Roadmap to Referrals

Tracking isn't the most exciting thing to do. It does, however, reveal some amazing data to help you better your business. It shows progress and decisions, including the outcomes of those decisions. As we continue into Q4, it's more important than ever that you have the right metrics when it comes to referrals. With the right metrics, you will feel informed on what type of decisions you need to make about what referrals will look like for you in 2023.

Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/227

Hopefully, you can tell that this title is sarcastic because getting more referrals isn't complicated and it's not complex. All it comes down to is identifying your referral sources and then taking care of them in the right way.

Many people second guess the basics because they seem too simple and they're not very mind-blowing to read. Instead, they want a silver bullet solution. Something that is going to work quickly, almost like magic. However, the basics are where the magic happens. Without the basics, you won't have a good foundation for building out your business.

So, listen in and take notes!

Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/226

Defining your core values allows you to identify what's truly important to you now or what you want more of in your life. They're the essential foundation to finding purpose, and knowing your core values helps you to make value-aligned decisions—which in turn makes hard decisions that much easier. So, in this episode, I will share my core values in hopes of helping you create your own company's core values.

Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/225

How many times have you heard it's important to figure out your why? The truth is that it is important, but determining your why isn't just for finding your life's purpose—it's for everything you do. Your why keeps you motivated and will always bring you back to center. In this episode, I will share the top three business goals you should focus on in order to generate referrals naturally.

Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/224

When we start putting a game plan into action within our business, there can be some confusion around referrals and repeat clients. This confusion comes from an overlap in the sales training space when it comes to turning prospects into clients, getting clients to work with you again, and getting clients to refer you.

In this episode, I will explain exactly what it is that you need to do to generate those referrals and the steps you can take to ensure you don't miss an opportunity in the future!

Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/223

"What do I need to do to take care of my referral sources the right way?"

It's one of the most asked questions that I don't answer, and there is a very specific reason why. I teach a number of different strategies that are foundational to the success of your business. I also teach strategies that are situational and next level. These strategies are generally for existing or current referral sources, not potential referral sources.

If I give you a referral plan of touchpoints without knowing anything about your specific business or clients, it will not be customized to your actual referral sources—and, therefore, it will not work. These touchpoints must be based on who your referral sources are. It must be personalized. So, let's dive into how to make this a more unique experience for each of your referral sources.

Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/222

Referrals are hands down the best way to grow your business—but you hear me say that all the time. So, today we will be talking to Chris Pentrack and Chris Cynkar about what it looks like to be successful at referral building. As the co-owners of Expense Reduction Analyst, as well as owners of multiple other businesses, they have a true understanding of what it takes to build out a referrable business. In this episode, they will be sharing their lived experience and advice for building a referrable business and why this is so important.

Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/221

Although sales is an incredibly big part of growing your business, it is different from referrals, so I appreciate you taking the time to listen in. In the final episode of this series, I will be sharing how to set your clients up for success while they're on the buyer's journey, the importance of managing expectations from the beginning of your relationship with a prospect, and how I grew my business to the level it is at today.

Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/220

Whatever you're doing right now, stop. Pull out a piece of paper or a new blank document on your computer and get ready to take some notes. This episode is unlike any episode I have ever done, and the tips, advice, and ideas will be overflowing. We will be joined by five experts who have incredible brilliance in each of their given areas, so make sure to tune in!

Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/219

What you do—how you help people—is it seen as a vitamin or a medicine? In this episode, I'll be diving into this important concept. As I wrap up the business development series, I address one of the key concepts that will contribute to the ultimate success or downfall of a business. You will hear what being a vitamin or medicine has to do with all of this, so stay tuned!

Listen in as I share some important thoughts on how to understand the way clients view you, especially when rumblings start about the economy going into a recession. What does it mean to be necessary or supplemental when people start to restrict their budgets and freeze their spending? I'll cover that and give you some key takeaways that will allow you to communicate effectively with your prospects and position yourself for success.

Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/218