In this episode we take you behind the scenes of a viral video. Rachel Lovitt guests on the show, sharing a story about how she set her mind to making a viral video - and nailed it on her first try.

What makes a video go viral? How can you copy the ingredients Rachel used?

Could part of the secret to going viral be in being energetically ready to have millions of eyes on you? In this episode we get WOO and talk energy and you're gonna LOVE IT.

Rachel's IG
Rachel's TikTok
The viral video featured in this episode

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Music by Jordan Wood

Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

What does niche mean? How do you know if your marketing is niche? Most importantly, how the heck do you PRONOUNCE niche? Is it Niche? Neesh? Nich? Niché?

This episode will lay out everything small business owners need to know about niche, how to choose yours and why it's worth it to stop resisting the advice to find your niche, and choose a more specific target market for your business.

🎉 Get clients from Instagram! Tap here to work with Jenna Harding  inside Magic Marketing Machine!

https://www.magicmarketingmachine.com

✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"

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Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

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Music by Jordan Wood

Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

Business owners regularly tell me they want to work with authentic people, and want to be authentic leaders on social media... But what does it mean to "be authentic"?  Can you control it?  In this episode, we look at what traits make your audience perceive you as a more genuine person, and business owner.

I'll give you actionable strategies you can use right now to open up with your audience, while protecting your own personal boundaries.

I'll challenge you to answer some tough questions about who you are, and how you want to show up online, so after this short episode you will feel more clear about how you want to show up online, and more confident leading your personal brand with authenticity.

🎉 Get clients from Instagram! Tap here to work with Jenna Harding  inside Magic Marketing Machine!

https://www.magicmarketingmachine.com

✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"

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Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

https://parkdale-republic.lpages.co/10-sales-calls-new

Music by Jordan Wood

Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

2023 is the summer of Barbenheimer! The Barbie Movie Marketing gave us a masterclass in theatrical marketing, this summer! From Barbie memes to Barbie photo ops, to Barbie pride parade floats - you couldn't open your phone without seeing the quintessential Barbie Pink, these last few months.

So why is the Barbie movie so popular? ...Because of the marketing!

In this episode, we'll break down some of the strategies the Barbie movie marketing team used, particularly on social media... And how you can embed those same strategies into your own business's marketing!


Sources:
BBC
Hollywood Reporter
Digiday

🎉 Get clients from Instagram! Tap here to work with Jenna Harding  inside Magic Marketing Machine!

https://www.magicmarketingmachine.com

✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"

https://parkdale-republic.lpages.co/evergreen-webinar-registration/

Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

https://parkdale-republic.lpages.co/10-sales-calls-new

Music by Jordan Wood

Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

Which social media insights matter? Which analytics should you track in your business, and which ones can you close your eyes and pretend you didn't see?

In this episode we'll break down which instagram insights matter (I'll focus on Instagram but this really goes for all social media platforms) so you can stop getting totally overwhelmed when you open your analytics tab and proactively create better content, instead!

By the way... Do you want me to audit your Instagram? I'll tell you my first impressions, quick upgrades you can make to get more engagement and increase website clicks and cram a TON of info into a 15 minute recording that you can watch again and again.

➡️ Tap here to order your instagram audit!

🎉 Get clients from Instagram! Tap here to work with Jenna Harding  inside Magic Marketing Machine!

https://www.magicmarketingmachine.com

✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"

https://parkdale-republic.lpages.co/evergreen-webinar-registration/

Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

https://parkdale-republic.lpages.co/10-sales-calls-new

Music by Jordan Wood

Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

It is totally freaking possible for your posts to pop off and reach the masses! In this episode we break down some of the marketing psychology behind what makes stuff go viral.

We  pull from Jonah Berger's book Contagious: How Things Catch On (which I highly recommend you add to your business books reading list!) 

If you're a small business owner or a personal brand and you create content for social media, for your business - this episode is a *must listen*.

🎉 Get clients from Instagram! Tap here to work with Jenna Harding  inside Magic Marketing Machine!

https://www.magicmarketingmachine.com

✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"

https://parkdale-republic.lpages.co/evergreen-webinar-registration/

Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

https://parkdale-republic.lpages.co/10-sales-calls-new

Music by Jordan Wood

Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

You have hot leads right now! And as Head Marketer of your own business, today's challenge is to get your current leads off the fence and get them to BUY.

Wondering how to sell more and get more clients with your *current offer*? In this episode you'll learn tactics and strategies to tip your leads over the edge so you can turn them into clients.

Turn your leads into clients with this social media marketing episode: "How To Make People Get Off The Fence and BUY"!

🎉 Get clients from Instagram! Tap here to work with Jenna Harding  inside Magic Marketing Machine!

https://www.magicmarketingmachine.com

✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"

https://parkdale-republic.lpages.co/evergreen-webinar-registration/

Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

https://parkdale-republic.lpages.co/10-sales-calls-new

Music by Jordan Wood

Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

Are you a business on social media? Ever wonder which businesses are the best at it? In this episode, I'll tell you 3 of my favourite businesses on social media and we'll break down the strategies they're using to make their businesses go totally viral online.
 
You're going to be *shocked* to see how the strategies these top businesses are using on Twitter, Instagram and TikTok are cheap, fast, and you can copy them with this phone your holding right here in your hand.


Visit the National Park Service Instagram
Read an article about the Wendy's Twitter
Visit the DuoLingo TikTok

🎉 Get clients from Instagram! Tap here to work with Jenna Harding  inside Magic Marketing Machine!

https://www.magicmarketingmachine.com

✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"

https://parkdale-republic.lpages.co/evergreen-webinar-registration/

Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

https://parkdale-republic.lpages.co/10-sales-calls-new

Music by Jordan Wood

Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

How does the Instagram Algorithm work? If you're using Instagram for business, should you have a "business" account type? I'll tell you!

In this bite-sized episode you'll will...

• Hear how to unlock the Instagram algorithm in a way thats sustainable, and fact-based.
• Know what account-type to have on Instagram for your business or personal brand (Creator, Personal or Business).
• Discover the key mindset shift you need to get your business's content get seen by more people.

Enjoying the show? Take a second to leave me 5 stars or a review and I'll be forever thankful!

🎉 Get clients from Instagram! Tap here to work with Jenna Harding  inside Magic Marketing Machine!

https://www.magicmarketingmachine.com

✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"

https://parkdale-republic.lpages.co/evergreen-webinar-registration/

Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

https://parkdale-republic.lpages.co/10-sales-calls-new

Music by Jordan Wood

Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

Shiny New Clients is the world's newest marketing podcast! In these bite-sized episodes we’ll talk about social media, what makes people buy, how to go viral online and marketing psychology.

We'll delve into what service based business owners need to do to attract their ideal clients with social media marketing, and what it means to be a personal brand, and a business owner.

Whether you’re a creativepreneur, a dog walker or an English tutor  - if you’ve got a service based business to sell, this is the show you need to fill your calendar with clients.

🎉 Get clients from Instagram! Tap here to work with Jenna Harding  inside Magic Marketing Machine!

https://www.magicmarketingmachine.com

✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"

https://parkdale-republic.lpages.co/evergreen-webinar-registration/

Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

https://parkdale-republic.lpages.co/10-sales-calls-new

Music by Jordan Wood

Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine