My Amazon Guy

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Agentic commerce and AI shopping agents are changing how buyers search, compare, and buy products online. This ecommerce podcast covers Amazon AI shopping, retail media, consumer insights, buyer intent, and product recommendations. Learn how brands can prepare for the future of retail as AI agents reshape search, shopping, loyalty, and online sales.

Follow Trevor Sumner on LinkedIn: https://www.linkedin.com/in/trevorsumner/
Or check i-Genie.ai

Stop guessing how AI shopping will affect your sales. Get a real Amazon growth plan before your competitors adapt first: https://bit.ly/4jMZtxu

#AgenticCommerce #AIShopping #EcommerceAI #AmazonAI #RetailMedia

Want free resources? Dowload our Free Amazon guides here:

Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0
Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0
Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

Timestamps

00:00 - AI Shopping Agents and Buyer Intent
01:42 - Ecommerce, AI, and Consumer Insights
02:23 - How i-Genie Tracks Consumer Signals
04:32 - Brand Lessons from F1 and Red Bull
06:02 - Why Surveys Miss Real Buyer Intent
07:02 - Amazon For You and AI Preferences
08:12 - Agentic Commerce and AI Shopping Growth
09:41 - Why Retailers Protect the Shopping Experience
10:30 - Why AI Agents May Not Replace Buyers Yet
12:35 - Amazon Rufus, Alexa, and Agent Shopping
13:37 - Retail Therapy and Human Shopping Habits
14:24 - Useful AI Agents for Gifts and Product Alerts
16:11 - Amazon Dash, Subscribe and Save, and Reorders
18:20 - Unprompted AI Shopping and Amazon’s Edge
19:51 - Future of Retail, Branding, and AI Data
20:26 - Better Store Data and Retail Media
22:17 - Why Retail Is a Hard Business
23:41 - Coca-Cola, Shelf Presence, and Brand Reach
24:51 - Advice on Saying No in Business
27:19 - Where to Find Trevor Sumner

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Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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Stop guessing your Amazon PPC budget. In this session, Noah Wickham from My Amazon Guy explains why there is no perfect starting bid or budget, why Amazon suggested bids are often misleading, and how sellers should use real campaign data to make smarter PPC decisions.

Noah breaks down why PPC does not create sales by itself. It only gets your product in front of shoppers. Your click-through rate, conversion rate, listing quality, product fit, price, and reviews all decide whether that ad spend turns into profit.

You’ll learn how to start with a testing budget, adjust bids based on impressions and spend, avoid blindly trusting Amazon’s suggestions, and know when you have enough data to make a decision.

Get help from My Amazon Guy to grow your Amazon sales: https://bit.ly/4jMZtxu

#AmazonPPC #AmazonAds #AmazonFBA #AmazonSellers #amazonmarketing 

Want free resources? Dowload our Free Amazon guides here:

Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0
Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0
Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

Timestamps

00:00 - How to Start an Amazon PPC Budget
01:07 - Why Sales Matter More Than Budget
01:45 - Cost Per Click Changes by Product Type
02:05 - PPC Needs Better Clicks and Conversions
03:00 - Fix the Listing Before Blaming Ads
03:42 - Click Rate Changes After Listing Work
04:37 - Why Amazon Suggested Bids Can Be Wrong
05:38 - Placement Types and Bad Search Term Data
06:33 - Why Bid Costs Depend on Competition
07:23 - Starting Bids and Budgets Are Tests
08:32 - Dynamic Down Only Bidding for New Sellers
09:19 - Spend Thresholds and Buying Data
09:59 - Why Relevance Still Matters in Ads

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Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Support the show

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Amazon PPC bid optimization should be based on data, not random changes, especially for fast-growing brands. Learn when to change Amazon PPC bids, how to review 30-day and 60-day data, and how to spot wasted ad spend. This video explains Amazon PPC bid changes, bleeding keywords, Campaign Manager reports, ACoS, and spend with no sales.

Stop guessing with Amazon ad spend. Get a PPC plan built around real data before more budget goes to bad keywords: https://bit.ly/3ZlHh6G 

#AmazonPPC #AmazonAds #AmazonFBA #PPCStrategy #AmazonSellers

Want free resources? Dowload our Free Amazon guides here:

Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0
Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0
Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

Timestamps

00:00 - How Often to Change Amazon PPC Bids
00:30 - Weekly Bid Checks for Growing Campaigns
01:05 - Use 30-Day and 60-Day PPC Data
01:40 - Amazon Reports and Longer Data Windows
02:10 - Find Bleeding Keywords in Campaign Manager
02:41 - Lower or Pause Bad Amazon PPC Keywords

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Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Support the show

Send us Fan Mail

Amazon DD+7 cash flow problems can delay payouts, strain PPC budgets, and leave sellers short before credit card bills hit. This video explains the Amazon DD+7 payout policy, delivery date reserve, deferred transactions, and payday lag cycle. See how Amazon seller cash flow, PPC costs, credit card payments, and working capital gaps can stack up under DD+7.

Stop guessing where your Amazon cash is going. Get a cash flow and PPC review before DD+7 turns payday into damage control: https://bit.ly/4jMZtxu

#AmazonFBA #AmazonSeller #AmazonPPC #AmazonCashFlow #SellerCentral

Want free resources? Dowload our Free Amazon guides here:

Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0
Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0
Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

Timestamps

00:00 - Why Amazon DD+7 Hurts Sellers
00:32 - DD+7 Lag Cycle and Cash Flow
00:47 - Amazon Payday Calendar Example
01:20 - Delivery Date Plus Seven Explained
02:05 - Orders Missing the Current Payday
03:16 - PPC Costs Before Amazon Payouts
04:29 - Why the First Lag Is Not the Only Problem
05:18 - Credit Card Payments and PPC Spend
06:25 - How Sellers Fall Behind on Payments
07:02 - Payday 2 and the Working Capital Gap
08:54 - DD+7 Can Set Cash Flow Back 14 Days
09:23 - Questions About DD+7 and Amazon Cash Flow

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Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Support the show

Send us Fan Mail

Amazon seller updates May 2026 cover Alexa for Shopping, auto-buy, seller fees, and Subscribe & Save dashboard changes. This recap explains how Amazon AI shopping, Rufus replacement, pricing rules, and Seller Central data may affect Amazon sellers. Learn what changed across Amazon product pages, subscriptions, AI search, and seller costs before these updates impact sales.

Amazon changes are moving fast. Get a real account review before fees, AI search, and product page shifts start eating your sales: 

#AmazonSeller #AmazonFBA #AmazonNews #AmazonAI #sellercentral 

Want free resources? Dowload our Free Amazon guides here:

Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0
Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0
Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

Timestamps:
00:00 - Amazon Seller Updates May 2026 Recap
00:38 - Amazon Fees and Seller Cost Pressure
01:38 - Amazon Auto-Buy Button on Product Pages
02:51 - Subscribe and Save Dashboard Data Changes
04:03 - Alexa for Shopping Replaces Rufus

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Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Support the show

Send us Fan Mail

Cannes Lions 2026 brings executive community, AI career growth, marketing leaders, and insights professionals into one timely conversation. This podcast episode covers how business growth executives can stay useful, build better connections, and respond as AI changes roles. Learn why leadership, emotional intelligence, and cross-team business knowledge matter more as companies rethink jobs and growth.

Want access to the Cannes Lions executive sessions and future business growth events? Join Insights Lighthouse and get in the room before the best connections are gone: https://insights-lighthouse.com/events/62/event-application

If AI, hiring shifts, and messy growth goals are hitting the business at once, get expert help before small gaps turn into expensive problems: https://bit.ly/4jMZtxu

#CannesLions2026 #AICareerGrowth #ExecutiveLeadership #MarketingLeaders #FutureOfWork

Want free resources? Dowload our Free Amazon guides here:

Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0
Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0
Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

Timestamps

00:00 - AI Job Risk for Insights Professionals
00:49 - Mad Growth Podcast Guest Introduction
01:41 - What Insights Lighthouse Does
02:44 - Executive Community During AI Change
04:37 - Cannes Lions 2026 and Marketing Leaders
06:19 - Insights Lighthouse Event at Martinez Hotel
08:19 - AI Career Growth in the Next 6 to 12 Months
09:26 - Why Companies Need New Professional Skills
10:20 - 60% of Insights Roles at Risk
11:07 - Take a Leadership Role at Work
12:28 - Human Intelligence and Emotional Intelligence
13:10 - Learn the Whole Business to Grow Faster
14:05 - Where to Find Insights Lighthouse
15:01 - Membership, Mentorship, and Event Access
15:29 - Cannes Lions Event Dates and Registration

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Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Support the show

Send us Fan Mail

Agencies lose clients when teams miss details, skip updates, and make people chase answers.

This video breaks down how  @MyAmazonGuy   builds systems to prevent that, from hiring people without agency experience to onboarding new hires, using SOPs, auditing accounts, training brand managers, and keeping clients updated before they have to ask. It also explains why checklists, team structure, and a 48-hour client communication rule can help agencies stay organized as they grow.

Get better sales and grow your brand with  @MyAmazonGuy : https://bit.ly/4jMZtxu

#AmazonAgency #AgencyGrowth #ClientCommunication #SOPs #ProjectManagement

Want free resources? Dowload our Free Amazon guides here:

Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0
Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0
Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

Timestamps

00:00 - Hiring Employees Who Wear Many Hats
00:48 - Why Onboarding New Hires Matters
01:23 - Building an HR Process for New Employees
01:38 - Using Job Sites Instead of Only Referrals
02:10 - New Hire Checklist and Tool Setup
02:45 - Better Onboarding for Agency Growth
03:20 - SOPs and Audits for Client Accounts
04:13 - Regular Account Audits and PPC Checks
04:54 - Cadence Sheets and KPI Reviews
05:28 - Training Teams to Deliver Client Results
05:44 - Brand Strategist Playbook for Amazon Accounts
07:01 - Using Strategy Across Client Accounts
08:18 - High Impact Work for PPC, SEO, and Catalog
08:48 - Project Management for Agency Teams
09:04 - Team Structure That Helps Agencies Scale
09:45 - Dedicated Account Teams and QA Layers
10:53 - Client Communication Process
11:12 - 48 Hour Client Communication KPI
12:09 - CRM Tracking for Client Updates
12:45 - Why Clients Leave When They Wonder

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Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Support the show

Send us Fan Mail

Amazon DD+7 payout policy delays seller payments after delivery and affects cash flow, reserves, and deferred transactions. This video explains how delivery date plus 7 works, why a January 1 order may not pay out until January 23, and how Amazon’s two-week payout cycle changes the timing. Amazon sellers will learn why account-level reserves, payment reports, biweekly statements, ad spend, fees, and payout schedules now feel harder to track.

Stop letting delayed Amazon payouts wreck inventory, ads, and cash flow planning, get an expert review before the next payout cycle hits: https://bit.ly/4jMZtxu

#AmazonSeller #AmazonFBA #AmazonPayouts #SellerCentral #AmazonBusiness

Want free resources? Dowload our Free Amazon guides here:

Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0
Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0
Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

Timestamps

00:00 - What Amazon DD+7 Means
00:30 - Why A January 1 Order Pays Later
01:15 - How DD+7 Hurts Amazon Seller Cash Flow
01:58 - Why DD+7 Is Common But Still Stressful
02:33 - Account-Level Reserves And Deferred Transactions
03:08 - Why Payment Issues Tie Back To DD+7

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Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Support the show

Send us Fan Mail

Amazon sellers often look for more ways to grow outside Amazon, but the best traffic is the kind that sends buyers back to their listings. 

In this video, Noah Wickham explains how influencers, affiliate marketing, social media, Meta ads, TikTok ads, UGC, and direct-to-consumer brand building can help create more awareness, more branded searches, and stronger Amazon sales. The video also explains how Subscribe & Save fits into Amazon ranking by adding steady organic sales and helping support 180-day sales history.

Book a call to turn outside traffic into Amazon sales: https://bit.ly/4jMZtxu

#AmazonExternalTraffic #AmazonInfluencerMarketing #AmazonSubscribeAndSave #AmazonSEORanking #AmazonSellerTips

Want free resources? Dowload our Free Amazon guides here:

Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0
Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0
Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

Timestamps

0:00 Best ways to send outside traffic to Amazon
0:28 Why influencer traffic can help Amazon sales
0:58 Affiliate marketing for Amazon sellers
1:19 Building a social media presence for the brand
1:55 Why brand awareness matters
2:27 Direct-to-consumer strategy for Amazon brands
3:10 Meta ads, TikTok ads, UGC, and branded Amazon search
3:48 MAG Growth support for DTC marketing
4:22 Does Subscribe & Save affect CTR and conversion rate?
4:52 How Subscribe & Save affects Amazon ranking
5:30 Organic sales and 180-day sales history
6:05 Why recurring Subscribe & Save orders matter

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Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Support the show

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Big brands like KitchenAid can win top Amazon search spots while paying less than newer sellers fighting for the same keyword. This video explains how Amazon PPC works behind the scenes, including ad relevance, sales history, clicks, conversions, and why higher bids do not always mean better placement. Watch the full video before raising bids too fast.

Get help with Amazon PPC from My Amazon Guy: https://bit.ly/4jMZtxu

#AmazonPPC #AmazonAds #AmazonSellers #AmazonMarketing #amazonfba 

Want free resources? Dowload our Free Amazon guides here:

Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0
Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0
Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

-----------------------------------------------------------------------------------------

Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Support the show