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00:00 Steven Pope Amazon FBA Weekly Q&A - 08.06.2022
10:36 Launching https://sellercentraljobs.com/
11:04 You can link your certificates from https://mag-school.com/
12:56 ASIN Review: B09M8VZPR4
20:16 When you negate for a plural (exact), does it also negate the singular
21:30 Working with someone who has SC and VC accounts but they have the same exact products & sizes for both. We constantly run into BB issues where vendors will have the BB & our SC account doesn’t which means higher storage fees.
23:52 Best way to share changes with the product to customers
27:23 If I want to target an ASIN, what is the best strategy
30:01 In SEO Phase 4, the high-performing KWs are already in my title, should I replace it w/ the phase 3 KWs
34:22 Tried to make a parentage but now 3 of 5 listings say "inactive Out of Stock"
37:43 Getting 6024 Error - You are not authorized to list products under this brand
40:25 I put the wrong FNSKU sticker on 10 units I shipped in in error
41:08 I forgot to custom name my SKU when setting up a listing, so I added a new condition for the product to start using a diff SKU. Is it safe to delete now the old SKU and product listing
41:43 Is it possible to add a link in A+ content to the feedback page 
42:56 My Amazon Guy Trademark Service
43:22 What is a good click-through rate and good conversion rate
52:32 File the CA TM, try to do BR. If it doesn't let you, file the US TM and get BR because CA TM takes 1-2years
53:26 Is it true video ads don't help w/ organic ranking at all
53:48 Best practice to manage 700 SKUs on Amazon catalog
55:45 More than 20 products on Amazon, can I add multiple comparison products module on A+ page
56:06 Best PPC strategy for a brand new product
57:09 How can I get seller support to change the name of a variation
57:44 badminton rackets vs badminton racket. What about doing a modifier, +rackers, does that work in exact
58:32 Lowering stock in SC, FBM vs FBA and tried lowering price and vendor will just go a dollar lower
59:27 The frequently bought together seems to match the products on market basket analysis report 99% of the time
59:51 Out of all the reports on SC, w/c ones do you recommend to use on a regular basis
1:00:53 New product launching on Sunday since it's the best day for sales. What time of the day would be best to turn on my campaigns
1:02:13 Looking to take over a small market w/ different styles of product and multiple listings
1:02:22 How should I go to advertise w/o bringing the KW cost high for that market and not outbid myself
1:04:10 Where can we find TROAS and TACoS on SC
1:05:06 Can you talk about removing excess inventory
1:06:12 What is an appropriate multiple for calculating the valuation of an FBA business
1:07:44 Even if the exact match campaigns are super low monthly search volume long tail KW
1:08:27 Let's say I have a passport cover, a luggage tag, and a listing combo of both, do you recommend having them in 3 child variations or separated
1:09:18 How would you measure success for a product launch
1:10:27 I have a KW w/ 140% ACOS, when I lower the bid, ACOS goes even higher
1:11:05 We are working w/ a brand that has BR but their hero product listing was created by a former distributor and we can't make any changes to the listing
1:11:56 Brand Registry name is different than the listing
1:12:42 How much time and sales are required to improve IPI from 310 to 400
1:13:22 Struggling w/ getting enough seller reviews. I have enough product review but very few customers leave seller review
1:14:06 What should be the estimated budget for launch USA if the selling price of the product is around $25 and we have sourced at $10 including DDP
1:14:33 I have a case on Amazon SC about my ASIN being removed

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Victor Dwyer is the VP of Marketing for Pirawna, an E-commerce Marketing Expert, and a Social Media Strategist.  Public speaking is his passion and he helps eCommerce sellers increase sales through strategic external marketing.

Write your questions as a comment to this video. Join the channel today at https://www.youtube.com/myamazonguy

00:00 TikTok Ads Q&A with Victor Dwyer
00:13 Victor Dwyer joins Pirawna
01:16 What are Victor's experts in?
02:17 Kind of questions Victor would love to answer.
03:26 Have a few brands that need help w/ their social strategies.
05:05 What is the best way to advertise?
06:25 Which of these products are suitable for TikTok ads?
10:36 What is a landing page?
11:37 Are Virtual Bundles a thing? How effective are they?
13:37 Best tool to find influencers in TikTok.
15:40 You'd think the market would fix itself rapidly but apparently not.
16:33 TikTok question. Is it better to have a business account or an organic user account?
17:50 With TikTok, will you advise TikTok ads or influencer approach?
18:37 What are the winning strategies in getting more views for your TikTok content?
21:09 How do you think Facebook ads compare to TikTok ads?
22:41 What are the metrics you use for TikTok ads?
24:27 Have you heard about Upluence as a platform to find influencers and damage all your Social Commerce aspects?
25:35 In my TikTok account, should I archive old/non-effective videos?
26:35 How can you see videos from TikTok ads?
26:53  What is your go-to pre-launch marketing strategy using TikTok?
28:15 How to learn DSP and Vendor Central if you don't have access to them?
30:47 How much can I count PPC cost per unit?
32:32 A person I just talked to from Amazon told me today that Amazon does not index more than 80 characters in titles.
34:30 My product costs around $34 (including FBA fees), and I am planning to sell at $49. What is the expected number of sales per day in the beginning?
36:48 I tried updating my title from the help page, doesn't let me put more than 80 characters in the title.
37:47 Can we use TikTok to improve the ranking of newly launched products?
39:43 How TOS is Pixelfy?
41:01 I placed 500 Qty of this product. This is my first product. I learned most from your videos. It's not a repeat purchase. It's a kitchen product. But I have modified it with customer reviews.
41:48 Would it be better to use Amazon attribution tags?
42:47 Do you teach this kind of stuff?
43:50 What is the new product review rate?
44:49 How significant are trending music and hashtags on TikTok posts?
46:13 Do you suggest COSCO (Slow sea) for the first product? Or Use Super Matson (Fast sea for 30% of shipment)?
47:23 Can I tell my USA friend to buy a product and review it?
48:43 I recently started in the sports eyewear space. the recommended bids are high - $1.5-$4 for most words and my CPC is ~$2. ACOS is ~65% right now with 3-4 sales/day. Any recommendation on increasing bids/reducing ACOS?
49:40 Best business book read by Victor Dwyer
50:32 How to get in touch with Victor Dwyer
51:00 Sellar Central Jobs

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00:00 Back to Basics: Utilizing Amazon Bidding Strategies
00:11 Up & Down bid
01:40 We cannot control it
04:09 Down-only bid
06:39 The best way to control your ACOS
06:53 Fixed bids
10:22 Use fixed bids when launching or product is not doing well

🏫 https://mag-school.com/ - PPC, SEO, Design, Catalog courses for $10-20

❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help

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✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

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🏫https://mag-school.com/ - PPC, SEO, Design, Catalog courses for $10-20

❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help

✅Get 50% Off First Month with Helium 10 
https://bit.ly/3z1sijm

✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/

00:00 NEW 2022 Upload Catalog Inventory Files on Amazon FBA
00:17 Showing the new face, sections, and header on Amazon Seller Central
01:00 Showing the Listing Loader file
01:24 Showing the Product template for listing products not currently on Amazon's 
01:50 Showing the Update price and quantity template
02:23 Showing the section for the Update product details
03:40 Showing the Get help button for the Not sure if products are in Amazon's catalog
04:10 Showing additional templates section
04:30 Checking what we have in the Category-specific Inventory files
05:35 Navigating Seller Central to get Category-specific Inventory files
06:55 Attributes and files under Category-specific Inventory file
08:35 Invite to check out MAG School for Catalog Course

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Here’s how to do it on your end:
👉Go to your Amazon product detail page
👉Scroll down to the customer questions and answers
👉Click on a customer question
👉Answer the question by uploading a video


Best practices:
👉Type out an answer with the video
👉If you have the product on hand, it’s ideal if you show and tell it on camera.
👉Example: If they ask what’s in the box, shoot an unboxing video
👉If you don’t have the product on hand, shoot the answer while screensharing the detail page.

How to Answer Amazon Customer Questions with VIDEO on the ASIN!

Did you know that you can answer your customer’s questions on Amazon using a video?

Yes! You can! 

You can shoot a video to address your customer’s concerns. Pretty cool, right? Imagine your customers contemplating buying your product and they saw a bunch of videos to answer their questions. This may speed up their decision to buy since they may be able to see the good stuff you offer. This strategy can make you different and stand out against your competitors.

If you want this cool stuff on your product page, connect with your brand manager now!
If you want to do this yourself, check out this video How to Answer Amazon Customer Questions with 🎥 VIDEO on the ASIN!

🏫 https://mag-school.com/ - PPC, SEO, Design, Catalog courses for $10-20

❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help

✅Get 50% Off First Month with Helium 10 
https://bit.ly/3z1sijm

✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/

00:00 How to answer amazon customer questions with video on the ASIN 
00:16 Highlighting the Mom box listing 
00:30 Shoot a video to respond to questions 
00:41 Scroll down to the Customer questions and answers section 
00:50 Sample video answering the customer's questions 
01:19 Consumers will see how different the brand is 
01:45 Use Loom or Vidyard 
01:58 A 20-60 second video will be helpful 
02:28 Customers load videos and you'll be able to show them the product's benefits 
02:41 Recommends showing the video with the actual product in hands 
03:53 Customer connection with your brand 
04:10 Focus on engagements especially with video answers 
04:20 Demonstrating how to do video answering questions 
04:40 Shoppers find videos more helpful 
05:05 Check other videos about new things can do on Amazon 
 
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🏫 https://mag-school.com/ - PPC, SEO, Design, Catalog courses for $10-20

❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help

✅Get 50% Off First Month with Helium 10 
https://bit.ly/3z1sijm

✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/

00:00 Amazon Sues Fake Reviews Groups on Facebook
00:08 Amazon filed a lawsuit against the leader of over 10,000 Facebook groups 
publishing fake reviews
00:25 Fake reviews are out there and it's quite a massive problem
00:36 What's Amazon's incentive to crack down on this problem
01:30 Fake reviews remain a major issue for online retailers (Amazon)
01:42 Facebook groups trying to recruit people to write false reviews
02:20 Amazon has officially incentivized reviews globally in 2016
03:02 Stephen Pope talks about how extensive the fake reviews issues are
04:52 Talks about FTC violation
05:05 Importance of reviews in purchasing decisions
05:45 Fake reviews must be combated
06:22 Reviews affect the conversion rate
06:28 Response about Amazon trying to Target Facebook groups
07:54 How does groups and kind of fake review exchange actually work?
09:03 Risk of seller engagement to people doing fake reviews
10:13 Don't focus on reviews, build a community, focus on quality products, and solve problems
10:42 Restarting a new account after a suspension
11:30 What do consumers need to know about fake reviews?

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👉Prime Business Discount Settings: https://sellercentral.amazon.com/help/hub/reference/201958240?ref=efph_201958240_cont_G201740300&locale=en-US
👉Difference between Personal Prime and Business Prime https://business.amazon.com/en/find-solutions/business-prime/differences-between-prime
👉Sign up for Business Prime https://www.amazon.com/business/register/org/landing

🏫 https://mag-school.com/ - PPC, SEO, Design, Catalog courses for $10-20

❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help

✅Get 50% Off First Month with Helium 10 
https://bit.ly/3z1sijm

✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/

00:00 Should I upgrade personal prime to Amazon Business Prime?
00:15 Received an email about business issued credit card on Amazon
00:25 Talks about the difference between the 30-day free trial for Amazon Prime,  
Regular Prime, and Business Prime
00:28 Link to know more about Business Prime
01:22 Showing the new dashboard of Business Prime
02:18 Benefits of the Business Prime usage
03:55 Guide on Amazon B2B Pricing
04:33 Link to Guide on Amazon B2B Pricing on MAG's website
04:51 All businesses that sell on Amazon would benefit from signing up for Business Prime
05:12 Access all the entertainment benefits in Business Prime

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Premium A+ Content offers:
 17 Interactive Models and access to the previous 17 basic modules
 An increase from 5 to 7 modules allowed per page
 Content may be a width up to 1464 pixels (increased from 970 pixels)
 More opportunities for hyper-engaging content
 Add Videos to the A+ Content

What is Amazon A+ Premium Content and Who Can Use It? Learn More from these links.
Link: https://www.ecomengine.com/blog/amazon-a-plus-premium-content
Link: https://sellercentral.amazon.com/enhanced-content/content-manager/workflow
Link: https://www.amazon.com/Apple-iPhone-Alpine-Carrier-Subscription/dp/B09V3HZ8B5/ref=sxin_11_hcs-iphone-la-us-1?content-id=amzn1.sym.cb964c6d-8dcb-4bcb-aede-2fb80862a2bc%3Aamzn1.sym.cb964c6d-8dcb-4bcb-aede-2fb80862a2bc&crid=TG1N9QKAO0P9&cv_ct_cx=iphone&keywords=iphone&pd_rd_i=B09V3HZ8B5&pd_rd_r=8da1c871-f3e4-4ed8-936e-11ebcddf4248&pd_rd_w=9FFAI&pd_rd_wg=cdtFf&pf_rd_p=cb964c6d-8dcb-4bcb-aede-2fb80862a2bc&pf_rd_r=6EX076PCWDX92TE9Z2AK&qid=1659973636&sprefix=iphon%2Caps%2C175&sr=1-1-fab9a757-ceb0-429c-ad27-1d2a7da63f23&ufe=app_do%3Aamzn1.fos.765d4786-5719-48b9-b588-eab9385652d5


How to Get Premium A+ Content 
00:00 Amazon giving away premium A+ Content free access to small business owners 
00:17 Listing sample with gigantic  A+ Content
00:51 Post and play videos inside A+ Content
00:55 Use the 7 modules available
01:15 How does an A+ Content Manager look like inside Seller Central?
01:29 EcomEngine article comparison between premium and basic A+ Content
01:59 The access to premium A+ content will not have a charge now!
02:49 Publish premium A+ content  during the promotional period
03:05 Criteria for premium A+ Content
03:19 Access to A+ content is granted at the end of each month
03:44 Eligibility for premium A+ Content
04:18 Take advantage of having a Brand Story for your account
04:56 Audit MAG clients who are eligible for the beta access
05:10 Link to A+ Content videos


🏫 https://mag-school.com/ - PPC, SEO, Design, Catalog courses for $10-20

❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help

✅Get 50% Off First Month with Helium 10 
https://bit.ly/3z1sijm

✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

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ACOS vs ROAS: Which is Better for Amazon?
00:00 Introduction
00:24 ACOS is the advertising cost of sale
00:29 ROAS is the return on ad spent
00:37 ACOS- How much do you spend on ads to gain a dollar?
00:48 ROAS- How much do you earn for every dollar you spend?
00:53 Showing Mega Pint listing as an example
01:38 ACOS and ROAS is a denominator and numerator on top of
           each other 
02:31 Which is better ACOS or ROAS?
02:54 ROAS was recently added because the whole marketing
           industry focuses on this
03:27 Reason why Amazon is regressing/adapting a broader
           spectrum of industry standards
03:36 Google used to be the number 1 place to start a product
           search. It is now Amazon.
03:56 The ability to find a product is superior on Amazon
04:23 The top 500 fortune companies that are not Amazon-focused,
            all speak ROAS
05:00 How ROAS is born
05:30 ACOS and ROAS comparison- Data being produced over time
07:23 If you are looking for a way to visualize the results in a chart,
           ROAS makes the most sense
07:32 It is easier to translate ACOS to bid adjustment
08:33 Total ACOS is not being tracked by Amazon
08:58 What's the target TACOS I should be at?
09:26 ACOS goal for every account is different
09:38 The TACOS could be the same no matter which category
09:42 Range of TACOS
10:08 Strong correlation and link between PPC and SEO
10:12 What happens if you turn off your PPC ads
10:30 Showing the Mega pint listing as an example
11:17 You have to understand the relationship between PPC and SEO
11:40 Understanding how well your advertising is doing on Amazon



🏫 https://mag-school.com/ - PPC, SEO, Design, Catalog courses for $10-20

❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help

✅Get 50% Off First Month with Helium 10 
https://bit.ly/3z1sijm

✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/

🎤My Podcast Setup:
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Favorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8R

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🏫 https://mag-school.com/ - PPC, SEO, Design, Catalog courses for $10-20

❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help

✅Get 50% Off First Month with Helium 10 
https://bit.ly/3z1sijm

✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/

🎤My Podcast Setup:
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RODECaster Pro Podcast Production Studio https://amzn.to/39mKko8
Sony Alpha a6400 Camera https://amzn.to/3xoEnPF
Sigma 16mm Sony E Lenshttps://amzn.to/3xJLYtv
Favorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8R

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