My Amazon Guy

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00:00 ASIN Review: Skull Society Decal
00:20 Keyword Distribution
02:23 Area of improvement: Title and bullet points
03:01 Area of improvement: Design and images
04:11 My Amazon Guy: Amazon Full Service Management

🏫 mag-school.com - PPC, SEO, Design, Catalog courses for $10-20

❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help

✅Get 50% Off First Month with Helium 10 
https://bit.ly/3z1sijm

✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/

🎤My Podcast Setup:
GoPro Hero10 https://amzn.to/3HghK4i
Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNI
Rode Swivel Mount: https://amzn.to/3O9ruzF
RODECaster Pro Podcast Production Studio https://amzn.to/39mKko8
Sony Alpha a6400 Camera https://amzn.to/3xoEnPF
Sigma 16mm Sony E Lenshttps://amzn.to/3xJLYtv
Favorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8R

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00:00 ASIN Review: Standing Stone Farms
00:27 Keyword Distribution
01:40 Area of improvement: Title
02:57 Matching the exact keyword
03:06 Area of improvement: Design and images
04:15 My Amazon Guy: Amazon Full Service Management

🏫 mag-school.com - PPC, SEO, Design, Catalog courses for $10-20

❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help

✅Get 50% off First Month with Helium 10 
https://bit.ly/3z1sijm

✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/

🎤My Podcast Setup:
GoPro Hero10 https://amzn.to/3HghK4i
Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNI
Rode Swivel Mount: https://amzn.to/3O9ruzF
RODECaster Pro Podcast Production Studio https://amzn.to/39mKko8
Sony Alpha a6400 Camera https://amzn.to/3xoEnPF
Sigma 16mm Sony E Lenshttps://amzn.to/3xJLYtv
Favorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8R

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00:00 ASIN Review: Simply Fragrant Home
00:26 Keyword Distribution
01:34 Potential Amazon market share
02:47 Area of improvement: Title and bullet points
03:13 Area of improvement: Design
04:21 My Amazon Guy: Amazon Full Service Management

🏫 mag-school.com - PPC, SEO, Design, Catalog courses for $10-20

❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help

✅Get 50% off First Month with Helium 10 
https://bit.ly/3z1sijm

✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/

🎤My Podcast Setup:
GoPro Hero10 https://amzn.to/3HghK4i
Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNI
Rode Swivel Mount: https://amzn.to/3O9ruzF
RODECaster Pro Podcast Production Studio https://amzn.to/39mKko8
Sony Alpha a6400 Camera https://amzn.to/3xoEnPF
Sigma 16mm Sony E Lenshttps://amzn.to/3xJLYtv
Favorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8R

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#NAEILI
00:00 Face Moisturizer with SPF 30 Anti Aging Collagen Peptide Cream
00:37 Keyword Distribution
02:47 Competitor comparison
03:37 How SEO can improve the listing
04:17 Area of improvement: Design
05:14 Area of improvement: Title and bullet points
05:33 The Brand Story module
06:31 A+ content and Alt text
06:46 My Amazon Guy: Amazon Full Service Management

🏫 mag-school.com - PPC, SEO, Design, Catalog courses for $10-20

❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help

✅Get 50% off First Month with Helium 10 
https://bit.ly/3z1sijm

✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/

🎤My Podcast Setup:
GoPro Hero10 https://amzn.to/3HghK4i
Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNI
Rode Swivel Mount: https://amzn.to/3O9ruzF
RODECaster Pro Podcast Production Studio https://amzn.to/39mKko8
Sony Alpha a6400 Camera https://amzn.to/3xoEnPF
Sigma 16mm Sony E Lenshttps://amzn.to/3xJLYtv
Favorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8R

Support the show

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Support the show

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00:00 ASIN Review: ProPlugger 5-in-1 Lawn and Garden Tool
00:28 Keyword Distribution
02:49 Good Organic Keywords
03:34 Area of improvement: Title and bullet points
04:05 Area of improvement: Design
05:56 My Amazon Guy: Amazon Full Service Management

🏫 mag-school.com - PPC, SEO, Design, Catalog courses for $10-20

❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help

✅Get 50% off First Month with Helium 10 
https://bit.ly/3z1sijm

✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/

🎤My Podcast Setup:
GoPro Hero10 https://amzn.to/3HghK4i
Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNI
Rode Swivel Mount: https://amzn.to/3O9ruzF
RODECaster Pro Podcast Production Studio https://amzn.to/39mKko8
Sony Alpha a6400 Camera https://amzn.to/3xoEnPF
Sigma 16mm Sony E Lenshttps://amzn.to/3xJLYtv
Favorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8R

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sellercentral.amazon.com/customer-engagement

00:00 Customer Engagement Campaign
00:25 Manage Your Customer Engagement page
01:04 How to create an engagement campaign
02:08 How to enable it on your brand
03:32 Takes 3 to 5 days after filing to enable
04:14 Brand Registry bugs are common

🏫 mag-school.com - PPC, SEO, Design, Catalog courses for $10-20

❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help

✅Get 50% off First Month with Helium 10 
https://bit.ly/3z1sijm

✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/

🎤My Podcast Setup:
GoPro Hero10 https://amzn.to/3HghK4i
Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNI
Rode Swivel Mount: https://amzn.to/3O9ruzF
RODECaster Pro Podcast Production Studio https://amzn.to/39mKko8
Sony Alpha a6400 Camera https://amzn.to/3xoEnPF
Sigma 16mm Sony E Lenshttps://amzn.to/3xJLYtv
Favorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8R

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00:00 PPC Contextual Targeting Tutorial
00:15 Available only on Sponsored Display Ads 
01:06 How to set up
01:38 If you want your ads to go beyond Amazon
02:55 Sponsored Display Ads are important
03:22 You can also customize the creatives

🏫 mag-school.com - PPC, SEO, Design, Catalog courses for $10-20

❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help

✅Get 50% off First Month with Helium 10 
https://bit.ly/3z1sijm

✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/

Best Business Book I've ever read:
The Road Less Stupid https://amzn.to/3MUv3IR

Top 5 Business Books that have helped me in 2022:

Extreme Ownership https://amzn.to/3mYGODX
Good to Great https://amzn.to/3aRBQ8R
The Infinite Game https://amzn.to/39pr7ST
Simple Numbers https://amzn.to/3zyHTK4
Scaling Up https://amzn.to/3MJCFxY

Top 5 Business Books that have helped me in 2021:

Traction https://amzn.to/39iwymJ
Rocket Fuel https://amzn.to/3MEjUvX
Who Not How https://amzn.to/3NOBkak
Who https://amzn.to/3MJRZdS
Principles https://amzn.to/3MLdriT

#amazonselling #amazonseller #amazonfba #myamazonguy

🎤My Podcast Setup:
GoPro Hero10 https://amzn.to/3HghK4i
Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNI
Rode Swivel Mount: https://amzn.to/3O9ruzF
RODECaster Pro Podcast Production Studio https://amzn.to/39mKko8
Sony Alpha a6400 Camera https://amzn.to/3xoEnPF
Sigma 16mm Sony E Lenshttps://amzn.to/3xJLYtv
Favorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8R

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How to build SEO inside Etsy

00:00 Alt Text New Feature for Etsy
01:10 Alt text is basically keywords that are behind a photo
01:23 It is another way to tag products to be findable on a search engine
01:28 Etsy and amazon or any other marketplaces are simply search engines
02:16 Photos are for humans and texts are for the robots 
02:49 Guide on how to Add Text Alternative to your Listing Images on Etsy
05:28 Use Helium 10 to check the organic keywords
06:43 Etsy lets us add 250 characters while Amazon only allows 100 characters
11:04 In lieu of Helium 10,  add content you’ve written in your content and paste them to the photo.
11:16 Rank better as a result of the alt text
11:18 The goal is to index for more keywords; show up more times with your product for more Keywords in the search engine results

My listing: https://www.etsy.com/listing/1224800251/johnny-mega-pint-12oz-stainless-steel

✅Get 50% off First Month with Helium 10 
https://bit.ly/3z1sijm

Etsy ALT Text help file https://help.etsy.com/hc/en-us/articles/4406604492823?segment=selling

How to Add a Text Alternative to Your Listing Images
Text alternative (or “alt text”) provides an image description to buyers who can’t see what you’re showing in your listing images. If your default shop language is set to English, you can add an image description for each of your listing images so that your content is accessible to blind and low-vision individuals.

These descriptions don’t appear visually on the page. Adding a text alternative to your listing images also positively impacts your listings’ SEO (Search Engine Optimization).

To add a text alternative to your listing images:

Sign in to Etsy.com and go to Shop Manager.
Select Listings.
Select a listing.
Hover over the photo you want to add alternative text to.
Select the pencil icon.
Type your alternative text in the box underneath the image.
Choose Save.
You can add a description for as many images as you want.

How to write a great image description
Follow these best practices to describe your images in text alternatives:

Describe the item’s details: what it looks like, the texture, the scale in relation to other items in your photograph.
Think about what buyers would lose out on if your images didn’t load on the page.
Keep the description concise: up to 250 characters.
Examples of text alternative
Watch display holder rests on a table, made of a long, wooden block base with 3 thick round columns sticking up enough for a watch band to sit sideways. Customizable text etched into the block base. Watch dial etched into top of the middle column.

Should I add text alternatives to all of my images?
It is especially beneficial to describe different views, details, or variations of your listing. If you provide different descriptions, each image will have different alt text for blind and low vision individuals to further understand what each of your images is showing.

What impacts my SEO?
Adding your shop name, listing title, listing description, or other attributes (tags, SKUs, etc.) to the alt text won’t be an additional benefit to your listing’s SEO as these items are already part of your shop or listing pages. Alt text is used to describe the photo for someone who cannot see it – this can include search engine bots.

🏫 mag-school.com - PPC, SEO, Design, Catalog courses for $10-20

❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help

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Search Query Performance Report https://sellercentral.amazon.com/brand-analytics/dashboard/query-performance

ICAP MARKETING FUNNEL BY STEVEN POPE
ICAP stands for #impressions #clicks #addtocarts #purchases 

00:00 Amazon FBA Marketing Funnel: ICAP
00:13 The Impression
00:58 The Click
01:34 Add to Cart
01:38 The Purchase
02:32 Deeper conversion rate into the funnel, more spend on ads going up
03:39 You can identify the KW that's important to your brand
04:06 Lower Impression percentage than Clicks
04:48 Search Query Performance Report
05:55 Search Funnel Impressions
09:04 Best way to improve Click Thru Rate
12:17 Weekly report data changes week-to-week
12:52 Use Search Query Performance Report to identify which part of ICAP you need to focus on
17:03 Never tell the consumer how to use your product


**Search Funnel - Impressions

Impressions - Total number of impressions, for the selected time period, originating from the search results page across all search queries. An impression is counted every time the ASIN is displayed on the search results page.
Rating (Median) - Median rating of the ASIN at the time of the display on the search results page.


**Search Funnel - Clicks
Clicks - Total number of ASIN clicks or glance views for the selected time period originated from the search results page. A click is valid when the detail page of the ASIN is rendered from the search page.
Click Rate (CTR) - The CTR is the most influential metric that helps you determine your overall product quality. It includes the percentage of clicks to impressions for ASINs originating from the search results page.


**Search Funnel - Cart Adds
Cart AddsTotal number of ASIN cart adds for the selected time period originated from the search results page.


**Search Funnel - Purchases
Purchases - Total number of ASIN purchases for the selected time period originated from the search results page.
Total Sales - Total sales or gross sales is the grand total of all sales revenues for the selected time period originated from the search results page.
Conversion Rate - The conversion rate describes the successful transition of a customer from clicks to purchases. This metric includes the percentage of purchases to clicks for ASINs originated from the search results page.
Rating (Median) - Median rating of the purchased ASIN at the time of the display in Search
Search Query Performance Dashboard - The Search Query Performance dashboard lists the top queries or customer searches that led customers to the brand's products. It includes overall query performance such as impressions, clicks, cart adds, and purchases for each query and the brand's share of that performance.


**General Definitions
Rank - Rank order the queries from top performance to least performance. We share the top 1000 ranked queries at this point. This column cannot be hidden.
Search Query - The query was searched by the customers. This column cannot be hidden.
Search Query Volume - The number of times this query was searched during the selected time period.
Same-Day Shipping Speed - Same-day shipping speed means customers receive the products within the day after purchasing them. This metric captures the number of times ASINs with the same-day delivery message are "impressed/clicked/cart-added/purchased" in the search results page for the specific query. We propagate shipping speed at the time of impression to all downstream actions such as click, add, and purchase.
Price (Median) - Median price across all of the ASINs for the query, at the time of impression.
Brand Price (Median) - Median price across all of the Brand's ASINs for the query, at the time of impression.

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