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Have you ever felt like the underdog in your career, wondering if you have what it takes to break through?

In this episode of Secrets in Medical Device Sales, The Girls of Grit brings on Kaeli Lindholm, CEO and founder of KLC Consulting. Kaeli shares her journey from hustling in a male-dominated field to becoming a leader in her industry.

Discover how she leveraged her “underdog mentality” to carve her path, build influential relationships, and transform challenges into stepping stones. Kaeli dives deep into defining your core values, standing out as a "category of one," and owning your unique strengths to drive success.

This episode offers insights for anyone ready to take bold steps and elevate their career.

Tune in to learn how to align your actions with your purpose and turn your vision into reality.

Must-Hear Insights and Key Moments

• Breaking into a Male-Dominated Industry: Kaeli shares her journey from selling skincare to landing a role in medical device sales, emphasizing the power of persistence, and adaptability, and putting her name in the hat for new opportunities.
• Underdog Mindset as a Driving Force: She reveals how embracing the underdog mentality fueled her career. She remained scrappy and motivated by always viewing herself as the underdog, which helped her climb the corporate ladder.
• Building Allies in Unexpected Places: Success wasn’t just about closing deals; it was about cultivating genuine relationships with everyone from technicians to top decision-makers, ultimately gaining trust and market share.
• Guided by Core Values: By defining core values like going all in, challenging growth, and having fun, she navigated her business and personal life with clarity, aligning actions with these principles.
• Standing Out as a “Category of One”: She introduces the concept of positioning oneself as a “category of one,” encouraging listeners to focus on their unique strengths and avoid getting caught up in comparison.
• Overcoming Self-Doubt and Imposter Syndrome: Kaeli opens up about her struggles with imposter syndrome, sharing practical strategies like writing affirmations and leveraging a strong support network to stay focused on her mission.

About Kaeli Lindholm

Kaeli Lindholm is CEO of KLC Consulting and Founder of the POP Aesthetic Leadership Academy, a 12-month business development incubator for women in aesthetics and wellness seeking to unleash their superpower through their business, team, and personal brand. 

Her mission is to help 5,000 inspiring and intentional women cross the next million-dollar milestone in their business in 2024. 

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Have you ever made a mistake that left you feeling gut-punched and doubting yourself? 

This week on Secrets in Medical Device Sales, The Girls of Grit tackles a topic that’s tough to admit but essential for growth: making mistakes. They share their own experiences of mishaps in the field and the hard-earned lessons they’ve gained.

In this episode, you’ll learn the secret to overcoming errors with integrity, humility, and resilience. From acknowledging your mistake to seeking feedback and rebuilding trust, they break down four practical steps to turn setbacks into comebacks.

This episode will remind you that mistakes are inevitable—but how you respond defines your character and career. You’re not alone; with the right mindset and support, you can rise stronger than ever.

Tune in for a dose of honesty, grit, and actionable advice to help you navigate the tough moments in sales—and life. 

Own it. Learn from it. Grow through it.

Must-Hear Insights and Key Moments

• Owning Mistakes: Success starts with accountability. Mistakes happen to everyone, but how you handle them—honestly and with integrity—sets you apart. Own it, address it quickly, and maintain trust in professional relationships.
• Steps to Recovery: Overcome mistakes with four key steps: acknowledge the error, apologize if needed, learn from the experience, and seek feedback. 
• The Case of the Missing Equipment: Forgetting critical equipment for a case was a hard lesson for Anneliese, but it reinforced the need for preparation. This mistake drove her to develop better habits and a commitment to always double-check.
• Growth Through Pain: Mistakes hurt but are opportunities for personal and professional growth. Instead of dwelling on errors, use them to build stronger routines, reinforce trust, and push yourself to improve.
• Support Matters: Leaning on colleagues or mentors can make a huge difference after a mistake. Sharing your experience can provide relief, offer new perspectives, and remind you that you're not alone in tough situations.
• Define, Don’t Defeat: Mistakes don’t define your worth; your response does. Stay resilient, approach setbacks with grit, and show authenticity in owning your journey—professionally and personally.

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Secrets in Medical Device Sales dives into the ultimate guide for crushing the holiday season without missing a beat.

In this episode, The Girls of Grit tackles the stress and chaos of balancing work, family, and personal goals during the busiest time of the year.

From simple preparation tips to reverse engineering your calendar for success, they reveal strategies for staying ahead in medical device sales and setting yourself up for a winning start to 2025.

Whether you’re managing holiday dinners, closing Q4 deals, or stocking hospital shelves, this episode is packed with actionable advice for thriving through the holidays. And don’t forget—self-care is key!

Tune in for relatable stories, laughter, and insights that inspire you to conquer the season like a pro. Say goodbye to dry January and hello to success!

Listen now to advance this holiday season and carry the momentum into the new year!

Must-Hear Insights and Key Moments

• Balancing Holiday Stress with Work Demands: They explore how to juggle professional responsibilities and holiday tasks, especially for working moms and career-driven women, with practical tips to stay organized.
• Reverse Engineering for Efficiency: Setting December 20th as the "new December 31st," they break down how to plan backward from key deadlines to ensure everything is accomplished before the holidays hit full swing.
• Simplifying Success Through Preparation: The focus is on mastering the basics—prioritizing accounts, showing up for clients, and ensuring critical tasks like stocking inventory are handled ahead of time.
• Starting January Strong: Practical advice on maintaining business momentum through the holidays ensures January is productive and stress-free, avoiding the dreaded “dry January” in sales.
• The Value of Personal Connection: Showing up for customers, scheduling key meetings, and maintaining visibility during the season are presented as essential strategies to strengthen relationships and close deals.
• Prioritizing Self-Care: A reminder to schedule time for self-care amidst the chaos, with ideas like workouts, spa days, or quiet walks, ensuring personal well-being doesn’t take a backseat.

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Have you ever wondered why some sales reps consistently close deals while others fall short? 

The answer might be simpler than you think.

In this episode, The Girls of Grit wrap up their three-part series on what it takes to succeed in medical device sales by revealing the crucial role of follow-up. They dive into the power of thoughtful, personalized follow-ups in building trust and deepening customer relationships.

They share six essential reasons why follow-up is a game-changer: building relationships, increasing conversions, addressing concerns, showing persistence, gathering feedback, and nurturing leads. Overcoming barriers like fear of rejection and lack of motivation, encourage sales reps to dig deep and act.

Don’t miss this final installment, where they unpack the secret to turning follow-ups into a strategic advantage that leads to lasting success.

Tune in now to learn how mastering the art of follow-up can transform your sales journey!

Must-Hear Insights and Key Moments

• The Importance of Personalization: They emphasize that follow-up is not just about checking in—it's about making it personal. Referencing past conversations and tailoring your approach shows clients you truly listened, building deeper trust.
• Overcoming Fear of Rejection: They discuss the most common reason sales reps avoid follow-ups—the fear of hearing “no.” They encourage listeners to shift their mindset, reminding them that fear is just “false evidence appearing real.”
• Building Stronger Relationships: The discussion highlights how consistent follow-up fosters trust, helps address client concerns, and ultimately strengthens long-term customer relationships.
• Persistence Pays Off: Illustrates how persistence is a core trait of successful salespeople, using follow-up as a way to demonstrate dedication and reliability.
• The Secret to Effective Follow-Up: They reveal the ultimate secret: timely and thoughtful follow-up, tailored to the client’s needs, can be the difference between a lost opportunity and a closed deal.

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What does it truly mean to bring value to medical device sales?

In part two of our three-part series, The Girls of Grit dive into Patricia Choquette’s next essential principle for success: Bringing Value. They discuss what it takes to become the rep clients trust and return to time after time.

This episode explores how intentionality and preparation lay the groundwork for delivering genuine value. Active listening isn’t just hearing—it’s understanding clients’ needs, identifying their challenges, and presenting meaningful solutions. 

They also reveal why coming prepared and focused strengthens credibility and builds trust—the foundation of lasting client loyalty.

Tune in to learn practical steps for delivering exceptional value in every client interaction and discover how to elevate your reputation in this competitive field.

Must-Hear Insights and Key Moments

• Preparation Sets You Apart: They emphasize that being fully prepared with product knowledge and a deep understanding of clients’ needs builds trust and credibility.
• Intentionality in Every Interaction: Bringing value means each conversation and meeting is purposeful. Knowing exactly what to discuss and addressing client needs creates impactful connections.
• Active Listening Beyond Hearing: True active listening goes beyond just hearing; it involves understanding client challenges and responding with relevance.
• Client-Specific Solutions: Highlighting the importance of tailoring the approach—whether focused on cost, efficiency, or innovation—to meet what each client values most.
• Consistency Fosters Loyalty: Consistently showing up prepared and reliable is essential for building client loyalty and achieving long-term success.

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How do you go from just another face in the room to the indispensable expert everyone relies on? 

In this latest episode of Secrets in Medical Device Sales, the Girls of Grit dive into the mindset and strategies that set-top reps apart. Kicking off their new series on what it takes to stand out, they explore the first key principle: being the hardest-working person in the room. 

Drawing on Patricia Choquette’s invaluable insights, they discuss how mastering knowledge, preparation, active listening, and the art of closing can transform your impact in the field. Through candid stories and practical advice, they reveal how true adaptability turns challenges into opportunities and positions you as the go-to expert. 

Tune in for a raw, relatable look at how grit, focus, and unwavering commitment to excellence can help you step up and lead in the world of medical device sales.

Must-Hear Insights and Key Moments

• Adaptability is Key: Anneliese and Cynthia stress that being the hardest-working person isn’t just effort—it’s adaptability. Knowing products, anticipating needs, and having backup plans set top reps apart.
• Preparation and Product Knowledge: Being fully prepared and understanding every detail positions reps as indispensable experts in high-stakes situations.
• Active Listening: They highlight the value of staying alert to everything in the OR, from patient stats to team needs, demonstrating attentiveness and commitment.
• Closing Every Interaction: Staying until the end and debriefing with staff cements relationships and can lead to more referrals.
• Earning Trust through Consistency: Doctors remember reps who go above and beyond, consistently showing up prepared and proactive.

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Could the secret to long-term sales success really be this simple? The answer is YES.

In this episode, The Girls of Grit reveals one of the most powerful yet underestimated secrets in medical device sales: showing up. It’s not just about physically being there; it’s about consistently positioning yourself in front of your clients, being present when opportunities arise, and actively engaging with your network. 

They dive into how simply showing up—whether at a hospital, office or by making yourself available—can spark conversations that lead to new opportunities and insights. They also stress the importance of having a plan, knowing your clients, and being prepared to engage meaningfully. 

If you're looking for an easy yet effective way to elevate your sales game, this episode is a must-listen.

Must-Hear Insights and Key Moments

• Show up physically – Be present at hospitals, offices, or relevant locations. Your presence reminds clients of who you are and what you offer.
• Be strategic – Don’t just show up, have a plan. Know your clients, and their needs, and have clear objectives for every visit.
• Engage meaningfully – Be ready to have conversations that matter. Use your time wisely to ask questions, gather information, and build stronger relationships.
• Be consistent – Regularly positioning yourself in front of clients keeps you at the top of your mind and opens doors for opportunities you wouldn’t get through emails or phone calls.
• Be available – Make yourself accessible when needed. Sometimes, being there at the right time leads to new opportunities or important insights.

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What if a single misstep today could close doors on your career tomorrow?

In this episode of Secrets in Medical Device Sales, The Girls of Grit delve into a crucial topic that can make or break careers: burning bridges. They discuss the long-lasting impact of our actions and how seemingly small decisions can have a ripple effect in the close-knit world of medical device sales. 

They share personal anecdotes about professional relationships, offering insights into the importance of maintaining a solid reputation, even in challenging situations. 

Whether it's handling tricky interactions with managers or navigating exits from companies, this episode highlights why choosing your words and actions wisely is essential for future career success. 

Join the conversation to uncover the secret behind turning critical moments into opportunities for growth rather than regret.

Must-Hear Insights and Key Moments

• Reputation in Medical Device Sales: In the close-knit world of medical device sales, maintaining a positive reputation is crucial, as burning bridges can lead to missed opportunities.
• Unexpected Encounters: A chance meeting on a flight serves as a reminder that professionalism matters, even in the most unexpected situations.
• Valuing Past Relationships: Building and maintaining good relationships with former colleagues or managers can open doors to future career opportunities.
• The Ripple Effect: Even the smallest negative actions can have long-lasting impacts, affecting professional growth and reputation.
• Building Bridges: Cooling off before reacting emotionally and focusing on building, not burning, professional relationships is essential for long-term success.

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Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes!

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What if every "no" you hear in sales isn’t a dead end but a hidden opportunity? 

In this episode of Secrets in Medical Device Sales, The Girls of Grit, dive into one of the toughest topics in sales—rejection. They share personal stories that highlight how rejection doesn't have to be a stumbling block but can instead be a stepping stone to greater success. 

They encourage listeners not to take rejection personally but to see it as redirection—a chance to find the right fit and get closer to their goals. 

Tune in to learn how to shift your mindset, strengthen your resilience, and turn every "no" into an opportunity for a stronger comeback in the competitive field of medical device sales.

Must-Hear Insights and Key Moments

• Rejection is Inevitable in Sales: Rejection is a common experience in sales, much like in life. It's crucial not to take it personally, as it often just means that the timing or fit isn't right for the customer. 
• Rejection as Redirection: Rejection can guide salespeople toward better prospects or opportunities, helping them refine their approach. 
• Self-Assessment and Targeting: Evaluate whether they targeted the right audience or if they lacked crucial information that might have impacted the outcome. 
• Building Resilience and Mindset: Resilience in the face of rejection is key and encouraged to develop a positive mindset and use self-talk and affirmations. 
• Learning and Listening: Rejection should be seen as a chance to gather information and learn. Improving listening and communication skills is essential. 
• Celebrating Successes: Recognizing achievements, even if they come from partial successes, helps maintain motivation and a positive outlook in the sales process. 

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Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes!

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What’s the real reason you didn’t hit that goal—too busy, or just too many excuses?

In this Secrets in Medical Device Sales episode, The Girls of Grit tackles the fine line between taking a much-needed break and letting excuses derail your progress. 

Whether missing quotas, balancing work and life, or letting fear get in the way, excuses are often our biggest barriers. We all need a breather sometimes, but when "I'm too busy" becomes a habit, it's time for a mindset shift. 

Tune in to learn how to overcome excuses with SMART goals, accountability, and celebrating small wins. It’s time to stop letting excuses sabotage your success and control your career.

4 Tips to Overcome Excuses

• Tip #1: Find an accountability partner:
  Having someone to check in with you regularly helps hold you accountable and keeps you on track with your goals.
• Tip #2: Set SMART goals:
  Make your goals Specific, Measurable, Achievable, Relevant, and Time-bound. This creates a clear path and makes your goals easier to achieve.
• Tip #3: Use positive affirmations:
  Remind yourself of your strengths and abilities. Positive self-talk can help boost your confidence and motivate you to act.
• Tip #4: Celebrate small wins:
  Recognize and celebrate even small achievements along the way. These small victories can build momentum and keep you toward your larger goals.

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We'd Love to Hear Your Stories!

Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes!

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