Online Legal Directories can be useful tools for firms seeking to build visibility, increase traffic and attract clients. They may still provide value, but there are tricks and traps to avoid. Take a deep dive and hear how to ensure your marketing budget is well spent.

And news: The University of Michigan reached a $490 million settlement over sexual abuse by the school’s former director of Health Services; more on the significant updates to Google’s vicinity algorithm; ABA Tech Show; and non-lawyer ownership of law firms.

The Clio Legal Trends Report finds nearly half of law firms reporting growth employ Customer Relationship Management (CRM) software solutions to help them remain responsive and streamline onboarding.

Plus, ever hear of the Barbara Streisand effect? It’s real and it can negatively affect your business. Learn how you can avoid making potentially embarrassing mistakes.

Special thanks to our sponsors Alert Communications, LawYaw, and Clio.