My Amazon Guy

By Steven PopeBusiness Entrepreneurship Marketing Careers

My Amazon Guy episodes

August 01, 2022 Selling products in one of the most highly competitive niches - My Amazon Guy FBA Weekly Q&A
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00:00 My Amazon Guy FBA Weekly Q&A, June 21, 2022
10:00 Introduction of the guest, Charles Wolf
13:52 Analyze Top 10 Competitors indexing organic keywords using Cerebro
14:04 Make sure that you are organically indexing for the right amount of keywords.
16:50 Number 1 rule, Never ever go Out of Stock!
19:25 Every word on Bullet Points indexes
21:10 Categories are simply the categories they're in while products are the specific products.
21:22 Brand Metrics gives a broad overview of brand-specific performance on a specific category.
24:28 Advertising is run on an SKU level; run campaign ads for products that are performing better
25:41 Amazon sellers have no issue with buying their own product; allows them to check shipping and packaging conditions of their product.
26:43 To change the US listing images without changing the listing images of the other marketplaces don’t upload the images in the traditional style, rather get a URL for your images then upload your URL via template flat-file in the specific marketplace
29:24 For newly launched product, better to enroll on Vine to allow reviews to come in
32:55 If you have a broad scope of consumers, target the consumers in your listings based on the highest percentage of buyers or demographics.
34:06 Focus on your main demographic
37:09 Phrase campaign should include both long and short keywords based on your strategy
37.35 The listings become active once you put the start date at the back end
37:42 Amazon decides when your account becomes active after you get an account approved.
38:15 Three important items to be filled at the backend: start date, offer date, and release date.
38:18 Set them to a future date to preserve the honeymoon period, get your listing baked, get your product in FBA and bring back the date to the current date and launch the product.
42:34 Checking and optimizing reviews, price, and main image helps relevancy and increases conversion
44:36 Purpose of Broad Phrase is to get more people to see and buy your product
46:50 Amazon needs an invoice from legit suppliers and distributors to confirm the supply chain
51:15 Never negate a good keyword; negate a keyword when it is hurting you
54:08 Competitor analysis is finding the top 10 relevant products you want to launch using tools like Helium 10, Zonguru and others
58:36 Fix and adjust bids and focus on the right keywords to index

Write your questions as a comment to this video. Join the channel today at https://www.youtube.com/myamazonguy

Read nearly 100 testimonials about My Amazon Guy at https://myamazonguy.com/testimonials/

Watch the most popular Amazon Tutorial playlists at https://myamazonguy.com/amazon-seller-fba-tutorials-guides-videos/
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1 hr 5 min
July 31, 2022 Benefits of Amazon Launchpad ? Best PPC Strategy for Prime Day? My Amazon Guy FBA Weekly Q&A
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00:00 - My Amazon Guy FBA Weekly Q&A, June 17, 2022
10:03 - Introduction for co-host, Aadil Qamer
10:38 - Amazon 2022 Prime Day, July 12-13
12:09 - Benefit of Amazon Launchpad on sales boost
13:57 - Solution for 5665 error using brand name on a new listing
15:48 - Do you have to be branded to give a trademark to sell new items
16:20 - FBA Warehouse to destroy rather than return product when having stranded inventory
17:05 - Completing parentage title for ranking and SEO
18:51 - Broad & phrase match campaigns
20:15 - Amazon received two boxes, however content of one box was not checked in
21:39 - Amazon auto-enrolling US FBA sellers into NARF
22:46 - Best strategy for low-budget PPC
24:08 - SEO relationship between Parent-Child ASINs
25:58 - If running a broad match campaign and the main KW is vitamin c serum, would It make sense to have another high volume KW’s like vitamin c serum for face, skin, or cleanser
27:23 - PPC strategy for size variation
28:21 - Launchpad is not worth the money or effort
28:35 - Amazon seller support sending the same response
30:28 - How long should the launch process should take
32:00 - When creating Prime Day-specific campaigns, would I keep my regular campaigns still on
33:03 - Do you hire only those w/ experience and fluent English comms skills
33:38 - Tools and techniques for wholesale hunting
33:58 - Tools for keyword search
37:04 - German VAT and to get exemption for AMZ Germany
37:32 - Unoptimized listing affected after aggressive PPC
38:30 - Advantage of using Phrase Match vs Broad Match
38:59 - Better tool for AMZ wholesale hunting, H10 or Junglescout
38:09 - With product w/ size variations, how to increase sales for other sizes
40:59 - How to expand in another market like EU
42:09 - Best tool to count bytes
43:02 - Conversion rate above 15% is leaving sales on the table
44:09 - Coping up in a situation where competitors have drastically reduced prices
45:40 - Criteria to use to decide when to switch from fixed bit to up/down
47:01 - Recommendation to set up 1,000 products into ad campaigns
47:52 - "Provide missing tracking IDs" when sending inventory from China
48:56 - Someone is arbitrating my products for a high premium and I'm getting bad reviews due to the high price
49:56 - One day sales are good and second day sales are down
51:16 - All points of differentiation between the old bulk PPC and the new one that will go into effect on July 1st
53:19 - Could creating another variant be competing against yourself
54:19 - How to get hijacker off the listing while TM is pending
55:17 - How to change GS1 code w/o losing reviews and ratings
58:02 - Products get better sales on PDP, but not top of search
59:22 - Is there a way to find the number of reviews that each child variation has individually
1:00:06 - Incorrect data on Category Listings Report
1:02:57 - Better tool than Junglescout and Helium10
1:03:13 - Running aggressive PPC on unoptimized listing
1:04:53 - With launched product, getting clicks and impression on PDP using diff PPC strat but not getting sales and ACOS 386%
1:06:47 - Product launch date or date first available be an option to create an FBA listing in advance
1:08:12 - Group products by category or hunders of campaigns in the spreadsheet load, does MAG or AMZ do this?
1:09:17 - Top item campaign bid got much higher than the item in original price
1:11:07 - Is Customer Conversion Rate column giving the CVR for the brand or showing the CVR for the category
1:12:11 - 2 answered questions does not styp on top of the PDP
1:13:40 - Under the Category column, the difference between the info that starts with /Products and /Categories
1:14:08 - Keywords to target in broad and phrase

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1 hr 33 min
July 30, 2022 PPC Strategies for Newly Launch Product: Ask Any Seller Central Question with Jason Mastromatteo
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Write your questions as a comment to this video. Join the channel today at https://www.youtube.com/myamazonguy

Read nearly 100 testimonials about My Amazon Guy at https://myamazonguy.com/testimonials/

Watch the most popular Amazon Tutorial playlists at https://myamazonguy.com/amazon-seller-fba-tutorials-guides-videos/

00:00 - My Amazon Guy FBA Weekly Q&A
09:57 - Introduction of co-host for today, Enrique Becerra
10:54 - Shipping oversized units to customers via freight carriers
12:46 - Product insert mentioning free giveaway or QR code printed on the packaging
15:09 - PPC strategy for newly launched product
16:23 - PPC from the beginning
17:07 - Alibaba equivalent for Mexico/Latin American product manufacturing
18:28 - Cannibalization of your ads
20:13 - Creating an exact match campaign for a specific KW I'm not indexing for help me organically index eventually
21:27 - For your own product research, what percentage net margin do you aim for
22:57 - FBA returns to the seller directly
24:54 - When optimizing PPC campaigns, ex. 14 days' worth of data. What should be the sequence? Search term report first to see possible negations, then KW bids, then Budget? How many days in between each?
27:32 - How should PPC be adjusted when either raising or lowering the price
29:53 - How to find clients as an Amazon PPC service provider
30:54 - If I can see running out of stock, should I also lower the bid
33:30 - 14 days ago I had 2000 organic KWs, and 2000 sponsored. I did SEO phase 3 by duplicating the most important KWs in exact match form throughout the listing, now the organic KW count is 1500, and PPC is untouched
34:44 - Do you recommend only ASIN targeting newly launched products
37:30 - Advice on how to become good with PPC insights, metrics, and optimization
38:12 - Campaign structure for a newly launched product w/c does not have many relevant KWs
40:05 - With performing keywords, do you keep them active in both broad and exact match campaigns
41:00 - Different pictures are shown in my product listing
43:21 - A+ content untouched, just added the most important KWs 2-3x in bullets, backend search terms, subject matter
44:05 - FBA and FBM stock out flipping
46:01 - Key points to monitor in the business report
51:05 - How do you turn on email notifications for Amazon Answers (Q&A) on product pages
54:27 - Doing online arbitrage product sourcing problem, how to improve it
56:46 - How to launch PPC campaign for a newly launched product in the US marketplace when the product is in the honeymoon period
59:29 - How do you manage ACOS when getting out of budget
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1 hr 4 min
July 29, 2022 Why do all ASINs start with "BO" (ISBNs sucked, that's why)
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00:00 Why do all ASINs start with "B0" (ISBNs sucked, that’s why)
00:04 Did you know that Amazon started out as a bookseller?
00:21 Amazon put "B0" as the starting alpha numeric in front of every single product in its catalog.
00:27 The ASIN was born
00:34 The ISBNs were extremely problematic
00:53 Amazon was officially launched on July 16, 1995
01:06 ISBN stands for International Standard Book Number
01:27 Amazon made a marketplace where everybody sold on the same page for the same item
01:37 Listing on eBay is like an auction house more of a marketplace
02:15 Amazon has an entire catalog and created an alpha numeric ASIN
02:21 They couldn’t do both lower and uppercase so they started with all caps "B0"
02:53 ASIN started with a Base 36 number, that’s the alphabet plus 10 numeric digits
03:10 Some old listings still use ISBN inside seller central, especially with food categories
03:28 ASIN is different from FNSKU which starts from XO
03:35 ASIN is to identify it to the consumer on one page which could have multiple FNSKU
00:00 Each individual FNSKU has its unique SKU
03:53 SKU is what you labeled your own product or model number
03:57 FNSKU is the bin location of your product at the FBA
04:27 Tip – Never use lower case in any data set especially as it relates to SKUs
04:33 Use all CAPS to avoid a headache

#asin
#isbn

🏫 mag-school.com - PPC, SEO, Design, Catalog courses for $10-20

❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help

✅Get 50% off First Month with Helium 10
https://bit.ly/3z1sijm

✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/

🎤My Podcast Setup:
GoPro Hero10 https://amzn.to/3HghK4i
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Favorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8R
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5 min
July 28, 2022 How to Remove Pesticides Errors on Amazon FBA
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00:00 Remove Pesticides Errors on Amazon FBA
00:35 How to quickly fix anything that's related to pesticide
01:45 Understanding what makes a pesticide
02:52 Online resources

🏫 mag-school.com - PPC, SEO, Design, Catalog courses for $10-20

❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help

My Amazon Guy Podcast and Videos:
Podcast.MyAmazonGuy.com
YouTube.com/MyAmazonGuy

Website: MyAmazonGuy.com

Other Social Media links:
https://www.facebook.com/myamazonguys/
https://www.linkedin.com/company/my-amazon-guy
https://twitter.com/myamazonguy

✅Get 50% off First Month with Helium 10
https://bit.ly/3z1sijm

✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/

#amazonselling #amazonseller #amazonfba #myamazonguy

🎤My Podcast Setup:
GoPro Hero10 https://amzn.to/3HghK4i
Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNI
Rode Swivel Mount: https://amzn.to/3O9ruzF
RODECaster Pro Podcast Production Studio https://amzn.to/39mKko8
Sony Alpha a6400 Camera https://amzn.to/3xoEnPF
Sigma 16mm Sony E Lenshttps://amzn.to/3xJLYtv
Favorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8R

Amazon,seller central,My Amazon Guy,amazon consulting,AmazonFBA,AmazonSelling,amazonsellertips,fba,amazonfbatips,amazon fba tips,amazon seo,amazon ppc,pesticides,epa,fda,mosquito repellent,selling pesticides on amazon,pesticides errors,compliance,Pesticide Marking,pesticide registration status,pesticides exemption,pesticide certification number
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4 min
July 27, 2022 How to Review Amazon FBA Inventory Aging and IPI Score
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👉Inventory Dashboard: https://sellercentral.amazon.com/inventoryplanning/dashboard?ref_=myi_id_vl_fba
👉Inventory Performance: https://sellercentral.amazon.com/inventory-performance/dashboard/ref=icpd_ipid_w_g
👉Manage Inventory Health: https://sellercentral.amazon.com/inventoryplanning/manageinventoryhealth?ref_=myi_mih_vl_fba and https://sellercentral.amazon.com/inventoryplanning/manageinventoryhealth?sort_column=est_ltsf&sort_direction=desc
👉Automate fulfillable Inventory Settings: https://sellercentral.amazon.com/recoveryui/removal-setting/automated-lts

00:00 - How to Review Amazon FBA Inventory Aging and IPI Score
00:18 - The Inventory Dashboard
01:22 - Excess Inventory
02:06 - Lower the price
02:57 - Create a removal order
04:34 - IPI Metrics
05:31 - Automated removal of aging inventory
07:28 - Be married to your business, but not to your products

🏫 mag-school.com - PPC, SEO, Design, Catalog courses for $10-20

❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help

✅Get 50% off First Month with Helium 10
https://bit.ly/3z1sijm

✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/
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8 min
July 26, 2022 🚨NEW PPC Targeting: Expanded Match Type (Amazon)
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00:00 NEW PPC Targeting: Expanded Match Type (Amazon)
00:09 New Amazon Product Feature teaser
00:28 Product Expanded Targeting (Expanded ASIN Targeting)
01:17 Amazon is coming with a new targeting type to help narrow down the field
01:20 This Targeting gives the ability to give expanded views
01:30 Amazon using its Algorithm expands the target for selected specific product type
01:40 Amazon will use the buy and behavior of the consumer
01:59 Located at New Campaign inside seller central
02:46 Corresponding Expanded Box to check
03:18 Related LinkedIn Post from Hannah Whitlock
03:49 Related LinkedIn Post from Amazon Advertising News Tips
04:36 Don’t negate good keywords
04:49 Let Amazon do some of the expanded product targetings
04:55 When will the robot be better than the humans?
05:53 Be on the lookout and check accounts once a week
06:01 This feature is probably 100% available by August this year

🏫 mag-school.com - PPC, SEO, Design, Catalog courses for $10-20

❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help

✅Get 50% off First Month with Helium 10
https://bit.ly/3z1sijm

✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/

🎤My Podcast Setup:
GoPro Hero10 https://amzn.to/3HghK4i
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Favorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8R
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7 min
July 25, 2022 Throwing PPC at an Unoptimized Listing - Amazon Seller Central - Amazon FBA tips
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🏫 mag-school.com - PPC, SEO, Design, Catalog courses for $10-20

❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help

✅Get 50% off First Month with Helium 10
https://bit.ly/3z1sijm

✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/

Best Business Book I've ever read:
The Road Less Stupid https://amzn.to/3MUv3IR

Top 5 Business Books that have helped me in 2022:

Extreme Ownership https://amzn.to/3mYGODX
Good to Great https://amzn.to/3aRBQ8R
The Infinite Game https://amzn.to/39pr7ST
Simple Numbers https://amzn.to/3zyHTK4
Scaling Up https://amzn.to/3MJCFxY

Top 5 Business Books that have helped me in 2021:

Traction https://amzn.to/39iwymJ
Rocket Fuel https://amzn.to/3MEjUvX
Who Not How https://amzn.to/3NOBkak
Who https://amzn.to/3MJRZdS
Principles https://amzn.to/3MLdriT

#amazonselling #amazonseller #amazonfba #myamazonguy

🎤My Podcast Setup:
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Rode Swivel Mount: https://amzn.to/3O9ruzF
RODECaster Pro Podcast Production Studio https://amzn.to/39mKko8
Sony Alpha a6400 Camera https://amzn.to/3xoEnPF
Sigma 16mm Sony E Lenshttps://amzn.to/3xJLYtv
Favorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8R
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2 min
July 24, 2022 Amazon Advertising Console Feature Update! ~ 'Cost Type' sort tab ~ What it is and how it can help!
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🏫 mag-school.com - PPC, SEO, Design, Catalog courses for $10-20

❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help

✅Get 50% off First Month with Helium 10
https://bit.ly/3z1sijm

✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/

🎤My Podcast Setup:
GoPro Hero10 https://amzn.to/3HghK4i
Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNI
Rode Swivel Mount: https://amzn.to/3O9ruzF
RODECaster Pro Podcast Production Studio https://amzn.to/39mKko8
Sony Alpha a6400 Camera https://amzn.to/3xoEnPF
Sigma 16mm Sony E Lenshttps://amzn.to/3xJLYtv
Favorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8R
Support the show
3 min
July 23, 2022 ASIN Review: Topvico - Water Sensor
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00:00 ASIN Review: Topvico
00:43 Keyword Distribution
02:46 Potential Amazon market share
03:08 Why PPC is important
03:58 Lot of keywords with potential
04:37 Title and bullet character count
04:48 Design improvements
05:21 The Brand Story Module
05:33 My Amazon Guy: The Full Amazon Service Management

🏫 mag-school.com - PPC, SEO, Design, Catalog courses for $10-20

❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help

✅Get 50% off First Month with Helium 10
https://bit.ly/3z1sijm

✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/

🎤My Podcast Setup:
GoPro Hero10 https://amzn.to/3HghK4i
Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNI
Rode Swivel Mount: https://amzn.to/3O9ruzF
RODECaster Pro Podcast Production Studio https://amzn.to/39mKko8
Sony Alpha a6400 Camera https://amzn.to/3xoEnPF
Sigma 16mm Sony E Lenshttps://amzn.to/3xJLYtv
Favorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8R
Support the show
7 min