Key Takeaways:

3:04 Shawn opens up about the stress he felt during the transitions of new family life during COVID

05:58 You don’t need to fall into “fix it” mode

07:05 Two tips on how to control stress levels

10:58 Mental Real Estate

16:23 Stress that bring up emotions and what to do about them

Quotes:

“As a salon team, communication has been key, we've remained closer together than we even were before COVID-19, so one of the things that I know has helped us tremendously as a salon team is, turning to this digital world, turning to Zoom and being able to do almost weekly check ins, weekly team meetings to where we were meeting on a weekly basis.” (Shawn Stearns) (04:26)

“You've only got so much mental real estate available to you. So the idea is, if I use that mental real estate on things I can actually control, then I can get things done. And then my stress level goes down.” (Doug Campbell) (10:58)

Key Takeaways:

1:39 How to find talent in the salon industry

6:43 Options you have as the salon owner to find your ideal candidates

13:05 How can I start using Canvas Recruit?

17:10 How to eliminate the “Help Wanted” sign out of your salon window

Quotes:

“If we can build this platform, Canvas Recruit, that's going to help empower thousands and thousands of beauty professionals on a massive scale, well, that would have served my purpose of empowerment.” (Jen Martinelli) (2:32)

“It's a great industry. The thing about it is, it's such a great industry. And I think the better that we match the student up with the proper place, the higher we elevate that!” (Doug Campbell) (16:30)

“I swear to God. Our goal is to literally rid the industry of the "Help Wanted" sign in the window. No more are we going to put "Help Wanted" sign in the window.” (Matt Martinelli) (17:10)

“The younger people coming up, it's easy to be negative about, but they're the ones that really want to be woven into the culture. But if you're trying to do it with the wrong pieces of thread, it's not going to work. I think that's getting at your point, to get people to say, "Yes, that's the piece of cloth I want to be part of." And you build a team that way.” (Doug Campbell) (18:39)

Key Takeaways:

2:44 Are you experiencing “the dip?”

6:14 What kind of experience are you allowing your guests to have post-pandemic?

9:47 Advertising and Marketing for your salon

15:23 Alter your focus to what your guests are lacking

17:24 You’re the curator of how you lead

Quotes:

“People are coming into your salon because they want to feel amazing they’re being made to look amazing!” (Doug) (6:35)

“Your marketing should be changing every 10 to 14 days right now.” (Jason) (14:09)

Links Mentioned:

Join our Academy : https://highperformancesalon.com/

Key Takeaways:

3:40 The gap made between the stylist and the salon owner, when it comes to promoting on social media

7:30 Jamie talks about how current and potential would like to see more than just hair pictures, you can get a lot of engagement through the “behind the scenes” posts

11:30 Ways to engage people to your posts as a stylist and/or educator, what is your goal? Do you want to promote education or do you want to grow clients?

17:02 What to do when you run out of content ideas? Ask your audience

20:00 Explaining the need to create a standard, as a salon owner, of the kind of content you are willing to promote from your stylists

Quotes:

“I truly think that a stylist and a salon owner can come together and build it as a team and support each other” (Jamie Dana) (2:53)

“From my perspective as a salon owner, I think it’s very valuable to have these specialized stylists within the salon. It’s ok if they love one aspect of their career, why discourage that when we can encourage it!”  (Doug Campbell) (5:26)

Links Mentioned:

www.ohhotgram.com

03:46 Start from the beginning, “What can you use the money for?” With a PPP loan.

7:34 Forgiveness application wants you to specify what the owner’s pay was, is this pay allowable or trying to disallow?

12:37 What does the Flexibility Act fo for owners that cannot get back to the level of staffing they had prior of COVID.

15:11 The necessity of a good culture in your salon.

19:16 How to receive help from Kopsa Otte.

Key Takeaways:

2:53 Your businesses are going to be flooded with challenges and obstacles but also cash and opportunity

9:11 Return on investment in marketing, investing in your team and investing in self

16:53 How much savings should you have as a salon owner

20:28 Savings account, Is it working for you?

Quotes:

The investment is priming the pump to get the machine to start to work. So rather it's marketing, rather it’s investing in your team, rather it's investing in yourself in business development and personal development. You've got to start putting that money in there. (Doug) (12:49)

Bucky Fuller defined wealth this way: "Is the number of days you could go without any more income coming into your life." So think about that for a second. How many days could you go without income coming into your life? (Jason) (19:07)

Key Takeaways:

1:47 When pressure happens, people’s real character shows up

6:36 Having tougher conversations about, who do we really want to do business with and during this process.

12:53 Ask yourself, “How can I show up bigger?”

15:53 Correct the behavior, not the person

18:45 How diamonds are forged

Quotes

“It’s asking the question, “What can I do” not, “I’m sorry, I can’t.”

(11:31) (Jason)

“What I would say is, whether it’s vendors, stage, or guests, show gratitude and let them know that you appreciate them.”  (14:58) (Doug)

Key Takeaways:

4:10 Salon Owners and other professionals need to serve everybody when they return to the salon after re-opening.

7:08 Jason opens up about his self care rituals to sub stain from burning out.

8:57 Doug shares his self care tips.

15:44 Write “What drains you?” And “What fills you up?” List.

18:33 “Complement Waterfall” for you and your team.

Quotes:

“People say, "Why are you staying that situation?" Well, because it's familiar, you're comfortable with it. It's just, it's the way we're made. So you just got to be aware of that. It's like, "Oh, am I falling back into that? Even though I know it's not healthy for me, but it's familiar. I know how to operate at that level of chaos." “ (14:32) (Doug)

Key Takeaways:

1:25 Doug discusses “What is a Quarantennial?”

5:33 Viewer comments on her experiences coming back into the salon with the new rule of having to wear a mask while in the building.

9:19 Doug discusses that this time away is a great period to reset the culture of your salon, if need be.

11:25 Jason speaks on “How much are you giving your staff from a managerial perspective?”

15:47 Doug talks about changes they have made to prepare clients for the new experience inside the salon

20:04 Jason talks about being aware of what your clients really want, when deciding if you are taking away services, such as blow drying, from your guests.

Quotes

“There are real anxiety and real stress things that are happening and the question becomes how much are you giving your staff from a management perspective of what do they say to themselves when things start to get a little sideways, when they start to get a little bit messy?” (11:25) (Jason)

Key Takeaways:

3:37 Robyn talks about the plan and challenges she had rescheduling her clients after being closed for almost 2 months

7:05 Doug asks Robyn and Amy “What were the emotions you felt when you’re back in and opened and live to the public again?”

10:22 Doug asks Robyn and Amy “How did you prepare your staff?”

18:25 Jason asks how they are handling the social distance order while the business is open

24:40 Amy and Robyn weigh in on question from the chat, “If you could re do your soft opening, what would it look like”?”