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00:00 Steven Pope Amazon FBA Weekly Q&A - July 8, 2022
10:17 Enroll now at https://mag-school.com/
11:15 By what percentage has business gone down compared to last year as a consequence of this downturn
13:41 Still unable to join the channel
14:03 Is it a good practice to open another seller account and let my wife sell the same products
15:27 How long doe it takes for the reviews to merge when you create a new variation
16:00 Sales dropped about 30% from the past week w/o changing anything, how to run a report to see what happened
17:16 Original ASINs switched to competitor brands and linked to the brand store after updating the brand name
19:15 Recommended routinary basis to check PPC campaigns and accounts in general
21:04 EPR requirements in Germany and France
22:21 Price increase % that will trigger Amazon to charge you more for PPC
25:03 Different accounts get different bids
25:54 SInce we're in a recession, should I look for new products to sell or wait and see where we're heading
27:53 What are the lessons you learn not to do for the next product
29:04 If we have a product that has multiple sizes and colors, would it make sense to create a campaign together
31:09 How much should CPCs be for a defensive sponsored display campaign targeting your own ASIN
34:04 When targeting competitor ASIN, either KW or product, the CPCs are extremely high
36:04 What is your recommended KW bidding optimization and strategy
38:35 Anyway we can collect and use, w/o braking ToS, customer contact details so we can market to them directly
40:02 Good idea w/ the eye patch w/ your mug
40:07 My stuff is coming by boart as SPD. I have been sent the UPS tracking numbers but the system does not accept the information
41:02 I thought the court demanded Amazon to stop selling products on their own platform
41:58 Thought the FF is supposed to get the BOL from the boat once the products are received
42:55 There are many new ASINs that have taken the category ranks in my category, however, they do not fit the category descriptions
43:33 Any consequences for having wine/beer in the product title
43:54 Do you optimize search term bidding the same as KW
45:07 What happens if my stuff arrives at Amazon w/o the tracking numbers
45:19 Does it hurt your account when Amazon bans your ads
46:21 Which advertising channels do you think will have the biggest impact on sales in the coming years
47:22 Some of my FBA returns are customer damaged, why do Amazon issue full refunds
47:57 A trademarked FBA brand registered product and another seller showed up on my B2B listing, says shipped by Amazon and charge $5.99
49:15 Reports on how products are performing
50:06 If I sell a product w/ a free accessory and a customer returns the product w/o the free accessory, will Amazon still issue a full refund and simply classify the return as "customer damaged"
50:23 Noticed that some listings are ranked in multiple BSR sub categories
51:16 Did actual live video ever become a thing
52:45 Yo said always let the auto campaign run, how about if it was not profitable for the past 90 days
53:04 Difference between default bids and specific KW bids
53:41 A cashflow service I use sees pending Amazon payouts and makes that payout readily available
54:44 SInce your mega pint tumbler is such a niche item, how did you do KW research for it when building the listing
55:12 Way to keep track of changes you make across the account
55:48 What's the best way to combat a large budget competitor
56:13 I noticed some sellers use an add-on item/accessory and are able to link the listing to their brand storefront
56:39 One of my ASINs has been wrongly flagged as a toy
57:11 Is it a good idea to implement the AIDA advertising model in A+ content or a whole listing
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00:00 My Amazon Guy FBA Weekly Q&A - July 12, 2022
10:21 Steven Pope is at AMA Powwow Event 2022
10:43 Next step when you have a registered TM but BR says your application has been declined because the application needs to be submitted by the TM owner
11:47 How to spread advertising budget between sponsored products, sponsored brands, and video ads during the launch phase
12:43 In which situations do we have to decrease bidding
14:05 Do you have any tips on house to manage your PPC budget on Prime Day
15:20 Launched 2 new products preserving the honeymoon period by setting the offer date, launch date, and release date to the future
17:07 Link for the Brand Registry MAG Video
17:47 Why won't Amazon tell you why your ASIN is not eligible for the Featured Offer
20:24 How do you push organic ranking to a better position
21:38 What do you think about launch costs/calc
23:08 Received email that product's inventory stranded due to deleted listing but I never deleted & listing is still there
25:10 I am getting Well Sales on Only Auto & Manual Exact, Do you recommend Manual Broad & Phrase to run
26:24 The thumbnail in the back end of Amazon shows up when "Fulfilled by All" filter circle is selected. Thumbnail says "No Image Available" when "Fulfilled by Amazon" filter circle is selected
27:22 What can we do when AMZ loses units and then says "Investigation completed – shipment contents counted and confirmed"
29:09 Seach Query Performance not available on German Marketplace
29:37 Do you see the buy being a favorite to sellers w/ a larger quantity of units
31:22 How can I increase the extra-large storage capacity of the store
34:49 The backend of Amazon has changed. It’s now “generic keywords”. And the format they show you is keyword phrase semicolon, keyword phrase semicolon
35:06 Amazon is now suggesting: 1) put your keywords in phrase form instead of just one big string of terms, 2) separate these phrases with semicolons. Is MAG adopting this new suggested format
35:50 How much does MAG charge to look after my PPC, 40 ASINs which make up 4 categories
36:40 Have you seen the buy box being favored by sellers with a larger quantity of units
37:03 Amazon is not on the listing
37:16 Any Solution for Buy Box Suspension in Private Label
39:00 I’m brand registered but I still get people highjacking my listings
39:40 Do you suggest running coupons over Prime Day
42:50 Sometimes Helium 10 Cerebro shows a lot of crap data
44:19 If the inventory is near to out of stock in FBA then close the listing to save the ranking or it's close automatically
45:35 Do you have any recommendations for finance options for FBA funding
46:51 No link, but when you look at the backend and leave the search terms blank, they show in greyed-out text
47:47 My listing price is about 15% higher than my closest competitor but my product is far superior. As my product is new should I lower my price to be more competitive or stick with a more premium price
49:06 Top reasons/most common reasons for high sessions but low unit session percentage
49:52 I have products live on Amazon that I want to combine into a parentage
51:36 Have you noticed sales overall have been down so far this year compared to previous years?
52:38 Visit myamazonguy.com for complete Amazon Agency Services
53:41 When would you suggest sellers start preparing for Q4
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00:00 5 Tips & Tricks to Up your Amazon Advertising Game
00:22 Tip 1: Defensive Campaigns - Targeting your own ASINs
02:12 Tip 2: Keyword Count - Keep it limited
04:01 Tip 3: Target liberally bid conservatively
05:27 Tip 4: Use broad match modifiers
06:59 Tip 5: Look to Google and Facebook for what is happening on Amazon in the next year
🏫 mag-school.com - PPC, SEO, Design, Catalog courses for $10-20
❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help
✅Get 50% off First Month with Helium 10
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✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/
✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/
✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_
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00:00 HTS AL0 Misclassification
00:37 US government keeps changing our tariff process
01:41 Amazon has a big push of its own importing entity
02:23 How to resolve this: we discovered [email protected]
03:47 How was this discovered
04:28 This is all learned by happenstance
05:34 Feel free to add anything in addition to this new learning
🏫 mag-school.com - PPC, SEO, Design, Catalog courses for $10-20
❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help
✅Get 50% off First Month with Helium 10
https://bit.ly/3z1sijm
✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/
✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/
✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_
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Appy here https://sellercentral.amazon.com/gc/amazon-business/certifications-landing-page?ref=xx_cred_central_redirect_xx
00:00 How to Get Badges on Amazon
00:11 Amazon has changed. Business customers now look to diversify their purchases
01:23 How to get certified
01:52 How does it looks like on your PDP
03:28 This is more of a business-to-business play
🏫 mag-school.com - PPC, SEO, Design, Catalog courses for $10-20
❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help
✅Get 50% off First Month with Helium 10
https://bit.ly/3z1sijm
✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/
✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/
✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_
✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/
🎤My Podcast Setup:
GoPro Hero10 https://amzn.to/3HghK4i
Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNI
Rode Swivel Mount: https://amzn.to/3O9ruzF
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List of US Amazon FBA Warehouse codes - https://sellercentral.amazon.com/help/hub/reference/G201811680?locale=en-US
00:00 What Amazon FBA Warehouse is Your Inventory In?
00:15 Walkthrough inside Daily Inventory History
01:00 How to identify warehouse codes
01:30 Why is this important to know
🏫 mag-school.com - PPC, SEO, Design, Catalog courses for $10-20
❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help
✅Get 50% off First Month with Helium 10
https://bit.ly/3z1sijm
✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/
✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/
✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_
✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/
🎤My Podcast Setup:
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Sony Alpha a6400 Camera https://amzn.to/3xoEnPF
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Favorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8R
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Arielle Young shares her testimonial about working at My Amazon Guy. See behind the glass door of My Amazon Guy.
Working Remote at My Amazon Guy
00:00 Working Remote at MAG
00:02 Introduction about me
00:19 Jobs handled before MAG
01:09 I Felt like I wasn’t valued and appreciated
01:39 Pandemic happened and I lost my job
02:28 Came across My Amazon Guy’s internship job listing
02:34 I almost didn’t apply because I am an alien to eCommerce
03:32 I am overwhelmed with the new terminologies
04:02 Everyone at MAG was so supportive
04:23 There is no judgment that I came in with nothing!
04:35 Surprised that they valued my ideas and my perspective
04:44 They’ve asked me to join the Creative Team upon learning of my artistic background
04:50 I am now actually the Creative Team Lead
04:56 I have learned so much that I would never go back!
05:14 I’d recommend MAG to anyone that takes pride in their work
05:33 I hope you’d join our team here at MAG
**************************************************************************
🏫 mag-school.com - PPC, SEO, Design, Catalog courses for $10-20
❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help
✅Get 50% off First Month with Helium 10
https://bit.ly/3z1sijm
✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/
✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/
✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_
✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/
🎤My Podcast Setup:
GoPro Hero10 https://amzn.to/3HghK4i
Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNI
Rode Swivel Mount: https://amzn.to/3O9ruzF
RODECaster Pro Podcast Production Studio https://amzn.to/39mKko8
Sony Alpha a6400 Camera https://amzn.to/3xoEnPF
Sigma 16mm Sony E Lenshttps://amzn.to/3xJLYtv
Favorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8R
my amazon guy,arielle young,glassdoor my amazon guy,glass door myamazonguy,my amazon guy employee,employee review,mag glass door,seller central,my amazon guy a+ content,a+ content
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00:00 Steven Pope Amazon FBA Weekly Q&A, July 1, 2022
11:08 In SEO Phase 3, Will you lose ranking for when you use strike zone KWs to replace existing KWs
14:54 Got 1 star review for my new launch, if inventory is removed and relisted, will I get the honeymoon period again
15:25 Minimum Price column on Prime Exclusive Discounts
16:33 Brand Referral Bonus Program, average % back for supplement sales in the health & household category
17:12 Best channel to drive off-Amazon traffic from the Brand Referral Bonus Program
17:30 Degrees of Separation - What connections are ok for someone to leave a review
18:49 Is there any relation a category has on product's ability to rank for relevant and important KWs
19:29 from 2000 to 1500 organic KWs after doing SEO Phase 3
22:29 Good top of search percentage modifier to use for Prime Day
23:23 Should you create new Prime Day-specific campaigns
24:24 Thoughts on PPC targeting w/ modified broad match for all use cases
25:32 Do shipping tracking numbers have to be entered by SKU
26:10 Once my products have arrived is it still up to me to set a start selling date
27:29 Is targeting "Today's deal placements" or "Prime Day" w/ a broad match modified worth it
27:56 Anyone combining "Brand Referral Bonus" w/ "Amazon Affiliates"
28:45 Difference between "Your Price", "Sale Price", and "List Price"
30:13 ASIN Comparison: B07NR2C5BB vs B08DR16XGV
33:23 Amazon PPC apparently has a 10k unique campaign limit
34:14 When you do SEO phase 1-3, do you actually see an increase in sales
35:34 Contact w/in Amazon that can send an invite for a 2nd account
35:58 SD competitive ASIN target campaign for the week after PD to take advantage of the traffic they generated for their ASINs on PD
36:54 Seeing huge drop from cart add to purchase
39:19 What brand share % is normal for purchases
41:41 For Display Targetting, I've had success w/ a 7day lookback period but not w/ any other windows. Any tips to get the other lookback windows to perform better.
42:26 My ASINs have dropped below 100 for rank in my category, how to diagnose what is causing the drop.
44:45 How should we as Amazon sellers adjust to move differently to deal w/ 2 consecutive quarters of negative GDP
46:56 Profit margin is 34% and TACOS is 23%, how to reduce this
51:03 Can you have a logo + headline and custom image for SD in one ad group and one creative
1:00:08 Are you allowed to insert opt-in offers inside the packaging of your product to get customers to buy your tripwire product
1:01:12 Will sales info through NARF roll into 1099K from Amazon
1:02:15 Why haven't you launched a chess product on Amazon
1:03:30 Do you review multiple listings copy software that uses Open AI's GPT-3 NLP model
1:04:46 KW research for UAE while a similar product in another market like US or UK, can we use that KWs w/c target or used in their listing
1:05:41 How does your agency scale SEO updates across lots of SKUs
1:08:02 Pros and cons of launching 2 products as child-parent vs separate listings
1:10:29 Best technique to find profitable products in FBA wholesale
1:11:34 Listed under the "Earbuds and Headphones" category ven though listed under "Automotive Scanners" from the backend, now ads are showing up in the wrong category
1:12:32 Have an item I want to sell for over $100 but listed by mistake for $35 and lose the BB if the price is increased by more than $60
1:13:43 Have pricing for FedEx International Ground Shipping to CA (from the US) and not seeing it as a shipping option on Amazon
1:15:24 Advice for Prime Day especially for low-margin items, should I run normal coupon
1:15:40 When launching a product, do you go after the lower volume KWs 2k to 15K or the higher volume KWs straightaway
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00:00 Steven Pope Amazon FBA Weekly Q&A - June 24, 2022
10:03 Pakistan is now the #3 most common seller in the US
10:45 KWs competitors are ranking for
16:37 MAG School SEO Course
17:16 Pros when sending to AMZ compared to the old workflow
18:23 Launching a tumbler with crypto/day trading niche
19:08 KW + Brand name, am I able to index for that
22:02 Unable to put the brand name in the listing
22:10 Does repeating best converting KW in the back end has an impact
22:36 Diff between SEO ranking and index
22:56 Target ACoS
26:32 ASIN radically swings in organic ranking
27:45 What's the deal with Melissa & Doug brand
29:36 For the scaling campaign, will it work simply by increasing the budget
30:23 What do you do when a bid far exceeds the 7-day CPC
31:18 Way to re-trigger honeymoon period w/o creating new SKU
32:01 Broad and Phrase match campaign budgets
33:55 Techniques when pricing products on AMZ
34:47 Featured Brands filter
35:35 Text in brand story blocks 70% of the image
36:21 Thoughts on 200 blank tumblers w/ no design sent to the 3PL warehouse
37:42 Which KWs generating more sales organically
38:29 Outlook on Amazon for the next 3 months
39:41 In a campaign with variations, variation A gets more favor over others. Should I pause the rest and create a new campaign with the other variations?
43:04 I target gold candle holder broad match in search terms and I see that AMZ is spending on the "candle holder" search term. is that possible with broad match
44:06 How do to get asked questions to be next to ratings
44:52 Search Catalog Performance
47:12 My Amazon Guy is hiring!
49:20 Section above the bullets and below the title (Special Ingredients) carry the same search weight
50:17 Same KW has a different default bid in different campaigns
51:09 Sometimes the questions are right next to reviews and sometimes below
51:58 Change product listing images in target market w/o changing images in source market
53:22 Tips on monitoring the growth or shrinking of a niche and competitor sales
54:52 Product is alleged by a customer to have caused them physical harm i.e. an allergic reaction, who is liable
56:05 Some listings have a line next to the ratings saying 20 asked questions with a link to the questions
56:27 Can you get Amazon to stop using FNSKU and only use the UPC
56:52 Do you recommend your courses for newbies
57:59 Bullet points not updating on the PDP
58:27 Sponsored brand broad campaign or sponsored brand exact
59:00 Amazon Online Arbitrage
59:47 How to find the winning contributor to the ASIN
1:00:16 Best recommendation: Perpetua, Sellics, or other?
1:00:40 My most important KWs have a suggested exact match bid of 1.75 - 2, to be conservative I am starting with them at $1.2 - 1.4. Thoughts on this as a way to rank for these KWs
1:01:02 Client is hesitant to give AMZ seller central child access
1:01:25 Brand registry suddenly got disconnected
1:02:00 If we have a product but its main KW shows products of the same niche but these products are made up of different materials, can we use this KW as the main KW
1:02:24 Is it a risk to have a child item made in the USA and another child item made in China
1:02:57 High pricing for products with better marketing/content in a high competition market
1:03:16 Ideas on how to deal with black hat competitors that massively upvotes your negative KW
1:03:51 Is it permissible on AMZ to send my PDP link to my friends excluding my family
1:04:11 How to check w/c KWs are generating sales organically
1:04:58 If I have multiple CHILD ASIN, could I use different keywords on each CHILD listing on the backend
1:06:12 The cure to a high conversion rate is to grow traffic
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About My Amazon Guy: 1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full…
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