My Amazon Guy

My Amazon Guy

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My Amazon Guy episodes

  • Marketing Rant: Authenticity Sells

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    00:00 Marketing Rant: Authenticity Sells
    00:17 My marketing team 
    00:30 HOLSTIT
    02:55 Owning the marketing 
    07:28 Being authentic
    08:19 Being a television reporter
    09:09 Government rants
    10:39 The action dictates the strategy
    11:08 Communicating the vision
    11:40 Know the why, the how, and the timeline
    13:14 The Amazon SEO tools were wrong 
    13:43 Marketing is about adding value
    14:53 Amazon education
    15:41 Adding value to the content

    #marketingrant #amazonfba

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    18 min
  • Amazon Journey: Colby Almond "Conversion is the most Important Metric"

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    Colby is an Amazon expert and seller. Specialties: Ecommerce Growth and Scaling, Amazon Optimization, Email Marketing, Social Advertising, PPC, Viral Marketing, SEO, Content and Site Development, Business Strategy, Pinterest Marketing, Digital Marketing Coaching, and Training.

    00:00 Amazon Journey with Colby Almond
    00:25 More about Colby Almond
    01:14 How did Colby start on Amazon
    02:03 What was it like working for big companies
    03:12 From big company to agency
    04:14 What attracted Colby to go private label
    04:48 What Colby learned along the way learning AMZ stuff
    05:33 Why SEO a misunderstood/underrated topic
    06:59 On a scale of 1-10, how hard is SEO for coins
    07:37 What to sell
    09:02 How to sift through product sourcing
    10:53 What data set/tools should AMZ have before
    12:30 Opinion on the new surcharge on FBA fees
    13:11 Have you heard any rumors about the new features that are rolling out for SC being available for VC?  
    13:42 Can we strat AMZ FBA PL business w/ $15k
    14:24 Would you think I should sign up for my seller's account or wait till I find that product
    15:00 SEO is a dirty word for AMZ. They want people to blindly believe that ranking/visibility strictly comes from PPC/Algo
    16:39 What are some of the changes that some people might not be aware of
    19:26 Why Colby focused on mobile 
    21:12 Favorite SEO hacks
    23:01 I'm curious what you're using for a tech stack for measuring and monitoring AMZ SEO
    26:00 What are the better approaches when creating brand awareness on a newly launched product
    27:15 Launch hacks or tips Coby recommend
    28:18 Favorite AMZ hack of 2022
    29:29 How much time we will take to test any keyword and what if it is not performing well, we will add it to the negative keywords list
    30:03 Suggested number of clicks
    30:39 Where people can hold of Colby Almond
    30:55 How did Steven and Colby connect

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    33 min
  • Facebook Ads for Amazon Traffic [Beginner Tutorial]

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    00:00 Facebook Ads for Amazon Traffic [Beginner Tutorial]
    00:23 The Facebook Campaign Manager
    00:39 Choosing a campaign objective
    01:53 Naming your campaign
    02:11 A/B Text
    02:22 Campaign budget optimization
    03:30 Setting the budget and schedule
    03:58 Selecting the audience
    09:59 Placements
    11:03 Messages
    11:11 In-article
    11:23 Optimization and delivery
    11:38 The ad level
    12:11 Ad options
    12:42 Ad creative
    14:43 The primary text
    16:16 Tracking
    16:52 Publishing your ad

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    19 min
  • 5 Amazon PPC Hacks

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    00:00 5 Amazon PPC Secrets
    00:10 Broad Match Modifier
    03:22 Create an auto-campaign for every SKU in the catalog, put a $1 budget and a ¢5 bid
    04:30 How do you calculate expected ACOS w/ some basic math
    05:57 Custom Headline Images inside your Sponsored Brand Headline Ads
    07:42 Get every single metric on your account during the account lifetime
    09:22 MAG PPC Master Class


    🏫 mag-school.com - PPC, SEO, Design, Catalog courses for $10-20

    ❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help

    My Amazon Guy Podcast and Videos: 
    Podcast.MyAmazonGuy.com
    YouTube.com/MyAmazonGuy

    Website: MyAmazonGuy.com

    Other Social Media links:
    https://www.facebook.com/myamazonguys/
    https://www.linkedin.com/company/my-amazon-guy
    https://twitter.com/myamazonguy

    ✅Get 50% off First Month with Helium 10 
    https://bit.ly/3z1sijm

    ✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

    ✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

    ✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

    ✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/

    #amazonselling #amazonseller #amazonfba #myamazonguy

    Amazon,seller central,My Amazon Guy,amazon consulting,AmazonFBA,AmazonSelling,amazonsellertips,fba,amazonfbatips,amazon fba tips,amazon seo,amazon ppc,amazon ppc for beginners,amazon ppc strategy,amazon ppc optimization,amazon ppc step by step,amazon fba,amazon ppc campaign,how to sell on amazon,amazon fba 2022,amazon advertising,how to create perfect amazon ppc campaigns,amazon ppc advanced,how to run amazon ppc campaign,amazon ppc campaign structure

    🎤My Podcast Setup:
    Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/39aCRWb
    Rode Swivel Mount: https://amzn.to/31daD8T
    RODECaster Pro Podcast Production Studio https://amzn.to/3cghWCM
    Sony Alpha a6400 Camera https://amzn.to/31bTFYi
    Sigma 16mm Sony E Lens https://amzn.to/3lQxAZ0 amazon ppc strategy 2022 amazon acos gagner de largent sur internet vendre sur amazon

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    10 min
  • My Amazon Guy Tuesday FBA Q&A - Ask Any Seller Central Question with Jason Mastromatteo

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    Write your questions as a comment to this video. Join the channel today at https://www.youtube.com/myamazonguy

    Read nearly 100 testimonials about My Amazon Guy at https://myamazonguy.com/testimonials/

    Watch the most popular Amazon Tutorial playlists at https://myamazonguy.com/amazon-seller-fba-tutorials-guides-videos/

    00:00 My Amazon Guy Tuesday FBA Q&A
    10:07 Introduction of guest host: Faith Denniston, Brand Manager, MAG
    10:37 Can you go through your process of adding new KW and more profitable KWs to your PPC campaigns on a weekly or monthly basis
    11:35 Is the business report data got changed
    13:25 How can we use the data in the Search Query Performance in brand analytics
    15:21 I make a dummy listing after buying the barcode from GS1 but when I try to enter the brand name while listing, AMZ gives me error 5665 and asked me to get approval
    17:13 AMZ UK listing removed because the customer used the word review incorrectly for the seller feedback in the buyer message
    18:59 My revenue is overestimated by a ton on the Ad console. It's giving me a 12x ROAS and says I have 100s of orders that I don't
    20:30 How can I change the UPC of a product on AMZ
    22:19 I have locked data on my ASIN. To update it, AMZ told me to delete/relist the ASIN for 24hrs
    24:25 The bulk sheet format is changing
    26:16 I launched a small version of a product that is now sold out. The launch was subpar, TACOS was 40%. Many people came onto the listing and wanted the large version. Can I just update the title, images, etc so that it says large
    28:13 Of the many AMZ reports and metrics, w/c should I routinely review at the beginning of my workday
    31:12 I am looking at a product. A competitor is selling that product and about 30 others. About half of their listings have "patent pending." How do I ascertain whether the "patent pending" on each listing is genuine
    3:22 How do you locate manufacturers in the USA
    34:12 How do you plan 3PL inventory and AMZ inventory levels
    36:06 How do you deal with fake negative reviews
    39:31 If there is a refund because of "missed fulfillment promise" will AMZ refund fulfillment fees
    41:23 My probiotics is $42.99, another brand sells for %25.99. When trying to decide who my competitors are, how far apart can pricing be before another seller is no longer considered my competitor
    44:47 When estimating freight costs for a new product, what is a reasonable dollar amount per cbm to estimate in the current climate
    45:25 In 2021 I saw Steven Pope say to relaunch a product, reactive honeymoon period to strip the listing to bare bones. 2-word title, remove bullet points, etc. Is this tactic still legit in 2022
    47:11 What's the campaign checklist you suggest for new product launches
    48:21 Should I book a coaching call or do you guys have a specific service to reinstate the AMZ UK listing
    49:10 Brand Registry, FBA variations. Thinking of selling higher quantities. Do you create quantity FBA or FBM listings or both? Do FBM listings auto become child listings or can I PPC FBM on my FBA listings
    51:48 Going to sell our first apparel product on AMZ FBA soon. Are we able to resell returned items
    53:32 How do we migrate an ASIN from one account to another if we wish to sell one ASIN only
    54:46 I am currently selling on AMZ. I have a family member in the same household who also wants to open up an AMZ account and sell the same items
    57:07 How long should the title and bullets be stripped for until I update them w/ the new SEO
    57:35 Is there a way for me to know if the word "apnea" is prohibited or not? Where can I see a list of prohibited words
    58:50 I well appeal several times to AMZ but got rejected. Inauthenticity of customers complaint

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    1 hr 1 min
  • My Amazon Guy was a Lifechanging Career Change - Casey Walker

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    Casey Walker is a Brand Manager at My Amazon Guy. Want to hear more employee testimonials, go to https://myamazonguy.com/employee-reviews-of-my-amazon-guy/

    00:00 My Amazon Guy was a Lifechanging Career Change - Casey Walker
    00:27 Working at a construction site for years
    00:45 Getting to a point when you don't want to go to work
    01:26 Why I love MAG
    02:00 What MAG is best at
    02:31 Amazing  leadership team
    02:54 Taking the leap

    🏫 mag-school.com - PPC, SEO, Design, Catalog courses for $10-20

    ❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help

    My Amazon Guy Podcast and Videos: 
    Podcast.MyAmazonGuy.com
    YouTube.com/MyAmazonGuy

    Website: MyAmazonGuy.com

    Other Social Media links:
    https://www.facebook.com/myamazonguys/
    https://www.linkedin.com/company/my-amazon-guy
    https://twitter.com/myamazonguy

    ✅Get 50% off First Month with Helium 10 
    https://bit.ly/3z1sijm

    ✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

    ✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

    ✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

    ✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/

    #amazonselling #amazonseller #amazonfba #myamazonguy

    🎤My Podcast Setup:
    Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/39aCRWb
    Rode Swivel Mount: https://amzn.to/31daD8T
    RODECaster Pro Podcast Production Studio https://amzn.to/3cghWCM
    Sony Alpha a6400 Camera https://amzn.to/31bTFYi
    Sigma 16mm Sony E Lens https://amzn.to/3lQxAZ0

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    4 min
  • Amazon Virtual Bundle Tutorial - Amazon Seller Central - Amazon FBA Tips in 4 Minutes

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    🏫 mag-school.com - PPC, SEO, Design, Catalog courses for $10-20

    ❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help

    00:00 Amazon Virtual Bundle Tutorial
    00:29 Selecting the ASINS to be bundled up
    01:00 Selecting images
    01:42 Creating a title for the bundle
    02:12 Creating a short version for the title
    02:32 Pricing the bundle
    02:57 Picking a relevant bundle description
    03:32 Saving and publishing the bundle

    My Amazon Guy Podcast and Videos: 
    Podcast.MyAmazonGuy.com
    YouTube.com/MyAmazonGuy

    Website: MyAmazonGuy.com

    Other Social Media links:
    https://www.facebook.com/myamazonguys/
    https://www.linkedin.com/company/my-amazon-guy
    https://twitter.com/myamazonguy

    ✅Get 50% off First Month with Helium 10 
    https://bit.ly/3z1sijm

    ✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

    ✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

    ✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

    ✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/

    #amazonselling #amazonseller #amazonfba #myamazonguy

    🎤My Podcast Setup:
    Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/39aCRWb
    Rode Swivel Mount: https://amzn.to/31daD8T
    RODECaster Pro Podcast Production Studio https://amzn.to/3cghWCM
    Sony Alpha a6400 Camera https://amzn.to/31bTFYi
    Sigma 16mm Sony E Lens https://amzn.to/3lQxAZ0

    Support the show

    4 min
  • Is your Amazon Business Margin based or Volume based

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    00:00 Amazon Business Margin vs Volume-based
    00:20 Margin-based Amazon business
    01:03 Volume-based Amazon business
    01:56 It's hard to have both business base
    02:49 Understanding where your business stand is crucial

    🏫 mag-school.com - PPC, SEO, Design, Catalog courses for $10-20

    ❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help

    My Amazon Guy Podcast and Videos: 
    Podcast.MyAmazonGuy.com
    YouTube.com/MyAmazonGuy

    Website: MyAmazonGuy.com

    Other Social Media links:
    https://www.facebook.com/myamazonguys/
    https://www.linkedin.com/company/my-amazon-guy
    https://twitter.com/myamazonguy

    ✅Get 50% off First Month with Helium 10 
    https://bit.ly/3z1sijm

    ✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

    ✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

    ✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

    ✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/

    #amazonselling #amazonseller #amazonfba #myamazonguy

    🎤My Podcast Setup:
    Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/39aCRWb
    Rode Swivel Mount: https://amzn.to/31daD8T
    RODECaster Pro Podcast Production Studio https://amzn.to/3cghWCM
    Sony Alpha a6400 Camera https://amzn.to/31bTFYi
    Sigma 16mm Sony E Lens https://amzn.to/3lQxAZ0

    Support the show

    4 min
  • Facebook Ad Traffic for Amazon [Good or Bad?]

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    myamazonguy.com/facebook to hire My Amazon Guy for Facebook ads

    00:00 Facebook Ad Traffic for Amazon
    00:13 Age of Sage Fabulous Box
    00:55 Facebook Advertising
    01:55 The new Facebook Ad-on service
    02:36 The Mother's Day Ad

    🏫 mag-school.com - PPC, SEO, Design, Catalog courses for $10-20

    ❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help

    My Amazon Guy Podcast and Videos: 
    Podcast.MyAmazonGuy.com
    YouTube.com/MyAmazonGuy

    Website: MyAmazonGuy.com

    Other Social Media links:
    https://www.facebook.com/myamazonguys/
    https://www.linkedin.com/company/my-amazon-guy
    https://twitter.com/myamazonguy

    ✅Get 50% off First Month with Helium 10 
    https://bit.ly/3z1sijm

    ✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

    ✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

    ✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

    ✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/

    #amazonselling #amazonseller #amazonfba #myamazonguy

    🎤My Podcast Setup:
    Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/39aCRWb
    Rode Swivel Mount: https://amzn.to/31daD8T
    RODECaster Pro Podcast Production Studio https://amzn.to/3cghWCM
    Sony Alpha a6400 Camera https://amzn.to/31bTFYi
    Sigma 16mm Sony E Lens https://amzn.to/3lQxAZ0

    facebook amazon,facebook amazon affiliate marketing,facebook ppc,external traffic,fb to amazon ads,facebook amazon drama

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    6 min
  • Amazon "Brushing" Scam, Chinese Black Hat Tactic: NBC 4 Ohio

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    NBC Columbus, Ohio asked Steven Pope, Founder of My Amazon Guy to come on the air and discuss Amazon "brushing" scam. 

    00:00 Amazon "Brushing" Scam, Chinese Black Hat Tactic
    00:53 Steven Pope being interviewed by NBC 4 Ohio
    02:11 What to do with the "brushed" items
    02:31 Reporting the unsolicited packages

    🏫 mag-school.com - PPC, SEO, Design, Catalog courses for $10-20

    ❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help

    My Amazon Guy Podcast and Videos: 
    Podcast.MyAmazonGuy.com
    YouTube.com/MyAmazonGuy

    Website: MyAmazonGuy.com

    Other Social Media links:
    https://www.facebook.com/myamazonguys/
    https://www.linkedin.com/company/my-amazon-guy
    https://twitter.com/myamazonguy

    ✅Get 50% off First Month with Helium 10 
    https://bit.ly/3z1sijm

    ✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

    ✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

    ✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

    ✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/

    #amazonselling #amazonseller #amazonfba #myamazonguy

    🎤My Podcast Setup:
    Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/39aCRWb
    Rode Swivel Mount: https://amzn.to/31daD8T
    RODECaster Pro Podcast Production Studio https://amzn.to/3cghWCM
    Sony Alpha a6400 Camera https://amzn.to/31bTFYi
    Sigma 16mm Sony E Lens https://amzn.to/3lQxAZ0

    Support the show

    3 min

About My Amazon Guy

From the publisher's feed

About My Amazon Guy:  1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full…

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