My Amazon Guy

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Selling on Amazon can make a big difference for your business, but it’s also full of challenges that many sellers don’t see coming. Steven Pope, founder of My Amazon Guy, joins  @Jason_Greenwood   break down the tricky parts of the Amazon marketplace. From why Amazon hides order details to dealing with strict seller policies, this podcast is packed with valuable advice for anyone selling online.

Steven also explains why using FBA is crucial for increasing sales and shares how Amazon’s advertising platform has grown into one of its biggest profit-makers, now earning more than AWS. His insights into the future of Amazon ads, including better targeting, will give you a real advantage.

Selling on Amazon isn’t easy, but hey, it’s never boring. You might just pick up a few tips from this podcast to make it less of a headache – Enjoy!

→ The Amazon Agency That Gets Results
↳ https://myamazonguy.com/amazon-agency/

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Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/

Follow us:
Twitter: https://twitter.com/myamazonguy
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/

Please subscribe to the podcast at: https://podcast.myamazonguy.com
Apple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Timestamps
00:00 - Introduction
01:03 - Steven Pope’s Journey and Founding My Amazon Guy
02:17 - Amazon’s Logistics: How It Shaped the Marketplace
03:01 - Seller Struggles: Competition, Policies, and Challenges
05:00 - The Importance of Using FBA for Amazon Sellers
08:32 - The Power of Amazon Prime in Boosting Sales
09:19 - Amazon Advertising: Surpassing AWS and Future Growth
12:03 - The Impact of Amazon’s Monopoly on Sellers
14:47 - Global Logistics and Addressing Challenges in Mexico
16:10 - Seller-Customer Communication Limits on Amazon
18:03 - The Missing Content and Video Gap on Amazon
21:00 - Why Amazon Hides Order Information in Emails
22:29 - Overcoming International Market Delivery Issues
24:27 - Real-Life Stories: Frustrations and Successes with Returns
25:48 - Who Should Be Selling on Amazon? Steven’s Ideal Client
29:06 - The Differences Between DTC and Amazon Selling
31:12 - How Amazon Ads Drive Organic Sales
34:00 - Optimizing Listings and Content for Maximum Impact
37:00 - How to Succeed and Grow on Amazon

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Got a product that’s not moving on Amazon? If your listings are stuck and need a fresh start, these tips will help you get back on track fast.

Start with a low pricing strategy to drive immediate sales, then gradually raise the price as momentum builds. It’s a proven way to bring your product back to life.

Steven Pope breaks down the importance of A+ content and how telling a compelling brand story can set your product apart from the competition. Simple tweaks can make your listing look more professional and trustworthy.

Whether you’re in the luxury market or selling everyday products, these strategies will help you relaunch with confidence and start seeing real results.

#amazonppc #amazonlistingoptimization #amazonfbalisting #amazonproductimage #amazonfba 

→ Want to increase your Amazon sales or solve a problem? 
Visit https://myamazonguy.com for expert assistance.

→  Upgrade your main product image at half the price!
Visit https://myamazonguy.com/IMG and use promo code: CTR for a 50% discount.

→ Learn about PPC, SEO, Design, and Catalog at https://mag-school.com/. 
Boost your Amazon skills with our courses.

→ Enhance your Amazon listing with A+ Content. 
Learn more at https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/.

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Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/

Follow us:
Twitter: https://twitter.com/myamazonguy
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/

Please subscribe to the podcast at: https://podcast.myamazonguy.com
Apple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Timestamps:
0:00 - Introduction: Relaunching Your Amazon Product
0:08 - Pricing Strategy: Boost Sales with Lower Prices
1:10 - Optimizing Product Images for Better Results
2:26 - A+ Content and Brand Story Tips
3:15 - Using PPC to Drive Traffic
4:23 - Managing Stock and Variations

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Watch it on YouTube: https://youtu.be/y8QOSkmPQik

Building a successful career as a Brand Manager is about more than just managing clients, it's about growing, learning, and leading. At My Amazon Guy, Steven Pope believes in the power of learning by teaching and the importance of strong support systems.

From starting as a Junior Brand Manager to being promoted as a Senior Brand Director, every step matters. Success means managing multiple clients, hitting key revenue goals, and mentoring others along the way. Our unique structure ensures you have the resources you need to excel, with hands-on experience and strong support from the MAG community.

We guide you to grow, lead, and excel in a fast-paced environment where learning and teaching are two of our core values.

If you're ready to take that next step and become the best Brand Manager within 90 days, apply today at https://myamazonguy.com/jobs and become part of the MAG team.

#amazonjobs #amazonhiring #myamazonguy #myamazonguyjobs #remotejobshiringnow 

Be part of the 334th fastest growing company in the USA!
Apply at https://myamazonguy.com/jobs/

Read our Glass Door Reviews: https://rb.gy/1jmx60
Employee Testimonials https://myamazonguy.com/employee-reviews-of-my-amazon-guy/

Internships: https://myamazonguy.com/internships/
Brand Manager jobs: https://myamazonguy.com/brand-manager-account-manager-amazon-agency/
Amazon PPC jobs: https://myamazonguy.com/apply-for-ppc-job-at-my-amazon-guy/
PH Jobs https://myamazonguy.com/phjobs/

Graphic Designer Jobs: https://myamazonguy.com/apply-for-a-design-job-at-my-amazon-guy/

Sales Jobs (Account Executive) https://myamazonguy.com/sales-jobs-my-amazon-guy-remote/
BDR PH based Job: https://myamazonguy.com/bdr-business-development-representative-job-at-my-amazon-guy-remote/
Cold Call Specialist PH Job: https://myamazonguy.com/phjobs/

Timestamps:
0:00 - Introduction
1:25 - Transition from Junior BM to regular BM
2:45 - Transition to Brand Director
3:25 - Conclusion

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There’s a lot of buzz about TikTok Shop, Temu, and even Target competing with Amazon. But are they really a threat? Steven Pope and  @PaulTheLegend13   break it all down.

Amazon’s big advantage is its logistics. With Amazon FBA, they can deliver almost anywhere in the U.S. within two days—sometimes even the same day! TikTok and Temu? They’re great for viral videos, but when it comes to fast, reliable shipping, they just can’t compete.

Then there’s Target, quietly growing its marketplace and using its solid infrastructure. They might just be the dark horse no one sees coming.

So, should Amazon sellers be worried? Maybe. But right now, your time is better spent improving your PPC, SEO, and product listings on Amazon. Rather than chasing every new trend, it’s smarter to double down on what’s already working.

You don’t need to be everywhere to win. Focus on what works, and you’ll stay ahead of the game.

Check out the full breakdown from Steven Pope and Paul Häberlein to learn more!

#Amazon #TikTok #Temu #Ecommerce #StevenPope #PaulHäberlein #DigitalMarketing #AmazonFBA 

→ The Amazon Agency That Gets Results
↳ https://myamazonguy.com/amazon-agency/

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Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/

Follow us:
Twitter: https://twitter.com/myamazonguy
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/

Please subscribe to the podcast at: https://podcast.myamazonguy.com
Apple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Timestamps:
00:00 - TikTok, Temu, and Target: Are They a Threat to Amazon?
00:30 - Why Walmart and Jet.com Failed to Compete
01:00 - Amazon's Strength: FBA and Logistics
02:00 - Challenges for U.S. Sellers on TikTok and Temu
03:00 - Target: The Dark Horse in eCommerce
04:00 - Focus on What Works for Amazon Sellers

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Managing your Amazon business involves several options, each with its own pros and cons. In this video, Noah Wickham takes a detailed look at three common strategies: building your own in-house team, working with freelance consultants, or partnering with a full-service Amazon agency.

Noah explains how hiring an in-house team offers greater control over daily operations but comes with higher costs and the need for specialized skills. Freelance consultants provide more flexibility and can be a cost-effective choice, but managing multiple consultants can sometimes lead to inconsistency. On the other hand, partnering with a full-service agency delivers expert support in areas like SEO, PPC, and design, often at a lower cost than hiring an in-house team.

By breaking down the advantages and disadvantages of each approach, this video helps you decide which option may be best for growing your Amazon business.

→ The Amazon Agency That Gets Results
↳ https://myamazonguy.com/amazon-agency/
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Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/

Follow us:
Twitter: https://twitter.com/myamazonguy
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/

Please subscribe to the podcast at: https://podcast.myamazonguy.com
Apple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Timestamps:
00:00 - Introduction to Managing Amazon Business
00:13 - In-House Team: Pros and Cons
01:41 - Freelance Consultants: Flexibility and Challenges
03:02 - Full-Service Agencies: Comprehensive Solutions
05:08 - Comparing Costs: In-House vs. Agencies
06:00 - Final Thoughts on Choosing the Right Approach

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If you're struggling with your Amazon sales, this video will show you simple steps to improve your results.

Steven Pope explains how using the right keywords can help your product gain more visibility in search results. Optimizing your product title, images, and description can also make a huge difference in helping you stand out from competitors.

He also dives into why ads aren’t getting enough impressions and what tweaks are needed. By using more keywords and setting up broad and automatic ads, you can attract more customers and boost your sales.

By the end of this video, you’ll have clear steps to improve your keyword strategy, optimize your listings, and fix common ad issues.

#amazonppc #amazonlistingoptimization #amazonsales #amazonads 

→ The Amazon Agency That Gets Results
↳ https://myamazonguy.com/amazon-agency/

-----------------------------------------------------------------------------------------------------------------------------
Join My Amazon Guy on LinkedIn: 
https://www.linkedin.com/company/28605816/

Follow us:
Twitter: https://twitter.com/myamazonguy
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/

Please subscribe to the podcast at: https://podcast.myamazonguy.com
Apple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Timestamps:
00:00 - Goals and Current Sales Performance
01:00 - Identifying Challenges and Opportunities
02:00 - German Market Strategy
03:00 - Product Differentiation and Pricing
04:00 - Improving Product Listings
05:00 - Keyword and Ad Analysis
06:00 - Campaign Performance and Impressions Issues
07:00 - Broad and Auto Campaign Suggestions

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In this video, Steven Pope chats with Joshua Neumann, the founder of Kind Lips, about his journey on Amazon. Josh talks about the challenges he faced getting his product listed and how he launched it successfully.

His story shows how taking action, making adjustments, and staying true to your mission can lead to both business success and making a positive impact.

Watch the full story of how Kind Lips is fighting bullying on Amazon!

→ Use Data Dive with code MAG for exclusive savings!
↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG

→ The Amazon Agency That Gets Results
↳ https://myamazonguy.com/amazon-agency/
-----------------------------------------------------------------------------------------

Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/

Follow us:
Twitter: https://twitter.com/myamazonguy
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/

Please subscribe to the podcast at: https://podcast.myamazonguy.com
Apple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Timestamps:
00:00 - Introduction 
00:30 - The Birth of Kind Lips and Its Mission
01:20 - From Real Estate to Lip Balm
02:15 - Inspiration Behind the Brand Name "Kind Lips"
03:10 - The Challenges of Launching on Amazon
04:10 - Overcoming Amazon Setbacks with My Amazon Guy
05:00 - Importance of Taking Imperfect Action

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Steven Pope, the CEO and Founder of My Amazon Guy, sits down for a deep conversation about his journey in building a successful Amazon digital marketing agency. He discusses how embracing his introverted nature led him to focus on digital strategies over traditional methods, proving that success doesn't always come from following the crowd. Steven also emphasizes the power of education, sharing how giving away valuable insights has strengthened the entire Amazon seller community.

He offers smart, practical advice for navigating Amazon's rising fees, showing how to maintain profit margins and boost click-through rates on product listings. Steven’s leadership style, rooted in authenticity and shaped by his life experiences, is a reminder that staying true to yourself is key to long-term success.

If you’re interested in Amazon selling, digital marketing, or simply want to hear from someone who has successfully built a business from scratch, this video is packed with valuable insights and real-world advice. 

→ The Amazon Agency That Gets Results
↳ https://myamazonguy.com/amazon-agency/

Thinking of starting an Amazon agency? Head over to https://www.myguy.agency/
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Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/

Follow us:
Twitter: https://twitter.com/myamazonguy
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/

Please subscribe to the podcast at: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Timestamps: 
00:00 - Introduction
01:31 - Unconventional Strategies in Building My Amazon Guy
03:10 - Embracing a Digital-First Approach and Home Office Beginnings
05:32 - Competitors Mimicking Strategies and the Blue Ocean Approach
07:13 - Importance of Education and Sharing Trade Secrets
10:05 - Amazon Fee Structure Challenges and Advice for Sellers
13:13 - Dealing with Amazon's Monopoly and Seller Frustrations
15:13 - The Power of Click-Through Rate (CTR) Optimization on Amazon
19:05 - Building a Systemized Agency with Strong SOPs
23:00 - Steven's Authenticity and Public Persona
27:00 - Reflecting on My Amazon Guy's Customer and Employee Experience
32:00 - Closing Thoughts on Leadership and Long-Term Vision

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This week’s Friday MAG Podcast is all about what Amazon Sellers need to know—updating your LLC info, staying compliant with the INFORM Consumers Act, and using Helium 10 for keyword research. Benjamin Loya and Shane Keyes from My Amazon Guy explain how trademarking your brand and keeping your business details up-to-date can make a big difference. Watch now for simple tips to keep your Amazon business on track!

→ Use Data Dive with code MAG for exclusive savings!
↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG

-------------------------------------------------
Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/

Follow us:

Twitter: https://twitter.com/myamazonguy
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/

Please subscribe to the podcast at: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Timestamps:
00:00 - Countdown
00:04 - Introduction & Hosts Welcome
00:16 - Updating LLC Information in Seller Central
01:03 - Trademarking Your Company Name
02:17 - Helium 10 vs. Jungle Scout
03:13 - How to Qualify for Amazon Deals

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Send us Fan Mail

If Amazon was listening to sellers they would simply fix Seller Support.

Bad AI isn't on the top 100 needs of sellers.

Amazon is listening to us, but are the AI developments going to move the needle?

A few weeks ago, I predicted that Amazon would make AMC more user-friendly, and it looks like that prediction is coming true. 

This morning at hashtag#AmazonAccelerate2024, Amazon introduced some AI-powered tools to solve the problems I shared: 

1. Project Amelia: An AI assistant that promises to revolutionize how sellers interact with Seller Central. Amazon says it can answer any seller question on inventory, demand, and more.

You can ask Amelia your questions in your own words and get personalized guidance and support to help you run your business.

It will be available in Beta today and rolled out to US sellers over the next few months. 

2. Business Planner: This tool aims to simplify goal-setting and tracking with personalized plans to help you achieve your business objectives.

It combines your sales traffic and product data with market intelligence and Amazon's performance modeling capabilities to create a personalized plan to reach your goals.

Business Planner is available for use TODAY.

3. Custom Analytics: This tool will allow you to create customized dashboards and reports without needing advanced SQL skills.

It's the flipside to the Business Planner, offering more flexibility to dive deeper into your data and build customized dashboards for the exact views of your business that you want to see.

Custom Analytics will be rolled out over the coming weeks. 

These developments are exactly what I had in mind when I talked about simplified data access and better data management solutions. 

And it's great to see Amazon taking steps to make AMC more accessible and valuable for all sellers!

But will these tools be as useful as Amazon promises? Maybe. I'm looking forward to testing them myself. 🤔

Amazon accelerate just announced image and video AI generation

This is HUGE because it makes engaging content free and accessible to ALL brands 

Especially SMBs

It’s good to see Amazon investing heavily into supporting both sellers and shoppers

And providing them tools for creating a better shopping experience 

→  Upgrade your main product image at half the price!
Visit https://myamazonguy.com/IMG and use promo code: CTR for a 50% discount.

→ Need help managing your Amazon account? 
Access over 450+ Amazon SOPs at https://myamazonguy.com/SOP. Make your brand grow easily.

→ Learn about PPC, SEO, Design, and Catalog at https://mag-school.com/. 
Boost your Amazon skills with our courses.

→ Want to increase your Amazon sales or solve a problem? 
Visit https://myamazonguy.com for expert assistance.

→ Show your support by buying our Swag at https://myamazonguy.com/Swag.

→ Use Data Dive with code MAG for exclusive savings!
↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG

→ Get a trademark through My Amazon Guy for $825. Fast-track your brand registry on Amazon in less than 7 days. 
Order at https://myamazonguy.com/trademark-services/.

→ Enhance your Amazon listing with A+ Content. 
Learn more at https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/.

→ Check out our Beginner Tutorial Playlist: 
https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_.

→ Book a quick coaching call today at https://myamazonguy.com/book-a-coaching-call/.

→  Looking for a career opportunity? 
Apply at https://MyAmazonGuy.com/jobs.

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