Roadmap to Referrals

Referral-proofing your business is a little bit like weatherproofing your home. You're trying to keep the less desirable things out and the more desirable things in, but ultimately, it's all about protection. In this episode, I am going to be sharing two very impactful client stories that come to mind when I think about referral-proofing your business, and three ways to referral-proof your business today.

Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/207

Oh, the networking group. They can be the fishing net that feeds you—or the dreaded time drain where you question its very existence. Have you ever been in that boat? If you've ever thought about building your own networking group because the available networking groups in your area just aren't working for you, then this episode is for you.

Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/206

When you generate referrals naturally, you get to avoid manipulation, incentivizing, and of course, the actual ask. However, when I tell people not to ask for referrals, they often pause and ask for more information. So, that is exactly what I will be giving you today.

Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/205

Today we're talking all about everybody's favorite topic: metrics! No matter how much you love (or loathe) metrics, get ready to dive into them because they are such an important piece for any small business.

Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/204

So what exactly do we mean when we talk about your business's communities—and how can we break them down so that we can make decisions based on them? That's what we will be discussing in this episode.

Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/203

Businesses thrive or die based on the communities they surround themselves with. So, have you ever thought about your business's communities?

Communities are all about connections. Without these solid connections, it can be hard to keep your business growing. Erica Young is a life-long observer and student of networks. She brings those learnings to Anthemis as the Head of Community and Network and applies these principles to drive portfolio company growth, harnessing the power of the Anthemis network to cultivate change in the financial system.

Also the founder of The Reliants Project, Erica joins the show today to discuss the power of networks and how these networks influence our well-being, relationships, and communities.

Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/202

All businesses evolve in some way. What you offer, how you offer your services, what your area of expertise is—we all level up, get clarification, and grow. It's inevitable that at some point in your business ownership journey, your business will change. It can be frightening when you are in the thick of it, but it's an important process for you to undertake.

So, how can you recognize when you and your business are ready to undergo an evolution? And how can you help your business along in this evolution? After going through multiple significant business evolutions myself, I'm going to be sharing my framework with you today, so make sure to tune in!

Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/201

We made it to 200 episodes of the Roadmap to Grow Your Business Podcast, and I am so excited to be celebrating with you today! Thank you so much for all of your support throughout the years and for tuning in to the podcast each week. Now, when you hit a big milestone like this, the question becomes: how should we celebrate? Find out in this episode.

Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/200

Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/199

Naomi Gora works as a brand agency that uses personality to identify how you are best likely to run a business, as well as the marketing channels you might deploy. She uses the Myers-Briggs personality assessment (those four-letter codes) to unlock cognitive functions of how you best operate. Listen in as she breaks down the five personality types by grouping the Myers-Briggs personality assessments. And stay tuned for next week where Naomi joins the show again to discuss the number one trap that these business owners find themselves in.

Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/198