On Your Terms®

Wouldn’t you love to create a marketing strategy that sells your product on autopilot and amplifies your impact in a BIG way? It’s not as far-fetched as you might think! You can market a product that sells itself, all the while building a snowball effect without having to burn yourself out on social media every day or reinventing the wheel every time you want to make a sale. The universe doesn’t magically take your creation and put it in front of the right people with the wave of a wand – don’t worry, that’s how I thought it would work at first, too. 😆 I’m going to share my two-path process, organic and paid marketing approaches, how to build proof of concept, and the content you should be creating to not only find your ideal clients, but get them to click that ‘buy’ button.

In this episode, you'll hear…

1. 04:41 - Adjusting your expectations about how long it takes to gain traction
2. 05:43 - Where to go next after marketing to your immediate network
3. 07:21 - All about organic marketing
4. 10:15 - Should you build a free product to bridge the gap or not?
5. 20:14 - Creating content that attracts your ideal customer
6. 25:02 - Using a marketing system that works, instead of just doing what everyone else is doing
7. 28:16 - When to start running paid ads - hint: it’s probably not as soon as you think

RESOURCES:

1. Get your ticket to Sam's live “From Startup to Soldout” masterclass series Nov 3-5 here: www.samvanderwielen.com/fsso-oyt
2. Listen to Episode 12. How to Find Clients for Your Online Business (without ads!) here: samvanderwielen.com/episode-12
3. Listen to Episode 13. How to Create a Program That Sells Itself here: samvanderwielen.com/episode-13

CONNECT:

1. Get Sam's weekly newsletter, Sam's Sidebar
2. Follow Sam on Instagram
3. Follow Sam on YouTube
4. Subscribe to Sam's Substack, Beyond Business
5. Take Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"

DISCLAIMER

I’ve experienced both success and failure when it comes to starting a business. I’m not ashamed to admit it because knowing what works and what doesn’t puts me in a powerful position to give advice on what differentiates the two. For me, one of the things I focused on in a different way that helped lead to my business’s success was the product. I have eight ways you can create a product that’s going to become your bread and butter for years to come.

In this episode, you'll hear…

1. 04:39 - Why you should keep your product offerings focused
2. 07:12 - How you can show up differently than others in your niche
3. 10:03 - Making sure your product works for your customers
4. 20:25 - Offering ONLY what your customer needs
5. 23:38 - Pricing your product effectively
6. 26:51 - How to build your product to scale over time
7. 28:50 - Beta-testing your product
8. 34:36 - Selling your full-price product

RESOURCES:

1. Get your ticket to "From Startup to Soldout" here: samvanderwielen.com/fsso-oyt
2. Try Canva here: canva.com/join/tbq-wth-fpr
3. Create a product, website, or program with Kajabi w/ a 30-day free trial here: app.kajabi.com/r/fLP3TYLV/t/6lnttyqz
4. Watch my free legal workshop '5 Steps to Legally Protect & Grow Your Online Business' here: samvanderwielen.com/oyt-workshop

CONNECT:

1. Get Sam's weekly newsletter, Sam's Sidebar
2. Follow Sam on Instagram
3. Follow Sam on YouTube
4. Subscribe to Sam's Substack, Beyond Business
5. Take Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"

DISCLAIMER

This week, we’re kicking off the first in a three-part series to help you make the transition from a startup business owner to soldout and scaling. We’re going to start things off with the basics: how do you find high-quality, paying customers – wherever you are in your business. We take a look at what some of the biggest companies are doing and scale them down to fit your business, finding a unique value proposition, getting to know your ideal client, and how to establish an expert status and use it to find customers.

In this episode, you'll hear…

1. 03:16 - Why most business owners approach finding clients backwards
2. 09:59 - Where I went wrong in my first business
3. 19:33 - Finding a market for your ideal clients
4. 27:40 - How to differentiate your business
5. 36:57 - Leaning into your expert status
6. 40:36 - Creating content geared towards your ideal clients

RESOURCES:

1. Get your ticket to From Startup to Soldout here: samvanderwielen.com/fsso-oyt
2. Checkout Sarah @ Former Lawyer: formerlawyer.com

CONNECT:

1. Get Sam's weekly newsletter, Sam's Sidebar
2. Follow Sam on Instagram
3. Follow Sam on YouTube
4. Subscribe to Sam's Substack, Beyond Business
5. Take Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"

DISCLAIMER

I am in the early stages of writing my own book, and it is quite an adventure. I have put off writing this for so long because of all the worries I had around what had to be in place before I could write. When I started looking into where to start, I got one piece of advice: “Start by talking to Richelle Fredson.” We made a connection, and now she’s my writing coach and consultant on this project. Richelle’s going to share all the information I wish I had known before. If you have ever wanted to tell your story but you don’t know where to start, we’re going to guide you through the mucky misinformation out there, tell you what a book coach is, what they do, and the three different types of book publishing. She also offers three things that you want to do now if you know you want to write a book someday.

In this episode, you'll hear…

1. 09:24 - What Richelle did before book coaching
2. 14:23 - What distinguishes a book that has long-term sales
3. 18:15 - How Purposeful Platforms was born
4. 24:42 - What is a book consultant or book coach?
5. 29:13 - The three publishing options and how they are different
6. 37:18 - How to know which publishing model is right for you
7. 45:00 - Teaching what you’re writing about
8. 48:27 - Three things to do now if you want to write a book
9. 53:10 - The way the industry has changed, and predictions for the future
10. 57:32 - When to start writing your book

RESOURCES:

1. Richelle's Website: purposefulplatforms.com
2. Follow Richelle on Instagram: @richellefredson
3. Listen to: Bound + Determined
4. Apply for Richelle's group program: Book Proposal Blueprint
5. Listen to Episode 5 of On Your Terms®: What to Do When a Client is a Pain in the Tush
6. Read: Dying to Be a Good Mother by Heather Chauvin
7. Read: Untamed by Glennon Doyle

CONNECT:

1. Get Sam's weekly newsletter, Sam's Sidebar
2. Follow Sam on Instagram
3. Follow Sam on YouTube
4. Subscribe to Sam's Substack, Beyond Business
5. Take Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"

DISCLAIMER

Being legally protected is going to help you build your business. With legal protection, you can be more comfortable and confident with putting yourself out there. In this episode we’ll talk about why your website needs legal defense and the three pieces of legal protection you absolutely need to go pro. I’ll share exactly what you need on your website, where to put it, and how it works to keep you protected.

RESOURCES:

1. GET THE BUNDLE WHILE IT’S ON SALE: https://www.samvanderwielen.com/last-chance-sept/
2. SAY HI ON IG: https://instagram.com/samvanderwielen

CONNECT:

1. Get Sam's weekly newsletter, Sam's Sidebar
2. Follow Sam on Instagram
3. Follow Sam on YouTube
4. Subscribe to Sam's Substack, Beyond Business
5. Take Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"

DISCLAIMER

My goal is to make sure that you aren’t personally on the hook for whatever happens in your business – whether that’s getting sued, owing money, or something else entirely. That means you have to register your business properly so that you, yourself, are protected. It’s not as complicated as people make it out to be, so let’s make it easy for you to keep your assets covered!

In this episode, you’ll learn:

1. 03:46 - Why you need to be personally protected
2. 06:55 - Where to start registering your business
3. 10:22 - The difference between a sole proprietorship and LLC
4. 17:10 - How to properly act like an LLC

RESOURCES:

1. Listen to Episode #7 of On Your Terms®: The First 3 Steps to Legally Protect Your Business (Where to Start!)
2. Click here to watch the free workshop so you can get legally protected right now!

CONNECT:

1. Get Sam's weekly newsletter, Sam's Sidebar
2. Follow Sam on Instagram
3. Follow Sam on YouTube
4. Subscribe to Sam's Substack, Beyond Business
5. Take Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"

DISCLAIMER

Story time: I always knew I wanted to be an attorney, but there was one event that really set off my interest. In college I got involved in a bad housing situation and couldn’t find a way out of my lease. I asked nicely, and I was denied. So I reviewed my lease, did some research, and found a hole in the tenant law that they missed. I brought it to their attention and ended up being let go of my lease and getting my money back. From then on, I knew the importance of a solid contract. I’m going to share what contracts you need, what any good contract should or shouldn’t have, how to sign and send contracts properly, and how they can provide proof in a time of need.

In this episode, you'll hear…

1. 07:15 - Why we have to talk about “proper” contracts
2. 15:08 - Getting the contract you need for the moment
3. 17:19 - What to look for in a good contract
4. 22:12 - Protecting your intellectual property
5. 23:21 - Using a liability disclaimer
6. 26:30 - Sending & signing your contract properly

RESOURCES:

1. Listen to Episode 2 “Scope of Practice”: samvanderwielen.com/episode-2
2. Listen to Episode 7 “3 Steps to Legally Start Your Business”: samvanderwielen.com/episode-7
3. Try HelloSign (send and e-sign contracts): app.hellosign.com/?ref=a30ef418&s=S (affiliate link)
4. Shop my Legal Templates for Coaches: samvanderwielen.com/shop-templates
5. Check out THE ULTIMATE BUNDLE®: samvanderwielen.com/the-ultimate-bundle

CONNECT:

1. Get Sam's weekly newsletter, Sam's Sidebar
2. Follow Sam on Instagram
3. Follow Sam on YouTube
4. Subscribe to Sam's Substack, Beyond Business
5. Take Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"

DISCLAIMER

Are you super overwhelmed with legal advice? Have you taken in way too much information and can't figure out where to start? I will go over the three steps you need to take to protect and grow your online business if you haven't done much yet. We keep it simple – just exactly what you need to know to get started. If you haven't taken any action to protect yourself and your business legally, start here!

In this episode, you'll hear…

1. 05:14 - The legally legit trifecta
2. 09:13 - Forming your business
3. 15:18 - Getting business insurance
4. 21:30 - The importance of a proper contract

CONNECT:

1. Get Sam's weekly newsletter, Sam's Sidebar
2. Follow Sam on Instagram
3. Follow Sam on YouTube
4. Subscribe to Sam's Substack, Beyond Business
5. Take Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"

DISCLAIMER

If you approach your business with a fixed mindset, you won’t be able to pivot when you need to. It’s inevitable that you’re going to have to make changes in your business at some point, and if you’re too rigid in your thinking you aren’t going to recognize those opportunities quickly enough. Whether it’s reacting to personal life events or if something in your business is no longer working, you need to be nimble and ready to move. I’m going to share my steps to handling change quickly and with grace.

In this episode, you'll hear…

1. 06:20 - Accepting change as part of the process
2. 11:22 - How pivoting can help your business
3. 17:25 - When the world forces us to change
4. 20:11 - Shifting your mindset
5. 22:02 - Studying the market
6. 28:21 - Taking questions as hints
7. 29:09 - Putting on your scientist hat

RESOURCES:

1. Visit Jamie Mendell - jamiemendell.com

CONNECT:

1. Get Sam's weekly newsletter, Sam's Sidebar
2. Follow Sam on Instagram
3. Follow Sam on YouTube
4. Subscribe to Sam's Substack, Beyond Business
5. Take Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"

DISCLAIMER

Today, we’re talking about issues that are a real PITA (that stands for pain in the…). The worst of these problems can come from your paying clients.

Whether you have all of the best legal protections in place or none at all, trouble clients can always find ways to end up causing legal headaches. I’m going to share how to identify warning signs early so that you can see problems coming, when to cut ties with a difficult client, and – ideally – how to avoid them altogether, in the first place. Keep in mind that these types of issues are normal and they’re in no way a reflection of you as a coach. The best thing to do is move through these experiences with grace.

In this episode, you'll hear…

1. 06:21 - Why we need to talk about PITA clients
2. 09:40 - What to take away from them
3. 10:43 - How problem clients present themselves in your business
4. 19:45 - Warning signs
5. 31:56 - When to run
6. 39:39 - How to avoid problem clients altogether
7. 52:11 - How to terminate a problem client properly

RESOURCES:

1. “How to Terminate a Contract with a Client” [blog post]
2. “How to Send and Sign Contracts” [blog post]
3. Episode 2. “Scope of Practice for Coaches (What You're Legally Allowed to Do)” [podcast episode)
4. “How To Deal With Difficult Clients” [blog post]

CONNECT:

1. Get Sam's weekly newsletter, Sam's Sidebar
2. Follow Sam on Instagram
3. Follow Sam on YouTube
4. Subscribe to Sam's Substack, Beyond Business
5. Take Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"

DISCLAIMER