My Amazon Guy

My Amazon Guy

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My Amazon Guy episodes

  • Steven Pope Built This After Watching Amazon Fail Sellers

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    People are often frustrated with Amazon's 'shoot first, ask questions later' culture and the perceived lack of care for sellers, often citing customer service as a major pain point. This video features a discussion about these frustrations and the motivations behind starting MyAmazonGuy, highlighting the importance of strong client relationships for any entrepreneur. It offers valuable small business advice for those navigating the complexities of an online business and selling on Amazon.

    If your Amazon listings are getting traffic but not converting, fix it now with expert help before sales drop further: https://bit.ly/4jMZtxu

    #AmazonFBA #AmazonSellers #EcommerceGrowth #AmazonTips 

    Want free resources? Dowload our Free Amazon guides here:

    Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
    Growth Email Marketing Strategies: https://hubs.ly/Q04457QF0
    Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
    Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
    Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
    2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0
    Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

    Timestamps
    00:00 - Why Amazon Sellers Are Frustrated
    00:30 - Background and Startup Journey
    01:12 - Corporate vs Entrepreneur Path
    02:02 - How the Amazon Agency Started
    02:49 - Who Needs Help on Amazon
    03:05 - Traffic and Conversion Strategy
    03:13 - Why CTR Drives Sales Growth
    03:41 - Common Amazon Seller Problems
    04:30 - How to Increase Click Through Rate
    05:01 - Managing Amazon Accounts Effectively
    --------------------------------------------------------------------------
    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast:
    My Amazon Guy podcast: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    6 min
  • Credit Cards No Longer Work for Amazon Ads | Here's Why

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    Critical news regarding Amazon advertising: effective April 16, 2026, credit cards will no longer be an accepted payment method for Amazon ads. This significant change for every amazon seller account means payments will be pulled directly from your Amazon account, impacting how you make money decisions for your small business. Prepare now to adjust your amazon ppc strategies.

    If this change is about to hit your cash flow, get a real plan in place before your ad spend starts choking your growth: https://bit.ly/4jMZtxu

    #AmazonPPC #PPCStrategy #AmazonAds #amazonppcnews #amazonppcupdates

    Want free resources? Dowload our Free Amazon guides here:

    Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
    Growth Email Marketing Strategies: https://hubs.ly/Q04457QF0
    Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
    Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
    Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
    2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0
    Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

    Timestamps
    00:00 - Amazon Ads Payment Change Announcement
    00:07 - Credit Card Payments Being Removed
    00:25 - Why Amazon Made This Decision
    01:02 - New Payment System Explained
    01:40 - Double Impact on Seller Cash Flow
    02:10 - Loss of Credit Card Rewards Explained
    03:07 - Extra Perks and Benefits Going Away
    04:06 - Amazon Promotional Credit Breakdown
    05:03 - Why Credits May Not Help Sellers
    06:16 - Cash Flow Delay and 60 Day Impact
    07:01 - Is Selling on Amazon Still Worth It
    08:10 - Opportunity for Sellers Who Adapt
    09:00 - Final Thoughts on Future Challenges
    --------------------------------------------------------------------------
    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast:
    My Amazon Guy podcast: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    11 min
  • Amazon Adds New Logistics Fees Starting April 17th

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    Amazon sellers face new fulfillment fee increases with a 3.5% surcharge tied to fuel and logistics costs. This change impacts FBA fees, profit margins, pricing strategy, and overall Amazon seller costs across US and Canada. Learn how rising Amazon fees affect margins, product pricing, and long term profitability for sellers.

    Margins getting squeezed? Get a full breakdown of your numbers before these fees take more than they should: https://bit.ly/4jMZtxu

    #AmazonPPC #PPCStrategy #AmazonAds #EcommerceGrowth #productlaunches 

    Want free resources? Dowload our Free Amazon guides here:

    Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
    Growth Email Marketing Strategies: https://hubs.ly/Q04457QF0
    Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
    Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
    Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
    2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0
    Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

    Timestamps
    00:00 - Amazon Fee Increase Announcement
    00:07 - 3.5 Percent Fulfillment Surcharge Explained
    00:27 - Fuel Costs and External Factors Impact
    00:48 - Why This Fee May Not Go Away
    01:20 - Concerns About Permanent Surcharges
    01:52 - How Fees Keep Adding Over Time
    02:01 - Impact on Seller Margins and Pricing
    02:10 - Why Small Fees Hurt Profits Long Term
    02:25 - How to Analyze Fee Impact on Products
    02:55 - What Sellers Should Do Right Now
    03:09 - Outlook on Future Fee Changes
    --------------------------------------------------------------------------
    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast:
    My Amazon Guy podcast: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    4 min
  • The Checklist That Fixes Your Agency's Biggest Problem

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    Simple checklists help agencies fix workflow issues, reduce errors, and improve team output over time. Content strategy built from customer questions drives consistent lead generation, better rankings, and stronger authority online. Daily content creation using real client problems improves SEO, increases visibility, and supports long-term agency growth.

    Fix your lead flow and close more deals, get direct strategy built around your exact bottlenecks: https://bit.ly/4jMZtxu

    #AgencyGrowth #ContentStrategy #LeadGeneration #DigitalMarketing #SEOContent

    Want free resources? Dowload our Free Amazon guides here:

    Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
    Growth Email Marketing Strategies: https://hubs.ly/Q04457QF0
    Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
    Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
    Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
    2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0
    Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

    Timestamps

    00:00 - Why checklists solve agency problems
    00:30 - Can checklists reduce client churn
    01:00 - Adding services vs fixing sales funnel
    01:30 - Why sales should be the main focus
    02:00 - Best platforms for content and ads
    02:30 - Simple content strategy using customer questions
    03:10 - Why expertise content ranks higher
    03:40 - Daily content plan for agency growth

    --------------------------------------------------------------------------
    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast:
    My Amazon Guy podcast: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    5 min
  • Your Amazon Launch Strategy Is Too Complicated, Here's Why

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    Kevin Sanderson shares expert advice on navigating Amazon PPC during a new product launch, especially in a crowded market. He emphasizes a smart amazon product launch ppc strategy that involves targeting longer-tail keywords to gain initial traction, rather than immediately competing for high-volume terms. This approach helps in how to beat competition by building competitiveness gradually and optimizing your overall ppc amazon strategy for sustained growth on amazon.

    Stop guessing your PPC strategy and get a clear action plan built for your product launch today: https://bit.ly/4jMZtxu

    #AmazonPPC #PPCStrategy #AmazonAds #EcommerceGrowth #productlaunches 

    Want free resources? Dowload our Free Amazon guides here:

    Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
    Growth Email Marketing Strategies: https://hubs.ly/Q04457QF0
    Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
    Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
    Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
    2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0
    Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

    Timestamps
    00:02 - PPC launch strategy in saturated categories
    00:18 - Why long tail keywords matter first
    00:42 - Paid ads vs organic clicks explained
    01:15 - Why organic results are getting pushed down
    01:42 - Simple PPC campaign structure that works
    02:15 - Keyword grouping and budget control tips
    02:45 - Why overcomplicating PPC hurts performance
    --------------------------------------------------------------------------
    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast:
    My Amazon Guy podcast: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    4 min
  • Good Product, Zero Sales? Here's What's Missing

    Send us Fan Mail

    Are you struggling with customer acquisition and growing your online business? 

    This video addresses the challenges of selling on Amazon and the need for effective strategies to drive sales. We explore how to improve your e-commerce growth by leveraging platforms like Impact Affiliate Program to acquire new customers and increase your revenue. Learn how to make money online by optimizing your sales process.

    Get better sales and grow your brand with My Amazon Guy: https://bit.ly/4jMZtxu

    #AmazonSales #AffiliateMarketing #EcommerceTips #AmazonSeller #OnlineBusiness

    --------------------------------------------------------------------------

    Want free resources? Dowload our Free Amazon guides here:

    Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
    Growth Email Marketing Strategies: https://hubs.ly/Q04457QF0
    Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
    Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
    Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
    2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0
    Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

    Timestamps

    00:00 - Seller Struggling With Sales
    00:21 - Why Sales Are Not Coming In
    00:54 - Using Small Creators for Promotion
    01:11 - Low Cost Way to Start Growing
    01:36 - Product Value and Customer Feedback
    02:22 - Affiliate Marketing Platform Suggestion
    02:46 - Pay Per Sale Strategy Explained
    03:19 - Building Daily Discipline for Growth

    ________________________________

    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast:
    My Amazon Guy podcast: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    5 min
  • New Amazon MCF Beta Program

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    We're discussing a new Amazon MCF beta program, "Confidential Product," which allows merchants to offer direct-to-consumer sales on their own websites. This initiative aims to enhance the customer experience for DTC sales, potentially including benefits like zero additional fees and seamless Amazon Prime shipping. This program is a significant step for ecommerce and could foster considerable business growth.

    Stop losing customers to slow shipping and get a real plan to match Prime-level delivery on your store: https://bit.ly/4jMZtxu

    #AmazonMCF #EcommerceShipping #AmazonSellers #PrimeShipping #FulfillmentStrategy

    Want free resources? Dowload our Free Amazon guides here:

    Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
    Growth Email Marketing Strategies: https://hubs.ly/Q04457QF0
    Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
    Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
    Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
    2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0
    Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

    Timestamps

    00:00 - Amazon MCF beta program explained
    00:29 - Prime shipping on ecommerce websites
    01:00 - Difference vs Buy With Prime
    01:30 - Why Amazon is offering this feature
    02:00 - Fees and June 2026 warning
    02:32 - How it works with carts and subscriptions
    02:52 - Eligibility and MCF requirements
    03:06 - Amazon strategy behind the program
    03:39 - Possible future pricing changes
    04:03 - Should sellers test this beta

    --------------------------------------------------------------------------
    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast:
    My Amazon Guy podcast: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    5 min
  • Why This Mystery Box Disaster Revealed a Bigger Problem

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    This subscription box made one mistake that cost them customers. 

    In this episode, they break down what went wrong, how it affected churn and retention, and the exact changes they made to fix it. Learn how product testing, systems, and customer feedback shape a successful ecommerce subscription business like BattleBox.

    Get better sales and grow your brand. Book a call with us: https://bit.ly/4jMZtxu

    #EcommerceTips #SubscriptionBox #AmazonBusiness #CustomerRetention #DTCBrand
    --------------------------------------------------------------------------

    Want free resources? Dowload our Free Amazon guides here:

    Growth Email Marketing Strategies: https://hubs.ly/Q04457QF0
    Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
    Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
    Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
    2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0
    Amazon Crisis Kit: https://bit.ly/4maWHn0

    Timestamps

    00:00 - Subscription box challenges explained
    01:45 - Subscription vs regular ecommerce difference
    03:00 - Why mystery products still sell
    05:25 - How products are selected and tested
    08:00 - Internal voting and rejection process
    10:10 - Supply chain risks and delays
    12:45 - Planning inventory months ahead
    14:20 - Biggest product failure story
    16:00 - Customer reaction and churn impact
    17:30 - How the business recovered
    18:45 - Customer lifetime value explained
    20:00 - Long-term customers and loyalty
    22:00 - Building community and content strategy
    24:30 - YouTube and content growth strategy
    27:00 - Marketing attribution challenges
    29:30 - Why content drives real sales

    ________________________________
    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast:
    My Amazon Guy podcast: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    33 min
  • Amazon News: Stranded Inventory with live listings

    Send us Fan Mail

    Wondering when Amazon Prime Day 2026 will be? This video shares insights into the anticipated date, with a major hint coming from Amazon's announcement for submitting deals. Discover key information about this highly-anticipated amazon sale, helping you plan your amazon shopping experience. Stay ahead to find the best amazon deals today and grab those amazon must haves!

    Stop guessing your Prime Day plan and get a clear strategy built for your listings before deadlines hit:  https://bit.ly/4jMZtxu

    #AmazonPrimeDay #AmazonFBA #EcommerceStrategy #AmazonSellerTips #PrimeDay2026
    --------------------------------------------------------------------------

    Want free resources? Dowload our Free Amazon guides here:

    Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
    Growth Email Marketing Strategies: https://hubs.ly/Q04457QF0
    Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
    Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
    Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
    2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0
    Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

    Timestamps

    00:00 - Prime Day 2026 question and early hint
    00:30 - Deal submission and deadline breakdown
    01:10 - Inventory deadlines and FBA shipment rules
    01:50 - Why Prime Day may be earlier this year
    02:30 - Calendar breakdown and July 4th impact
    03:05 - Expected Prime Day 2026 date prediction
    03:35 - Promotion rules and pricing mistakes to avoid

    --------------------------------------------------------------------------
    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast:
    My Amazon Guy podcast: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    5 min
  • Amazon Sellers Keep Asking This After Brand Registry

    Send us Fan Mail

    Amazon sellers often ask if Amazon Transparency or Project Zero can stop hijackers after getting Amazon Brand Registry.

    This video details the process for an existing FBA listing to enroll in Amazon's Transparency program after a brand is registered. We guide you through the enrollment for product tracking on the Transparency website, which is essential for every amazon seller. Understanding this process is key for selling on amazon and protecting your products via brand registry on amazon.

    Need help protecting your listings or growing your Amazon sales?
    Book a call with My Amazon Guy: https://bit.ly/4jMZtxu

    --------------------------------------------------------------------------

    2026 Q1 Repeat Buyer Formula: https://bit.ly/47KJmOd
    Growth Email Marketing Strategies: https://hubs.ly/Q04457QF0
    Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
    Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
    Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
    2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0
    Amazon Crisis Kit: https://bit.ly/4maWHn0

    TIMESTAMPS
    00:03 – How to Enroll Products in Amazon Transparency
    00:36 – What Happens to Existing FBA Inventory Without Codes
    01:00 – Should Sellers Use Transparency or Project Zero
    01:21 – Why Most Brands Regret Using Transparency
    01:33 – When Transparency Actually Makes Sense
    02:05 – How Brand Registry Protects Most Sellers
    02:41 – Why Your Trademark Shows as Pending
    03:16 – Amazon Toys Compliance and ASIN Blocking
    04:26 – Reporting Competitors Copying A+ Content
    ________________________________

    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast:
    My Amazon Guy podcast: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw 

    Support the show

    6 min

About My Amazon Guy

From the publisher's feed

About My Amazon Guy:  1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full…

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