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Rachel Krupa on Why Press Still Matters, But Affiliate Marketing Matters More—And How To Update Your PR Strategy Accordingly
On this episode of WorkParty, host Jaclyn Johnson is talking with PR maven Rachel Krupa, a top-tier publicist with 21 years of experience and a roster of clients that includes Goop and Thrive Market. Krupa unpacks how the media landscape is shifting and why that matters to both brands and publications (as well as consumers). You'll also get some insider intel on how she founded her own brand—The Goods Mart, which is not your average gas station minimart—without a business plan, thanks to her network connections.
RESOURCES:
To connect with Rachel click here
Produced by Dear Media
Join Us for 2026 World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festival
To follow along with Create & Cultivate:
https://www.instagram.com/createcultivate
www.createcultivate.com
To connect with Jaclyn Johnson: https://www.instagram.com/jaclynrjohnson
To connect with Marina Middleton: https://www.instagram.com/marinaamiddleton
View all episodes
By Jaclyn Johnson, Marina Middleton
4.5
250250 ratings
On this episode of WorkParty, host Jaclyn Johnson is talking with PR maven Rachel Krupa, a top-tier publicist with 21 years of experience and a roster of clients that includes Goop and Thrive Market. Krupa unpacks how the media landscape is shifting and why that matters to both brands and publications (as well as consumers). You'll also get some insider intel on how she founded her own brand—The Goods Mart, which is not your average gas station minimart—without a business plan, thanks to her network connections.
RESOURCES:
To connect with Rachel click here
Produced by Dear Media
Join Us for 2026 World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festival
To follow along with Create & Cultivate:
https://www.instagram.com/createcultivate
www.createcultivate.com
To connect with Jaclyn Johnson: https://www.instagram.com/jaclynrjohnson
To connect with Marina Middleton: https://www.instagram.com/marinaamiddleton
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