Is it more important that your private practice website be optimized for search engines or is it more important that your website looks great?

Many people think that SEO and great design are mutually exclusive. 

If you want your website to look stunning, well, you'll have to give up on SEO.

But you need SEO in order for your clients to find you, right?

In this week's Encore Episode of the Private Practice Elevation Podcast, we're going to get to the bottom of the relationship between SEO and website design and usability.

Today's episode of the Private Practice Elevation podcast is going to be right to the point.

In this episode, we're going to talk about 5 simple things you need to have on your therapy website in order to get more clients.

Many therapists build a website and put a lot of time and effort into it, only to wonder why it's not actually getting them any clients.

They think, "if I build it, they'll come, right?"

Not always.

In this episode, I'll share 5 simple things that many therapists are missing on their websites. Things that will help you get more clients in your own private practice.

This week we are kicking off a series of Encore Episodes! As we ramp up for an awesome fall, we will share some of our listener's favorite episodes. 

First up, we are hoping you enjoy this conversation with our client, Kayla Reilly! 

In this episode, you'll learn how you can make the shift from working in your private practice to operating as a business owner and CEO of a group practice.

Kayla shares what's worked for her (and hasn't worked) to help her grow her private practice and make the shift to business owner and leader of a great team.

In this week's episode you'll learn how you can leverage content marketing for your private practice to increase your authority and reach more of your ideal clients. 

Many therapists and private practice owners have heard of content marketing.

To help us answer all of our questions and unpack all things content marketing, we're going to chat with Michael Fulwiler.

Michael is the former CMO of the Gottman Institute and brings over 10 years of content marketing experience to the table.

Now he's helping therapists level up their marketing and become more educated about how to market a private practice successfully! 

There are a lot of people out there who are jumping on the coaching bandwagon. Some good. Some… maybe not.

But the truth is that no one is more qualified to become a coach than mental health therapists.

As you'll see in my conversation with our guest, Katie Read, therapists are already coaching! 

Katie has a beyond impressive resume and tons of experience, but currently, she's obsessed with helping therapists get profitable doing the creative, out-of-the-box, authentic work they're called to do. 

If you've ever felt like there's got to be more than one-on-one therapy and you're ready to make a big impact in the world… this one's for you!

Your homepage is often the most visited page on your website.

But many people either have not enough information on this page to be effective, or they try and cram everything into one place and end up losing visitors and potential clients.

So, how can you make the most of this strategic web page and make sure that you're getting your potential clients to where they need to be in order to convert them to a new client?

This short episode is packed with simple tips and things you can do today to improve the homepage on your therapy website. 

In this episode of The Private Practice Elevation Podcast, you'll learn how having a digital product to offer your potential clients can help you drive more traffic to your website.

You may have heard these terms before: downloadable freebie, a lead magnet, or a free opt-in.

To help us understand how you can use digital products to create more referral traffic to your website, we've got Lisa M. Noble from Vivid Visual Solutions as our guest.

Lisa is a brand strategist and web designer who works with female therapists and entrepreneurs who are eager to build and grow their client loads. Listen in now!

In this episode we're going to break down Googles coming update called Core Web Vitals and what you need to know to keep your website competitive when it comes to SEO.

Google is always making changes to their algorithm. It's something that happens almost weekly to make search results even more useful for visitors.

But every so often they make bigger updates that include new ranking factors.

Google has announced that in 2021 they will be making updates to their algorithm to include what they call "Core Web Vitals".

So, what the heck does that mean and how will impact your website?

Well, Core Web Vitals are basically what Google is now considering as vital to providing a good experience to users of your website. This way, they're showing Google users only the best websites out there.

Listen up as I explain what Core Web Vitals is and it means for the SEO of your private practice website.

One of the first questions I ask therapists when discussing SEO strategy for their therapy practice is "what keywords do you want to rank for."

Many therapists just aren't sure what keywords they should be using on their website and this is step one of helping your clients find you in search engines.

So let's talk about it! This episode will help you save time and understand how you can easily uncover the right keywords for your private practice. 

Listen in now!

As with any platform out there, there are best practices for using YouTube depending on the end goal you have in mind with your online marketing.

But, as you'll learn in my conversation with Dr. Marie Fang, there's a way to use YouTube in your therapy practice and that's different than if you wanted to use YouTube to reach a broader audience and grow some passive income.

Dr. Marie gives us the inside strategies on both… 

So if you're wondering why and how to use YouTube to connect with your therapy clients or reach more people for that side hustle you've been thinking about, listen up!