It's no longer hard work and talent that keeps us top of mind.

For corporate women, being highly visible is directly tied to better opportunities and career advancement. I interview Mel Stanley personal brand and career strategist for women and founder of the UK-based, First Women, which empowers women in corporate and leadership roles to articulate their unique strengths and qualities.

Timestamps 

[01:46] Mel Stanley's story

[05:24] Roadblocks women have in a corporate setting

[08:59] Changing your mindset

[10:46] Mel’s strategy in shifting and getting women out there

[12:39] How do you capture opportunities to get noticed?

[16:10] Tactical ways for women to put themselves out there and build their brand

[23:25] Three key takeaways for women aspiring to get themselves out there


Quotes 

● “The decision-making unit for your career is not just who you work for, being able to be seen by the other people beyond your immediate superior is absolutely key.” (12:27-12:38)

● “As long as your name is associated with the positive and the right thing, then that just builds your reputation, and that's what branding is all about, at the end of the day is reputation. “(13:13-13:21

)● “That's why you want a personal brand, because you may change your mind if that brand stays with you, no matter what it is, you define it, differentiate it, develop it! (14:52-15:03)

● “Hard work and competing won't get you success. You need to be visible as well.”(23:36-23:41) 

Own Your Lane™ - Personal Branding & Marketing For Experts

The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities.

Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field.

Learn more at MichelleBGriffin.com/chat

WEBSITE: MichelleBGriffin.com
GET VISIBLE ON LINKEDIN: Free Audio Masterclass
READ: My Personal Branding Books
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn

In this episode, we speak with Dan Roth, an executive technical trainer at Amazon. He is all about helping people identify your unique value proposition when looking for your dream job.

How do you tailor your resume? How important is networking? Dan highlights some of the things recruiters look for and how you can get started.

Timestamps 

[02:36] Where does one start, and what do recruiters look for?

[05:24] How do you start on what makes you unique and stand out?

[13:55] What makes a good resume?

[15:22] LinkedIn profile

[25:54] Certifications

[27:07] Recommendation

[29:40] Three key takeaways

Quotes 

● “ When people notice you, that builds your value, and that value is what establishes your brand well.” (04:43-04:47)

● “When the time is right, you're going to figure it out.” (09:30-09:40)

● “Networking is one home, most critical and underutilized components of the job search in general.” (11:32-11:40)

● “Do not leave out the things that show who you are in value just because you feel like you're, worried about being having a bias against you.” (23:58-24:06)

● “Do not use the easy apply function.”(30:47-30:49)

Own Your Lane™ - Personal Branding & Marketing For Experts

The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities.

Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field.

Learn more at MichelleBGriffin.com/chat

WEBSITE: MichelleBGriffin.com
GET VISIBLE ON LINKEDIN: Free Audio Masterclass
READ: My Personal Branding Books
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn

Connection, community, and content. These are the strong foundations you need to succeed on LinkedIn.

I interview Tara Horstmeyer, a content creator and Founder of Happy Words, on how to best create and use content to build relationships with your audience on LinkedIn

How do you initiate a conversation and write relationally? Tara highlights some tactical and relational writing tips to build your personal brand on LinkedIn.


Timestamps

[01:17] Tara’s backstory

[03:21] How to get started

[10:40] How did you attract such a wide fanbase from people

[12:43] What triggered Tara’s journey to entrepreneurship

[14:18] Tactical tips to relational writing

[17:41] Relational connecting

[19:36] Tips to being more relationship-driven on LinkedIn

[22:58] The key takeaways on writing relationally

[26:30] Professional/personal mantra


Quotes

• “It's not that your content is bad, it's just maybe not hitten, but at some point, even if we impact one person, that's how that’s all it takes one time.” (10:11-10:18)
• “To connect with people, go where they are if you want to write more relational. (15:24-15:34)
• “So start to unpack your own content, and then, when you do, I think you're going to start to connect with yourself, which is the number one way to connect with others.” (16:57-17:04)
• “Make sure that you are writing daily, like creating something daily, even if you do not post daily. So I always say right. I right privately before you write publicly.” (24:13-24:19)

Own Your Lane™ - Personal Branding & Marketing For Experts

The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities.

Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field.

Learn more at MichelleBGriffin.com/chat

WEBSITE: MichelleBGriffin.com
GET VISIBLE ON LINKEDIN: Free Audio Masterclass
READ: My Personal Branding Books
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn

So many people fear making and appearing in their own videos. How do I look on camera? I hate my voice! What will I say?

In this episode, I interview Juma Bannister, the co-founder and creative director of Relate Studios on how to overcome our fear of videos and how to be more confident on camera.

Timestamps 

[01:51] Juma's story

[02:46] Why should people be on video?

[04:03] Favorite video format. Live or recorded?

[05:48] 4 tips to overcome your fear of video

[047:25] Not knowing what to say on camera

[08:40] Why people make the choices they make

[15:00] The voice and on-persona camera

[18:24] Tricks on how to look better on camera

[23:15] Is it better to have better audio than lighting

[25:27] Tips on video content creation

[32:34] Three takeaways on being camera confident.

[34:04] Professional/personal mantra

Quotes 

● “My first thing about being constant, conscious, and video is the BAD approach (Be scared and do it.” (09:48-10:00)

● “When it comes to your voice, some of us are never going to get over the sound of our voice. We are never going to get one hundred percent comfortable with the way we sound on camera, but that also goes back to being scared even though you're not comfortable with how you sound. You know what you have to deliver, that it has value, and that it will impact people in a particular way.” (15:34-16:00)

● “When people look better, they feel better than they are more, which is true. You know when you put on something good. You look good, you feel better about yourself, and then you're able to speak and talk and communicate and interact better.”

● “So just start at the best level you can but have good audio.” (25:08-25:11)

● “People do not remember everything, but they don’t forget.”(34:34-34:38)

Own Your Lane™ - Personal Branding & Marketing For Experts

The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities.

Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field.

Learn more at MichelleBGriffin.com/chat

WEBSITE: MichelleBGriffin.com
GET VISIBLE ON LINKEDIN: Free Audio Masterclass
READ: My Personal Branding Books
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn

Content is the fuel to our personal brands and building trust online, but we should not be endless content machines. The secret to getting more content in less time is by content repurposing.

In this episode, I interview Mark Savant, a digital agency owner, content creator, and podcaster who helps brands make more content in less time.

Learn the importance of better content creation, where to start and tips and tactics to build a content library with repurposing. 

Timestamps

[01:37] Mark’s backstory

[03:17] Top influencers on Mark’s show

[04:26] Importance of making better content

[05:35] Where to start in content creation

[08:34] Best practices in content creation

[10:21] Framing your live streaming to social media for the end-user.

[15:24] Importance of a transcript

[17:01] Shorter form vertical content

[19:57] Audiograms

[20:40] Mistakes of not repurposing your content

[22:47] Three tips for content optimization

[24:22] Professional/personam mantra

Quotes

● “I think in the next five years if you don’t have an online reputation, you're not going to matter.” (05:03-05:06)

● “Know who you're speaking to. What their biggest problem is, how you solve it right, and then you frame all of your messaging.” (07:30-07-33)

● “At the beginning and end of one of your micro clips, make sure you start with a smile. People just like to see a smiling face at the beginning of the end of a video.” (20:18-20:34)

● “Craft all of your content around the viewer. The show is not about you, it's about the person that's viewing it and how you solve their problem.” (22:52-23:00)

● “Focus on being a little bit better with each episode.” (23:15-23:18)

● “Just be better than yesterday.” (24:30-24:32)

Own Your Lane™ - Personal Branding & Marketing For Experts

The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities.

Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field.

Learn more at MichelleBGriffin.com/chat

WEBSITE: MichelleBGriffin.com
GET VISIBLE ON LINKEDIN: Free Audio Masterclass
READ: My Personal Branding Books
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn

Sound familiar: "My LinkedIn About section hasn't been touched in a decade." "My LinkedIn About section sounds doesn't sound like the real me!"

 This is the first of two episodes all about crafting a LinkedIn about section that's the right balance of professional and personal. After all, it's one of the first places we go on LinkedIn.  I interview Karen Tisdell, a top Australian-based LinkedIn profile writer, who's all about helping professionals capture their vast experience, skills, and stories in standout LinkedIn profiles.

 Karen highlights the best ways to showcase your personal brand and business so it's engaging, authority-building and engaging. 

As a StoryBrand Certified Guide, I also share tips on how you can "StoryBrand" yours using empathy and authority to invite your readers into a story. 

Timestamps

[02:54] Building your LinkedIn Profile and getting visible on LinkedIn

[05:20] Profile headlines

[13:30] The highlights about the about section

[14:52] Backstory in your about section

[20:52] Compassion versus credibility

[29:04] Nurturing your relationships with clients before they convert.

[34:04] How can we be personalized without being too personal

[35:28] Showing up in a professional but personable way

Quotes

● “The about section is about you, but not for you. This is totally not where you say how great you are not at all or not.” (12:53-13:00)

● “Show me that you are an expert. Do not tell me.’ [22:40-22:43]

● The overall arching theme is your about section is about your customer, your client, and leading with compassionate empathy and most important solving the problem telling about the transformation you can take them on and then show the proof somewhere else.” (26:09-26:10)

Own Your Lane™ - Personal Branding & Marketing For Experts

The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities.

Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field.

Learn more at MichelleBGriffin.com/chat

WEBSITE: MichelleBGriffin.com
GET VISIBLE ON LINKEDIN: Free Audio Masterclass
READ: My Personal Branding Books
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn

Are you interested in building your personal brand using email marketing? Knowing how to write your emails to be more conversational and connect with people is critical.

I interview Erin Geiger, the "conversational copywriter," founder of Muscle Creative, and host of the Small Business Big Mindset podcast.

Erin highlights some of the successful strategies in email marketing. How do you structure your content and develop the best subject lines?

Timestamps

[01:31] Erin Gieger's story

[03:44] Importance of email marketing for personal brands

[10:24] Best practices in email marketing

[16:21] Strategies for preview text

[19:06] Content structure

[23:41] Email length

[26:08] How to keep every email fresh

[28:53] Three key takeaways for personal brands

Quotes

● “ An unexpected subject line can catch a reader off guard, but in a good way. The critical component to remember here is that it should come off as organic. It's not just for shock and to get them in. This could be something from a personal experience, a professional situation, even a dream, a distant memory. This can stop your reader and their tracks and elevate your email above the other’s spam box.” (11:55-12:19)

● “Most of the time, the subject line appeals to your heart, more than your head.” (15:06-15:09)

● “Getting people to reply to your emails. It's not only great for your engagement, but it also signals the spam box to give your email a go. Greenlight it’s good. It’s legit because the engagement factor tells them that people like your email. So it keeps you out of the spam folder.” (21:44-21:59)

● “The key to writing engaging subject lines is really to talk to your audience.” (22:44-22:48)

● “If you are in it and doing the work, what other people say doesn’t matter.” (30:53-30:57)

● “Don’t live a small life, don’t play small if you are not helping anybody out.” (312:13-31:18)

Own Your Lane™ - Personal Branding & Marketing For Experts

The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities.

Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field.

Learn more at MichelleBGriffin.com/chat

WEBSITE: MichelleBGriffin.com
GET VISIBLE ON LINKEDIN: Free Audio Masterclass
READ: My Personal Branding Books
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn

Have you been comparing or second-guessing yourself? Someone else has a million views while you are still struggling to gain a thousand views

I interview Ancuta Boiciuc a CX consultant, who's passionate about mental wellness, being healthy, and well-being online.

Learn how to balance on social media, avoid imposter syndrome and stop comparing yourself.

Timestamps

[02:30] Finding balance online

[03:55] Imposture syndrome

[07:03] Ancuta’s LinkedIn journey

[10:54] Best advice on overcoming imposter syndrome and staying on the game

[15:32] Three takeaways of finding balance when building a brand

Quotes

● “ We don't have to compete because we all should find the creative and unique way that we stand out and solve problems for our people.” (13:07-13:13)

● “Control your amount of social media. Okay, social media is Great. It's a great tool. I mean, I found my voice on social media. I found jobs on social media, I'm not saying it's good, but it has to be in balance. What has really helped me is not to start my day with social media. I do not check my phone unless its origin.” (15:42-16:02)

● “If you want to build a brand, you gotta get out there, because no one can know you unless you get out there and no one can support you unless you're open up.” (24:04-24:10)

● “It's okay to be human, we're all human, and we all have our ups and downs.” (23:54-23:58)

Own Your Lane™ - Personal Branding & Marketing For Experts

The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities.

Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field.

Learn more at MichelleBGriffin.com/chat

WEBSITE: MichelleBGriffin.com
GET VISIBLE ON LINKEDIN: Free Audio Masterclass
READ: My Personal Branding Books
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn

Does a personal brand and personal brand business need BOTH a company page and a personal brand?

Yes!!

I interview Australian-based, Michelle J. Raymond, Chief Social Strategist of Good Trading Co and THE globally recognized LinkedIn company page expert to tell us exactly why.

What is the golden ratio for posting on a company website and avoiding only promotional content? Michelle highlights the importance of having a company page, how to get started, and strategies to get your idle page bumped up.

Learn how to double your opportunity and revenue with a personal brand and a company brand page on LinkedIn.

Timestamps

[01:17] Michelle J. Raymond's story

[03:04] How to get started with a company page

[04:40] Should the content on your personal page and company page be different?

[05:45] Strategies for the about section on your company page

[10:02] Strategies to get an idle company page bumped up?

[12:22] Putting your picture as a logo on your company page

[13:46] Top mistakes people make on company pages

[19:08] Three key takeaways on company pages

[21:03] Personal/professional mantra

Quotes

● “You get a double opportunity with a personal and a company brand on LinkedIn.” (02:51-02:56)

● “ Take a look at what's going on with you. Who's following? Who’s in your company and choose what it is that's actually going to work best for you but be open-minded that there could be other ways that you could go around things.” (13:26-13:36)

● “Have someone that's monitoring and responding to community comments and any engagement that is on the post. You can't just post and ignore it. It works exactly for the team, as your personal page, so make sure that you're giving it the attention that it deserves.” (20:20-20:32]

● “If you hang out with garbage, you're going to smell like it. So choose your LinkedIn network wisely. (21:17-21:23)

Connect with Michelle B Griffin, The Brand Therapist℠
Personal Branding, Positioning & PR Strategist and Coach

•  Website: TheBrandTherapist.io
• Michelle's second podcast, The LinkedIn Branding Show
•  LinkedIn: https://www.linkedin.com/in/michellebgriffin/
•  Join my free Linkedin personal branding community, The #365 Creators, the community of global professionals supporting one another as we ramp up our personal brands, create engaging content, expand our connections, and build meaningful communities on LinkedIn. You'll also receive tips on LinkedIn, content creation, and personal branding.
• Join he

Own Your Lane™ - Personal Branding & Marketing For Experts

The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities.

Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field.

Learn more at MichelleBGriffin.com/chat

WEBSITE: MichelleBGriffin.com
GET VISIBLE ON LINKEDIN: Free Audio Masterclass
READ: My Personal Branding Books
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn

Question: Why do you need both a LinkedIn company page and a personal brand? Easy Answer: It will double your opportunity and revenue!

 I interview Australian-based, Michelle J. Raymond, Chief Social Strategist of Good Trading Co and THE globally recognized LinkedIn company page expert to tell us exactly how. 

Michelle highlights the importance of having a company page, how to get started, and making resonating content.


 Timestamps

 [02:32] Michelle J. Raymond's story

[02:47] Why do you need both a company page and personal branding

(11:32] Ad revenue for companies

[12:23] Good starting point for company pages

[16:41] Good content and how you can make the most out of your company page.

[23:56] Making resonating content[26:52] Mistakes while creating a company page 

Quotes 

● “The absence of information is a brand as well.” (21:18-21:21)

● “Keep it small, keep it niche, and keep talking to that real targeted audience.” (20:43-20:47)

● “Just be you and so being personal photos of employees, photos of yourself doing stuff behind this. That's the great way to get things.” (29:43-29:54) 

Own Your Lane™ - Personal Branding & Marketing For Experts

The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities.

Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field.

Learn more at MichelleBGriffin.com/chat

WEBSITE: MichelleBGriffin.com
GET VISIBLE ON LINKEDIN: Free Audio Masterclass
READ: My Personal Branding Books
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn