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Revolutionizing an Untapped Market with Liz Lange, Iconic Designer & CEO of Figue
Designer and entrepreneur Liz Lange pioneered "maternity chic" by creating stylish, body conscious clothes for pregnant women—something that surprisingly didn’t exist in the 1990s. Working alone out of a one-room office, she created Liz Lange Maternity, a brand that changed the face of maternity fashions and disrupted the industry before anyone else had the chance to. Fast forward to today and she's forged huge partnerships with Nike and Target and has dressed most major pregnant celebrities, from Cindy Crawford to Reese Witherspoon. After selling her namesake brand, the industry innovator made a major return with the purchase of Figue, a popular ready-to-wear dress brand. While she’s been hard at work as Creative Director, she’s also jumped right into the role of CEO, strategizing the brand’s fresh perspective on direct-to-consumer growth. I’m so excited to talk to this industry icon about everything from how she built her maternity empire from the ground up to the importance of having a strong POV in the fashion industry.
Sponsors:
• Printfresh | Head to printfresh.com/workparty or use code PARTY for 15% off your first order!
• Bliss | Get 25% off your purchase of Block Star Daily Mineral Sunscreen on Blissworld.com and use code PARTY at checkout. • Athletic Greens | Athletic Greens is giving you a FREE 1 year supply of immune-supporting Vitamin D AND 5 FREE travel packs with your first purchase. All you have to do is visit athleticgreens.com/party.
Resources:
• To join the WorkParty click HERE
• To connect with Liz Lange click HERE
• To connect with Jaclyn Johnson click HERE
• To follow along with Create & Cultivate click HERE
• To follow along with Figue click HERE
• To submit your questions call the WorkParty Hotline: 1-(833)-57-PARTY (577-2789)
Produced by Dear Media
Join Us for 2026 World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festival
To follow along with Create & Cultivate:
https://www.instagram.com/createcultivate
www.createcultivate.com
To connect with Jaclyn Johnson: https://www.instagram.com/jaclynrjohnson
To connect with Marina Middleton: https://www.instagram.com/marinaamiddleton
View all episodes
By Jaclyn Johnson, Marina Middleton
4.5
250250 ratings
Designer and entrepreneur Liz Lange pioneered "maternity chic" by creating stylish, body conscious clothes for pregnant women—something that surprisingly didn’t exist in the 1990s. Working alone out of a one-room office, she created Liz Lange Maternity, a brand that changed the face of maternity fashions and disrupted the industry before anyone else had the chance to. Fast forward to today and she's forged huge partnerships with Nike and Target and has dressed most major pregnant celebrities, from Cindy Crawford to Reese Witherspoon. After selling her namesake brand, the industry innovator made a major return with the purchase of Figue, a popular ready-to-wear dress brand. While she’s been hard at work as Creative Director, she’s also jumped right into the role of CEO, strategizing the brand’s fresh perspective on direct-to-consumer growth. I’m so excited to talk to this industry icon about everything from how she built her maternity empire from the ground up to the importance of having a strong POV in the fashion industry.
Sponsors:
• Printfresh | Head to printfresh.com/workparty or use code PARTY for 15% off your first order!
• Bliss | Get 25% off your purchase of Block Star Daily Mineral Sunscreen on Blissworld.com and use code PARTY at checkout. • Athletic Greens | Athletic Greens is giving you a FREE 1 year supply of immune-supporting Vitamin D AND 5 FREE travel packs with your first purchase. All you have to do is visit athleticgreens.com/party.
Resources:
• To join the WorkParty click HERE
• To connect with Liz Lange click HERE
• To connect with Jaclyn Johnson click HERE
• To follow along with Create & Cultivate click HERE
• To follow along with Figue click HERE
• To submit your questions call the WorkParty Hotline: 1-(833)-57-PARTY (577-2789)
Produced by Dear Media
Join Us for 2026 World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festival
To follow along with Create & Cultivate:
https://www.instagram.com/createcultivate
www.createcultivate.com
To connect with Jaclyn Johnson: https://www.instagram.com/jaclynrjohnson
To connect with Marina Middleton: https://www.instagram.com/marinaamiddleton
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