Why you shouldn’t just play the SEO long-game. Plus, a law firm’s surprising (and sketchy) use of Google review numbers.

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Most marketing agencies tell you that SEO is going to take time. Well yeah, maybe, but it doesn’t ALWAYS have to. Gyi and Conrad reevaluate traditional “tempered” expectations and discuss how long SEO should take and whether marketers are just using SEO to lock you into long-term contracts. 

Then the guys dig into one of the cringiest law firm slogans, “Size Matters,” Morgan & Morgan’s new Google reviews marketing campaign. Is it legit, is it ethical, and does it breach Google’s rules?

The News:

Mentioned in this Episode:

Lunch Hour Legal Marketing now on YouTube

Everest Legal Marketing

Doug Bradley, how long should SEO take? 

Gyi: SEO Expectations for Law Firms 

Size matters, Morgan & Morgan

Google Structured Data Guidelines

Clio Legal Trends 2021 Report