WorkParty

Pivot, Pivot, Pivot! How to Identify New Opportunities and Capitalize on Them With Alana Branston and Ali Kriegsman, Co-Founders of Bulletin


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2020 was filled with unexpected challenges that most small business owners were unprepared for, requiring us to pivot and adapt to new, ever-changing realities. Now, after a year of quick pivots, it's time for us to identify and capitalize on new opportunities in 2021 with purpose, which is why I'm so excited for today's conversation with Alana Branston and Ali Kriegsman, the co-founders of the online wholesale platform Bulletin. It’s safe to say these two entrepreneurs know a thing or two about changing course. Since launching in 2015, they’ve pivoted their business several times, from a shoppable newsletter, to weekly pop-ups, to brick-and-mortar shops and now, to an online wholesale marketplace that has thrived during COVID. I’m so excited to talk to them today about how they’ve pivoted, identified and capitalized on new opportunities, secured venture capital funding to scale, and so much more. So, without further adieu . . .Welcome to WorkParty, Alana and Ali! • Join the party on social @workparty and stay in-the-know at workparty.com.

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WorkPartyBy Jaclyn Johnson, Marina Middleton

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