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🏫 https://mag-school.com/ - PPC, SEO, Design, Catalog courses for $10-20

❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help

✅Get 50% Off First Month with Helium 10 
https://bit.ly/3z1sijm

✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/

00:00 Fast Ways to Increase AOV on Amazon - Average Order Value
00:25 Shows the Mr. and Mrs. Wine tumbler set listing
00:58 Make sure that you have the Brand Story as this can increase your AOV
01:27 Showing the Mega Pint Cup as a sample
02:07 Another location is the lowest section in the A+ Content
02:24 Great way to cross-link your products
02:50 The reason why you need to take up more space in the A+ content is to push down the ads
02:56 The product grid is an awesome way to put pictures of the other products, especially when 
           you have a new product
03:12 Put a CTA (Call to Action) like "Get this" right here
03:23 You'll start to see in your Business Reports that your AOV will go up
03:40 Tips on how to improve
03:45 Hyperlinks program
03:47 Create a product grid and don't forget to associate the ASIN in the backend
04:04 You'll find a comparison chart below the product grid 
04:12 If you have a single product on Amazon, you may struggle to build this section
04:14 Make sure to launch more product
04:21 Find a buddy who'll agree to create a product grid and crosslink products in the same 
           category or resembling the same customer avatar
04:42 You can crosslink any brand/any product/any ASIN in the A+ Content
04:50 Different ways to build out product for starters
04:59 Showing samples of Age of Sage Artisan Soap Bars
06:01 Simplify SKU counts to three models (good, better, best)
06:18 Example of a product grid that’s extremely technical 
06:36 Check mark across the list
06:43 Need second product grid 
06:51 Way to cross-pollinate additional products and do multiple product grids, rows show the 
           three models' angle
07:12 Get an idea quickly about which product is right 
07:17 Different ways a consumer would buy
07:24 Two ways consumers buy a particular product 
08:55 Generally consumer experiences just come by and leave
09:23 New way to take a product grid and turn it into a product collection
09:32 Promote a curated set of products in the store or Amazon placements
10:03 Recommended a way in building the brand store 
11:00 Showing samples of his brands
11:40 Stir at the top product row, helps with AOV 
12:30 Promotes Q&A on Fridays at noon Eastern Standard Time 
13:12 Consider the fact when somebody does go to a product listing 
13:22 Better way than to cross-pollinate and increase AOV 
13:14 Don’t forget the top of a store to create sub-pages
13:59 Product grid with four products and four sellers right on the top of the brand store  
14:39 Don’t need lots of different banners only products grids
15:41 Generic way to increase  AOV is by connecting your products together 
16:04 Watch the next video Improving Your Sales and Traffic and Conversion

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00:00 How to Enroll in Buy with Prime
00:14 It is an invite-only program
01:10 You need Shopify or WordPress websites
01:45 What to expect on your Amazon Seller Central account
02:10 What we learned from an Amazon Buy with Prime specialist
05:41 Amazon Prime buying out of Amazon will beat the fees on Buy with Prime off a website

Buyer has to have a Prime account, 
Coupon codes cannot be used when the order is processed with Buy With Prime,
Off-AMZ sales are separated from AMZ sales in the reports, 
Seller owns customer information,
Reviews are going to the DTC website, 
There is a DSP opportunity (dtc websites), 
https://www.amazon.com/b?ie=UTF8&node=23865204011 - websites/sellers on this page really push forward the Buy With Prime feature, which is why they are on this website. 
Buy with Prime currently has small but growing number of brands. 


ENROLLMENT

By invitation only, 
This program won’t be available to all sellers very soon, as they have their own limitations currently (staffing etc) Should there be a brand that can benefit from Buy With Prime, we can recommend that brand to the Brand Development Rep I had the meeting with and she can arrange the invite, 
Enrollment / Set up is fast and easy and once set up, the seller can turn Buy With Prime on or off depending on the time of the year or any other circumstances, 
There is NO SETUP fee 


SET UP

Products with variations cannot be sold with Buy With Prime, needs to be a single listing (with no variation option) on the seller’s DTC website, 
Seller can turn Buy with Prime on or off for all products in the catalog, or for a single product 


FULFILLMENT & RETURNS 
Fulfilled from FBA, 
They have different tiers (1-2 day delivery, 3-5 day delivery,..) but she’d enroll us in the fastest one 
When returning the product, buyer would have to print the label, 
Returns are going to AMZ Warehouse (here I asked if it’s possible to re-route them, because we don’t benefit from unfulfillable orders in the AMZ warehouse, and she didn’t have the answer), 

FEES
There is no set up, monthly, yearly or other fee, 
There are fulfillment fees (3% of the order, fulfillment starts at $4.75, $2.4% for payment processing…) example - just the fulfillment for the Mom Box is at $10 


🏫 https://mag-school.com/- PPC, SEO, Design, Catalog courses for $10-20

❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help

✅Get 50% Off First Month with Helium 10 
https://bit.ly/3z1sijm

✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

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00:00 Product Title Best Strategy &Variations troubleshooting, Live Q & A w/ Jason Mastromatteo 07.26.2022
10:51 Question: Why is it that my product ranks top of page one when selecting a specific category in the search bar, i.e. home and garden but on page two when searching "all"?
13:52 I'm trying to work with the helium 10 profits, I don't think it includes FBM shipping cost. Do you use this tool 
as the final tool to declare your preferability?
15:32 I just launched a product on July 8th and I sold only 13 units till now, I spent a lot of money on my PPC ads but I'm trying to optimize them now but I have been getting a lot of clicks with no sales. 
17:40  Submitted invoice to appeal against a customer's counterfeit claim. I submitted the invoice with all the required info and amazon keeps saying not sufficient info but doesn't tell me what's missing in advance. I even typed out an explanation letter adding merchant id, storefront name, asin number circle product description but kept receiving email from amazon that says not sufficient info advice?
20:42 Any recommendation on how can I liquidate my inventory in the UK marketplace that was removed by me from Amazon and is now prep center?
24:22 If I have a variation that is shipped FBA and all other variations are shipped FBM do the prime shoppers see this way also the other 
FBM-variations when clicking on the FBA-one? 
25:12 Question on variation listing. The difference between variations in package quantities. I put quantities as 1, 2, and 3. Can I change the name to 1 pack, 
2 packs after creating the listing? It's locked. 
27:35 What are your criteria for alt text? Is there a character/byte limit? And does it have to be a full sentence of can you just put the kost 
relevant KW in there and it will be fine?
28:42 I have 2 brands appearing on my creatives for amazon posts. They were showing on my brand section on Seller Central too but I asked amazon to remove them and they did so, but can't stop them from showing on my creatives in amazon posts, and every so often I get emails from Amazon saying their storefront has been accepted. 
31:18 When we change some attributes on the title and bullet points in the middle of the day is this affecting the Amazon PPC running campaigns? 
32:27 How can we ship our inventory to the USA warehouse while selling globally with a UK account? 
34:50 If I have the same KW in the Auto Camp with higher ROAS than a manual Camp. Should I pause 1 of the camps and what about other duplicate KWs in auto and manual campaigns- Should I ever turn Auto Off?
38:00 200 KW in a CAMP ROAs = 20 are A+ 30 B- Rest are Csm I heard I should only have 20 KW in the campaign what do you recommend for structure? If I move KWs to a new camp do I lose history & rank juice?
40:53 Some of our listings under a parent show their SKU on the product detail page as bullet points, even though I didn't add them in bullets. Seller Support couldn't help me either by deleting or delisting.
44:38 What is the best strategy for product titles? I've seen a mix of top sellers using smaller more targeted titles and others maxing characters and keyword stuffing. Which is best?
44:38 What is the best strategy for product titles? I've seen a mix of top sellers using smaller more targeted titles and others maxing characters 
and keyword stuffing. Which is best?
47:24 How many keywords are best for proper and optimized listings?
50:08 Can we create 3-choice variations, like a customer will have the option to select the size-color-pack size? In flat files, I only could find size-color and the same way other only 2 choice variation themes.

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1. Is anything out of stock?
2. Go to the inventory page, hit edit on a top seller, and check the search term field. If commas, or unoptimized, or not 250 bytes, show him the 250 bytes trick
3. Check Advertising, 
a. Anything out of budget?
b. Top spend auto campaign for negations.
c. Search term report and point out wasted ad spend by sorting by spend and pointing out high ACOS
4. Go to a business report, 1 year, sort by month, look for up down 


00:00 Is your account being run properly on Amazon?
00:26 Has anything gone out of stock?
00:36 Use Helium 10 to check if the BSR disappear on the chart
00:48 If you see a blank blue line disappear all of a sudden, that means you went out of stocks
           or have a severe catalog issue
01:02 Bonus Tip #1: If you don't see a yellow line, that means you haven’t set a list price
01:08 Bonus Tip #2: Have they set up a shipping alert on inventory?
 01:30 Check SEO and make sure the search term field is set to 250 bytes.
02:29 Use a byte counter tool like Rakko to check the number of bytes
03:32 Check the Advertising and check if there is anything out of budget
04:01 Advertising tip is to go to the top spending auto campaign
04:11 If you don't see negative keywords, there’s an ad dollar that’s being wasted on an auto 
           campaign.
04:23 If there are no negations on an auto campaign, that is a sign of mis advertising 
           management.
04:33 Negative keywords can be added at a campaign level
04:55 Advertising tip is to dive into the search term report
05:41 Go to a business report and look at the sales and traffic, sort by month, and take a year 
           view and check for trend lines and data issues
07:40 Visit My Amazon Guy website


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❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help

✅Get 50% Off First Month with Helium 10 
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00:00 What to do to move your products
00:12 Actual Steven's product
01:19 What went wrong
02:02 Best Sellers Rank
02:34 Reducing the price of the product can improve velocity
03:02 How to make the maneuver work
03:19 You need to set your inventory alert on your account
04:18 Setting your list price
05:09 Get the price down to get velocity then raise the price up

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❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help

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✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

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AB Testing on Amazon - NEW PickFu Mockup Generator

00:00 How do you know if you have the right main image with the best CTR?
00:14 Amazon Mock UP Generator - newly released by PickFu
00:21 Perform PickFu AB Test for the main photo of Age of Sage - Men’s soapbox
01:43 You can now do an A/B test not only for the main photo but also for photo title and ratings
03:38 Create the poll using Import Builder for the main photos and write the questions 
04:34 Feedback from consumers from the poll can be very beneficial
04:48 Usually target the general audience
05:52 Get the information of the poll from PIckFu in about 45 minutes
06:07 You can also run a test inside seller central, but it will take 6 weeks to get the info
06:24 My Amazon Guy is a PickFu Certified partner
06:42 Use Coupon Code “MYAMAZONGUY” to get 50% Off your first poll.
06:48 If you need help with the A/B test setup, My Amazon Guy offers paid service tests.
07:14 Do some A/B testing to achieve your CTR’s maximum value
07:21 Vote results are coming for the Age of Sage - Men's soapbox
07:32  Display of corresponding responses that are written inside the survey results
08:01 PickFu provides data about consumers' behavior toward your product


✅Get 50% Off at https://www.pickfu.com/myamazonguy
✅See the poll results: https://www.pickfu.com/results/lkHFn9tZLK-which-product-are-you
✅Mockup Generator link: https://www.pickfu.com/tools/mockups

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7 Social post tips

Use pictures that are not in your listing
Shoot cell phone less professional pictures, lifestyle
Put keywords into the post
Tell stories, don’t sell or use sales language
Present the customer avatar, who is the perfect customer, and show them off
Test what gets the highest impressions, engagement, clicks
Know where these posts show up

00:00 7 Amazon Social Post Tips
00:11 How to improve your social post games
00:18 Showing the social posts that have been put together
00:32 TIP #1 Use pictures that are not in your photo stack to get more relevant
clicks and interests
00:42 TIP #2 Take pictures with your cellphone
00:45 Use lifestyle shots showing the customer in use
00:52 Amazon social post is basically Instagram for Amazon
00:59 They do have category ids that get tagged unto your post automatically
01:05 Take a look at New Wave Swim Buoy. One of my close friends in the Georgia area.
01:09 He owns this brand and has so many different pictures of his product being used.
01:16 The right way to do a lifestyle shot
01:17 These are the sort of things that are getting thousands and thousands of likes and impressions on Instagram
01:44 Consistent feed of the same shot over and over again
01:51 TIP #3 Put keywords into the post
01:53 I run multiple phases of SEO at My Amazon Guy
01:59 Iindex keywords for a product that shows up in the search results
02:03 After you index, you want to rank them and you want to take some market share
02:14 Put as many keywords as you can
02:17 Put together a master keyword list if you can
02:19 Hand over to the person who is gonna create these social posts
02:28 Keep posts scheduled continuously within your Amazon social post feed
02:37 Have at least one post every two or three days
02:39 Ideally, I would do one or two a day if you have the capacity
02:44 Each of them is going to get different impression counts and engagement rates
02:52 Showing the actual number of impressions, engagements, and reach on Amazon
03:05 There is no cost to the Amazon social post of any kind
03:11 You must take advantage of this SEO element
03:20 Clicked one random post 
03:25 These are all keywords that we know that the consumer is using
03:45 TIP # 4 Tell stories
03:55 You want to tell the story of how am I using this product
04:01 I am selling experience but, I am going to sell them in a form of a story
04:10 Showing a sample story from Swim Buoy
05:17 There are so many different locations somebody can find your posts
05:22 TIP # 5 Where are your posts showing up to begin with?
05:26 Showing where you'll find your social posts
06:40 TIP # 6 Who is your customer avatar?
07:10 Amazon Masterclass Listing Optimization- Invite to watch
07:24 How to customize a listing with a customer avatar 
07:28 Cross apply that over to social posts
07:35 TIP # 7 Understand that you need to test the stuff
07:52 Showing the data available for social posts
08:14 Learn more about the ICAP Marketing Funnel, go over to myamazonguy.com/icap
08:19 Invite to watch ICAP Marketing video

🏫 mag-school.com - PPC, SEO, Design, Catalog courses for $10-20

❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help

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00:00 Amazon Brand Stores Tips & Tricks - Common Bugs - Meta Description
00:01 How important is your brand store and what you can do to improve it?
00:17 Set the Meta Description
00:22 Meta Description is the SEO copy that goes beyond the store and is read by Google
00:33 This is read by Google in the Search Algorithm which helps it rank for your Brand name
00:41 It can also help non-brand terms to rank as well
01:00 Searching my Brand name via Google
01:09 My Brand Store in Amazon came up first on the results page
01:13 My US website was at the second spot on search result
01:19 The power of a Meta Description can be very beneficial
01:26 Who wouldn't want to show up at the top of Google for their Brand name?
01:36 Showing up for your consumers gives a nice good feeling that you have
a legitimate brand
01:56 Pointing out where you can find the Meta description 
02:03 Matches what we have written on the Edit page
02:09 Use the master keywords list that we've talked about during SEO Phase 1
02:19 Make sure to fill it in and not just put a single word 
02:40 Invite to watch the other My Amazon Guy videos about SEO
02:47 Showing the live Brand Store on Amazon
02:57 Talks about the General Best Practices
03:04 Make sure that your big banner has your Brand name
03:13 Get that header image filled in
03:16 Make sure that you have multiple sub-pages
03:18 Giving out the benefits of sub-pages while navigating the sub-pages
03:50 Unboxing video can make a higher conversion rate happen
04:15 Highlighting the following button to generate followers
04:29 Invite to watch a video on how to send emails to your Store's followers
04:35 Showing all the social posts on the Amazon page
04:48 The keywords you used in your social posts can help rank your products
05:01 Clicked the social post and has been directed to the listing
05:08 Checking if social posts are populating the detail page
05:13 Socials posts are populating; Pointed out on Inspiration on this brand
05:22 Used to only work on mobile but, is now available on desktop
05:28 Note that there is a major difference between desktop and mobile view
05:34 Edit both desktop and mobile views for consumers
05:49 Click Preview and share preview to have it checked by others
05:57 Run an A/B test to check other consumers take
06:04 Get 50% off if you use PickFu by going to pickfu.com/myamazonguy
06:14 Some people are having a hard time getting accepted on Amazon
06:18 Showing a case that we have encountered in My Amazon Guy
06:39 This Brand Store copy got rejected
06:43 Amazon came back and said there is a legibility issue
07:01 Showing how we fixed the issue we've encountered
07:29 Talks more about the issues that you might encounter
07:48 Walkthrough going to the Brand Store section
07:50 Go to Stores then, click on Manage Stores
07:50 Use Vanity URL or Pretty URL to customize your Amazon URL
08:57 Navigating through the Momstir Store
09:19 Sharing the challenge that we've encountered
10:09 3 ways somebody can find your Brand Store
10:14 Click on the Brand name of the detail page
10:27 If it is not working, your brand note ID is not set
10:32 You may not have loaded a UPC code to the GTIN field
10:36 To double check, go to the Inventory page
10:41 Click Edits and go to the Vital Info
10:44 Showing where you can see the UPC
10:45 Sharing more about UPC and ASIN 
11:02 2nd way for people to find you is via Google
11:09 3rd way is by typing it through the URL bar
11:21 Type in any keyword in the Amazon search bar

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00:00 My Amazon Guy PPC AMA with Mina Elias - Advertising Q&A - July 27, 2022
09:55 Welcome and Introduction of Podcast Guest (Mina Elias)
10:52 Talks about Culture Index
11:45 Take your own Culture Index Survey at myamazonguy.com/jobs
12:00 Discussing Mina’s survey results.
18:50 The benefits of taking the Culture Index survey in the organization based on Mina’s result.
20:14 Steven’s Question: As a fellow Architect and Highly-driven individual, what is key to your 
success in building culture in the business?
20:35 Mina answers his 3 keys to building culture in the business
24:50 Question: If you advertise a product with 2 variations on the same SKUs, what’s the best practice?
25:15 Gives observation and tips on what to do.
26:55 Difference between Amazon PPC and Google Ads
27:02 They are pretty identical. Amazon PPC is inside of the Amazon platform.
27:12 As for Google Ads, it will show up in someone’s search on Google
27:18 Discussing the difference in using Amazon PPC and Google ads
27:38 Amazon has an Amazon attribution that is largely inaccurate.
28:14 Amazon passed Google as the number 1 location for starting a product search. 
28:34  When is the next internship date?
28:36 Steven: Go to myamazonguy.com/internship
28:39 My product is organically ranked on all relevant keywords, but still, my organic orders are only 30-40%. What strategy do you suggest for PPC? What do you think happens?
29:00 Mina: There's no certain golden metric for organic PPC. Explains 
29:10 Gives observation and tips on what to do.
30:06 Steven: Every PPC sale will generate 3 organics over 6 months. 
31:29 Steven: Organic is not producing much because PPC has taken over the search result
31:37 Still worth doing SEO, still highly valuable to get to the top of the search. 
31:47 Please let us know about the product launching PPC Strategy.
31:57 What are 3 things to do with PPC and launching?
32:06 Gives tips on what to do.
33:54 Steven: Never negate a good keyword
34:35 Just consider we launched a product high in demand and low in competition, what would be the PPC strategy 
from the very first day and how much budget should we allocate for the spending of the PPC?
34:55 Work it backward. Explains how to calculate your total amount of PPC
36:17 Can you give guidance with respect to when to use negative phrases vs negative exact? I want to negate a competitor's 
three-word brand name.
36:27 I would use negative exact always because I use it specifically only in the ad group where you seem like a keyword spend is not generating any sales. 
36:52 Negative phrase only if you 100% know that keyword under any circumstance you don’t want to see it.
38:39 I want to ask that my product has four variations (black, red, green, blue) so on which variation would you suggest me to run which campaign? Could you please give me an idea? For how many weeks do I need to run auto campaigns?
39:06 Mina shares what he will do with the given variations.
39:50 What is the best PPC Strategy?
39:53 Steven: Run auto on every SKU all the time. 
40:12 Mina: Start with doing your keyword search and the auto.
41:09 Steven: Giving a live example.
43:58 In PPC, which one is more effective? I bid on the keyword $1, on the other hand, the same keyword low bid with top of search (TOS) placement which makes it relevant to $1 with 0.50 bid and TOS 100%.
44:27 Mina shares his insights.
48:15 How can we increase our organic order ratio?
48:22 Steven: Make your product extraordinarily relevant to that keyword. 
48:38 Mina: Use PPC to rank organically.

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00:00 Business Report Sales are NOT Matching Ad Sales on Amazon
00:11 New finding about Amazon attribution and ASINs with variations
00:14 If you have a Parent ASIN and you have different variations of the product
you might come across this issue
00:27 There's a difference between business support and the advertising consult
00:38 Check which ASINs are working for you
00:47 Showing a sample from Business Support
00:59 Last 30 days, $390 worth of products sold
01:26 It seemed like we sold $785 from this ASIN alone
01:32 How is it possible that we are seeing $785 on the advertising consult
and $390 for the other dashboard?
01:54 The reason for it is the variations
01:58 Showing the variation samples
02:16 Talks about a standalone ASIN and how it works.
03:47 You'll see 1 click = 1 sale in the advertising consult
03:51 The same goes for the business support data
04:01 Showing a sample with variations
04:05 1 Parent ASIN with 2 child ASINs
04:38 You can advertise the Parent ASIN, you can only do that to the child ASINs.
04:51 Discusses more on how it works.
05:18 It is not possible to have 1 pack, 2 packs, and sponsored next to each other.
05:50 You should always be advertising the best seller ASIN
05:58 Showing another sample. This time with 2 child ASINs.
07:21 Showing sample data. 
07:43 Must understand the attribution data.
07:45 Discusses more of the different data that you'll see in the business report and the advertising consult
08:49 To be able to find this out, the ASIN-based report must be checked.  
09:03 Showing the data from the advertising report.
09:23 We are combining the X data with the Business support data. To find out, each ASINs TACOS, ACOS, and Conversion rates
09:34 When you work with Child ASINs (for this specific client), the ad sales seemed to be super high. But, the organic sales are not that much.
09:59 Not the right data to check because there is an attribution going on and we should always be checking how the customer is clicking the ads.
10:17 Data is being shown and checked.
10:44 You can easily check which ones are ineffective. 
10:51 The red highlighted ones are struggling to hold on.
11:06 Find out which Parent ASIN is not working for you. 
11:09 Find a strategy for you that will work. 
11:16 Find out the issue with the Parent ASIN.

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