My Amazon Guy

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Founder journey, entrepreneurship, leadership, and personal growth shape this honest update on building a company, culture, jobs, and long-term impact. Steven Pope covers founder life, business purpose, remote team culture, Amazon brand work, content creation, personal change, dating, fatherhood, and life goals. He also shares thoughts on AI, SaaS, sales, persuasion, company values, education-based leadership, and building work that can last beyond one person.

Amazon brands that are stuck should get a real plan before PPC, SEO, and design problems keep draining sales: https://bit.ly/4jMZtxu

#FounderJourney #Entrepreneurship #BusinessLeadership #AmazonSellers #PersonalGrowth

Want free resources? Dowload our Free Amazon guides here:

Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0
Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0
Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

Timestamps

00:00 - Founder Journey and Personal Expectations
01:06 - Why Statement and Company Mission
01:44 - Creating Jobs and Long-Term Company Vision
03:05 - Building a Functional Amazon Agency Culture
05:19 - Founder Life After Personal Change
06:19 - Family Time, Travel, and Fatherhood
07:08 - SaaS, AI, and Sales in 2026
08:47 - Looking for a Bigger Mission
10:18 - Jobs, Remote Work, and Helping People Grow
12:01 - Education-Based Company and Long-Term Impact
13:45 - Health, Personal Growth, and Prosperity
14:28 - Founder Role, Culture, and Leadership Team
16:19 - CEO Training and Lifestyle Business Thoughts
17:02 - Content Creation That Brings the Right People
18:42 - Legacy, AI, and Future Content
20:04 - Business Books and New Learning Goals
22:18 - Leadership Habits and Dating Challenges
23:29 - Debate, Persuasion, and Career Lessons
27:07 - Social Life, Dating Apps, and New Experiences
32:44 - Dating Lessons Applied to Business Partners
33:41 - The Talents Story and Personal Mission
35:15 - Comments, Amazon Brand Help, and Coaching

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Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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Amazon Ads billing cycle limits can cause frequent $500 charges, cash flow stress, and payment issues for sellers. This video explains how Amazon Ads credit limits work, how to request a higher payment frequency limit, and when sellers should ask for $1,000 or $1,500. Learn how Amazon PPC billing threshold changes can help reduce charge frequency, support ad spend, and give sellers more time between payments.

Stop letting Amazon Ads billing issues squeeze cash flow. Get a clear ad payment plan before the next charge hits: https://bit.ly/4jMZtxu

#AmazonAds #AmazonPPC #AmazonAdvertising #AmazonSellers #AmazonFBA

Want free resources? Dowload our Free Amazon guides here:

Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0
Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0
Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

Timestamps

00:00 - How Amazon Ads Billing Cycle Works
00:36 - Why Sellers Hit the $500 Billing Limit
00:59 - Where to Request a Billing Limit Review
01:24 - Increase Payment Frequency Limit in Amazon Ads
01:41 - Best Credit Limit Request for Sellers
02:12 - Credit Card Limit and Approval Timing
02:36 - Why Higher Amazon Ads Billing Helps Cash Flow
03:10 - When Sellers Should Request a Higher Limit

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Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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Managing more than 50 SKUs on Amazon gets tricky when deciding whether to group products together or separate them by ASIN.

In this video, Kevin breaks down how to structure Sponsored Products campaigns based on parent-child variations, separate listings, and shared keywords. You’ll learn when it makes sense to let Amazon’s algorithm favor the best-performing child variation, how the variation “halo effect” can help traffic move between products, and why separate listings usually need their own dedicated campaigns for better bid control.

Get better sales and grow your brand with My Amazon Guy: https://bit.ly/4jMZtxu

#AmazonPPC #AmazonAds #AmazonFBA #AmazonSeller #amazonmarketing 

Want free resources? Dowload our Free Amazon guides here:

Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0
Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0
Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

Timestamps: 

0:00 - Strategies for 50+ SKU Catalogs
0:13 - Grouping by Parentage vs. Individual ASINs
0:41 - Keyword Strategy for Color & Style Variations
0:58 - When to Use Single ASIN Campaigns for Separate Listings
0:1:36 - The "Halo Effect": Driving Traffic Between Variations
0:2:30 - Maintaining Bid Control Across Similar Products
0:2:56 - How to Structure Your PPC

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Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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Are you struggling to scale your CPG brand? 

In this interview, the founder of Startup CPG shares the critical lessons every brand owner needs to hear to navigate the journey from startup to established player. Whether you're selling on Amazon or expanding into retail, these insights on brand building, community, and strategy are essential for your growth.

Ready to take your Amazon or CPG brand to the next level? Don't navigate the complex marketplace alone. Let's build a strategy that works for you. Book a call: https://bit.ly/4dQ2hbr

#CPG #BrandScaling #Entrepreneurship #RetailGrowth #FounderAdvice

Want free resources? Dowload our Free Amazon guides here:

Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0
Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0
Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

Timestamps

0:00 - Introduction to CPG Scaling 
1:45 - The Most Common Mistakes Founders Make 
4:20 - Building a Scalable Infrastructure 
7:15 - Retail vs. D2C Growth Strategies 
10:30 - Final Advice for CPG Founders

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Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Support the show

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Amazon Premium A+ Content is now open to Seller Central brand owners, changing product detail pages and A+ access. This Amazon seller update covers Premium A+ Content, Seller Central, A+ Content Manager, AI-generated images, and brand owner rules. Learn what changed, why AI image disclosure matters, and how sellers should handle A+ Content before listing issues appear.

Stop guessing with Premium A+ Content, get a listing review before Amazon flags the parts sellers usually miss: https://bit.ly/4jMZtxu

#AmazonAPlusContent #AmazonSellerCentral #AmazonSellers #AmazonListingOptimization

Want free resources? Dowload our Free Amazon guides here:

Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0
Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0
Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

Timestamps 
00:00 - Amazon Premium A+ Content Access for Sellers
00:42 - Why Product Detail Pages Are Changing
01:17 - AI Generated Images in A+ Content
01:52 - Amazon Advertising Rules and AI Disclosure

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Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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Amazon search is changing fast. It’s no longer just about keywords. AI shopping tools like Rufus and Alexa are now answering customer questions and shaping buying decisions before shoppers even open a listing.

In this Amazon SEO for AI Agents walkthrough, we cover how Answer Engine Optimization, or AEO, works on Amazon, where to place clear answers in your bullet points and crawlable A+ Content, and why intent-based listing optimization matters for sellers. You’ll also see how to find the questions Amazon is already surfacing in search and use them to prepare your listings for AI shopping.

Get help from My Amazon Guy to grow your Amazon sales. https://bit.ly/4jMZtxu

#AmazonSEO #AmazonAEO #AmazonSelling #AmazonListingOptimization #amazonfba 

Want free resources? Dowload our Free Amazon guides here:

Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0
Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0
Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

Timestamps 
00:00 – Introduction to AEO (Artificial Engine Optimization)
00:46 – Amazon's Phase 5 SEO approach for AI search
01:52 – How to identify "Ask Alexa" questions on your listing
02:30 – Two high-potential areas for AI optimization
03:02 – Finding AI prompts and search bar questions
04:08 – Optimizing bullet points for intent-based answers
05:52 – Using crawlable text in A+ content for AI agents
06:50 – The power of FAQ sections for AI shopping
07:15 – Manual search methods for finding high-relevancy questions
08:32 – Start tracking and optimizing for AI today

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Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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Amazon product title requirements now limit titles to 75 characters, with item highlights changing how listings appear in search. This video explains Amazon SEO update 2026, title character limits, AI title rewrites, mobile shopping, and listing compliance. Sellers learn why shorter product titles matter, when to edit listings, and how to protect keyword ranking before the deadline.

Do not let Amazon AI rewrite your listing for you, get a FREE listing review before the title rule cuts into your traffic: https://bit.ly/4jMZtxu

#AmazonSEO #AmazonFBA #AmazonSeller #AmazonListingOptimization #AmazonProductTitle

Want free resources? Dowload our Free Amazon guides here:

Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0
Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0
Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

Timestamps 
00:00 - Amazon Product Title Requirements Are Changing
00:44 - Amazon AI May Rewrite Product Titles
01:38 - Global Title Policy and Seller Alerts
02:39 - Why Amazon AI Titles Can Hurt SEO
03:30 - How to Write a 75 Character Product Title
04:45 - When Sellers Should Update Listings
05:06 - Mobile Shopping and AI Search Changes
05:57 - SEO Impact of Shorter Amazon Titles

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Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Support the show

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Amazon ASIN ranking recovery starts with restock timing, sales rank, coupons, PPC bids, and top of search ads. This video explains how sellers can revive Amazon out of stock lost ranking, restart ads after restock, and rebuild sales velocity. It also covers FBA inventory age, aged inventory surcharge, low inventory fees, FC transfer status, and inventory planning.

If stockouts, ranking drops, and FBA fees are eating margin, get an Amazon growth plan before the next inventory mistake costs more: https://bit.ly/4jMZtxu

#AmazonFBA #AmazonPPC #AmazonSeller #AmazonInventory #AmazonSEO

Want free resources? Dowload our Free Amazon guides here:

Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0
Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0
Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

Timestamps 
00:00 - Revive an Amazon ASIN After Stockout
00:48 - Brand Tailored Promotions for Ranking Recovery
01:28 - Coupons and Deals for Fast Sales Rank
01:40 - Raise Bids on Best Search Terms
02:12 - Use Sales Velocity to Recover Ranking
02:46 - Start Amazon Ads After New Inventory Arrives
03:10 - FC Transfer and FBA Inventory Status
03:54 - Check Low Inventory Fees and Planning Issues
04:15 - FBA Inventory Age and Aged Inventory Surcharge
05:01 - Find Units That Trigger Inventory Fees

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Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Support the show

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Prime Day isn't just about massive discounts, it's about margin protection and long-term audience building. 

In this video, we break down why a "Low-Discount" strategy often yields higher net profit and how to use technical tools like Amazon Marketing Cloud (AMC) and Brand Tailored Promotions to capture sales after the event ends.

Get help from My Amazon Guy to grow your Amazon sales. https://bit.ly/4jMZtxu

#AmazonPrimeDay #AmazonFBA #AmazonSellers #AmazonPPC #amazonmarketing 

Want free resources? Dowload our Free Amazon guides here:

Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0
Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0
Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

Timestamps

00:00 Should You Actually Discount on Prime Day? 
01:21 The "Added to Cart" Secret Tactic 
02:54 Why the Account-Wide View is Killing Your Profit 
03:55 Testing Campaigns Before the Big Event 
04:12 AMC Audience Insights: Building Your Post-Prime Funnel 
05:00 Summary & Next Steps for Your Brand

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Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Support the show

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Master the 5 Phases of Amazon SEO to outrank competitors in the new AI-driven era.

Amazon's ranking algorithm has shifted from simple keyword stuffing to "Buyer Intent" and AI-driven questions. In this masterclass, We break down our proven 4-phase SEO framework and introduce the unofficial Phase 5: Intent & AI Prompting. Learn how to optimize your listing for Rufus, Amazon’s new AI shopping assistant, and why your A+ content is now your secret weapon for indexing.

Get better sales and grow your brand with My Amazon Guy: https://bit.ly/4jMZtxu

#AmazonSEO #AmazonSellers #AmazonFBA #AmazonListingOptimization #AmazonRufus

Want free resources? Dowload our Free Amazon guides here:

Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0
Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0
Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

Timestamps

00:00 - The Problem: Why it’s harder to scale organic sales
01:32 - The 4-Phase SEO Approach (Overview)
03:26 - Phase 5: AI, Rufus, and Question-Based Shopping
04:56 - Stop the Stuffing: New Title & Bullet Point Rules
11:13 - Using A+ Content & FAQ for AI Indexing
19:19 - How to incorporate 100+ keywords without penalties
29:00 - Ranking vs. Indexing: What’s the difference in 2026?
32:44 - The "Strike Zone" Strategy: Moving from Page 2 to Page 1

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Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Support the show