There's no doubt about it: creating a great website that grows your private practice is an investment.

Now, that investment usually shows up in one of two ways…

It may be in dollars and cents as you hire a professional to execute on your vision and build you a website that becomes an asset in your business…

Or the investment may be in hours spent as you put the website together yourself.

In this week's episode, we're going to unpack why some therapy websites fail is and what you can do to make sure you haven't wasted your time or money on your website.

It's time to get your private practice website working for you and growing your business!

If you've spent any time listening to online marketing or private practice coaches for tips and strategies for growing your business, you've probably heard mention of passive income.

The hope of passive income is that you'll put in the time, money or effort in TODAY so that you can generate more income in your business for days and years to come.

There are SO many ways you can add more revenue to your life and business.

And to prove just that, our special guest on the Private Practice Elevation Podcast, Jeff Guenther, LPC, is giving you 24 passive income ideas to get your entrepreneurial juices flowing.

In our chat, you'll get a first-hand glimpse into what successful passive income can do in your private practice.

Copywriting can be one of those frustrating yet ongoing activities that business owners have to grapple with, especially if you're the one doing your marketing.

But take it from me, copywriting is like a muscle. The more you exercise it, the stronger it will get- but it does take practice!

If you're feeling like you're consistently cursed with that blank screen of copywriter's death and writer's block each time you go to write your therapy website copy, then this episode is for you.

Use this strategy as a starting point the next time you need to write copy for your private practice.

It can be frustrating to work so hard on your private practice website, write blog after blog, only to find that no one can find you in Google.

But optimizing each blog post for search engines can be extremely time consuming and frustrating as well.

We've covered a lot on the topic of SEO over the last few weeks, but today you'll walk away with 5 simple things you can do to start optimizing your website for search engines.

By simple, I mean, you can get started today and apply these steps to each and every blog post and webpage you create.

We've been talking a lot about SEO on The Private Practice Elevation Podcast lately.

However, so far we've only discussed the strategies you can use to rank your therapy website for those keywords that your clients may use to find you.

How can you help ensure that when your perfect client - who lives near your practice - searches Google for therapeutic services, that your website will come up?

You do this through an extra level of search engine optimization: local SEO.

Give a listen to this episode to learn more about local SEO and how you can use it in your own marketing strategy for your private practice.

In this episode of the Private Practice Elevation podcast, I'm going to unpack backlinks, what they are and how you can use them in your own private practice SEO strategy.

Backlinks are exactly what they sound like: links from other websites that lead people to your website. And backlinks help tell Google more about the topic of your own website and whether it can be trusted.

If you're not creating the best dang content to help solve your clients' problems before they even become a client, then it's going to be hard to rank your website and get more traffic from Google.

Listen in now and find out more about backlinks and how they can help.

Have you ever thought about creating a podcast?

Podcasting can be an amazing way to create relationships, add new income streams to your business and position you as an authority in your niche.

But going from that "someday I'll start a podcast" dream-stage to actually recording and launching it to the world can be a big project.

To help you navigate all this podcasting overwhelm with ease, I sat down with Melvin Varghese from Selling The Couch.

And in this week's episode, Melvin shares the top 5 mistakes that therapists make when launching a podcast.

Listen in now and get started!

SEO (Search Engine Optimization) can be one of the most important parts of using your private practice website to get more clients.

In this episode, you'll learn what it SEO is and some of the most important factors that decide where your website will show up in search results.

Doing the work to make sure your content is optimized and able to be found in search engines could mean not just more clients for your private practice but that the people who need your help can actually find you!

Search engine optimization can be a great marketing investment as it can bring in new clients month after month and grow your traffic in exponential ways.

Listen in now!

How do your clients experience your private practice?

Have you ever thought about all the stages that a client will go through, from knowing nothing about you to deciding to work with you and then becoming one of your best clients?

Whether you've thought about it or not, clients are having an experience with your brand.

Every interaction with you and your practice is leaving an impression upon them, whether it's a good one or bad one.

In this episode of the Private Practice Elevation Podcast, I share with you how "user experience" can help you attract more clients and create fans who help share your services with others.

Every therapist wants their clients to be able to find them.

SEO (or search engine optimization) is the process of improving the chances that you'll get traffic from search engines like Google, and it helps increase the likelihood that the people searching for help in your area of expertise can find you.

To help us understand the basics of using keywords properly for SEO success, I've interviewed Dr. Marie Fang from Private Practice Skills.

So whether SEO has been a complete mystery to you or you haven't even heard of it until today, you're going to come away from this episode with practical steps to apply to your own website.