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00:00 How do you revive an old brand
01:02 Brand store just been published
01:21 You can follow brands in Amazon
02:26 Create a sub pages
03:01 Get everything in the entire catalog listed for sale in Amazon
04:17 We don't have brand story and A+ content
06:08 Setting up SEO
08:11 Setting up variations
09:12 Doing some KW research
11:49 MAG SEO Phase 0
15:43 Spanish KW should be on your list of KW research
16:31 Duplicate the SKUs

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00:00 How to know when to fire an employee
00:55 Does the employee get it, want it, and have the capacitiy to do it?
03:37 Core Values
06:39 Manager Values
08:14 Does the empoyee lack a key element of delivery to their role?
09:44 Does this employee lose MAG money? Do they lose us clients? Are there excess client complaints?
11:07 Additional: Employee Handbook

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Are Amazon Conferences Worth Attending? Helium 10 Sell + Scale Recap

00:00 Introduction
00:14 Steven Pope talks about his Sell + Scale Summit experience
00:22 He enumerates the guest speakers in the event
00:52 He talks about the new digital app, Whova
01:05 He won 1st Place on the Leaderboard in the Whova app
01:52 Most interesting thing about the new app
02:30 Great concept of the Whova app because of the engagement
02:54 Happy to see Gary Vee and ask him a question
03:05 The app not only gives directions but allowed sellers to ask question
03:44 Steven Pope spent 4 hours writing PPC Tacos jokes
04:27 Disappointed because most of the speakers did not engage in the questions in the app
05:57 Helium 10’s Sell + Scale was a marquee event
06:27 Sellers never want to be sold to
06:52 They could have done the comment frequency like Reddit
07:44 What he likes most about the app is having the full list of the attendees
08:22 Offered sellers to look at their listings
08:53 Age of Sage listing showing its brand story and premium a+ content and a+ content.
09:48 Conducted poll on LinkedIn if conferences are worth attending in person and lots of sellers
           engaged in the post, especially those who attended the Sell + Scale Summit
16:49 Summary of wins for the attendees, for the speakers, for the sellers and vendors.
17:28 Question: What would it take for you to go to an event?


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00:00 Weekly Q&A with Jason Mastromatteo - 09.23.2022
13:39 Amazon is permanently going to a new navigation view on Oct 3
13:05 You can now A/B split test your bullets and product description
13:34 The Ultimate Q4 Kick Off
14:21 Amazon removed my product and said my UPC code is not banded by GS1
16:49 When writing your title should you optimize for search volume or optimize for title density w/ search volume in mind
19:20 In terms of juice, w/c sections have the mouse KW ranking influence
19:53 Amazon keeps telling me to manage in-stock issues but includes ASINs I'm no longer carrying and for which I have closed and deleted the listings
21:07 How fast can we raise or lower bid % w/o doing damage to the campaign
22:13 If you were to split up one auto campaign into 2, w/c of the 4 targets would you pair together and why
23:08 What keeps my product on the 7th or 8th spot of the 1st page
23:38 Does relevancy come into play if you split up auto campaigns
24:18 When we negate KW for 20+ clicks what is the time frame
25:58 For "Twister" variations created in VC who do you explain to an SC agent desire to disassemble
29:05 So cannot DELETE in flat file w/o having the SKU to go w/ parent
29:17 Regarding brand health, no policy violations, not RA, all under my brand
30:08 Your thoughts on Small n Light
31:09 Our very successful competitor has very few Product Details on their listing only showing the date first available, manufacturer, ASIN, and BSR. They don't list made in China, is this allowed
32:26 Could you please explain/show the fastest way to bulk upload images and A+ contents for 1000 ASINs
34:05 I had some search terms in a broad campaign w/c were negative exacts, and now I want to un-negate them so I archived them but after doing that, I can't see the KWs
35:21 I have brand defense campaigns set up, should I negate my ASINs and negative phrase my brand name in all of my other campaigns
36:10 How can you resolve IP rights complaint-copy rights
38:05 Can we repeat the same KWs of back-end search terms in title and bullets
39:00 Is it good to repeat an important KW in your listing
39:38 How to find individual ASIN's sales in a variation listing
41:01 I see a lot of the same products coming up w/ the same main image and high fake reviews in my niche
42:27 My listing has multiple ASINs w/ diff landing cast and prices so each has diff break-even ACOS. Often I have seen a consistent percentage of purchased ASINs that is different from the advertised one. Could you suggest best practice to go about that
44:51 Brandon Young said Amazon will cap your listings rank for a specific KW if you write it in a diff match type or location

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00:00 Key Advertising Metrics for a Profitable Amazon Business
02:16 Target Example 1
05:04 Target Example 2
06:11 Comparing both examples
07:23 Bid and Ad Placement
07:47 How should we decide how we should be bidding for KWs
09:28 Another example on the same page but different placement
11:50 Advertising has many data points and variables that should be cross-checked and monitored
13:01 Bidding low does not necessarily mean lower ACOS, sometimes bidding high can improve your ACOS due to the different placements' CVRs
13:41 Profit margin and ACOS is the metric that shows direct profitability (not considering organic ranking and organic sales contributor)
14:02 Bid and CPC are directly correlated w/ each other and bidding doesn't necessarily mean paying the bid amount. Amazon Advertising is a live auction and each seller is a bid caller

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00:00 Check your Targeting Tab before your next price adjustment to calculate proper margins!
00:23 Navigating inside Targeting Tab
00:42 Make sure the correct time window is set
01:45 How does my KW targeting perform
03:22 What to do if landing cost is higher than your sale price

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❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help

✅Get 50% Off First Month with Helium 10 
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✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

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00:00 Facebook Layered Interest Stacking To Expertly Define Your Audience
01:19 Test product: Wine Glasses
02:47 We want our audience also uses Amazon
04:00 Facebook Interest Layered Stacking
04:38 Adding another layer: Engaged Shoppers

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00:00 How to find a powerful client or get different jobs in different big companies
00:19 Jason started with garage sales and thrift stores selling them on eBay
01:08 Then working for a distributor/vendor central
01:31 Learned from YouTube, Reddit
01:58 Getting the 1st client
02:16 Start first with 1 niche task


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❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help

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✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

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