Sun-toasted and sultry, it’s one of the Caribbean’s hidden gems. Santa Marta is not just the oldest city in Colombia, but South America’s oldest city. It doesn’t instantly arouse you with the breath-taking good looks of Cartagena, but it’s laidback beach vibe, historical pedigree and revivified colonial quarter offer stimulation galore. My ebullient Viva Expeditions guide, Claudia, led me through the city staples, which starts with a visit to Quinta de San Pedro Alejandrino. This stately 17th-century hacienda is where the great liberator, Simón Bolívar, spent the last days of his epic life.
Bolívar was a guest of the hacienda’s Spanish owner, Joaquín de Mier, who was a staunch backer of Latin American independence. The hacienda, which produced rum, honey, and sugarcane, has been transformed into a museum that commemorates El Libertador through a series of Bolívar-themed exhibits within the hacienda and monuments that dot the expansive grounds. The hacienda is worth a visit alone for its evocative rooms preserved in period style, which include a chapel and the room where Bolívar died in 1830.
Now doubling as a formal homage to the legend who liberated six countries from Spanish colonial rule, the impressive white-marble memorial is composed of three monumental statues that depict Bolívar in different stages of his life. The hacienda’s grounds are also graced with the lush 22-hectare Jardín Botánico. is a relaxing place to stroll. Adjacent to the hacienda, the eclectic Museo Bolivariano triumphs the work of Latin American artists; don’t miss Alejandro Obregón’s portrait of a withered Bolívar shortly before his death.
From there, Claudia whisked me to the heart of town, where we popped into Museo del Oro. It’s not quite the Aladdin's Cave that you'll find in Bogota, but Santa Marta's gold museum showcases an impressive collection of artifacts and gold from regional tribes, in the former Customs House. Somehow this pre-Columbian gold and ceramics withstood the avarice and bloodlust of the Spanish conquest. I drooled over displays of exquisite jade, copper, and gold work fashioned by the Tayrona and Nahuange, between 200AD and 1600AD.
Lording over the heart of town, the glinting white edifice of Santa Marta Cathedral beckons like a wedding cake, with a romantic aura and reputed to be the oldest church in Colombia. It's a melange of varying architectural styles, but its lofty belltower and stout altar dome underscore its time-honoured grandeur. The remains of Bolivar were buried here until he was reinterred in his birthplace of Caracas in 1842. Legend has it that his heart is still here, hidden in an urn in the cathedral walls.
Lover’s Square gives you an authentic taste of Santa Marta’s personality. Dramatically rejuvenated after decades of decay as a seedy enclave for prostitutes and drug dealers, romance suffuses this made-over square. You’ll see newlyweds posing for pictures in the park’s centrepiece, an ornamental, whitewashed gazebo. Loved-up young things kiss amid potted flowers under burnished street lamps, salsa spills from nearby bars and even elderly couples are spurred into action, with impromptu salsa performances.
Pedestrianised Calle 19, which runs east from the square, is studded with characterful bars, cafes, and restaurants, elegantly painted in a cheerful palate of pastel hues, that increasingly cater to a hip, discerning crowd. The area also abounds with tantalising street food, where backpackers swap stories over arepas. I also soaked up the carnival atmosphere of Plaza Bolivar. With its shoeshine boys, street vendors, mustachioed men playing board games, and couples making out, Plaza Bolívar is your quintessential Latin American square, backed by the elegant mustard-yellow city hall.
The new malecón (boardwalk) funnels south from the gritty port area, to the spiffy new marina, where there is also a small beach. Claudia warned me not to swim here – the water quality isn’t...