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Amazon unfulfillable inventory can drain profit when FBA returns, disposal, liquidation, and value recovery settings are wrong. This video explains Amazon automated value recovery, return to seller settings, grade and resell, refurbishment, and FBA liquidation. Amazon sellers can compare removal options, cost impact, resale value, and when damaged inventory should be returned instead of disposed.

Stop letting bad FBA return settings eat your margin, get a real Amazon inventory plan before more units turn into lost profit: https://bit.ly/4jMZtxu

#AmazonFBA #AmazonSeller #AmazonInventory #FBASeller #SellerCentral

Want free resources? Dowload our Free Amazon guides here:

Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0
Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0
Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

Timestamps

00:00 - What Happens to Amazon Unfulfillable Inventory
00:31 - Amazon Automated Value Recovery Settings
01:01 - Refurbishment, Grade and Resell, and Liquidation
02:20 - Return to Seller vs Dispose
03:02 - When Returned Inventory Still Has Value
03:33 - Removal Cost, Shipping Cost, and Profit Impact
03:57 - Best FBA Setting for Damaged Returns

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Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
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Amazon seller fees 2026, Amazon Ads payment changes, FBA fuel surcharge, and cash flow pressure are changing how sellers plan profit. This podcast covers ad spend payments, seller boycott concerns, rising costs, AI agents, ecommerce SOPs, and business growth systems. Learn how Amazon sellers can think about margins, pricing, AI tools, leadership, and process changes during a tougher marketplace year.

Stop guessing through Amazon fees, ad changes, and margin pressure. Get a clear growth plan before your profit gets squeezed: https://bit.ly/4jMZtxu

#AmazonSellers #AmazonFBA #AmazonAds #EcommerceGrowth #AITools

Want free resources? Dowload our Free Amazon guides here:

Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0
Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0
Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

Timestamps

0:00 - Amazon Seller Changes in 2026
1:09 - Amazon Ads Payment Change and Seller Boycott
2:04 - Credit Card Rewards and Ad Spend Cash Flow
3:02 - Why the Amazon Ad Boycott Had Low Impact
4:40 - Seller Fees, Cash Back, and Margin Pressure
5:23 - FBA Fuel Surcharge and Rising Costs
6:10 - Tariffs, CPC Increases, and Profit Problems
7:02 - Amazon Pricing Ripple Effect Across Ecommerce
7:40 - AI Agents and Ecommerce Workflows
8:31 - Why AI Is Not Replacing Sellers Yet
9:03 - MAG AI and Business Process Automation
10:06 - How AI Helps New Brands Start Faster
10:36 - Why AI Should Not Run Amazon Ads Alone
11:22 - Claude, Perplexity, and AI Tools for Business
12:25 - Rufus, AI Shopping, and Consumer Trust
13:19 - MAG AI, SOPs, and Human Review
14:18 - How MAG Balances AI With Core Services
15:12 - Ecommerce Growth, Software, and New Business Units
16:02 - Custom AI Agents for Business Problems
17:49 - When Software Should Fit the Business
18:51 - Small AI Tools and New Business Ideas
20:32 - Trust, Client Growth, and Ecommerce Services
22:52 - Leadership, Teams, and Managing Growth
24:24 - SOPs, Checklists, and Process Control
26:11 - Teaching, Multiplying, and Training Teams
27:42 - AI as a Tool, Not a Replacement
28:25 - Ecommerce Growth Plans and Future Markets

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Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
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To develop effective strategies, sellers need to perform a full end-to-end amazon ppc audit of their Amazon account. This video explains why understanding your account in depth is crucial for amazon optimization and overall amazon business growth. Learn how to analyze search terms and their performance to enhance your amazon advertising and implement better ecommerce strategies. 

Schedule a call with My Amazon Guy for expert advice: https://bit.ly/4jMZtxu

#AmazonFBA #AmazonSeller #AmazonBrandAnalytics #AmazonPPC #AmazonSEO

Want free resources? Dowload our Free Amazon guides here:

Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0
Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0
Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

Timestamps

00:00 - Why Amazon Sellers Need an Account Audit
00:47 - Amazon Account Audit Checklist
02:13 - Search Query Performance Report Explained
03:20 - ICAP Funnel for Amazon Strategy
04:24 - How to Increase Amazon Impressions
05:19 - SEO Indexing and PPC Impressions
06:42 - How to Increase Amazon Clicks
07:00 - Main Image CTR and Amazon Image Rules
08:41 - How to Increase Add-to-Carts
10:21 - Price, Reviews, and Purchases
11:26 - Turning Account Data Into Strategy
12:05 - Brand Tailored Promotions for Sales
13:27 - Customer Journey Analytics in Brand Analytics
14:55 - Cart Abandoners and Drop-Off Strategy
15:34 - Data-Based Amazon Strategy Decisions

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Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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Staring at ACOS alone can make Amazon sellers miss the bigger PPC picture fast.

Kevin Sanderson explains why Amazon sellers should not focus on only ACOS, TACOS, profit, or market share when making PPC decisions. He shows how each metric tells part of the story and why watching the full picture can help sellers avoid bad ad choices.

Get help from My Amazon Guy to grow your Amazon sales. https://bit.ly/4jMZtxu

#AmazonPPC #AmazonAds #AmazonSeller #ACOS #TACOS

Want free resources? Dowload our Free Amazon guides here:

Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0
Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0
Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

Timestamps

00:02 - ACOS, TACOS, Profit, or Market Share
00:35 - Why One Metric Can Cause Bad Decisions
01:30 - Reading PPC Metrics Like a Dashboard
02:14 - How TACOS, Market Share, and Profit Connect
02:43 - Tracking the Full Amazon PPC Picture

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Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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This video shares a real Amazon career path that did not start with a fancy title or years of experience. It starts with selling Yu-Gi-Oh cards on eBay, testing dropshipping, learning Shopify, and slowly moving into Amazon PPC and brand management through hands-on work. The main point is simple: the best way to learn ecommerce is by doing the work, getting reps, and working with real accounts. Watch the full video to see how beginners can start from zero, get trained, and build a real career at My Amazon Guy.

Schedule a coaching call with My Amazon Guy for expert advice: https://bit.ly/4jMZtxu

#AmazonJobs #AmazonPPC #EcommerceCareer #AmazonSelling #MyAmazonGuy

Want free resources? Dowload our Free Amazon guides here:

Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0
Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0
Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

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Follow us:
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Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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Finding effective targets for Amazon advertising can be challenging for even seasoned sellers. 

This video demonstrates how to effectively find advertising targets on Amazon, moving beyond basic keyword suggestions and competitor analysis to leverage Amazon's own system for better targeting insights. Learn how to optimize your amazon ppc strategy and improve your amazon sponsored products and amazon sponsored brands campaigns.

Need help setting up Amazon ads the right way? Book a coaching call: https://bit.ly/4jMZtxu

#AmazonAds #AmazonPPC #AmazonSellers #AmazonAdvertising #MyAmazonGuy

Want free resources? Dowload our Free Amazon guides here:

Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0
Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0
Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

Timestamps

00:00 - Finding Better Amazon Ad Targets
01:03 - Setting Up a Sponsored Product Campaign
01:32 - Why One Product Matters
01:58 - Automatic Targeting and Bids
03:05 - Automated Rules in Amazon Ads
03:56 - Creating the Manual Campaign
05:22 - Feeding Terms Into Ad Groups
06:35 - CTR and Conversion Rate Filters
07:08 - ROAS Filter and 30-Day Performance
07:32 - Exact, Phrase, and Broad Campaigns
08:16 - How the Keyword Funnel Works
08:50 - Automating Amazon Keyword Research

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Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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Amazon agency growth starts with content, SOPs, remote hiring, and client results from Steven Pope at My Amazon Guy.

Steven Pope shares how My Amazon Guy started as a consulting plan, then grew through Amazon content, SOPs, remote work, virtual assistants, and a strong learning culture. He explains how the first client went from $4,000 a month to $1 million a month, why YouTube content helped bring in clients and talent, and how SOPs helped the team scale across remote roles. This video is a strong case study for Amazon sellers, agency owners, and operators building better systems.

Stuck with Amazon growth, team systems, or listing problems? Book a coaching call with My Amazon Guy and get a clear action plan: https://bit.ly/4jMZtxu

#AmazonAgency #AmazonFBA #amazonseller 

Want free resources? Dowload our Free Amazon guides here:

Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0
Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0
Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

Timestamps

00:00 - How My Amazon Guy Started
00:47 - First Client and Early Growth
01:31 - Hiring the First Employee
02:33 - Going Remote Before COVID
02:52 - Hiring Virtual Assistants
03:03 - Using Content to Grow
03:46 - Sales From YouTube
04:09 - Why Steven Pope Hired Fast
05:20 - Delegating Work You Know
05:54 - Turning Amazon Tasks Into SOPs
06:25 - Content Helped Sales and Hiring
07:31 - Building Systems and Processes
08:39 - SOPs Made Remote Work Possible
09:30 - Learning and Teaching Values
09:46 - Three Deep to a Seat System
10:16 - Why Systems Protect the Company

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Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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Amazon shoppers decide fast, and one weak product image can cost sellers the click before their listing gets a chance. 

In this video, we break down Amazon main image optimization, why shoppers look at product photos before reading the title, and how small image changes can improve click-through rate in Amazon search results and Sponsored Ads. You’ll see real Amazon listing examples, CTR checks, bullet point mistakes to avoid, A+ Content SEO tips, and product photo best practices so sellers can spot what may be hurting their Amazon listing and fix the images, copy, and content that matter most.

#AmazonSeller #AmazonFBA #AmazonListing #AmazonSEO #AmazonCTR

Get help from My Amazon Guy to grow your Amazon sales: https://bit.ly/4jMZtxu

Want free resources? Dowload our Free Amazon guides here:

Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0
Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0
Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

Timestamps

00:00 - Why Main Images Get the First Click
00:31 - Main Image Hack for Better Product Photos
01:18 - Using Empty Space in Product Images
01:43 - Adding Top Keywords Through Packaging
02:24 - Product Examples With Keyword Packaging
03:08 - Text Is for Robots, Pictures Are for People
03:45 - Click Through Rate Goals for Amazon Listings
04:18 - A+ Content and Crawlable Text
04:41 - Bullet Point Rules for Amazon Sellers
06:08 - Where to Find CTR and Conversion Data
07:27 - Specs, Infographics, and Lifestyle Images
08:58 - Amazon Main Image Text Rules

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Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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Amazon is changing its shopping platform with new AI features, including the end of the 'Rufus' AI. The company is bringing in 'Alexa for Shopping', an ai assistant that will improve the experience on its app and website. This move is set to really change consumer online shopping habits by 2026 and 2027, as amazon alexa and other artificial intelligence systems become more integrated.

Read Amazon’s Alexa for Shopping announcement:
https://www.aboutamazon.com/news/retail/alexa-for-shopping-ai-assistant

Read Amazon’s About You personalization update:
https://www.aboutamazon.com/news/retail/amazon-about-you-personalization-preferences

Amazon AI search is changing buyer paths now, get a clear seller action plan before Alexa starts choosing your competitors: https://bit.ly/4jMZtxu

Want free resources? Dowload our Free Amazon guides here:

Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0
Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0
Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

Timestamps

0:00 Amazon AI shopping changes for 2026 and beyond
0:11 Rufus name is being removed
0:34 Why Amazon is moving Rufus into Alexa
1:07 Alexa for Shopping combines Rufus and Alexa Plus
1:42 Amazon Dash and early voice shopping history
2:14 What Alexa for Shopping changes for consumers and sellers
2:23 Amazon’s new shopping assistant features explained
2:52 Amazon About You and personal shopping preferences
3:18 Why sellers may face new AI search problems
3:43 Amazon search shifts from SEO to AEO and intent
3:49 Audience targeting and segmentation become more important
4:21 Amazon’s bigger push toward agentic AI shopping
4:45 Alexa recommendations and personalized offers
5:03 How Amazon may pair products with shoppers faster
5:24 Future videos on Amazon AEO and AI intent
5:37 Final call to like and subscribe

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Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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Amazon PPC impressions no clicks often means the main image, CTR, keyword targeting, or ad placement needs a closer review. This video explains Amazon main image A/B testing, Manage Your Experiments, PPC relevance, bid placement, CPC, ACoS, and TACOS goals for new product launches. Amazon sellers can use these steps to check low traffic, weak clicks, launch pricing, category search volume, and early sales targets before wasting ad spend.

Stop guessing why Amazon PPC gets impressions but no clicks, get a real account review before more ad spend turns into dead traffic: https://bit.ly/4jMZtxu

#AmazonPPC #AmazonFBA #AmazonAds #AmazonSeller #amazonctr 

Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0
Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0
Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

Timestamps:
00:00 - Amazon PPC Impressions But No Clicks
01:01 - Main Image Test and Relevant Targeting
01:18 - Amazon Manage Your Experiments for A/B Testing
02:03 - Low Search Volume and New Listing Limits
02:38 - Bid Placement and Top of Search Adjustments
03:04 - Monthly PPC Spend, CPC, ACoS, and TACOS
04:00 - First Product Launch Without Vine Reviews

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Follow us:
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Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Support the show