In this special season finale of SHE-talks E-commerce, Lisa and Mel reflect on the highs, lows, and pivotal lessons of 2024. They share personal insights on managing challenges, pivoting when necessary, and fostering resilience in both business and life. It’s an authentic and inspiring wrap-up that provides real-world wisdom for e-commerce founders.

Lisa and Mel open up about the impact of running 16 events in six months, the evolving goals of SHE-com, and the power of a supportive team. They also discuss their most valuable lessons from interviewing powerhouse women on the podcast this year, from embracing bravery to focusing on what truly matters in business.

You’ll hear about:

✨ Team unity and mission: How having a strong mission and resilient team made all the difference during SHE-com’s most challenging year.

✨ Scaling back to scale up: Why Lisa and Mel are focusing on core business areas in 2025 and pausing some ventures that were non-essential.

✨ Staying true to your why: The importance of knowing your business’s core purpose, shared by both Lisa and Mel, and podcast guests throughout the year.

✨ Fortune favours the brave: Lisa’s mantra and how risk-taking and resilience set successful entrepreneurs apart.

✨ All-in commitment: Every successful SHE-com guest shared an unwavering belief in their business and never gave up on their dreams.

✨ Finding balance: Why “battle rhythm” is essential for sustained business success, along with handling stress and avoiding burnout.

✨ Favorite podcast moments: Lisa and Mel’s top guest episodes from 2024, featuring inspiring lessons from e-commerce trailblazers like Bianca from Our Cow and Kasey from Xali Organics.

Tune in as Lisa and Mel celebrate 2024’s challenges and triumphs, and get ready to approach the new year with renewed clarity, courage, and purpose.

Thank you for listening to this episode of SHE-talks e-commerce! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.

WANT MORE:

• If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 30-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
• Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
• Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.

In this episode of SHE-talks E-commerce, Heather Spierings, co-founder of Eye of Horus, shares her journey from family skincare business to a globally recognised, natural beauty brand. 

Inspired by ancient Egyptian wisdom and modern, clean beauty standards, Eye of Horus offers high-quality, natural products that resonate with women worldwide. Heather discusses building a brand with her daughter Holly, balancing family and business, and staying true to their values in a competitive industry.

Heather talks about the challenges she faced scaling Eye of Horus, including product development, securing distributors, and overcoming personal and family hardships. She also shares her thoughts on entrepreneurship, intuition, and maintaining brand integrity.

You’ll hear about:

✨ The origin story: How a shared passion for natural beauty led Heather and her daughter Holly to create Eye of Horus, inspired by ancient Egyptian practices.

✨ Unique branding: Why Eye of Horus’s Cleopatra-inspired marketing made a huge impact at early expos and set them apart in the beauty industry.

✨ Navigating growth: The importance of establishing a strong local base before expanding internationally, and why Eye of Horus is cautious about outside investment.

✨ The power of intuition: Heather’s insights on trusting her gut in critical business decisions and why women’s intuition is essential in entrepreneurship.

✨ Overcoming adversity: How Holly’s health journey reshaped their priorities and strengthened their family’s bond, leading them to redefine success.

Tune in to learn how Heather turned ancient inspiration into a modern beauty brand and why trusting her intuition has been key to Eye of Horus’s success.

This episode is brought to you by ShipStation 

Are you tired of the daily grind of managing your e-commerce shipments? ShipStation is the answer! 

With over 400 global integrations, ShipStation helps you streamline your shipping process, save money, and reach your goals faster. 

Head to shipstation.com/au and enter the code SHECOMSUCCESS for a bonus 30 days of access!

Resources and Links:

Visit Eye of Horus to explore their range of products.

Follow @eyeofhoruscosmetics on instagram for their latest news and releases.

Thank you for listening to this episode of SHE-talks e-commerce! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.

WANT MORE:

• If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 30-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
• Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
• Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.

In this episode of SHE-talks E-commerce, Catherine Cervasio, founder of Aromababy, shares her journey of building one of Australia’s first natural baby skincare brands nearly 30 years ago. As a trailblazer in the eco-conscious baby market, Catherine discusses the evolution of consumer awareness and the importance of authenticity and ingredient transparency in today’s beauty industry.

Catherine reflects on balancing family and business, navigating international expansion, and preparing for a future exit. She also shares valuable insights into her passion for natural formulations and IP protection, highlighting her future projects that connect her love of sustainable ingredients and beauty.

You’ll hear about:

✨ The origin story: How Catherine’s personal needs as a mother led her to create Aromababy, pioneering natural baby skincare in Australia.

✨ Adapting to change: How the baby care market has evolved and how consumers today are more informed and eco-conscious than ever.

✨ Building brand equity: Catherine’s approach to IP protection, brand equity, and the potential for a meaningful exit strategy.

✨ Navigating wholesale and export: Tips on balancing domestic and international distribution, working with large retailers, and the nuances of dealing with global distributors.

✨ Personal resilience: Catherine’s experience balancing entrepreneurship with motherhood, going through a divorce, and raising two sons as a single mother.

✨ Defining success: Catherine’s vision of success as personal freedom and space for joy - a perspective gained after nearly three decades of entrepreneurship.

Tune in to learn how Catherine turned her entrepreneurial spirit into a trusted, longstanding brand and why she believes in creating a business that provides freedom and purpose.

Resources and Links:

Visit Aromababy to explore their range of products.

Follow @aromababyofficial on instagram for their latest news and releases.

Thank you for listening to this episode of SHE-talks e-commerce! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.

WANT MORE:

• If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 30-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
• Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
• Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.

In this episode of SHE-talks E-commerce, Karen Tan, founder of OhGigi, shares her inspiring journey from architecture to launching her eco-friendly toothpaste powder brand. She discusses why she decided to remove toxins from her lifestyle and how she developed her innovative toothpaste powder to offer a sustainable, chemical-free alternative.

Karen talks about the challenges she faced transitioning from being an architect to an entrepreneur, including product development, educating the market, and navigating the complexities of e-commerce. She also shares how her focus on health and sustainability sets her apart from competitors.

You’ll hear about: 

✨ The origins: How Karen’s health journey inspired her to create OhGigi and shift to a toxin-free lifestyle. 

✨ Toothpaste reimagined: Why Karen chose to create a powder-based toothpaste and the behaviour change challenges that came with it. 

✨ Navigating growth: The hurdles of scaling a handmade business, managing production, and the importance of tenacity. 

✨ Education and brand building: How Karen uses education to create awareness and drive sales for her niche product. 

✨ Making an impact: Karen's journey to securing a major national distributor and her plans for international expansion. 

✨ Personal success: Karen’s definition of success, which goes beyond financial gains and focuses on building a business aligned with her health and values.

Tune in to learn how Karen turned her personal challenges into a thriving business and how her innovative approach to health and sustainability is disrupting the oral care industry.

Resources and Links:

Visit ohGiGi to explore their range of products.

Follow @ohgigi.co on instagram for their latest news and releases.

Thank you for listening to this episode of SHE-talks e-commerce! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.

WANT MORE:

• If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 30-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
• Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
• Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.

In this episode of SHE-talks E-commerce, Chloe de Winter, founder of Nala, shares how she’s transforming the lingerie industry with her bold, body-inclusive brand. Nala is redefining what it means to feel confident in your skin, offering stylish, comfortable bras for women of all shapes and sizes.

Chloe opens up about the challenges of launching a business in a crowded market, how Nala’s daring brand identity helps them stand out, and why inclusivity is at the heart of everything they do. She also talks about navigating the realities of growing an e-commerce brand while balancing motherhood and her partnership with co-founder and husband.

You'll hear about: 

✨ The power of bold branding: Why Nala’s colourful, edgy aesthetic is a breath of fresh air in a world of beige, and how it draws customers in. 

✨ Inclusivity in action: How Nala’s commitment to body diversity goes beyond marketing, with an extended size range that includes up to a J cup, and plans for more. 

✨ Fit Guide innovation: Learn how Nala’s Fit Guide revolutionises online bra shopping by helping customers find the perfect fit based on real body types. 

✨ Viral campaigns: The story behind the viral "Sorry to Offend You" breastfeeding campaign, how it sparked conversation around public breastfeeding, and what it did for Nala’s brand recognition. 

✨ Scaling smart: How Chloe and her team are preparing to enter David Jones and begin Nala’s expansion into wholesale, while keeping their DTC roots strong. 

✨ Balancing it all: Chloe’s candid take on juggling a growing business, a new baby, and a marriage that’s also a business partnership.

This episode is full of insights on building a standout brand, creating products that truly serve customers, and embracing the chaos of entrepreneurship. Chloe’s journey is a reminder that taking risks and staying true to your values can lead to incredible success.

This episode is brought to you by Locad

Locad is changing the face of end-to-end fulfillment solution across Southeast Asia and Australia! Designed to champion the merchant, e-commerce brands can experience a simplified plug-and-play solution, seamlessly connecting to multiple marketplaces enabling distributed fulfillment. With Locad, welcome your brand in the ecosystem of convenience & jump the ship to scalable fulfillment with their reliable tech stack, built to keep the engine running!

Website: https://golocad.com/

Resources and Links:

Visit Nala to explore their range of products.

Follow @wear_nala on instagram for their latest news and releases.

Thank you for listening to this episode of SHE-talks e-commerce! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.

WANT MORE:

• If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 30-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
• Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
• Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.

In this episode of SHE-talks E-commerce, Jess and Stef Dadon, co-founders of TWOOBS, share their journey from launching sustainable, vegan footwear brand at New York Fashion Week to growing a successful direct-to-consumer (DTC) business that challenges conventional fashion norms.

The sisters reveal how their love for bold, playful designs has shaped the TWOOBS brand, while balancing their deep commitment to sustainability. They candidly discuss the lessons learned from opening a bricks-and-mortar store in Byron Bay and how they navigate the challenges of growing a business without compromising their values.

You'll hear about: 

✨ The early days: How TWOOBS was launched guerrilla-style at New York Fashion Week, and what that taught them about brand storytelling.

✨ Bricks vs. Clicks: Why running a physical store is completely different from an e-commerce business, and the hard lessons they've learned along the way.

✨ Building credibility: How getting stocked in major retailers like David Jones helped establish their brand, and why they ultimately returned to a DTC model.

✨ Sustainability with fun: How TWOOBS stays true to its eco-friendly, vegan roots while keeping the brand playful and accessible.

✨ Work culture wins: The benefits of implementing a four-day work week and the importance of creating a happy, healthy workplace.

✨ Global ambitions: TWOOBS’ trials with expanding into the US and UK, and how they’re finding the right international market fit.

This episode is packed with actionable insights on brand building, sustainability, and navigating the ups and downs of entrepreneurship from two inspiring SHE-compreneurs. Jess and Stef's story is a perfect reminder to balance business growth with personal fulfilment.

This episode is brought to you by MYOB

MYOB is a business management platform that lets you focus on your business, not your admin. Manage your finances, including invoicing, expenses, payroll, inventory and tax in one place, saving you time and money. For a limited time, SHE-com listeners can grab this exclusive deal: But 1 month, get 6 months free*. Click here to get started today. *Terms and conditions apply.

Resources and Links:

Visit Twoobs to explore their range of products.

Follow @twoobs on instagram for their latest news and releases.

Thank you for listening to this episode of SHE-talks e-commerce! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.

WANT MORE:

• If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 30-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
• Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
• Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.

In this episode of SHE-talks E-commerce we chat with Ashya McDonald, the founder of Full Bums Swimwear. Ashya’s brand was partially born out of a casual joke, which she has since grown into a booming swimwear company catering to women seeking fuller coverage. 

Ashya shares her incredible journey of transitioning from running traditional businesses with her husband to launching her first e-commerce startup that brings stylish swimwear for real women.

From navigating the challenges of finding the right manufacturer to walking the international runway at Miami Swim Week, Ashya’s story is filled with valuable insights. She discusses her approach to building a brand that resonates with her audience, staying lean while scaling, and the importance of trusting your gut in business.

We dive into:

✨ The birth of Full Bums: How a casual joke turned into a successful swimwear brand that meets the needs of women who want more bum coverage
✨ Early challenges: How Ashya navigated the tricky process of finding the right manufacturer and starting a brand from scratch.
✨ Miami Swim Week: Ashya’s experience showcasing her brand internationally and how she leveraged PR to build buzz in Australia.
✨ Seasonal sales struggles: How she tackled cash flow challenges and plans to generate income year-round with strategic growth into the Northern Hemisphere.
✨ The Try Before You Buy approach: How this strategy boosted conversion rates and built trust with customers by allowing them to try swimwear before committing to a purchase.
✨ Building a community: Collaborating with Australian artists to create unique swimwear prints, engaging with brand ambassadors, and fostering a loyal customer base.

Join us for an inspiring episode as Ashya shares her entrepreneurial wisdom, offering practical takeaways for those looking to build a meaningful and profitable brand in the e-commerce space.

This episode is brought to you by ShipStation 

Are you tired of the daily grind of managing your e-commerce shipments? ShipStation is the answer! 

With over 400 global integrations, ShipStation helps you streamline your shipping process, save money, and reach your goals faster. 

Head to shipstation.com/au and enter the code SHECOMSUCCESS for a bonus 30 days of access!

Resources and Links:

Visit Full Bums Swimwear to explore their range of products.

Thank you for listening to this episode of SHE-talks e-commerce! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.

WANT MORE:

• If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 30-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
• Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
• Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.

In this episode of SHE-talks E-commerce, we sit down with Melissa Wilkinson, founder of Personalised Favours, a company known for its unique personalised gifts. Melissa shares her inspiring journey of starting the business as a side hustle while working full-time, eventually growing it into a booming brand that’s loved around the world. 

From starting with just a laser engraver and working out of her garage, to now managing over 2000 SKUs and fulfilling massive corporate orders for brands like Porsche and Lamborghini, Melissa's story is full of invaluable insights for anyone looking to scale their e-commerce business.

Melissa opens up about the unexpected twists and challenges along the way, including how winning a laser engraver at a trade show was the catalyst that led her to quit her day job and go all-in on her dream. She also shares the lessons learned from international expansion, navigating brand growth, and maintaining a diverse, happy team of 50 to 70 employees.

We dive into: 

✨ The early days: How Melissa started Personalised Favours as a side hustle while still working full-time.

✨ Scaling challenges: From working out of a garage to moving into a 1,800 square metre warehouse with 12 laser engravers.

✨ Winning moments: How Melissa won her first engraver and used it to transform her business.

✨ Corporate orders: Fulfilling personalised gift orders for Porsche, Lamborghini, and Australian Idol.

✨ International expansion: Melissa’s lessons from entering the U. market, including the branding challenges of selling to different countries.

✨ Peak season madness: Juggling 2000SKUs…and what happens when Melissa sells out of stock

Join us for an insightful episode filled with practical tips and entrepreneurial wisdom from Melissa Wilkinson, a true SHE-com success story.

Resources and Links:

Visit Personalised Favours to explore their range of products.

Follow @personalised_favours on instagram for their latest news and releases.

Thank you for listening to this episode of SHE-talks e-commerce! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.

WANT MORE:

• If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 30-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
• Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
• Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.

In this episode of SHE-talks E-commerce, we chat with Clare, the founder of Bon Maxie.  Clare has transformed the world of accessories with a massive range of functional bags, wallets and more. What began as a maternity leave project has now become a thriving e-commerce business, nine years in the making.

During our conversation, Clare shares how she turned personal frustrations into business opportunities, from struggling to find her other earring to developing functional yet fashionable solutions that solve everyday problems. Clare dives into the challenges of growing Bon Maxie while balancing life as a new mother, dealing with her son's health complications, and managing a fully remote team.

We also get a behind-the-scenes look at Clare's website strategy, the importance of showing products in action, and how being the face of her brand has deepened the connection with her customers.

We dive into: 

✨ Product Development with Purpose: How Clare involves customers in the product creation process and why listening to their feedback is essential to Bon Maxie’s success.

✨ Remote Team Management: The pros and cons of leading a fully remote team and the flexibility it offers for both Clare and her staff.

✨ The Power of Being the Face of Your Brand: Clare discusses how showing up authentically on social media has helped build customer loyalty and trust.

✨ Stock Challenges: Navigating the balance between producing enough to meet demand and avoiding overstock, and the lessons Clare has learned along the way.

Join us for this insightful conversation filled with actionable tips on product development, e-commerce strategy, and balancing motherhood with entrepreneurship.

This episode is brought to you by ShipStation 

Are you tired of the daily grind of managing your e-commerce shipments? ShipStation is the answer! 

With over 400 global integrations, ShipStation helps you streamline your shipping process, save money, and reach your goals faster. 

Head to shipstation.com/au and enter the code SHECOMSUCCESS for a bonus 30 days of access!

Resources and Links:

Visit Bon Maxie to explore their range of products.

Follow @bonmaxie on instagram for their latest news and releases.

Thank you for listening to this episode of SHE-talks e-commerce! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.

WANT MORE:

• If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 30-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
• Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
• Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.

In today’s episode we’re doing something a little different! Join Mel Haque and Gabi Saper (founder of CMY Cubes and Chief of Growth at SHE-com) as they reflect on the highlights from SHE-com LIVE 2024. With over 300 female founders and 40 speakers, the event was packed with powerful business insights, from navigating viral moments to embracing long-term growth strategies.

Gabi shares her unique perspective on key speakers and how their lessons apply to every stage of your entrepreneurial journey. From Lisa Curry’s focus on long-term vision to Livia Wang’s reflection on the balance between success and time, this episode is filled with gold nuggets for anyone in e-commerce.

We dive into:

✨ The Big Takeaways from SHE-com LIVE: What made the event so impactful, and why over 300 women flew in to attend.

✨ Incredible Female Founders: Hear about Dani from Kulani Kinis and her ninja-like ability to get her products into the hands of celebrities; and Livia Wang, whose billion-dollar business story reminds us to never lose sight of what really matters.

✨ Growth Mindset: Insights from Lisa Curry on how to plan for long-term success and why it’s important to “be prepared to be led.”

✨ Turning Failures into Wins: How Jess from Twoobs flipped a failed New York Fashion Week campaign into a viral marketing success story.

✨ Navigating E-Commerce: The importance of diversifying sales channels—whether it’s leveraging Amazon or reducing dependence on platforms like Meta.

Tune in for an episode filled with actionable insights, candid reflections, and a behind-the-scenes look at one of the most empowering e-commerce events of the year.

This episode is brought to you by next3pl

next3pl are an Australian based 3PL specialising in ecommerce and On-line Retail fulfilment tailored to individual customer requirements from startup to rapidly growing multi-national retailers. 

next3pl have their head office and main facilities in Sydney, but also warehouses around Australia and 8 countries globally, allowing them to offer a unique, low cost, single site or multi-region 3PL solution, with a range of market leading benefits wrapped in. 

Find out more at next3pl

Thank you for listening to this episode of SHE-talks e-commerce! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.

WANT MORE:

• If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 30-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
• Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
• Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.