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 See how Amazon sellers calculate customer acquisition cost using reports, ads, and repeat orders.

Amazon does not show customer acquisition cost as clearly as Shopify or WooCommerce. This video walks through the Business Reports, Brand Analytics, repeat purchase data, ad spend, ad orders, TACoS, CPC, conversion rate, and new-to-brand reporting needed to estimate CAC on Amazon.

Get help from My Amazon Guy to grow your Amazon sales: https://bit.ly/4jMZtxu

#AmazonPPC #AmazonSeller #AmazonFBA #AmazonAdvertising #AmazonBusinessReports

Want free resources? Dowload our Free Amazon guides here:

Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0
Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0
Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

Timestamps

0:00 - How to Calculate CAC on Amazon 
0:42 - Navigating Amazon Business Reports 
1:10 - Units Ordered vs. Total Order Items 
2:18 - Why Amazon Repeat Purchase Data is Tricky 
3:25 Using Brand Analytics for Repeat Behavior 
4:27 Analyzing Ad Spend and Orders 
5:09 The CAC Calculation Formula 
7:48 Calculating CAC for New Customers 
8:32 Advertised CAC vs. Organic Discovery 
10:12 Using CPC and Conversion Rates for Fast Metrics 
11:50 Advanced Profit Analysis with My Amazon Guy

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Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
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Amazon main image optimization helps sellers improve CTR, Amazon SEO ranking, and product traffic. This video explains how better images, backend keywords, A+ content, PPC, and outside traffic can help a product gain market share. Learn how Amazon listing optimization, sponsored ads, influencer traffic, and search ranking work together when sales are stuck.

Stop guessing which listing change will move sales, get a real Amazon growth plan built around your CTR, PPC, and ranking gaps: https://bit.ly/4jMZtxu

#AmazonSEO #AmazonPPC #AmazonListingOptimization #AmazonFBA #AmazonCTR

Want free resources? Dowload our Free Amazon guides here:

Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0
Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0
Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

Timestamps

00:00 - How to Grow a Product Doing $1,000 a Month
00:19 - Main Image Changes for Higher Amazon CTR
00:52 - Amazon SEO Keywords in the Ranking Strike Zone
01:15 - Why CTR Gains Can Beat Conversion Changes
01:55 - Amazon PPC Growth Before Trying DSP
02:25 - Outside Traffic and Influencer Sales Support

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Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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 Amazon’s June 2026 update brings a new 75-character title limit, item highlights, Premium A+ Content access, AI image labels, and expanded price history. This video explains what changed, why it may affect rankings, and what sellers need to check before the July 27 deadline.

Get help from My Amazon Guy to grow your Amazon sales. https://bit.ly/4jMZtxu

#AmazonSEO #AmazonSellers #AmazonListingOptimization #AmazonFBA #SellerCentral

Want free resources? Dowload our Free Amazon guides here:

Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0
Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0
Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

Timestamps

00:00 - June 2026 Amazon Updates Recap
00:05 - The Massive SEO Title Shift (75 Characters)
01:06 - Why Amazon is Moving to Two-Part Titles
02:42 - Risks of Letting Amazon AI Write Your Titles
04:12 - Mobile-First Shopping: The Truth Behind the Change
05:04 - Premium A+ Content Now Open to All Sellers
06:12 - Mandatory AI Image Disclosures
07:31 - Alexa Price History & Transparency Tools

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Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw 

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UGC content is beating traditional ads because people trust real product videos more than polished commercials.

This video breaks down why people hate being sold to, why micro influencers feel more believable, and why one simple TikTok product video hit over 15,000 sales while a salesy video only reached 245. The difference is not the product. It is how the product is shown.

Get help from My Amazon Guy to grow your Amazon sales. https://bit.ly/4jMZtxu

#UGCContent #AmazonSellers #TikTokShop #SocialMediaMarketing #AmazonMarketing

Want free resources? Dowload our Free Amazon guides here:

Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0
Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0
Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

Timestamps

00:00 - Why UGC outperforms traditional commercials
00:21 - The psychology of why people hate being "sold to"
00:41 - The power of micro-influencers and authenticity
01:09 - Analyzing successful UGC examples on TikTok
01:49 - Why pushy product content often fails
02:08 - Comparing sales: 245 vs. 15,000+ units
02:33 - The future shift in creative marketing strategy

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Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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Amazon price history now shows 365 days of pricing through Alexa for Shopping and price alerts. Amazon sellers need to track discounts, dynamic pricing, lowest prices, and shopper price alerts. This update changes how shoppers compare deals, wait for discounts, and decide when to buy.

Stop letting random discounts train shoppers to wait, get a pricing plan built for Amazon sales: https://bit.ly/4jMZtxu

#AmazonPriceHistory #AmazonSellers #AmazonPricing #AmazonDeals #AlexaForShopping

Want free resources? Dowload our Free Amazon guides here:

Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0
Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0
Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

Timestamps

00:00 - Amazon Price History Becomes More Visible
00:33 - 365-Day Price History for Amazon Products
01:01 - Why Price Alerts Can Hurt Brands
01:22 - Track Lowest Price and Discount History
01:39 - Shoppers Are Getting More Price Conscious
02:02 - Price Alerts Can Trigger More Discount Purchases

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Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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Sell ecommerce business smarter by learning valuation, SDE multiples, buyer red flags, and exit prep. This episode covers Amazon FBA valuation, Shopify brand sales, clean financials, documentation, multi-channel risk, and gross margin. Learn how eCommerce sellers can prepare books, reduce buyer concerns, and protect business value before a sale.

Ready to sell or value your eCommerce brand? Contact Bizport and talk through your next move: https://biz-port.com

Reach Frank directly for business sale questions: [email protected]

Stop guessing what is hurting your Amazon growth, get a real review from the team that fixes messy accounts every day: https://bit.ly/4jMZtxu

#EcommerceBusiness #AmazonFBA #BusinessValuation #SellYourBusiness #EcommerceTips

Want free resources? Dowload our Free Amazon guides here:

Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0
Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0
Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

Timestamps

00:00 - Selling an Ecommerce Business
01:09 - What Quietly Hurts Business Valuation
03:36 - Why Earnings Matter More Than Revenue
05:36 - Current Amazon and Shopify Brand Multiples
07:06 - Why Recurring Revenue Raises Buyer Interest
08:28 - What Makes Buyers Pay More
11:22 - Red Flags That Kill a Deal
13:13 - Working Capital and Key Person Risk
14:35 - Selling a Messy Business Without Getting Lowballed
16:33 - Amazon, Shopify, and Multi-Channel Value
18:55 - When It Is Too Early to Sell
21:10 - Ecommerce Exit Market in 2026
23:42 - AI in Ecommerce Operations and Deal Prep
25:13 - Faster Documentation With AI Tools
26:20 - Where to Find Bizport

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Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
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Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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Direct to consumer strategy for Amazon sellers helps protect customer data, margins, and brand control before account risk hits. This video covers Amazon to Shopify strategy, ecommerce paid media, UGC ads, email SMS retention, website conversion rate, and fulfillment. Learn how Amazon sellers can use customer data, Meta ads, TikTok ads, Google Shopping, MCF, and ecommerce funnels for brand growth.

Stop letting Amazon own the customer relationship, get a growth plan built before one policy change hits your brand: https://bit.ly/4jMZtxu

#AmazonSellers #EcommerceGrowth #ShopifyStrategy #AmazonFBA #BrandGrowth

Want free resources? Dowload our Free Amazon guides here:

Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0
Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0
Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

Timestamps

00:00 - Why Amazon Sellers Need Brand Control
00:31 - Customer Data and Margin Problems on Amazon
02:13 - Amazon and Website Pricing Strategy
03:32 - Creative Refresh for Ecommerce Ads
06:47 - Paid Media Funnel for Brand Growth
10:41 - Using Amazon AMC for Lookalike Audiences
11:50 - Email and SMS System for Retention
14:00 - Website Optimization for More Sales
18:32 - Amazon Pages vs Ecommerce Websites
19:59 - Inventory and Fulfillment Setup
21:29 - Tracking, Pixels, UTM Tags, and Attribution
24:17 - Retention and Customer Lifetime Value
25:45 - Customer Experience That Can Beat Amazon
27:02 - Common Ecommerce Growth Mistakes

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Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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Amazon main image suppressed? Fix UPC issues, product identifier errors, low CTR, flat file updates, and AI listing comparisons. Learn when to use GS1 UPCs, ASIN or UPC in flat files, main image A/B testing, price checks, self-targeting ads, and keyword relevance. See how Amazon sellers can write stronger bullet points for AI shopping tools, product comparisons, CTR, and organic conversion rate.

Fix the listing issue before Amazon buries the ASIN, get a live account check and a clear repair plan from people who handle this daily: https://bit.ly/4jMZtxu

#AmazonSellers #AmazonFBA #AmazonListingOptimization #AmazonSEO #AmazonPPC

Want free resources? Dowload our Free Amazon guides here:

Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0
Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0
Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

Timestamps

00:03 - Main Image Suppression and UPC Issues
01:18 - Flat File Fixes for Product Identifier Errors
02:19 - Low CTR and Main Image A/B Testing
03:38 - Organic Conversion Rate and Price Problems
05:01 - Amazon AI Shopping Tools and Bullet Point SEO
06:21 - Product Benefits That Help AI Comparisons

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Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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Learn how Amazon PPC relevancy impacts ad placement, CPC, and keyword performance. 

In this video, we break down why big brands like KitchenAid can often pay less for Amazon ads while newer sellers may need higher bids to compete on broad keywords like “kitchen scissors.” This overview explains how Amazon uses sales velocity, click-through rate, conversion history, reviews, and organic ranking signals to decide which products are most relevant for search terms.

Get help from My Amazon Guy to grow your Amazon sales: https://bit.ly/4jMZtxu

#AmazonPPC #AmazonAds #AmazonFBA #EcommerceStrategy #AmazonSeller

Want free resources? Dowload our Free Amazon guides here:

Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0
Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0
Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

Timestamps

0:00 - The $7.59 Product vs. Your $3.92 Bid 
0:20 - What is Amazon Relevancy? 
0:42 - The "Deck of Cards" Analogy 
1:32 - History: The 4 Pillars of Relevancy 
2:10 - Why Big Brands Pay Less 
2:47 - The Broad Match Trap for New Products 
3:20 - How to Improve Your Relevancy Rank

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Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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AI agents like Amazon Rufus are changing how customers buy. Are you ready for Agentic Commerce? Learn how to transition from human-driven tasks to "Human-in-the-loop" AI strategies to scale your Amazon FBA brand in 2026

Get help from My Amazon Guy to grow your Amazon sales. https://bit.ly/3SH8m0l

#AmazonAI #AmazonSellers #EcommerceAI #AmazonMarketing #RetailMedia

Want free resources? Dowload our Free Amazon guides here:

Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0
Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0
Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

Timestamps

00:00 – The Need for AI Infrastructure with a Human Touch
01:34 – Introduction: Noah Wickham & Sai Koppala (Commerce IQ)
02:55 – How Retailer Algorithms (Rufus/Alexa) Are Changing the Game
05:23 – What AI Agents Can Actually Do for Amazon Brands Today
07:02 – Case Study: Reducing Content Update Time from Weeks to Minutes
10:02 – Is Keyword Search Dying? Optimizing for AI Visibility
13:55 – Change Management: Why You Can’t Just "Deploy an Agent"
16:41 – The Shift in Metrics: Lower Glance Views vs. Higher Conversions
19:42 – Agentic Commerce vs. Agentic Retail: What’s the Difference?
23:40 – The Future: Building "Superhuman" Teams with 80% Less Grunt Work
25:37 – Advice for the Future: Curiosity in the Age of AI

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Follow us:
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Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Support the show