Mike Rogge is the Editor/Owner of Mountain Gazette, a print publication celebrating mountain sports and outdoor culture. The magazine has a long and fascinating history, which we discuss in the show. Mike took over as the owner in 2020 and has overseen a revitalization of the brand, enjoying tremendous growth in his years at the helm.    This episode was recorded at the end of September 2023, just before the 200th edition of the magazine. MG #201 is expected to ship in the next week or so. Go subscribe now!   Topics discussed:

• Mike's personal history
• Mountain Gazette's legacy
• Investing in print when the medium was shrinking
• Buying Mountain Gazette vs. building his own brand 
• Editorial style of the magazine
• The large format
• Subscription vs. advertising revenue
• The Mountain Gazette team and operation
• A lot more!

Second Nature is a weekly podcast about the business of outdoor, action, and endurance sports, hosted by Dylan Bowman and Aaron Lutze.

 

In this week's episode, we talk about the Sea Otter classic, the massive bike race and tradeshow in Monterrey, CA. Aaron was there and shared some of his takeaways. Then we talk about some news out of Portland, OR including Nike's hybrid work model, layoffs, a new $125 million investment in a footwear and apparel manufacturing center, and some jobs data from the big performance brands. As usual, we finish with Brand, Product, Content (BPC).

 

Links:

• Sea Otter Classic
• Nike Hybrid Work Model
• Portland Manufacturing Investment
• Performance Jobs Data
• New Helmet Safety Technology
• Samaya Equipment
• Freetrail's Canyons Race Coverage
• Super Maker
• SUBSCRIBE TO OUR YOUTUBE CHANNEL
• SUBSCRIBE TO OUR NEWSLETTER

Second Nature is a weekly podcast about the business of Outdoor, Action, and Endurance sport, hosted by Dylan Bowman and Aaron Lutze.

 

In Episode #4, we start with some lessons about how to break into the industry and learnings from our careers. Then we talk about the Women's College Basketball Final Four and how it maps to trends in Outdoor women's sport. We discuss the leadership battle at Scott Sports, and finish Brand/Product/Content, our traditional closing segment. 

 

Links:

• Second Nature Newsletter
• Second Nature YouTube Channel
• The Gist
• Scott Sports leadership battle
• DJI Action Cam
• Gorge Waterfalls
• Pendleton

Second Nature is a weekly podcast about the business of Outdoor, Action, and Endurance sport, hosted by Dylan Bowman and Aaron Lutze.

 

In this week's episode we discuss the state of the ski industry and tick through Aaron's five lessons from eclipsing 100k subscribers on his YouTube channel. We finish with brand, product, and content recommendations.

 

Links:

• Death to Ski Resorts? 
• Can Reed Hastings Disrupt Skiing?
• Super Rider YouTube
• Rabbit Dream Chaser
• Live To Ride
• Second Nature Newsletter
• Second Nature YouTube Channel

Second Nature is a weekly podcast about the business of Outdoor, Action, and Endurance sport, hosted by Dylan Bowman and Aaron Lutze.

 

In Episode #2, we discuss the vision for the future of Second Nature, Rich Roll's new podcast network, Voicing Change, the Crankworx athlete strike, and finish with Brand, Product, Content -- our recommendations to send you off into the weekend.

  Links:

• Voicing Change
• Crankworx
• Mark Taylor's Crankworx Post
• Second Nature Newsletter
• Second Nature YouTube Channel
• The Barkley Marathons
• Sean Feeney on Invest Like The Best
• Listen to Episode #1

This is episode #1 of Second Nature. A new media project from Dylan Bowman and Aaron Lutze, Second Nature focuses on the business of outdoor -- providing analysis and commentary on what's evolving in the outdoor, action, and endurance sport market. In the first episode tackle the following products:

• Business planning process for FURTHER
• The challenge of being authentic in a new category and with a new consumer
• Developing footwear as a world-class apparel brand
• The danger of losing focus on lululemon's core markets of yoga and athleisure
• The vision, marketing, and distribution of FURTHER
• What lululemon could have done better
• History of Kevin Plank and Under Armour and his return as CEO
• Brand, Product, Content: Substack & ROA Hiking

Next week we'll be back to talk a bit more about the short and long-term vision for Second Nature, the intersection of fashion and outdoor, and Rich Roll's new podcast network. In the meantime, signup for our newsletter.