 
00:49 Amazon has changed my images
01:05 I have checked my listing
01:34 How does Amazon keep on loading the wrong information 
02:01 Amazon Seller Support’s response
03:19 Amazon costing me hundreds of dollars doing this!
03:31 How to troubleshoot problems

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❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help

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Amazon Product Description is NOT in the Algorithm Code

00:00 Introduction
00:41 Most products most categories are not displaying the product description field 
00:51 Does the keywords that you stuff in the product description help you with indexing
01:06 Product description not filled
01:28 Digging deep into the description fields
02:32 Answer to the question: Does it index?
02:51 Amazon could change and have the product description field filled out 
03:22 Here’s what you should focus on
04:00 Reduce your generic keyword length to less than 250 bytes 
04:19 Make sure you have your keywords in the first 250 characters of the bullets 
04:29 Your Brand Story can help your products Index
04:42 Any text that's inside of an image does not help you
05:13 Test it yourself
05:24 Crawlable text that's inside of a plus content I do recommend trying to 
05:47 SEO Masterclass video
06:09 More SEO Tips
06:18 MAG SCHOOL SEO Course with Certification
06:28  Learn how to get market share increases on your SEO juice

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❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help

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How Many Modules are in A+ Content (EBC) / Brand Stories on Amazon?

00:00 Introduction to creative ways to advertise your product to more customers
00:15 Brand Story of Lilly Posh
00:39 How many modules can you add to your Brand Story? Answer: 19
01:54 A+ Content Manager shows basic, premium and brand story
02:11 Basic A+ Content allows you to have 5 modules
02:24 Premium A+ Content allows you to have 7 modules
03:05 Sample of Brand Story for Age of Sage
03:15 Sample of Premium A+ Content for Age of Sage
03:46 Place a video inside Premium A+ Content
04:40 How to edit Brand story including Alt Texts
05:03 Put Spanish words behind Alt Text, they will index after 48 hours
05:10 Brand Focus Image
05:12 Brand ASIN &  store showcase
05:27 Brand Q & A
05:35 Cross link after product after product because this is merchandising opportunity
06:52 Go to My Amazon Guy for all your Design service requirements


🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20

❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help

✅Get 20% OFF Your First 6 Months on HELIUM 10 When You Use Code: STEVENPOPE6M20.
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Learn more here: https://youtu.be/GK7N_y00LVg

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