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00:00 Selling Collectible and Used Items on Amazon
00:43 Jason was once a picker as a hobby
01:50 You are gonna have the worst time of your life selling used collectibles on Amazon
02:16 Put these stuff in Ebay
02:50 Amazon doesn't want these in their platform

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00:00 PPC Q&A with Matthew Davis and Faith Denniston, 09.20.2022
10:56 Will Amazon recognize both SEO "chained dog leash" and "chained dog leash for large dogs"
14:03 I have multiple broad match campaigns for a Vit E oil. Vitamin E oil is the KW and in the customer search terms. Vitamin E oil for scars is a top converter w/ a majority of the orders. In another broad match w/ just the KW vitamin e, the same KW phrase shows up in the customer search terms but it has 20 clicks no orders
18:16 When and how to decrease TACOS after 15 days of launch? What are the acceptable ACOS & TACOS in this stage
23:14 When setting the Alt Text to each image used on premium A+ content should I focus on the best performing KWs from the ICAP report for that ASIN
24:45 Want to launch a product themed around a popular TV show are there any copyright issues associated with this
29:20 Just launched my first product, how to adjust a bid on a campaign
32:41 Is there a way to see how much I bid on the first campaign I created
34:54 If we keep the House of the Dragons example, how about having HOTD on the product than having Fire and Blood
37:30 Every time I change the bid, do I have to create a new campaign
38:38 Is there a way to see if my daily budget is enough
39:45 When MAG gets a potential new client what are the steps you take to audit their PPC
42:31 I sell beaded jewelry and have 8-9 parentage for different bracelets styles. Each parent may have "amethyst bracelet" and have a campaign for each parent. Am I competing with myself
46:38 Am I supposed to pause the 1st campaign and continue with the higher campaign
48:31 Does MAG use any 3rd party PPC tools
52:45 Unable to edit ASINs, support says "you do not appear to be a registered brand owner"
54:52 How do we get access to create a video in the Ad console
55:48 Which campaign can see plurals in KWs and which not
57:25 How should I use the product opportunity explorer to compare diff product launching opportunities
1:02:26 What if the product has no text but instead a very edited digitally created image of Daemon for example (House of the Dragon)
1:04:00 Is the bigger concern to have copyright flagging verbiage on the product itself or w/in the product SEO
1:05:23 Is there a way to target videos only to mobile devices
1:06:54 What should I do if my branded KWs are in a competitors Alt text
1:07:26 How could I include competitors branded KWs into my own listing so I can get indexed
1:08:05 If I target a KW in exact phrase and broad and bid $1 for each will Amazon charge me $1 for the click eve if the max bit of my competitors is at 50cents
1:10:53 Which pictures do get the most best on the brand display campaigns
1:12:44 I want to hide my BSR on purpose is there a way of doing that or does it happen accidentally
1:14:03 Advice for gun related advertising
1:16:00 How can I use Search Query Performance report to PPC benefits
1:18:46 Not advised to negate good KW inside auto/broad campaign but we are alrady doing so to many of our camp, what can be done now
1:22:22 How important is value addition to the product as a new seller on Amazon
1:25:38 What must be the strategy for PPC in Q4 aggressive or conservative
1:27:05 What is a good budget to start w/ a new campaign
1:28:21 Exact target for "cat food" is same as "cats food" or need to add both
1:29:26 Would you have any recommended courses or sites to learn more about Amazon PPC
1:32:14 I was out of stock fo 3mos. Made multiple new campaigns w/ new KWs, what would you suggest to start w/ the bids
1:35:28 How to run broad and phrase campaigns
1:38:37 How often does Amazon charge you the PPC costs

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00:00 PPC Q&A with Matthew Davis and Faith Denniston - 09.13.2022
10:56 If you negative exact vase, do you still get impressions for vases
12:15 If I'm already ranking high, should I still run PPC to take more real estate
13:14 I keep on getting an out-of-stock message while having more than enough inventory
14:36 What are your thoughts on running SD ads, best practices/tips
16:42 Advice for w/c niche I should go in regard to the bad economy in the EU
18:46 If I have the following KWs in diff campaigns, will they cannibalize each other
19:42 I have my brand and money to invest, should I start another brand or go deeper w/ the first brand
20:25 What would you suggest for average campaigns, do you consider low bids - high budgets a good strategy
21:02 What's the best way to join MAG
25:53 I have KW w/c I just cannot index for
28:39 If I'm running top competitor targeting campaigns, how do I determine these top guys
33:35 I keep hearing bad things about Amazon FBA and the market, should I still try it
35:59 Recently spent a lot of money for PPC to gain brand awareness but the conversion rate was not much higher
39:34 Doing product targeting on a very large pet brand, but due to sizes I'm getting a huge amount of clicks and high ACOS
42:49 Should PT ads target top-selling unique listings
45:29 How often do you change backend KW and Alt text
46:35 Spending %500 on all 5 variations or on only 1-2 best selling
47:48 Removing clutter and noise to focus on the few essential things w/c drive the most results. Is this a wrong approach when it comes to PPC
52:19 Have many listings targeting the exact market/KWs trying to take over a small market. Is it possible to bring the price for those KWs higher and bring the bidding price high
55:53 How best to use the results from ASIN view in brand Search Query Performance
59:23 If you guys wanted to see to give more context my ASIN is B09YMZTM3H
1:02:48 New seller selling around 2-5 units/day for about 1mo. I cannot find my listing organically on the search results
1:03:54 My daily budget for PPC is around $80 and it is running out by noon at 100% ACOS
1:07:59 Will they cannibalize each other: tissue holder for the kitchen, tissue holders for kitchen, tissue hold for kitchens
1:11:22 Any suggestions for Amazon inventory tools for my FBA warehouse, 3PL, and product warehouse inventory
1:12:26 Opinion on very low fixed bids (%01.0) w/ 900% TOS to catch low-hanging fruit
1:18:18 When should we negate a KW
1:22:11 Can you explain conversion rate and what is good vs not good
1:24:47 Just added a color variation to one of my products, what strategy would you recommend for my PPC campaign
1:25:48 What do you think is the best A+ module layout
1:27:32 In H10, some ASINs do Sponsored Ads for more than 2000KWs. Are most of them exact match
1:31:25 Does product targeting Ads conversion affect KW ranking
1:33:32 How to find KWs for targeting PPC in non-English markets like KSA and UAE where tools like H10 and JS are not working
1:36:16 Heard it's not advisable to negate a good KW inside broad campaign but what's the problem of doing so if we need to add it in an exact match campaign
1:38:51 What should be the PPC approach for Q4 for a new seller and what must be daily budget

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00:00 Steven Pope's PickFu Webinar with Justin Chen
02:01 Justin Chen, co-founder of PickFu
02:56 Sample PickFu test with Steven Pope: Rebranding/packaging Age of Sage Soaps 
04:03 The way you word your question is around 80% the importance
06:59 Which product would you rather buy?
08:39 1on1, which brand packaging do you prefer?
11:12 Going back to Age of Sage's original packaging
12:58 Which Product Layout do you prefer for the main image on Amazon?
16:05 Rerunning the packaging test using the new layout
17:55 They want to see the bar, but how do they want to see the bar
19:58 Why run so many PickFu tests?
23:31 If your product SKUs are for men, why did you choose not to only target them
24:57 Have you tested images that are flat, angled right or left
26:15 Have the word of your product gigantic on your product
26:44 SInce the packaging is so similar, did you consider the names of doctors, not about the design but more about the names
27:28 What is the first thing you do or look for when you see your design lost
28:46 Have you tested adding shadows to main images
29:04 How did you do your initial product KW research
30:01 Do you always choose an audience of 50, how do you decide
31:47 Did you test the names of the soaps
32:28 Using PickFu test for Advertising
38:54 Using PickFu for company logo
41:50 Any tips on testing hero images against competitor ASINs
44:07 Amazon Mockup Generator
45:10 Angled image test
46:56 How many hero images would you have ready to test or rotate in a launch period
54:36 Sometimes if you put too much detail, you'll get a different result
56:44 Go do your PickFu test, top favorite tools with My Amazon Guy

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00:00 Weekly Q&A with Jason Mastromatteo, 09.16.2022
13:21 Used H10 to analyze competitor's past stats, but is there a way to see what a competitor's past Ad spend has been over the life of their listing
15:17 What might the Ad spend range and ACOS be for the 1st year when launching a new probiotic supplement
16:09 How do you typically adjust the TOS bidding
17:31 How to report a seller selling  under my listing (a product is counterfeit) due to my TM is not approved yet
18:27 Would it be a good strategy to have "red" "dog" "leash" as a separate target KW instead of red dog leash
19:37 Unable to view brand analytics on a client account
21:01 Can you create your own variation theme
23:15 When up/down bidding shouldn't be used
23:53 While in AC I clicked on the BB and a different product came up
24:24 My item was changed to apparel making my FBA fees a dollar higher
25:35 Amazon took down my variation and said it was because I chose the wrong variation theme
26:04 Customer Engagement tool shows as beta for me, is there a minimum to qualify for the program
26:46 Is there a phone number we can call Amazon instead of waiting for them to call
27:41 If I have a product at the 30-40% ACOS mark but I want more visibility, should I focus on TOS modifier
28:47 While still meeting the bids moderately low so the ACOS won't rise too much
29:23 Are you able to demonstrate this global permission
30:01 Is this some type of intermittent shadow banning
32:18 How can I ship my goods from CA to the US
33:00 How to submit CPC certificates for toys
34:19 Please give some examples on Germany Marketplace as well for listing optimization
35:31 Can you give examples where I am bidding against myself
37:43 When should we use exact bids and when not
38:34 Need to send/replenish my inventory but on this new batch I added new things to the product
39:49 Competitor has 1 product w/ small & large sizes. Instead of 1 parent listing w/ 2 child variations, they have 2 separate listings, one is S&L, and other L&S sizes
40:43 Do you know if customer engagement in SC is available for everyone
41:18 How can I apply the 3D room view to my product
43:00 Are you accepting part-time jobs
43:26 Purchased new Funko & other brands from an authorized distributor. Some action figure display boxes are damaged straight from the manufacturer's case upon arrival
45:24 What you say about dropshipping
46:28 How to solve the delivery date issues, front and backend differ
48:29 Full update affects indexing or ranking
49:40 Does product targeting Ads conversions affect KW ranking
50:34 Dropshipping or Online Arbitrage, w/c is the best model
50:42 It's not advisable to negate a good KW inside a broad campaign, but what's the problem of doing so if we need to add in an exact match campaign
51:05 In H10 Cerebro, some ASINs do sponsored Ads for more than 2000 KWs, are most of them exact match
51:32 If we are targeting 2000 KWs and it's not advisable to have more than 5 to 10 KWs per campaign, that means we need to manage 200 campaigns
52:07 How to find powerful clients or how to get different jobs in different big companies
55:11 Can you give your insights on the German marketplace for SEO and generating sales
55:30 When removing an existing image and replacing a new one w/in A+ content, don't you lose the Alt Text that was embedded into that image
56:41 Between loose, complimentary, or substitute, which works better
57:14 How much time Amazon to review for POA
57:52 Sale vs Coupon 
59:55 How do you get access to the brand metrics on the Ads console
1:01:41 Running out of inventory so raised the price from 44.99 to 45.00, how fast can I raise the price

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00:00 How To Collect Your Amazon Customer Email Addresses
00:36 Amazon Sellers are not allowed to contact Amazon Customer
01:37 Creating a way to get that data: Landing Page
03:41 Offering promo code to customers via Landing Page
04:50 What can we do if we have the customer email address
07:30 The difference between Facebook and Amazon for marketers
08:40 If the customer doesn't want to disclose their email address
10:19 Amazon built consumer trust
11:47 Landing Page is currently underutilized

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https://www.vox.com/recode/2022/9/7/23333406/amazon-prime-2-day-shipping-delays-taking-long

The complaints from Amazon customers are similar and popping up across the US. From western New York to central Missouri to rural Washington state, some Amazon Prime members are asking a version of the same question: What happened to Amazon Prime’s two-day shipping?

As Amazon brings next-day and same-day Prime delivery to more parts of the US, complaints from some Amazon customers about long Prime delivery times are still common in other regions. And one of those customers, a longtime former Amazon employee, recently conducted informal research that indicates Prime customers have to wait four or five business days for delivery across various parts of Amazon’s home state of Washington.

Amazon boosted Prime’s annual price to $139 earlier this year, and its signup page boasts, “Look for the Prime check mark as you shop. It means fast, free delivery!” But Prime members in some parts of the country have been surprised by slower delivery speeds than they were once used to. And it raises key questions: Are cracks appearing in the membership program at the core of Amazon’s e-commerce domination? Or is Amazon intentionally slowing delivery speeds for some Prime customers?

https://www.linkedin.com/feed/update/urn:li:activity:6976274079565713408/?commentUrn=urn%3Ali%3Acomment%3A(activity%3A6976274079565713408%2C6976284934609022976)&dashCommentUrn=urn%3Ali%3Afsd_comment%3A(6976284934609022976%2Curn%3Ali%3Aactivity%3A6976274079565713408)&dashReplyUrn=urn%3Ali%3Afsd_comment%3A(6976300827804114944%2Curn%3Ali%3Aactivity%3A6976274079565713408)&replyUrn=urn%3Ali%3Acomment%3A(activity%3A6976274079565713408%2C6976300827804114944)


The Death of Amazon 2-Day Prime

00:00 Introduction
00:12 Steven needed to order Nintendo Switch on Amazon for visitors
00:16 Went to Amazon which has the ability to deliver fast for Prime
          members
00:23 Amazon displays “Free delivery Overnight within 3 hours & 17 mins.”
00:59 But the checkout page displays different things.
01:04 A Default shipment date of up to 6 days from the order
01:20 The fastest delivery time is 2 days
01:24 Amazon’s front-end promise of delivery within hours NOT True!
01:51 Steven posted on LinkedIn and found out he is not alone with this
          disappointing experience with Amazon Prime.
02:04 Jason del Ray has written a detailed related article on Vox
02:21 Jason del Ray tested all 39 counties in Washington and found out that ⅓ of them
           have lost their ability to 2-Day Prime.
02:27 Amazon still label it as Prime but when you get the check out portion, 
           it just say Free Shipping.


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How a Full On Body Reset Helps Become a Better Leader

00:00 CEOs do crazy things sometimes! Steven just completed 74 hours of Dry Fast! No Liquids, No Consumables of any kind.
00:22 The business can consume you like a parasite
00:41 Steven weighs 222 to 223 lbs. for the past 3 years
00:48 Tried everything to lose weight but nothing worked! 
01:02 Steven decided to need a full-on reset and tried a 74-hour Dry Fast 
01:24 He followed the Phoenix Protocol
01:52 On the thirds day, the body goes into Ketosis
02:06 During the 3-day Fast, the body did a Full On Reset!
03:03 If you want to regain your health, Steven recommends Dry Fast
03:20 Religion is at the top of the hill and Science is just trying to catch up
04:41 Expect the blood pressure to change according to Phoenix Protocol
05:48 When you doing Dry Fast your sense of smell drastically increases
07:01 Sinus and airways for Steven improved after the Dry Fast
07:58 Extended Dry Fast without water, wakes up some dormant cells
08:49 Steven went on Dry Fast after reading a book and didn’t plan it.
09:32 His kids think it is super weird but great support came from his wife who expressed nothing but love and from the leadership team of his company constantly making jokes
10:02 Steven appreciated food on the 53rd hour of fasting
10:31 Steven battled the hunger pains by doing grounding, barefooted on a misty grass.
11:24 Grounding was super effective, helped him overcome his fears
12:18 During Dry Fast Steven showers 2 times a day and learned that the body absorbs water during the shower
12:36 Steven was astonished to see clear urine coming out from him after taking a shower
13:25 The reason why the body survived during fasting without water is it gets water during the shower and grounding on misty grass
14:03 On the 70th hour of Dry Fast, Steven’s body was on fire, literally burning, and needed
           some electrolytes, bathed on ice packs
14:54 Thought of ending the Dry Fast after 74 hours and turned to the scriptures for inspiration.
15:04 Steven gave a talk about spiritual consciousness to his students in his Sunday class
15:11 Fasting is an old biblical thing, has always been a practice for God’s people
15:43 Steven tells Esther's story of how she and the Jews fasted for 3 days to gain the
            King’s favor.
18:00 Steven feels Fantastic!
18:37 If you're stuck on your health journey, do something dramatic and reset yourself!
18:57 Steven hopes this reset experience makes him a better CEO and a better family man!


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Yoni Kozminski is the Founder & CEO of Escala, MultiplyMii, and several successful, yet less noteworthy ventures He is helping scale digital agencies, eCommerce, and amazon businesses. He is a key player in establishing eCommerce Businesses, systemizing them, and staffing them. He is a host to the most successful scales in the eCommerce industry. A firm believer that in life, it must always win/win. If at any stage someone is getting ‘the better end of the bargain,’ there is no partnership there.

00:00 Amazon Real Talk Live Q & A with Steven Pope and Yoni Kozminski
00:59 Why do you think your organization has been successful?
02:53 How do business owners keep up with Amazon changes?
04:32 How long did it take you to take Level 10 meetings going on?
07:36 Hardest thing to adapt?
08:58 Have you ever hit all your rocks or do you have line 5 years of dev work in your future?
12:33 Was there one particular thing that you missed when you were trying to get on eos and traction when you were starting?
17:51 What's your favorite core value that you guys rolled out?
20:45 It's hard to narrow it down to 5 core values, how did you find it?
24:13 I request you remove system space and internet speed from the job application on My Amazon Guy.
26:11 What do you think about Amazon Japan?
26:52 If we generate sales organically on 10 to 15Kws then we stop PPC or continue?
28:31 Only have 15 reviews so far so social proof not as strong for the higher volume KWs.
29:08 What are your thoughts on inventory slashes?
29:30 Is there a system for price increase (in bulk) to include raising an AMZ "reference price"?
31:18 Is Seller Support running your YT live?
32:37 Example of a Department Accountability Chart
37:04 How does somebody create an accountability chart when they start?
37:52 When structuring "client facing" KPIs, what are a few key metrics your are pushing to less knowledgeable clients to show their current wins/losses?
41:49 4 things we discuss during a client meeting
42:39 Selling zero nicotine disposal wipes. Has a total 5 reviews and 3 of them 1 star rating. Should delete the listings and create a new one or just continue?
43:21 How to deliver the bad news when things didn't work as planned?
45:47 Is there a way to get a CSM for a smaller account w/o Amazon contacting you directly to offer a CSM?
48:36 Where can Yoni be contacted?
48:51 SOP book recommendations

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00:00 Weekly Q&A with Jason Mastromatteo 09.09.2022
11:41 I can't modify my US listing and AMZ Support says that my Australia account is the winning contributor. How can I change the listing and get the US account to be the winning contributor?
14:13 If we were to make a removal order, would the number from the inventory decrease right away?
14:46 I import small items via FedEX air from China once or twice a month, do I need to file any paperwork for importing?
15:30 Do AMZ bi-weekly payment distributions include customers' sales tax?
16:16 For international marketplaces, do you know how we can port over our storefronts from the US?
17:28 I've heard that in the campaign manager under the creatives tab there is now a video creation module.
19:21 If I have a good KW working well in my phrase match campaign and want to get the KW and make it its own campaign. Do I negative the KW in the phrase or leave it?
19:44 If I create a new brand in my account will customers be able to see that I have a connection to this new brand?
21:39 Is there a way to see PPC spent by ASIN?
23:43 Where can you see your inventory storage expense amounts in Seller Central?
25:13 Is it wise to use UPC you purchased on Amazon or Walmart?
26:20 My SC account got deactivated due to a Valid Tracking Rate.
27:32 What is the best way to track the KWs that are important?
29:14 CTR, not CVR, CVR is unit session%, but what's CTR?
29:49 Can we upload listing images for mobile that are different?
30:30 Planning to join the Vine program for more reviews but I'm not sure that AMZ will find the relevant customer.
32:04 Is there any possibility to open Vendor Account in the US or another region?
34:39 Where can we see the CTR data in the backend?
35:20 When launching a new PPC campaign based on KW targeting, what is the best way to choose the best first KWs?
36:27 PPC tips for the gun accessories category
37:26 Is it against TOS to include inserts that have social media handles on them?
37:42 Whenever we upload a flat file to update, it is giving us an error that its product type is headphone
39:55 Have a product w/c that has been assigned to the office category and beauty subcategory but I want to focus on beauty.
42:08 Inserts w/ company address and phone number are okay, right?
42:33 If running SP PPC campaigns, does it make sense to run the same KWs for SB video as well?
44:38 Is Amazon honeymoon period only for a first-time product launch or every time we restock inventory?
44:56 Our listings are live on Walmart but not available in search.
45:55 What is MAG PPC strategy for launching a new product in Q4?
47:14 Applied for the brand waiver for AMZ handmade but they asked to have my logo on items w/c is not possible with my product.
49:15 Any feedback on input on the AMZ Transparency program?
51:15 Low inventory, raise the price, or sell out normally?
52:04 My UK account has been terminated and my inventory is in the UK FBA AMZ warehouse.
53:29 My account was deactivated due to seller code of conduct and dropshipping policy violation.
55:23 Is there another way to do it other than deleting ASINs when seller support tells you to delete/relist your listings for 24hrs?
56:07 Noticed several Chinese sellers flooded my niche that I've dominated for 3years now w/ copied images, FBM listing shipping from CN, and high prices.
58:12 Any recommendations on phasing in an updated product package to an existing ASIN?
59:07 Is there any evidence of a correlation between inventory levels and sales?
1:00:07 How to run Ads on a product w/ no specific name?
1:00:44 Any tips for setting up on AMZ US from the UK?
1:02:28 Lowered TACOS from 20%+ to 6% but indexed KWs fell. Conversion up by 58% since we are now top 20 for 2 KWs w/ over 400K monthly search.
1:03:23 Best way to find good products and sellers.

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