My Amazon Guy

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Write your questions as a comment to this video. Steven prioritizes member questions from his YouTube Channel. Join the channel today at https://www.youtube.com/myamazonguy

00:00 Steven Pope Amazon FBA Weekly Q&A - Ask Any Seller Central Question
09:52 Hello and welcome
10:11 Update on the Age of Sage sales
13:52 Advertising the virtual bundle listing 
15:00 Where to see the attribution from Facebook Ads in Seller Central
16:54 The notion that too much PPC can harm organic growth
17:46  Analogy: Over-parenting a child can impede their natural development
19:23 Relisting and reusing the barcode
21:14 Creating a discount for first-time subscribers
22:53 Clients affected by China shutdowns
24:32 Locked out accounts
25:12 Using Broad Match Modifier versus Broad Match
27:05 Amazon's choice for a keyword
29:11 PPC bid optimization
31:28 Best way to see seller's returns in Seller Central
32:51 Same listings that have a month to month very different conversion rates
35:19 Getting trademark in China
36:58 Data lag on attribution
37:46 Adjusting bids versus adjusting bids according to CPC
38:18 MCE campaigns
39:33 PPC sales leading to three organic sales
41:40 Facebook ads and Amazon PPC
41:47 Selling in multiple FBM.
45:44 Threshold of spend to sales before negating the keyword
47:27 Switching a generic listing to brand registered
48:18 Negating good keywords in Phrase and Broad
49:26 Does changing SKU affect sales or sale rank?
49:46 Avoiding decreasing bids on keywords with poor ACOS
05:32 The Adjust Bids by Replacement feature
51:17 Adding style variation on a parent listing with two-color variation
52:15 Traffic impressions in the PPC campaign
53:00 Best strategies for the keyword obtained from manual broad
53:21 Creating a second SKU on a listing that offers a different size packaging options
53:44 Sponsored display
55:09 Suggested bids for newly-launched products
55:43 Listing title is in conflict with ES title for an ASIN
56:51 How and where to get Amazon clients for Pakistani VAs
58:46 Adjustments Amazon sellers should make during a recession
1:00:23 Sticking to a maximum of 5 keywords per campaign
1:01:39 How to get sales back when competitors' sales ranks are down

Read nearly 100 testimonials about My Amazon Guy at https://myamazonguy.com/testimonials/

Watch the most popular Amazon Tutorial playlists at https://myamazonguy.com/amazon-seller-fba-tutorials-guides-videos/

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Michelle Covey is the Vice President of Commercialization at GS1 US, where she designs programs that help businesses grow through product identification and data communication standards.

00:00 UPC Code LIVE Q&A with GS1 Expert Michelle Covey
00:57 What is GS1
02:32 Why GS1 is "The One" for barcodes
04:46 Issues outside Amazon
05:59 First digits as the identifier to the organization
09:08 Transferring GS1 UPC from one company to another
11:29 Purchased UPC codes shows ownership belongs to another company
12:14 What happens after GS1 expires
13:30 GS1 product offerings
15:17  Difference between and EAN and UPC
18:04 How GS1 generates barcodes
19:11 UPC codes from third party websites
21:01 Incorrect UPC
23:28 Insurance on the status and longevity of the barcodes
24:00 GS1 expiry date
25:57 The GS1 website
29:03 Saving money on barcodes

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Shawn Hart together with Seth Stevens partnered to found their company Post Purchase PRO which is focused on providing end-to-end done for you email marketing specifically for Amazon sellers. They are co-authors of two books: Selling On The River, and now best selling Private Label Millionaire Secrets both available on Amazon.com. 

Shawn loves to share his real-life experiences in a "no BS" kind of way and has experienced wins and losses in dozens of unique business models. He has generated well over $153 million USD in sales of his own branded physical products over the past 10 years. Hart also enjoys speaking to other aspiring entrepreneurs and has been invited to share his insights on marketing, sourcing in China, and using his "Quick Fast Hurry" grassroots guerrilla marketing methods to quickly surpass his competition in any industry.

5 Tips:
Value Stack
AOV Funnel
Tripwire
Creative Cloning
Post purchase marketing

00:00 5 New Amazon Seller Strategies to Explode your Business in 2022 
10:02 The Private Lable Millionnaire Secrets book
10:52 Seth Steven's origin
12:51 The value stack
14:15 The pizza cutter example
16:50 offervault.com - a good place to find affiliate offers
17:48 Taking on new brands
18:38 The AOV funnel
21:41 The trip wire
25:33 Creative cloning
30:34 Post purchase marketing strategy
33:20 Building a customer list
33:43 Number 1 mistake people make with product inserts
35:36 Major keywords in cloned products
37:25 postpurchasepro.com
38:43 Landing page for each SKU on Amazon

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Write your questions as a comment to this video. Steven prioritizes member questions from his YouTube Channel. Join the channel today at https://www.youtube.com/myamazonguy

00:00 Steven Pope Amazon FBA Weekly Q&A - Ask Any Seller Central Question
01:47 When stocked up, will FBM save sellers until FBA hits?
03:39 4 different products, same size, and weight, FBA fees differ
05:13 Campaign with 5 keywords
06:45 Seller has A+ content but product description does not show
08:53 Creating a new brand versus doing some modifications to reuse the same brand
10:41 High PPC expenses after getting Amazon ad support 
12:24 Two identical products but the brand name are different by 1 letter
13:17 Changing manufacturer after receiving the trademark
15:20 PickFu test on ASIN B09BNVPLMF
20:36 Using Helium 10 to see supplement competitor's sponsored and organic keywords
24:06 Using long-tail keywords in phrases 
25:05 New to Brand customer metric for Amazon SEO
25:53 SKU missing at check-in
26:45 Increase in the shipping cost
28:36 "Conflicts with the value for ASIN error message
29:38 Choosing which metric to use when entering keywords 
35:08 How to know the suggested bids of the main keywords for a particular product
36:11 Impression rank
37:19 The state of the aggregators
39:27 How Amazon indexes keywords
45:28 Amazon's impression share and impression rank metric
46:07 Creating separate campaigns for a substitute, close, loose, and complements
47:01 ASIN got removed due to an IP violation
47:27 Advertising using videos
48:51 How to tell if competitors are making sales from a particular keyword
49:23 Making inferences on how much competitors are spending on PPC
49:44 Boxes sent at the same time did not arrive at the same time
50:41 Finding refutable manufacturers in China or U.S.
51:35 Is the Transparency program worth doing?
52:15 Decreasing seller's bid inside the "Bid Recommendation" widget
52:59 Can the seller's brand name be changed by someone who does not own it?
53:14 Some brands are missing from the brand dashboard
54:23 Excel document that keeps track of keywords and campaign/group changes
55:05 How to track changes
55:30 The ideal time to use Amazon's IP Accelerator
56:12 FBA shipment creation dimension changes
57:00 Can Amazon sellers use the affiliate program?
57:38 Best way to get reviews for a new brand aside from VINE
58:46 Maximum order for listing
59:15 Making sales without trademark and brand registration
59:29 Sold an item as FBA but the customer returned the item
59:47 International listings
1:00:22 Getting error 8501 "Invalid value"
1:00:52 The PickFu result
1:00:43 Competitor ad spend
1:01:51 How to see sales number against a specific keyword
1:02:07Seller sets up his ASIN variation with size, color plus single pair, and two pair
1:02:22 How to use viewable impressions data to optimize ad campaigns
1:02:45 Parentage
1:03:14 Internship job application
1:04:13 Seller is averaging $2,000/month on PPC but isn't converting enough
1:04:55 Using rank metric when creating a new campaign and entering a new keyword
1:05:07 Giftable keyword is too broad
1:05:32 The best way to revive a listing after two months of stock out

Read nearly 100 testimonials about My Amazon Guy at https://myamazonguy.com/testimonials/

Watch the most popular Amazon Tutorial playlists at https://myamazonguy.com/amazon-seller-fba-tutorials-guides-videos/

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🏫 mag-school.com - PPC, SEO, Design, Catalog courses for $10-20

00:00 How to SPEED UP PPC - Bulksheets 2.0
02:10 The Sponsored Ads section
02:39 Setting up the Date Range
05:25 Creating spreadsheet for download
07:47 Filtering the spreadsheet data
11:15 Copying the new data into a new sheet
13:32 Keywords and bids
14:29 Knowing the target ACOS ahead of time
15:25 Showing the current bid compared to the average cost per click
17:42 Target ACOS
19:15 Different campaign types have different personalities
21:17 What to do with the new bid
25:22 Chopping down the bids 
26:55 The top order getters
30:37 Upping the average cost per click
33:18 Eliminating blanks
36:29 Clearing the new bid filter
36:45 Identifying the places where there is good traffic but zero conversion
39:53 Identifying the places where the bid is too high
42:45 Saving the new spreadsheet
43:43 Uploading the new spreadsheet data 

❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help

My Amazon Guy Podcast and Videos: 
Podcast.MyAmazonGuy.com
YouTube.com/MyAmazonGuy

Website: MyAmazonGuy.com

Other Social Media links:
https://www.facebook.com/myamazonguys/
https://www.linkedin.com/company/my-amazon-guy
https://twitter.com/myamazonguy

✅Get 50% off First Month with Helium 10 
https://bit.ly/3z1sijm

✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/

#amazonselling #amazonseller #amazonfba #myamazonguy

🎤My Podcast Setup:
Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/39aCRWb
Rode Swivel Mount: https://amzn.to/31daD8T
RODECaster Pro Podcast Production Studio https://amzn.to/3cghWCM
Sony Alpha a6400 Camera https://amzn.to/31bTFYi
Sigma 16mm Sony E Lens https://amzn.to/3lQxAZ0

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Every Amazon seller knows that seller support sometimes sucks. What do you do when you need to escalate your problem to seller support but nobody from Amazon seems to be reading their emails anymore? There's another way for sellers to contact Amazon. 

This idea is old but well-articulated with a new take on our live show the other day with Lesley Hensell at Riverbend Consulting. Shoutout to her. 

🏫 mag-school.com - PPC, SEO, Design, Catalog courses for $10-20

❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help

My Amazon Guy Podcast and Videos: 
Podcast.MyAmazonGuy.com
YouTube.com/MyAmazonGuy

Website: MyAmazonGuy.com

Other Social Media links:
https://www.facebook.com/myamazonguys/
https://www.linkedin.com/company/my-amazon-guy
https://twitter.com/myamazonguy

✅Get 50% off First Month with Helium 10 
https://bit.ly/3z1sijm

✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/

#amazonselling #amazonseller #amazonfba #myamazonguy

🎤My Podcast Setup:
Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/39aCRWb
Rode Swivel Mount: https://amzn.to/31daD8T
RODECaster Pro Podcast Production Studio https://amzn.to/3cghWCM
Sony Alpha a6400 Camera https://amzn.to/31bTFYi
Sigma 16mm Sony E Lens https://amzn.to/3lQxAZ0

Support the show

Send us Fan Mail

00:00 What is Canva
00:25 When  to use Canva 
00:57 How to use Canva 
02:04 Using the Background Remover
03:16 Other Canva features 

🏫 mag-school.com - PPC, SEO, Design, Catalog courses for $10-20

❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help

My Amazon Guy Podcast and Videos: 
Podcast.MyAmazonGuy.com
YouTube.com/MyAmazonGuy

Website: MyAmazonGuy.com

Other Social Media links:
https://www.facebook.com/myamazonguys/
https://www.linkedin.com/company/my-amazon-guy
https://twitter.com/myamazonguy

✅Get 50% off First Month with Helium 10 
https://bit.ly/3z1sijm

✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/

#amazonselling #amazonseller #amazonfba #myamazonguy

🎤My Podcast Setup:
Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/39aCRWb
Rode Swivel Mount: https://amzn.to/31daD8T
RODECaster Pro Podcast Production Studio https://amzn.to/3cghWCM
Sony Alpha a6400 Camera https://amzn.to/31bTFYi
Sigma 16mm Sony E Lens https://amzn.to/3lQxAZ0

Support the show

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Frederick (Fred) Vallaeys is a Silicon Valley entrepreneur, author, and leading influencer in pay-per-click search marketing. One of Google’s first 500 employees, he helped pioneer PPC marketing as the company’s first AdWords Evangelist. Today he serves as Co-Founding CEO of Optmyzr, a leading and award-winning PPC management platform. After publishing his first book "Digital Marketing in an AI World: Future-Proofing Your PPC Agency" in 2019, Fred is currently working on his second book about automation and how to use it to gain a competitive advantage. A sought-after industry thought leader, he contributes to leading marketing publications and conferences and is routinely called upon by journalists, writers, and podcasters for his industry insight and vision.

00:00 My Amazon Guy PPC AMA with Matt Davis and Frederick Vallaeys
09:45 Welcome
12:40 The Optmyzr
16:16 How the Optmyzr can help manage data overload
19:07 Negative exact vs Negative phrase
25:34 How to make your ranking reach the top of the search
32:34 Three bid behaviors that can be preset
36:50 Is too many campaigns something to avoid?
42:18 What to do when your BSR dropped due to low inventory
46:35 Google traffic
50:39 Optimal advertising
53:56 When to optimize a brand for ROAS vs ACOS 
57:45 Equal display time 
1:01:23 Keyword impression and keyword conversion
1:02:39 Sponsored display campaign
1:03:52 Marketplace handling bid automation
1:07:28 Paid ads on Amazon vs Paid ads on Google
1:09:43 The Optmyzr website

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