My Amazon Guy

By Steven PopeBusiness Entrepreneurship Marketing Careers

My Amazon Guy episodes

May 22, 2022 My Amazon Guy FBA Weekly Q&A - Ask Any Seller Central Question with Jason Mastromatteo 04/27/2022
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Write your questions as a comment to this video. Join the channel today at https://www.youtube.com/myamazonguy

Read nearly 100 testimonials about My Amazon Guy at https://myamazonguy.com/testimonials/

Watch the most popular Amazon Tutorial playlists at https://myamazonguy.com/amazon-seller-fba-tutorials-guides-videos/

00:00 My Amazon Guy FBA Weekly Q&A with Jason Mastromatteo
09:55 Welcome
12:44 Amazon Pet Day
14:53 Variation and parent-child relation
17:38 Running multiple campaigns for the same keyword
18:20 Vine reviews are taking too long to get going
22:01 A+ as part of the product detail page
23:13 Optimizing parent ASIN details
24:00 Creating multiple exact match campaigns
25:18 Crawling text on images
27:55 Launching new products in the same category versus launching separately
28:11 ASIN check - B09FH7T98Q
39:14 Brand health jail
42:11 Ordering more than Amazon will allow sellers to store
44:16 Design aspect that must be included on a PDP
45:27 The start of the "honeymoon phase"
46:37 When a keyword in the seller's exact match campaign has no suggested bid
47:18 Requirements for battery-operated toys
47:53 Closing the listing and its effect on seller's IPI
48:52 Negating ASIN in Category targeting
49:43 LV246 Day
50:54 Honeymoon period and spending a lot on PPC
51:08 How to change ASIN that has a wrong brand
53:07 Mobile view
56:50 Seller's BSR is going down but competitor's ranks are low
57:24 Increasing seller's storage when sales volume goes up
57:38 Why campaigns don't work
58:18 Auto campaign versus manual or an exact phrase
58:35 Getting certificates from manufacturers
59:32 Same ASINs in category targeting
1:00 Running exact manual campaigns but the conversion rate is low
1:01 Deleting versus closing the listing to stop the IPI from dropping
1:02 Seller's BSR is going high and not getting sales
1:05 Time frame for optimizing PPC
1:06 Activating in-stock head start
1:16 Identifying a product from its SKU
1:07 Asking for a receipt for payment of the duties
1:08 Search trends and their impact on organic rank
1:09 Marking a listing as non-replenishable
1:10 Link of the video about keywords
1:11 In-stock head start
1:12 MAG School
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1 hr 15 min
May 22, 2022 The Fall of the Aggregators - Blunt Q&A with Joe Valley
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Joe Valley is a bestselling author, guest speaker, podcaster, EXITpreneur, advisor and partner at Quiet Light Brokerage, one of the world's leading online-focused M&A advisory firms. His book, The EXITpreneur's Playbook, teaches you how to reverse engineer a pathway to your own incredible exit.

00:00 The Fall of the Aggregators - Blunt Q&A with Joe Valley
00:45 Joe Valley's take on the aggregators
02:47 Latest news on the aggregators
04:40 Selling to an Amazon aggregator
05:13 What do with instability payments
08:02 Exitpreneur's Playbook
08:22 The Amazon Aggregator website
09:01 Biggest mistakes the aggregators made in 2021
10:44 Aggregator versus rand owner
16:31 Predicting when the first aggregator goes public
17:17 How to start with zero capital
18:28 Is having too many LLCs bad for business credit?
21:14 Inflation rate
23:11 Why buying a business is a good time right now
25:23 Best practices on creating different brands/seller central accounts
28:15 The e-commerce lending
28:46 The D&B number
29:37 The downgrading of aggregators
32:47 Aggregators and US LLC
34:37 Main reason to buy Joe Valley's book
38:31 The Quiet Light podcast
39:11 Prediction on the Amazon space in 2022
41:48 Books that influenced Joe Valley's life

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44 min
May 21, 2022 Pay with Prime: Future of eCommerce? Steven Pope Amazon FBA Weekly Q&A
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00:00 Amazon FBA Weekly Q&A
10:05 Amazon announced Direct to Consumer Brands using Amazon Prime shipping
11:50 New MAG SEO Master Class
12:48 Do we pay storage fees
13:34 Would you make a product standard size and pay less FBA fees but more storage fees or oversize and pay more FBA and less storage and get extra restock limit
15:07 How to apply to MAG
16:56 Can you speak on the delicate balance between PPC segmentation and PPC hygiene
18:29 Sold a product patented in the US, is it true that I need to delete my listing to not get a patent infringement claim
19:48 Assuming PPC spend on top search terms affects organic ranking, is there a tool/way to track this
23:08 Are plastic corner guards on the outside of the carton allowed for products being shipped to fulfillment centers
23:36 Is it easy to transfer Brand Registry accounts
25:47 In the Campaign section under the “New To Brand” NTB Column is this stat very accurate or is there a customer search behavior that will cause this stat to be incorrect
32:15 How is the new Search Analytics dashboard
35:33 PPC fixed bids
37:32 Enroll now at MAG School
39:45 Free MAG Course coupons
41:03 Do you recommend any inspection companies
42:36 Is it worth going into frozen grocery items on AMZ fresh and do ads work the same way for those types of grocery items
43:54 Thoughts on the power banks/portable chargers for phones category
44:46 Just saw through vidIQ that you now have 2.5 million views of your channel. Congrats!!!
45:35 What percent of interns do you hire living in the USA compared to other countries
46:10 What's an easy way to check if a product on AMZ is patented
47:06 If I want to sell a branded product, do I need to get permission from the brand owner
49:11 Curious to know how to track the organic ranking changes on a search term, related to the PPC spend on that same search term
53:29 If you are bidding $0.50 for a keyword and the next bidder in the auction is bidding $0.30, how much will you pay per click if you have fixed bids
55:25 What's the easiest way to remove a child ASIN from a parent
57:30 Recently read a top-selling e-Commerce book, that preached for AMZ sellers to first identify a target customer then think of products they already buy
1:00:31 What app you’re using to mirror youtube questions to live stream
1:00:48 Should I add plural versions of words in my ads? Should I add plural versions of keywords to my listing? How can I reduce Amazon fees?
1:02:17 If I want to change the brand name of a product that I am selling, will this cause a problem
1:03:26 How did you choose the holster category
1:04:12 My Competitor is targeting my ASIN, how should I defend
1:05:33 You are doing great w/ employment at MAG
1:06:00 Can you comment on how to optimize bids? 3 scenarios: (1) +100% ACoS; (2) 70% ACoS and (3) 45% ACoS. How would you adjust the bid percentage-wise? Target 30% ACoS
1:10:28 I outbid all my competition, why am I only appearing at the top 70% of the time
1:10:57 Can you demo how to download your catalog data for backup
1:11:36 Any advice on what other platform to expand my brand, already selling on AMZ UK since last year
1:12:28 Do you ever let a campaign run w/o sales
1:13:35 Retail reports show eCommerce sales down for the past 2 months in a row due to gas prices plus other segments. Trends also show people are spending more on travel/services vs products
1:14:40 What is this new PPC rules tool that is in beta w/in the AMZ campaign manager when you are creating a campaign
1:15:00 With AMZ's new reports can you see what products are selling on what specific KWs
1:15:36AMZ lost 160 units from FBA shipment w/ partnered carrier in December and are still investigating
1:16:20 Reviews not merging between variations

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1 hr 19 min
May 21, 2022 My Amazon Guy FBA Weekly Q&A - Ask Any Seller Central Question 04/16/2022
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00:00 My Amazon Guy FBA Weekly Q&A
10:07 Introduction of Matt Davis
10:47 Recently launched a product and set the price very low. I decided to increase but the price on the listing disappeared and seems to get suppressed
12:24 Amazon placed my brand name at the beginning of the title. Is there a way to remove it?
12:55 When I create a new listing I create it as a child variation, so it will be easier to add another child variations in the future and to avoid messing with flat files
13:47 Using whiskey glass or whiskey glass gift set as example KW. Is there a way to tell if these, or any KW in general, would perform better in a BR, PH, or EX match campaign before testing
16:11 The "best practice" is a max of 20 KW's in a campaign. Yet approx only 5 get data
18:16 Mislabeled FNSKU
19:54 I have a product on AMZ it has very limited KWs and only one main intent KW that drives 75-80% of the sales
22:42 My newly launched Asin won't show in attributions, opened several cases and phone calls but still not fixed, my ASIN is mapped with brand
25:22 I know that 20 KW’s is the max for a campaign but do campaigns perform better when there’s only 1-10 KW vs up to 20
26:46 We still want to add text into the product description field even though we have A+ because the text will add to the SEO
28:47 Free MAG School Course promo code
29:32 PR Company with Amazon PPC
32:21 What is the best option if I have 3 well-performing ASINs on a brand that has just been accepted by Brand Registry. Lots of positive reviews, can I switch these listings over through Seller Support
33:48 Do you negate good converting terms across your different match types
36:46 Do you use the sponsored brand benchmark report, is the data accurate about how much other sellers bid in this category
38:23 What is the best way to re-gain the sales back after having an inventory gap
42:24 I noticed on my H10 Alerts page that a random seller became an active seller on my listing, and then a few minutes later they went away
42:59 I have determined in order to keep TACOS low, I should be spending no more than $30/day on PPC
47:00 How many different variations of the product should you drop for your first product?
50:23 Virtual bundles as variations in a parentage
52:02 If I do wholesale is it a good idea to go for PPC
54:00 Can I get exclusive rights to sell a product from the brand owner
55:52 One thing I have been doing and its been an effective method to keep my costs and TACOS low is I set account-level daily PPC budgets
58:51 You guys are the best cert I fix in PPC how to guide me
59:38 Keyword isolation as in negating KWs in phrase to move to exact
1:01:13 Currently selling a product in the UK and looking to expand it to the US. ASIN/EAN says needs brand approval
1:03:15 How does AMZ determine w/c variation is the lead variation
1:04:07 If I go out of stock for my FBA inventory but still have my FBA inventory
1:04:45 Should you include box/packaging in the main image
1:07:38 Remote fulfillment into Canada from the US is worth it
1:09:16 Does Matt do weekly or bi-weekly PPC checkups for certain clients/accounts
1:10:26 Does having a nonclosed listing w/ no stock impact my IPI
1:11:43 Do you have a general tip for when a PPC ad shows up for a KW you are ranking well for the prevent cannibalizing organic sales
1:13:26 How much does photography cost in the UK
1:13:35 Steven is a big advocate of starting out w/ fixed bids on all campaigns. Please explain what needs to happen to switch from fixed to dynamic down only
1:17:20 You guys are AMZ gurus. I've been doing so much research & you saying letting the data guide you are really smart.
1:18:06 If you have a new account w/ a 1k unit limit, how fast can you raise the limit and what would AMZ raise it to
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1 hr 26 min
May 20, 2022 My Amazon Guy Weekly FBA Q&A with Jason Mastromatteo 04/20/2022
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Write your questions as a comment to this video. Join the channel today at https://www.youtube.com/myamazonguy

Read nearly 100 testimonials about My Amazon Guy at https://myamazonguy.com/testimonials/

Watch the most popular Amazon Tutorial playlists at https://myamazonguy.com/amazon-seller-fba-tutorials-guides-videos/

00:00 MAG Weekly FBA Q&A
09:57 Introduction of Thomas Fitzgibbons
10:33 Amazon 5% fuel surcharge
11:37 Trying to update UPC on a listing to a new GTIN
13:20 What more actionable steps/utility can come from the keyword tracker tool
16:21 Thoughts on this strategy: To first define a target customer to serve, identify 3-5 products that the target already buys (building a brand). Currently, the formula is to find and launch various products, regardless of how related they are. As long as these products check off your specific data criteria, go ahead and launch.
19:13 I read this strategy in an E-commerce business book where the author emphasizes focusing on customers to serve first
19:31 When reviewing the Brand Analytics Repeat Purchase Behavior info, does this data include the Subscribe and Save data?
20:24 Amazon mislabeled our ASIN with incorrect FNSKU labels. We created a removal order, but do we have to wait until the removal is processed to send in more?
22:15 Are there any good inspection companies you guys know of or trust to inspect your products before they ship out?
23:18 If you are bidding $0.50 for a keyword and the next bidder in the auction is bidding $0.30, how much will you pay per click if you have fixed bids?
24:22 We created a new SKU but says we cannot send in on this SKU until stranded inventory is resolved on the old SKU
26:28 Is there a right way of winding down a PPC campaign if you know you will be out of stock in 2 weeks, current rank #2 main keyword
29:28 I just got a quote for 20k for a container from China. Do you have any forwarders you can recommend?
30:35 In process of launching a new ASIN. Ordering a small test quantity, If I notice good sales velocity then I will immediately, do the reorder & will raise the price and reduce PPC to slow sales
31:48 Which ads you would like to run with PPC in external traffic in the UK market conventional private label launch
33:11 https://mag-school.com/
34:00 Will there be a product research course
34:57 20 mins in and already all my questions were answered. Thank you both very much and thank you MAG for this invaluable service you provide!
35:08 How often do you do SEO Phase 3 or now phase 4?
37:15 Will there be a shipping and logistics course?
37:54 What are the metrics I need to look at in order to calculate the cost of acquiring a new customer?
41:15 We set a future launch date but inventory is still stranded so can't send in on new SKU still.
44:49 The Helium 10 metric "Cerebro IQ score" is a metric that scores keywords based on search volume compared to competition for the given KW. Is this a good metric to use when thinking of KW targets?
47:16 I received a return yesterday that sold 11 months ago
47:26 If we are “deleting and closing listing” in order to troubleshoot locked data, can you please explain in detail how to then re-add the listing after 24 hrs have passed.
48:47 ASIN REVIEW: B09VPWSZPX
58:24 On the new search query report how is amazon ranking your search queries?
59:16 Relisting ASIN
1:01:28 Lot of returns on our dog products due to sizes
1:08:28 My Amazon Guy coaching call
1:09:05 Enroll now at MAG School

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1 hr 10 min
May 20, 2022 Customer Engagement Email Campaigns in Amazon Seller Central (NEW)
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https://sellercentral.amazon.com/customer-engagement/campaigns

00:00 Customer Engagement Email Campaigns in Amazon Seller Central
00:31 Manage your customer engagement campaign requirements
00:47 Campaign Selection
02:30 Selecting the product
04:13 Campaign delivery window
04:41 Uploading a brand logo
05:00 Adding the campaign title

🏫 mag-school.com - PPC, SEO, Design, Catalog courses for $10-20

❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help

My Amazon Guy Podcast and Videos:
Podcast.MyAmazonGuy.com
YouTube.com/MyAmazonGuy

Website: MyAmazonGuy.com

Other Social Media links:
https://www.facebook.com/myamazonguys/
https://www.linkedin.com/company/my-amazon-guy
https://twitter.com/myamazonguy

✅Get 50% off First Month with Helium 10
https://bit.ly/3z1sijm

✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/

#amazonselling #amazonseller #amazonfba #myamazonguy

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8 min
May 19, 2022 How to Report a Violation on Seller Central Amazon
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00:00 How to Report a Violation on Seller Central Amazon
01:17 Intellectual property violation
02:09 Product received different from the description
03:35 Product detail page violation
04:18 Types of parentages
04:44 Wrong category
05:02 Content on detail page incorrect
05:38 Misuse of keyword on the product detail page
05:50 Digital download abuse
06:26 Product detail page changed to represent a different product
07:33 Customer violating refunds and returns policy
08:10 Customer feedback that violates Amazon policy
08:51 Abusive message from a buyer
09:57 The brand registry section

❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help

My Amazon Guy Podcast and Videos:
Podcast.MyAmazonGuy.com
YouTube.com/MyAmazonGuy

Website: MyAmazonGuy.com

Other Social Media links:
https://www.facebook.com/myamazonguys/
https://www.linkedin.com/company/my-amazon-guy
https://twitter.com/myamazonguy

✅Get 50% off First Month with Helium 10
https://bit.ly/3z1sijm

✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/

#amazonselling #amazonseller #amazonfba #myamazonguy

🎤My Podcast Setup:
Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/39aCRWb
Rode Swivel Mount: https://amzn.to/31daD8T
RODECaster Pro Podcast Production Studio https://amzn.to/3cghWCM
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11 min
May 19, 2022 How To Manually Update A Listing on Seller Central
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00:00 How to update listings manually
00:18 How to search for your ASIN
00:57 Make sure filters are set to ALL
01:53 How to update data on the backend

Join our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/join

About Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven then created My Amazon Guy, a 175+ employee agency that focuses on growing traffic and sales on Amazon. Steven not only owns MAG but also My Refund Guy, 2 Amazon Brands: Momstir & Age of Sage, and a Holster company HOLSTIT. Steven has more than 900 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon and has interviewed every major player in the Amazon space on his podcast.

LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.

About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house.

My Amazon Guy Podcast and Videos:
Podcast.MyAmazonGuy.com
YouTube.com/MyAmazonGuy

Website: MyAmazonGuy.com

Other Social Media links:
https://www.facebook.com/myamazonguys/
https://www.linkedin.com/company/my-amazon-guy
https://twitter.com/myamazonguy

✅Get 50% off First Month with Helium 10
https://bit.ly/3z1sijm

✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/

#amazonselling #amazonseller #amazonfba #myamazonguy

🎤My Podcast Setup:
Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/39aCRWb
Rode Swivel Mount: https://amzn.to/31daD8T
RODECaster Pro Podcast Production Studio https://amzn.to/3cghWCM
Sony Alpha a6400 Camera https://amzn.to/31bTFYi
Sigma 16mm Sony E Lens https://amzn.to/3lQxAZ0
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3 min
May 18, 2022 #MAGLOVE with Casey Walker - Learn from Your Mistakes
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Be comforted this Friday afternoon and embrace #MAGLOVE heading your way with Casey Walker's reassuring words on owning and learning from your mistakes.
Had a bad week? Just breathe and re-evaluate what you have done that caused the problem and what you could have done to solve it.

🏫 mag-school.com - PPC, SEO, Design, Catalog courses for $10-20

❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help

My Amazon Guy Podcast and Videos:
Podcast.MyAmazonGuy.com
YouTube.com/MyAmazonGuy

Website: MyAmazonGuy.com

Other Social Media links:
https://www.facebook.com/myamazonguys/
https://www.linkedin.com/company/my-amazon-guy
https://twitter.com/myamazonguy

✅Get 50% off First Month with Helium 10
https://bit.ly/3z1sijm

✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/

#amazonselling #amazonseller #amazonfba #myamazonguy

🎤My Podcast Setup:
Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/39aCRWb
Rode Swivel Mount: https://amzn.to/31daD8T
RODECaster Pro Podcast Production Studio https://amzn.to/3cghWCM
Sony Alpha a6400 Camera https://amzn.to/31bTFYi
Sigma 16mm Sony E Lens https://amzn.to/3lQxAZ0
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6 min
May 18, 2022 Petra Gurin of Ethnic Origin Company Testimonial "My Amazon Guy got my listing back!"
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Petra Gurin is the owner of Ethnic Origin Company, and one of her listings got hijacked. MAG helped her get it back!

00:00 Petra Gurin of Ethnic Origin Company
00:07 One of her listings got hijacked
00:27 Hired MAG to fix the situation
00:58 Feedback on MAG professionalism
01:08 Listing got back

🏫 mag-school.com - PPC, SEO, Design, Catalog courses for $10-20

❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help

My Amazon Guy Podcast and Videos:
Podcast.MyAmazonGuy.com
YouTube.com/MyAmazonGuy

Website: MyAmazonGuy.com

Other Social Media links:
https://www.facebook.com/myamazonguys/
https://www.linkedin.com/company/my-amazon-guy
https://twitter.com/myamazonguy

✅Get 50% Off First Month with Helium 10
https://bit.ly/3z1sijm

✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/

#amazonselling #amazonseller #amazonfba #myamazonguy

🎤My Podcast Setup:
Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/39aCRWb
Rode Swivel Mount: https://amzn.to/31daD8T
RODECaster Pro Podcast Production Studio https://amzn.to/3cghWCM
Sony Alpha a6400 Camera https://amzn.to/31bTFYi
Sigma 16mm Sony E Lens https://amzn.to/3lQxAZ0
Support the show
2 min