Roadmap to Referrals

You've heard the business advice before – "you've got to spend money to make money." So a legit question you may be thinking is how much you should expect to spend to generate referrals? And it's a good question which we dive into in this episode, specifically what you don't need, what you can't do and what you cannot forget. Following these three pieces of advice you can build a referral generating plan on a shoestring budget.

When I talk about your referral plan... most believe it must be complicated, complex and cost a lot of money. And yes, you can make it that way. But why? A referral generating plan should be simple and you can build one with a shoestring budget.

All resources and links mentioned during the show can be found on the show notes page at www.staceybrownrandall.com/49.

What I teach from the stage, in my book, in these podcast episodes, in my articles and videos is that you need to create a referral experience for your referral sources. But to be able to execute on that referral experience, you – the busy business owner or professional – need to take that referral experience and make it a process you can follow consistently.

In this episode I explain 3 variables that impact your referral experience if you don't have a plan and process to follow. And if you want consistent referrals – year after year – then you need a plan and process you follow year after year.

This episode includes some "future pacing" so if you don't have a referral process you are following... that's okay. After this episode you will be better prepared when you do have a referral plan and process.

Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/48.

If you are a service provider you have undoubtedly raised your rates – or at least thought about how you need to raise your rates. And doing it (or even thinking about it) may have made you nervous. Our guest today, Ryan Laughlin from Tasteful Media will show us how to raise our rates following a formula that makes the process easier.

You can find his 3-step process of raising your rates to grow revenues and buy back your time download and the other resources mentioned on the show notes page at www.staceybrownrandall.com/47.

Do you spend a lot of time networking and wonder about your return on investment? It could be because you view networking all wrong. The focus should be on smart networking - strategic networking - ultimately to be known by a network. In this episode we discuss how to turn your networking into smart networking.

The resources mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/46.

I was approached by a lady at a conference where I was speaking who shared, "this information you provided is just what I needed. Thank you so much. It actually got my husband and I on the same page (they are co-owners of the business). So what was this information? In this episode we dive in and in the process we are diving in to uncover some very valuable data in your business to help you make better decisions for your business.

All resources mentioned including the worksheet can be found at the show notes page at www.staceybrownrandall.com/45.

Maybe you love talking about money, revenue, profit... maybe you hate it! Regardless though of how you feel about it, you need to be able to master it if you want your business to have true sustainability, not just growth. This episode we are diving in to help you master your profit with our guest, profit expert Michele Williams.

Resources mentioned on this episode can be found at www.staceybrownrandall.com/44.

Here's another opportunity for you to listen in as I coach a small business owner on how to use data in her business to reveal her referral reality and how to close the gaps.

All resources mentioned can be found on the show notes page at www.staceybrownrandall.com/43 of the Roadmap to Grow Your Business podcast.

One thing that stinks about business is when a prospect says no. But what if a prospect is trying to say yes and you miss it? Sounds crazy I know, but today's episode with sales expert Nikki Rausch will amaze you at the buying signals people miss from their prospects. There are 17 buying signals in fact. We dive in to some of them plus Nikki provides other valuable information to help you sell more... in a very authentic way... the way it should be done.

All resources mentioned, plus the 17 Buying Signals download, can be found on the show notes page at www.staceybrownrandall.com/42.

It's time I set the record straight (again) about how and when to apply my "no asking for referrals" philosophy. You should never ask for a referral, but that doesn't mean you can't ask for other things... like reviews and testimonials. I have found that people apply my "no asking" strategy to situations that are not referral in nature which means you are applying it out of context.

You can find all of the resources mentioned in this episode of the Roadmap to Grow Your Business podcast on the show notes page at www.staceybrownrandall.com/40.

In this Q&A episode we have a very special guest joining me as the guest interviewer. For the most part she sticks to the script but when she doesn't, it is really funny! She is asking me questions about rewarding for referrals, how to move someone from trusted contact to referral source and how my paid programs work together.

You can find all of the resources mentioned in this episode, including the product map, on the show notes page at www.staceybrownrandall.com/40.