Roadmap to Referrals

What you do—how you help people—is it seen as a vitamin or a medicine? In this episode, I'll be diving into this important concept. As I wrap up the business development series, I address one of the key concepts that will contribute to the ultimate success or downfall of a business. You will hear what being a vitamin or medicine has to do with all of this, so stay tuned!

Listen in as I share some important thoughts on how to understand the way clients view you, especially when rumblings start about the economy going into a recession. What does it mean to be necessary or supplemental when people start to restrict their budgets and freeze their spending? I'll cover that and give you some key takeaways that will allow you to communicate effectively with your prospects and position yourself for success.

Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/218

Nurturing prospects is something that should be planned out from the beginning. Although there are some prospects who will be a "Yes! I want to be your client!" quite quickly, some people may take a while to warm up - that's where nurturing comes in.

So, what can you do to continue to nurture prospects when they have ghosted you or they aren't quite ready to give you an answer? And how can you ensure that you remain present in their mind throughout their decision-making process? I'll be answering these questions and more in this episode.

Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/217

In earlier episodes in this series, we talked about awareness, defining sources, and the buyer's journey. Now we are covering that important last step in business development: the close. When a customer says yay or nay to your proposal or offer, that is the close. This is part of the process that makes some people squirm or sweat, but fear not—I have some incredible tips and ideas for you that will make the closing go smoothly and successfully.

Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/216

No matter what industry you're in or what kind of business you are running, it's important to have a framework to help you understand who your ideal customers are and how they behave before purchasing. So, in this episode, I will be explaining what exactly the buyer's journey is, what this will entail and how to make sure you're making it as easy as possible for your prospects to purchase from you.

Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/215

One of the key areas of business development is getting clients—but how do you get clients if you don't know or understand where they come from? We will be digging in today to figure out the sources where your clients come from and how people learn about your business.

Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/214

With all the different parts involved in understanding business development, I think one that gets overlooked the most is your message. This is why we are focusing on what you say and how you say it, today. In this episode, we are joined by Kelley Hartnett and Angie Schultz, who are both StoryBrand certified guides. So, if you are hoping to up your copywriting and messaging game, stay tuned.

Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/213

Welcome to our Summer Series! This year we are going to focus on business development. Sales, business growth, and how you make your money are just a few of the things we will be covering over the next few weeks as we dive into all things business development.

Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/212

In this episode, I'll be walking you through a few key points about this science. You will get to hear about the specific method I use to generate referrals and get a better understanding of how it works. You'll also get the full breakdown of how science influences my strategy and learn three specific keys to generating referrals naturally.

Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/211

First, we will be discussing the benefit of creating unique thank you cards for your referral sources to encourage them to refer you again. I will also explain what makes a touchpoint meaningful and powerful enough to encourage referrals in the future without coming across as over-the-top or a bribe. Next, we will discuss the different stages clients go through and the various touchpoints that will be associated with each stage. Remember, it's up to you to take control and grow your business.

Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/210

Think of the beginning of your business, that very first year. Now imagine that you were able to triple it within the first two years of running it. Wouldn't that be incredible? In this episode, I will be talking to my client, Angela Cisneros, about how she did just that.

Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/209