My Amazon Guy

My Amazon Guy

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My Amazon Guy episodes

  • Miami Possible Event | AI, Creators, and UGC: The Brand Trust Shift Happening Now

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    Possible Miami shows why AI, creators, UGC, and YouTube trust matter for brand growth.

    Noah Wickham shares what marketers are focused on now and why brands need real people, not just logos, to earn trust. It also gives a clear look at why creator content is becoming harder for businesses to ignore.

    Want a stronger Amazon brand without guessing what to fix first? Start here: https://bit.ly/4jMZtxu

    #AIMarketing #CreatorEconomy #InfluencerMarketing #ContentMarketing #MyAmazonGuy

    Want free resources? Dowload our Free Amazon guides here:

    Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0
    Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
    Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
    Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
    Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
    2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0
    Amazon 2026 PPC guide: https://bit.ly/4lF0OYX


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    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    4 min
  • Grow Your Sales w/ This Subscribe and Save Dashboard Change

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    Amazon Subscribe and Save dashboard data shows reorder rate, customer lifetime value, and seller funding trends. Sellers can use subscription reports, inventory planning, planned units, and planned sales to avoid missed orders. This walkthrough explains how repeat purchases, cancel rates, and subscription data can help CPG brands plan better.

    Stop guessing why repeat buyers are not turning into subscribers, get a real Amazon account review and build a plan before sales slip: https://bit.ly/4jMZtxu

    #AmazonSubscribeAndSave #AmazonSellerCentral #AmazonFBA #AmazonSellers 

    Want free resources? Dowload our Free Amazon guides here:

    Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0
    Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
    Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
    Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
    Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
    2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0
    Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

    Timestamps:
    00:00 - Amazon Subscribe and Save Dashboard Update
    00:54 - Reorder Sales vs Subscribe and Save Sales
    01:42 - Share of Total Units From Reorders
    02:53 - Active Subscriptions Year Over Year
    03:17 - Customer Lifetime Value by Segment
    04:40 - Average Reorders Per Subscriber
    05:49 - Seller Funding and Signup Data
    06:28 - Subscription Deliveries and Cancel Rate
    07:46 - Subscription Inventory Planning
    08:36 - Planned Sales and Cash Flow
    09:14 - Seller Funding Strategy for More Subscribers

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    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    10 min
  • How Top Amazon Sellers Scale Their Products (Full Episode)

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    Amazon scaling strategy starts with PPC data, AMC audiences, Rufus questions, listing content, conversion rate, and market share. This video explains how sellers can use Amazon Marketing Cloud, PPC metrics, search query reports, pricing, and product variations to grow sales. Learn how Amazon sellers can find broken ad funnels, improve listings, test prices, review product ceilings, and scale without wasting spend.

    If growth is stuck, ad spend is rising, or Amazon data feels messy, get a real scaling plan before wasted spend becomes the strategy: https://bit.ly/4jMZtxu

    #AmazonScaling #AmazonPPC #AmazonSellers #AmazonFBA #AmazonMarketingCloud

    Want free resources? Dowload our Free Amazon guides here:

    Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0
    Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
    Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
    Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
    Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
    2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0
    Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

    Timestamps:
    00:00 - Amazon Scaling Roadblocks and Sales Growth
    00:53 - AMC Audiences for Amazon Scaling
    02:14 - Building Custom AMC Audiences
    03:35 - Competitor ASIN Audience Targeting
    05:00 - Time Frames and Shopper Segments
    06:25 - Audience Queries and Market Share
    08:25 - AMC Availability and Playbook Questions
    09:23 - Why Custom Audiences Help PPC
    10:30 - Rufus Questions for Listing Content
    12:06 - Answering Customer Questions on Listings
    13:37 - Rufus Use and Review Data
    15:09 - PPC Strategy Gaps and ROI
    17:18 - Shopper Behavior Chain in Ads
    18:30 - CPC, ACoS, Ranking, and TACoS
    20:34 - Finding Strong PPC Traffic Chains
    22:00 - Sponsored Brand and Sponsored Product Gaps
    24:46 - Finding the Product Sales Ceiling
    27:34 - Market Size and Product Limits
    31:29 - When to Launch the Next Product
    35:51 - Combining Similar Product Variations
    39:17 - Product Performance Metrics to Review
    44:42 - SEO Phase Three and Rufus Strategy
    49:44 - Shopify, Amazon, and Branded Search
    54:57 - Pricing, Conversion Rate, and Testing
    56:20 - Splitting Large Color Variations
    59:23 - Isolating High Performing PPC Clusters
    01:01:19 - Testing Campaigns Without Breaking Winners

    -----------------------------------------------------------------------------------------

    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    1 hr 4 min
  • How to Build an AI-Ready Workforce Without Losing Talent

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    This discussion centers on fostering a workplace culture where employees are empowered to use ai automation to replace aspects of their roles, ultimately boosting employee productivity. The goal is to prepare for the future of work by equipping staff with advanced ai skills, leading to significant business growth. Leadership plays a crucial role in implementing these strategies effectively.

    Stop guessing which Amazon PPC tasks should be automated. Get a real growth plan before bad bid rules drain your ad budget: https://bit.ly/4jMZtxu

    #AmazonPPC #AmazonSellers #AmazonFBA #PPCAdvertising #aiforbusiness 

    Want free resources? Dowload our Free Amazon guides here:

    Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0
    Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
    Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
    Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
    Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
    2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0
    Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

    Timestamps:
    00:00 - AI Culture for Growing Teams
    00:34 - What to Automate First in Business
    01:19 - Amazon PPC Macros and Bulk Sheets
    02:18 - Why PPC Automation Breaks Often
    03:20 - AI Bid Rules for Bulk Sheet Changes
    04:02 - SEO Tasks AI Can Handle
    05:07 - Teaching Staff to Use AI Well

    -----------------------------------------------------------------------------------------

    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    7 min
  • Will AI Take Amazon PPC Jobs Next?

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     Kevin Sanderson discusses the future of work and the impact of artificial intelligence on employment. He addresses concerns about ai job replacement, emphasizing the need for strategic thinking to remain relevant in the evolving landscape. This video offers career advice for navigating the changes brought by ai news and trends.

    Get help from My Amazon Guy to grow your Amazon sales. https://bit.ly/4jMZtxu

    #AmazonPPC #AmazonAds #AmazonSellers #ArtificialIntelligence #MyAmazonGuy

    Want free resources? Dowload our Free Amazon guides here:

    Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0
    Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
    Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
    Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
    Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
    2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0
    Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

    -----------------------------------------------------------------------------------------

    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw 

    Support the show

    4 min
  • Amazon PPC Launch Strategy | Auto Campaigns, Broad Campaigns & Rankings

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    This video breaks down the recommended approach for a successful Amazon product launch, focusing on initial ad campaigns. Learn how to set up your amazon ppc with auto and broad campaigns to understand search terms and drive incremental sales. The goal is to optimize your amazon advertising campaign strategy right from the start for effective amazon ppc optimization.

    If launch ads are eating budget without ranking gains, get a real Amazon PPC campaign plan before the next dollar gets spent: https://bit.ly/3ZlHh6G 

    #AmazonPPC #AmazonFBA #AmazonAds #AmazonSellers #AmazonProductLaunch

    Want free resources? Dowload our Free Amazon guides here:

    Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0
    Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
    Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
    Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
    Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
    2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0
    Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

    Timestamps:
    00:00 - 5 Amazon PPC Campaigns for Launch
    00:57 - Competitor ASIN Targeting Campaigns
    01:28 - Low and Medium Budget Launch Plan
    02:16 - Price Range and Competitor Research
    03:14 - Brand Terms and PPC Structure
    04:55 - Organic Rank and Search Term Placement
    05:52 - Search Volume and 30 to 45 Day Ranking

    -----------------------------------------------------------------------------------------

    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    7 min
  • How One Niche Brand Exploded on Amazon Despite Market Pressure

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    Amazon business growth, niche brand growth, customer proof, Amazon sales strategy, and brand positioning shape this growth podcast case study. The video covers customer segments, sales channels, market pressure, buyer trust, Amazon listings, clear visuals, and how brands explain complex offers. Business owners can learn how proof, story, audience fit, and better positioning help a niche brand grow in a crowded ecommerce market.

    Stop letting weak positioning drain Amazon sales, get a growth plan built around buyer trust, better traffic, and cleaner conversion paths: https://bit.ly/4jMZtxu

    #AmazonBusiness #AmazonSelling #EcommerceGrowth #BrandGrowth #amazonsales 

    Want free resources? Dowload our Free Amazon guides here:

    Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0
    Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
    Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
    Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
    Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
    2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0
    Amazon 2026 PPC guide: https://bit.ly/4lF0OYX


    Timestamps:
    00:00 - Business Growth Hook From a Niche Brand
    01:36 - Growth Podcast Guest and Brand Story
    02:27 - Turning Rule Changes Into Market Position
    03:03 - Using Proof to Build Buyer Trust
    03:53 - How a Niche Idea Reached the Market
    04:53 - Press Coverage That Moved Sales
    06:01 - Solving a Clear Customer Pain Point
    07:12 - Explaining Complex Offers Without Confusing Buyers
    07:48 - Building Messages for Different Customer Segments
    09:18 - Video Ads for Hard-to-Explain Brands
    10:39 - Why Amazon Worked as a Sales Channel
    11:30 - Storytelling Angles for Better Marketing
    12:29 - Expanding Offers for Recreational Buyers
    14:48 - Market Rules and Competitive Pressure
    16:21 - Lessons From Regulated Markets
    17:37 - How Rules Shape Growth Strategy

    -----------------------------------------------------------------------------------------

    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    20 min
  • Amazon Seller News April Recap Every Seller Should Watch

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    Amazon seller fees, FBA surcharge, Amazon Ads payment changes, and A+ content alt text updates are adding new pressure on margins. This April update covers fulfillment fee increases, credit card payment changes, retail proceeds billing, and seller account impact. It also explains why alt text indexing changes matter for Amazon SEO, A+ content, brand story modules, FAQs, and product ranking.

    Amazon fee changes, ad billing shifts, and A+ content updates can drain margin fast. Get a seller account review before the next update hits: https://bit.ly/4jMZtxu

    #amazonfbanews  #AmazonSellers #AmazonAds #AmazonPPC #ecommercetips 

    Want free resources? Dowload our Free Amazon guides here:

    Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0
    Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
    Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
    Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
    Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
    2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0
    Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

    Timestamps:
    00:00 - Amazon FBA Surcharge and Fee Pressure
    01:12 - Why Seller Margins Are Getting Hit
    02:04 - Amazon Ads Credit Card Payment Changes
    03:18 - Retail Proceeds and Ad Billing Risk
    04:24 - A+ Content Alt Text Indexing Change
    05:40 - Why Alt Text May No Longer Help Ranking
    06:52 - Brand Story, FAQs, and A+ Content Updates
    08:05 - Seller Reaction to Amazon Payment Changes
    09:18 - What Sellers Should Check in Seller Central
    10:25 - Amazon Updates That Can Hurt Profit

    -----------------------------------------------------------------------------------------

    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    12 min
  • Grow Your Amazon Brand Faster with the Right Team Behind You

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    Amazon brand management services explained for sellers looking to grow sales and improve PPC performance. This covers how Amazon agencies manage Seller Central, relaunch products, and handle ads for growth. Learn how switching providers and using full account management can improve Amazon sales results.

    Still managing everything alone and seeing slow growth? Get a full account breakdown and see what’s holding your sales back: https://bit.ly/4jMZtxu

    #AmazonFBA #AmazonPPC #AmazonBrand #EcommerceGrowth #amazonsellerssociety 

    Want free resources? Dowload our Free Amazon guides here:

    Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0
    Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
    Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
    Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
    Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
    2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0
    Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

    Timestamps:
    00:00 - Switching Amazon Service Providers
    00:34 - Referral From Another Amazon Seller
    01:24 - Help With Amazon Sales and Product Relaunch
    02:11 - How Amazon Brand Management Works
    03:06 - Brand Story and Conversion Rate Impact

    -----------------------------------------------------------------------------------------

    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    4 min
  • Amazon's Latest Update: What Sellers Need to Do Now

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    This video details a significant new Amazon change on the Product Detail Page (PDP), introducing an "Auto Buy" button. This new feature gives customers enhanced purchasing power, simplifying the process to buy now pay later. For any amazon seller, understanding this e commerce update is crucial for optimizing how to sell on amazon during the amazon prime experience.

    Get help from My Amazon Guy to grow Amazon sales: https://bit.ly/4jMZtxu

    #AmazonSellers #AmazonFBA #AmazonPDP #AmazonUpdates #SellerCentral

    Want free resources? Dowload our Free Amazon guides here:

    Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0
    Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
    Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
    Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
    Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
    2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0
    Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

    -----------------------------------------------------------------------------------------

    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    2 min

About My Amazon Guy

From the publisher's feed

About My Amazon Guy:  1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full…

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