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❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help

✅Get 50% Off First Month with Helium 10 
https://bit.ly/3z1sijm

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Thank You AMPD! I have a serious shoutout to give, did you know that Google traffic going to Amazon no longer displays ads at the top? Do you know whom to thank for this? Please join me in commenting a thank you to Ampd Joshua Gebhardt

They are leading the Amazon industry for external traffic and got Amazon to make this change. This will help all of us.

Thank you!

Watch me share my gratitude and hear Josh explain how they did it https://youtu.be/54eujySJwpg

00:00 Introduction with Joshua from AMPD
00:16 AMPD made it possible to Run Google Ads to Amazon without having to worry
           that competitor ads are going to show on the Amazon page.
00:28 Got rid of the competitive Ad Widget
00:36 There is a big discrepancy between desktop and mobile
00:40 Mobile has better click-through rates
00:44 While desktop has higher conversions because users really buy.
00:59 AMPD realized that competitive widgets come from Google properties like emails,
           searches, and ads.
01:14 Worked with Amazon Engineering team on Attribution to give customers a
           better experience.
02:47 Amazon agreed and did some tests
03:24 AMPD work with the Amazon Attribution team and pushed the project
03:37 Amazon is a customer-centric
04:32 On August 10, Amazon approved and rolled out the new feature globally.
04:37 Amazon release a newsletter that says they made a global structural change 
           across Amazon that not only deletes the competitive ad widgets but places other
           products from this brand.
04:58 Steven sincerely thanked Joshua for what he did in the Amazon Community
05:16 Running Google ads is now more authentically pushing for seller’s products
05:30 Check out AMPD!
06:05 AMPD demonstration with Tyler.
06:15 AMPD connects Amazon and Google together
06:18 First time in the world that Amazon sellers can market their products on Google
           and actually see what converts on Amazon ads.
06:39 There are about 9 billion google searches per day
06:43 Google is the second most important search engine in the world next to Amazon
06:50 How to Run AMPD
06:59 Connect the Amazon ads account
07:02 Connect Amazon Seller Central
07:12 Connect to Google ads
07:27 AMPD provides data that actually drive profitable conversions from google ads
07:29 Turn your campaigns on.
08:05 AMPD allows Amazon sellers to treat Google ads just like Amazon ads and have
           all the data to make the right decisions.
08:27 AMPD platform perfectly stitching Amazon ads and Google ads data 
08:32 AMPD fully automates attribution 
08:34 AMPD gives Keyword level data to see what works and what doesn’t
09:08 Brand Referral Bonus: Amazon is paying you 10% back on Sales from Google ads
10:47 Get in touch with AMPD at info.io for their services

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Steven Pope spoke LIVE at a premiere seller event in the industry, 
The SURGE Summit!
On September 6 to 8, 2022
at the Grand Hyatt Tampa, Florida.

This is THE event of 2022 you wouldn't want to miss!

Amazon Sellers' Top Concerns: FBA Logistics and Finance

00:00 Sneak peek of the Event Hall
00:13 Steven Pope just finished his Live Q & A where he received Finance and FBA Logistics
           related questions
00:42 Steven Pope was surprised to learn that lots of sellers are having inventory issues  
            with Amazon
01:07 One of the services of My Amazon Guy is My Refund Guy which helps solve these
           logistics problems
01:40 The Surge Summit was held at a nice oceanfront property of Grand Hyatt, fantastic event with nice food and super organized event by Lesley of Riverbend Consulting
01:59 Another surprising question was related to Finance - Why is there a difference in his 
           1099K and Amazon Profit and Loss Statement (P&L)
03:21 The differences lie in the accruals of sales received in December but are yet to be received in January and accrued fees from Amazon promotions that are yet to be deducted from the account.
04:16 Lots of Logistics challenges items were shared at the conference
04:25 Amazon recently changed how they do the shipping funnel
04:42 Shipment of mixed SKUs
05:39 Amazon has a high risk of not checking in the items correctly causing inventory to be 
           mixed up and other mess.
06:17 Always make sure to give Amazon what they are expecting.
06:26 Story of Steven Pope’s personal logistics problem with Amazon where his hot sauce
           bottles were shipped into padded envelopes causing him a lot of mess and money.
07:01 Lesson learned: Always box your own stuff

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🏫 https://mag-school.com/ - PPC, SEO, Design, Catalog courses for $10-20

❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help

✅Get 50% Off First Month with Helium 10 
https://bit.ly/3z1sijm

✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/

00:00 Why Does the Honeymoon Period on Amazon Exist?
00:08 You need sales to get sales
00:27 Showing the Mr. and Mrs. Wine Tumbler Set listing
00:44 Pointing out the data in Helium10
02:02 Once sales started to get in, they snowballed
02:06 When the BSR improves, the keyword ranking improves
02:43 Discusses the Honeymoon Period on Amazon
03:28 Showing the Cerebro page to check the Keyword Distribution of a product
04:28 Clicked one of the keywords and directed to the listings under that specific keyword
04:55 Showing a Sponsored keyword 
05:07 Sold out 500 units and got stocked out
05:14 Talks more about the BSR status
06:00 Products that Amazon knows will convert are going to show up higher in the search results
06:17 With the organic results, your product will benefit from having higher BSR
06:28 Showing a competitor's listing
07:17 Will you have more sales at the original price after you have a price reduction?
08:15 When you lower the price, it increases velocity
09:00 Consumers when there's a big holiday event are trained to shop
10:54 Showing the Brand story, Brand Store, and the A+ Content
11:45 Talks about why sellers use rebates back in the day
12:20 Talks about how important it is to run an Amazon PPC
14:50 The more sales you create, the more history you build with Amazon

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🏫 https://mag-school.com/ - PPC, SEO, Design, Catalog courses for $10-20

❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help

✅Get 50% Off First Month with Helium 10 
https://bit.ly/3z1sijm

✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/

00:00 Amazon Advertising Performance by ASIN/SKU!
00:13 Performance of Amazon ASIN/SKU not being provided by Amazon in the current API
00:18 Use for-profit widgets that can purchase software licenses
00:40 Demonstrating how to get to the Advertising Reports from the Main Seller Central page
00:51 Showing how to get data via the Campaign Manager/Advertising API
01:14 Select what is needed in the configuration to generate the report
02:30 Showing the data in the Sponsored Products Advertised Report
03:11 Demonstrating how to create pivot tables for calculating the cost and conversion
04:24 Grab all the needed performance data
05:29 Demonstrating how to get ACOS and CVR conversion rate
07:43 Get the ASIN and by ASIN breakdown real quick and easy by using pivot tables
07:52 Go to My Amazon Guy Youtube channel for more tips and tricks
08:01 Plethora of information at myamazonguy.com, book for coaching calls or sign up for free consultation

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00:00 What to do to move your products
00:12 Actual Steven's product
01:19 What went wrong
02:02 Best Sellers Rank
02:34 Reducing the price of the product can improve velocity
03:02 How to make the maneuver work
03:19 You need to set your inventory alert on your account
04:18 Setting your list price
05:09 Get the price down to get velocity then raise the price up

🏫 mag-school.com - PPC, SEO, Design, Catalog courses for $10-20

❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help

✅Get 50% Off First Month with Helium 10 
https://bit.ly/3z1sijm

✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/

🎤My Podcast Setup:
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00:00 How to Launch a Product Successfully and Rank Organically? - Live Q & A w/ Faith D. & Mitchell M.
10:32 Out of all the reports on SC, recommend one use on a regular basis?
11:58 Steven has a video about the ICAP Marketing Funnel
12:08 My listing has disappeared, the family is still up but the main child is not showing up. I just filed a ticket but this is a very important listing. What now?
13:10 I tried listing on Amazon Canada but, the new listing shows up with a different registered brand as in the US and different images. We own the Brand Registry in the US  and Canada. How can we fix it?
14:35 How does a product launch 2 months ago and rank 2nd organically?
16:46 Choose a variation that shows up on the PDP, SERP, or Bestseller page.
17:34 Pros and cons of the defensive ASIN targeting strategy. Benefits of the brand using this strategy. 
19:50 How to fix the listing when it says "Inactive Out of Stock" but at the same time also says over 50 units are available.
21:31 When is it worth it to get an accountant for monthly bookkeeping for the Amazon business?
23:24 After the initial launch, when and how to tone down PPC without sacrificing organic ranking?
25:07 How to reduce daily spend effective parameters/pro tips that follow reducing PPC spend?
27:10 I just got an account and I found one of the listings where the last Sales manager used another brand name on the listing. Now, I can't update the listing. How can I change that?
27:27 I am thinking of Liquidating the inventory. Kindly recommend a platform selling that inventory.
30:14 If I am running auto campaigns and they are getting good sales with good ACOS and CVR. Then, is it necessary to move good keywords to an exact match?
30:38 Never negate a good keyword
31:09 What software can be used to see the absolute cost of selling on Amazon?
32:04 My 3 products haven't been yanked and are not search suppressed. Any other ideas other than a full update or contacting Amazon?
33:57 Does Helium 10 not include shipping FBM or inbound shipping costs for FBA?
34:14 I've launched my products but it's just not profitable at all for PPC. I've optimized it fully. KW, images, SEO. It's just PPC is so expensive, has low CVR, and competitive market. What is the best move here?
39:07 How can we grow our agency?
40:18 The best option an agency can offer is someone that does third-party brands and RA-type stuff
42:17 My question is my lifetime ACOS is 20% and I properly negate bad or irrelevant search 
terms. If I add good auto campaigns to exact match then, it means suggested bid will be 
high and ACOS will be high too. How to filter the bad and irrelevant search terms
45:10 Recommendation to do if you are highly competitive niche with tons of similar sellers at
cheaper prices
45:58 My gallery images come out blurry when downloading from Canva. Regardless of what file I download it in and even if I make the files smaller. Any suggestions?
47:06 I just launched my product on Amazon last week. What should my priorities be for the next month or two to get sales?
50:44 What should we do with a low ACOS campaigns? 
52:00 Do you know the specification videos for Amazon?
53:07 How to maintain a certain ASIN rank 1-2 organic without spending on Amazon ads?
54:46 Amazon’s new policy of PPC hourly reports and how it works.
56:33 I am selling 100+ FBA products, struggling with month end accounting, inventory management. Any way to clear this out? 
58:42 Why do phrases and broad campaigns after the one or two keywords ordered they stop getting impressions?

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00:00 Steven Pope Amazon FBA Weekly Q&A, 07.29.2022
10:17 New MAG School courses
11:42 Have a BR and want to sell another company's brand item, do I buy a new UPC
12:17 Conversion rate below 4%, ASIN Review: B093QLBRVY
16:39 Backend KWs limit has been reduced to less than 250 bytes
20:24 Error: "Value for externally_assigned_product_identifier is longer than the allowed maximum (characters)"
22:17 Error: "Value for generic_keyword is longer than the allowed maximum (250 bytes)"
22:53 % of backend search terms should be dedicated to important words that are already on the frontend of the listing VS unique words that are not on the frontend
25:20 Sales across Amazon increasing
26:29 I sent a box of inventory to Amazon over a month and a half ago and still says "Inbound"
27:29 If I close my PPC entirely from Jan-Sept, then in the QA, should I open the existing or create new campaigns, and which campaigns
28:38 Verified customer left a 1-star review that is clearly about a different product that I don't sell
30:28 Expanded product targeting
31:27 Tiktok store, will it be the next big thing
32:16 When you try to change categories and Amazon sys based on customer serches we are not going to let you change
33:23 Are review merges for variation by category
33:48 Is A++ going to be rolled out to all SC sellers
34:14 My competitor is trying to sell similar products with higher price but he is advertising heavily
35:16 I have a PPC ad running, so far 14 clicks and 1 conversion but I generated 12 organic sales. My ACOS is 82% but 44.76% for the week
36:14 Pushing for everyone to have their brand store competed but what if you only have 1 product
38:47 I've done a template upload and all Scent-Size variations of my product were successfully created. However I only see 2 of my 6 scent variations
39:28 How do you differentiate you listing in SERP and Best Sellers pages
42:06 Applied for BR for my brand and it got denied. Tried to reapply for it but it's giving me an error "Brand name is still under review"
43:02 ACOS is trending higher, is it me or slower month
44:35 “Virtual Product Bundles” are not possible atm (US only)
46:50 If I have an idea of a product w/c I visualize as a really beneficial for my actual niche but not know any data as search volume
48:37 Don't like how they charge full fees on both products for Virtual Product Bundles
49:16 I sent an email to Jeff about my product category change but they changed it to a different one but still incorrect
49:32 Got tons of duplicate images in the A+ content asset library that I want to delete
52:19 Only 2 out of my 6 scent variations show in my listings, it has stocks
52:50 Error 8803 : "Your feed has a parent/child relationship between parent SKU X and child SKU Y that cannot be created. Your child SKU shares the same variation attributes with another child ASIN"
54:01 Most relevant KW isn't performing well in phrase or broad campaigns (not exact)
55:31 Want to get ranked on my long Brand Name, present in copy and reviews
56:32 How do you select the design so you can profitable from Day 1
57:45 We have issue Amazon misspelling the brand name, the brand name is Caire and when we type Caire Beauty or Caire skin care it changes to care or care beauty which effects our sales
1:02:14 Just created a removal order for my products because I suspect that I've got a bad batch in my inventory
1:02:54 Competitor recently infringed me because I mistakenly used hi TM in the title
1:03:48 What is BSR measured by
1:05:32 Beginner advice for new agency owners
1:09:12 How to change Amazon barcode (XOO) to Manufacturer barcode (BOO)
1:10:51 If we are getting good clicks and good CTR but not conversion
1:12:08 Minimum spend for a KW before adding them as Negatives

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00:00 Amazon FBA Q&A with Jason Mastromatteo  07/19/2022
12:48 Check for your reimbursements
13:53 Can you make an SP PPC campaign for 2 variations for the same KW
14:59 KW indexing works for the A+ content
16:29 About to launch a product, have 6 reviews, CvR might be lower, but a good place to run PPC
16:59 Can you guys please make a video on how to do variations with the new FBA platform
18:10 PPC campaign w/ a 0.90 ROAS is good for a product launch
18:59 ASIN Review: B09Q857YN9
24:03 Parent listing only needed some vital info, but now it’s all different
27:16 How do you see the Halloween season for this year
28:12 How soon do you suggest we start preparing for Q4 and what should we be preparing
29:16 Can we stop the PPC when the listing is a the top organically
30:01 "Interactive Q&A" is that available for all BR sellers or it is only A+
30:47 What is the difference between the data you get from putting your ASIN in the brand analytics tab vs the brand search query
31:24 Can you copy your Amazon catalog including content to Shopify or vice versa
32:07 Inventory is not yet available in most of the postal codes yet. This is a new launch. Amazon is sending inventory to 30 warehouses and it is been 3 weeks. What strategy do you suggest
33:22 Can you please let me know how can we remove the hackers
33:51 Do Brand Store or Amazon Posts index for KWs
34:04 When I try to remove the other sellers in UAE, they were asking brand registry in the UAE marketplace
34:52 German TM charges and estimated time
35:10 What is the best strategy for keyword research
36:07 Yesterday, out of nowhere I sold the most units all year and it was an enormous spike from my monthly average. Any way to know which search queries lead to these sales? Today it's back to normal.
37:36 ​Is there going to be another prime day before Black Friday/Christmas season
38:19 ASIN Review: B0B2B41RF3
44:37 our listing keeps getting Search Suppressed at night
45:00 how do I put our brand logo on top of the listing title on every product detail page for UK
47:00 Because of the Bank card issue, the entire PPC was off for 25 days. I still had the same sale of each product every day
47:43 ​Is there any way to find out who posted only star rating without any review
48:07 Is it better to be a product research expert or a moderator in product research, PPC, AmazonAWS, etc
48:29 Thanks for answering my questions last week and helping me with the flat file partial update to fix my listings

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00:00 How can we know the list of ASINs we are running ad on?
10:10 Have you noticed that Advertising Manager data is buggy?
10:40 Data input sales of higher priced products but, on lower priced product
10:56 How to get exclusive on Amazon? ASIN: B09HTS3T8B
12:14 ASIN REVIEW: B09GG84HHW
16:55 Running ads for KDP release to rank and turn off after 30 days
17:59 Exclusive to Amazon badge on ASIN B08TTQZ66H8
19:40 How to set up business discounts/pricing only for business buyers?
20:48 Applying to Amazon B2B Seller Central
22:04  Customer used the product incorrectly and gave a negative review.
23:30 Why use phrase match when you can run multiple exact matches?
25:27 Last week, you mentioned SEO work of editing copy to organically index on KWs that are sponsored indexed but, not organically. I checked mine but, many of these sponsored have low relevance.
28:13 Should I just delete a virtual bundle with a bad rating and create a new bundle?
30:04 Do you know if the honeymoon period is different for a product depending on whether it's listed as a variant under an (existing old) parent or as a standalone ASIN?
31:10 Can your own questions on product detail pages? 
33:54 System is preventing me from changing the title of the product, tried seller support, catalog team, and Brand registry, deleted the ASIN for 24 hours, and relisted again but, it didn't work.
35:43 Regarding SEO- What effect does repeating words on the detail page have with respect to ranking vs. indexing
37:17 How to fix a product in the wrong category?
37:59 I purchase a real GS1 UPC code, loaded in my product images, title, etc. Oddly, it was showing images from another product I did not own. Any ideas why?
39:32 Do all words in the title combine for SEO purposes - even if there are hyphens or other symbols separating them?
40:32 Creating a parentage with 5 products. One of the child products is out of stock. 
41:47 Metrics and indicators that suggest a reorder and successful launch
43:00 Question about Mega Pint keyword setup
44:50 ASIN Review: B09YYYYDFD
54:17 ASIN Review: B0B5B73MP7
57:54 A+ Content from My Amazon Guy
59:21 Using the correct First Keyword to indicate the niche
01:00:40 Small business badge to increase CTR or CVR?
01:01:10 Do we use product inserts to ask for honest reviews?
01:02:30 Asking for reviews for a bundle whose ASIN number is not showing up
01:03:15 How to know the list of ASINs that are running ads, on Seller Central?
01:05:48 Which keywords should we prioritize on the Search Query Performance page?
01:08:25 Method to estimate CPC of products that have not been launched yet and no similar reference points
01:09:34 ASIN not showing up on A+ content
02:10:25 Vine eligibility of a new product launched as a child of existing
01:10:43 Some of our seasonal programs/collections were launched successfully. With one particular line, I am seeing knock-offs (China) using the name of "our" line and look-a-like products. Should I trademark the collection (it isn't a brand) to preserve brand reputation and maintain selling rights before sellers beat me to it? 
01:10:43 Would you recommend Rinse and Repeat discounted prices every 30 days to max out sales?
01:12:57 Strategy for season products
01:14:40 Is Amazon running a video in posts Beta now?
01:15:19 China and Amazon are leading sellers in the toys industry.
01:15:58 How to make a Private Label profitable?
01:18:02 Can I create variations under an existing active parent and have the variation launch date set in the future for a new honeymoon? 
01:18:13 Recommended number of keywords for broad and phrase match
01:18:23 Do not negate a good keyword
01:18:52 Listing multiple products under the same ASIN

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