SPEAK LIKE A CEO

SPEAK LIKE A CEO

By Oliver Aust, founder of Speak Like a CEO AcademyBusiness
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SPEAK LIKE A CEO episodes

  • 157: Difficult Stories Make a High Performance Team. Caro Gabor, Movinx

    "Our best marketing employee is Elon Musk!“, says Caro Gabor with a twinkle in her eyes. Musk’s goal of fixing the „incredibly inefficient“ car insurance market while making a lot of money from it has gotten the attention of the car industry.

    For car buyers, getting insurance is the least favourite part of the purchase. This is about to change. Caro’s aim is to make the insurance experience delightful, especially for that moment when you need it. To do that requires solving some really hard problems, something she relishes.

    Since April 2021 Caro has been CEO of Movinx GmbH, a joint venture of Mercedes-Benz and Swiss Re. The global startup has a unique positioning, delivering mobility insurance through a digital business model that takes full advantage of tech and data to deliver a great customer experience. The aim is for it to become invisible.

    As a communicator, Caro is not holding back. As an experienced entrepreneur, she believes that CEOs need to trust their teams with the difficult stories for them to perform at their best. Before joining Movinx, she was CEO and co-founder of Joonko, Managing Director at finleap and the CEO of autohaus24 and TopTarif Internet.

    This episode is packed with insights into including:

    🦖 How to bridge the dinosaur and the green field mindsets when working with large companies

    🗣 What truthful feedback can do for you and why Caro enjoys disagreement

    📈 Why performance marketing is dead and what the next new big thing is

    Enjoy the episode and support the podcast by sharing it and posting your review on Apple Podcasts: https://podcasts.apple.com/de/podcast/speak-like-a-ceo/id1441419535

    38 min
  • 156: Communication is a CEO's strongest powertool. Christian Wiens, Getsafe

    Speak Like A CEO is back after the summer break.


    Today's guest is the CEO and co-founder of a trailblazing company that digitalizes the conservative insurance industry and has raised $115m+ in the process: Getsafe. The InsurTech scale-up is based in Heidelberg. „Not being in Germany's start-up tech capital Berlin gives us the freedom to build a company culture that is independent of startup trends“, says Christian Wiens. This has given the company the „Day 1 feeling" since 2018.

    Christian develops his communication skills consciously and continuously. The same applies to the company itself. A rare beast among tech companies, Getsafe is in it for the long run, thinking decades into the future.

    Tune into this episode to hear from an inspirational CEO who is hardly your typical insurance industry guy:

    • How to position yourself as a challenger brand in a traditional industry and win 300.000+ customers
    • Why the CEO is chief communicator
    • How storytelling and messaging empowered Getsafe to raise $115m+

    We also dive into Christians personal backstory (it all started with broken glass) and his best piece of comms advice.

    Please enjoy the episode and support the podcast by sharing it and posting your review on Apple Podcasts: https://podcasts.apple.com/de/podcast/speak-like-a-ceo/id1441419535

    36 min
  • #155: Speak the language of your audience. Christine Kiefer, RIDE Capital

    "You don’t have to be 65 to live your dreams,“ believes our guest. Her business is all about giving people this opportunity much sooner in life, by helping them to build wealth.

    Christine Kiefer is the co-founder of RIDE Capital. RIDE is a private bank for the digital age that helps customers structure their portfolio in an optimal and tax-efficient way. Customers already trust RIDE with close to a quarter of a billion Euros in assets - a massive amount for a four year old company. This was made possible through great communication and messaging.

    Christine Kiefer also founded Fintech Ladies, a network for women involved in digitalisation and innovation in finance. This year she also joined Angelinvest as a venture partner.

    In episode #155, Christine shares:

    • The unusual way she met the perfect co-founder, Felix Schulte
    • How to create a virtuous cycle of communication
    • Why speaking the language of your audience is the key to a successful communications strategy
    • How to be a better founder
    • Her secrets to building an engaged community
    • Enjoy the episode and support the podcast by sharing it and posting your review on Apple Podcasts: https://podcasts.apple.com/de/podcast/speak-like-a-ceo/id1441419535

      41 min
    • 154: Own your communication. Hanna Marie Asmussen, Localyze

      Say no to borders and bureaucracy and yes to openness and simplicity! Our guest today believes that international mobility is beneficial for all and is doing her part to make the process a positive experience for businesses and employees.

      Having experienced the expat life herself, polyglot Hanna Marie Asmussen, co-founder and CEO of Localyze, knows exactly how complex and bureaucratic it can be to move abroad for a new job. In the absence of a state-of-the-art digital solution, she developed and founded Localyze in 2018 with co-founders Lisa Dahlke and Franziska Löw. Localyze simplifies the management of international teams by providing a comprehensive platform that automates processes and contains all relevant information and documents in one place.

      Half a year after founding Localyze, the company was accepted into Y Combinator - the mother of all accelerators. The company has grown ever since and now aims to expand from Europe into North America and to reach a total of 50 markets by 2025. In episode #154, Hannah not only tells us her personal backstory: living, studying and working as an expat and founding with friends but also talks about:

      • What they teach you at Y Combinator to level up your communications
      • How to own your personal communication as a leader
      • How level three conversations change everything
      • The best way to stand out among thousands of startups
      • How a startup's communications system needs to change as the team grows
      • Enjoy the episode and support the podcast by sharing it and posting your review on Apple Podcasts: https://podcasts.apple.com/de/podcast/speak-like-a-ceo/id1441419535

        37 min
      • 153: The new story of money. Katharina Gehra, Immutable Insight

        Dare to rethink how money should work. This is what our guest today is passionate about. And that future of finance starts with a new story about money.

        Katharina Gehra is the co-founder & CEO of Immutable Insight and manages one of the leading crypto hedge funds in Germany.

        Coming from the traditional world of finance, she is now an integral part of the crypto industry. Katharina has been invited to speak to the German parliament on blockchain technology and has been named Top 40 under 40 three times in a row. She also co-hosts one of the most prestigious blockchain podcasts, Block52.

        In episode #153, Katharina and Oliver take us on a deep dive into

        • The origin story of money, where it is heading and why so many societal issues are linked to it
        • Why we need a new story of money
        • The reason why Katharina is keen to ask questions
        • How a podcast can create an engaged community
        • Enjoy the episode and support the podcast by sharing it and posting your review on Apple Podcasts: https://podcasts.apple.com/de/podcast/speak-like-a-ceo/id1441419535

          40 min
        • #152: A Smile Can be Worth Millions. Ramin Niroumand, embedded/capital

          Today's guest is one of the key players in the German and European FinTech scene. As co-founder and CEO of company builder finleap, Ramin Niroumand and his team were instrumental in building 15 companies that are now worth €3bn+, including Element, Penta, Clark and Solarisbank. Several of these have already achieved unicorn status.

          Never one to rest on his laurels, Ramin recently founded his own venture capital fund together with Michael Hock called embedded/capital. Its aim is to become the no. 1 investor for Europe’s freshest, most innovative and trailblazing #FinTechs. The well-capitalised fund has already made 7 investments, and is hungry for more.

          Ramin’s main success ingredient is to always bring joy to the table. With hundreds of pitch meetings under his belt, his first advice to founders is to smile.

          To find out why a smile can be worth millions, tune in to episode #152, in which Ramin shares his insights and know-how about:

          Why their brand is more important than most founders think

          What’s behind the brand name embedded/capital and why this is exactly the right name for his fund

          How to build trust with consumers as a fledging FinTech

          How to communicate well with financial regulators, especially after the Wirecard scandal

          The difference between a crisis and times of crisis, and what it means for communications

          Enjoy the episode and support the podcast by sharing it and posting your review on Apple Podcasts: https://podcasts.apple.com/de/podcast/speak-like-a-ceo/id1441419535

          45 min
        • 151: Sales = communication. Veronika Riederle, Demodesk

          Selling is hard. To make the sales conversation better our guest today has built Demodesk, a revolutionary screen sharing and video conferencing platform. It acts like an AI-driven sales consultant that assists you by analysing data and giving suggestions to improve the conversation with the customer. You can compare this with the real-time assistance in cars today, says Veronika Riederle, the CEO of Demodesk.

          Veronika founded Demodesk in 2017 with Alex Popp to revolutionise the sales process. They were accepted into Y Combinator and has since raised multiple rounds of funding.

          In this episode Veronika shares

          • The origin story and vision of Demodesk
          • The experience at Y Combinator - from the pitch to the training they received
          • The (positive) impact of Corona on the business, and how she sees the post-Corona world
          • What works in sales right now and where is it going.
          • Enjoy the episode and support the podcast by sharing it and posting your review on Apple Podcasts: https://podcasts.apple.com/de/podcast/speak-like-a-ceo/id1441419535


            34 min
          • 150: Create a market and own it. Jannes Fischer, Vermietet.de

            How do you know what kind of business has huge potential?

            It’s easy to connect the dots looking back. It’s way harder is to recognise trends in society before they become obvious, and use that insight to build a business that develops a new market.

            That’s exactly what Jannes Fischer did. He is the CEO and founder of Vermietet.de, the market leader in digital solutions for private landlords. Helping his grandparents administrating their flats in Hanover, he realised that the younger landlords of the future would not accept paper or Excel sheets like previous generations to look after their most valuable investments. So he built a better a solution and in the process a fast-growing venture that was acquired by Scout24 Group in 2021.

            A born entrepreneur, if there is such a thing, Jannes shares in our 150th episode:

            • Whether anyone can have a passion for dry cleaning (his first business)
            • Why owning a category is so powerful, and how it can be achieved
            • How he discovered the power of communications and how he applies it day-to-day
            • Why the CEO is the chief storyteller, and what that means for leaders
            • Enjoy the episode and support the podcast by sharing it and posting your review on Apple Podcasts: https://podcasts.apple.com/de/podcast/speak-like-a-ceo/id1441419535 

              30 min
            • #149: Pitching for Impact. Freda Katunda Olsen, LEAP

              „If you want people to buy in to who you are, then you have to have a really, really great story behind it.“ Freda Katunda Olsen

              Born in Kinshasa, raised in the USA and currently living in Germany, our guest today is on a mission to create lasting change globally. Freda Katunda Olsen cofounded LEAP in 2020, an ed-tech startup that provides healthcare education across Africa. In partnership with UNICEF, the London School of Economics, international universities and African organisations, among others, the platform provides better, faster and cheaper healthcare training to more people and reduce brain drain. Freda recently won the Social Hero Award from Global Digital Women. She is passionate about leadership and storytelling, and has lots to share about how impact-driven ventures can pitch to investors.

              Tune in to #149: Pitching for Impact where we discuss:

              • How to build a strong company culture for remote multinational team
              • Why storytelling is crucial for building a successful venture (and what to avoid)
              • Whether all exposure is good exposure
              • Enjoy the episode and support the podcast by sharing it and posting your review on Apple Podcasts: https://lnkd.in/dvyxVVtt

                28 min
              • #148: Blitzscale your communication skills. Oliver Aust

                What is the foundation for everything you do in business?

                It’s communications. But developing communications skills is hard and time-consuming, unless ….

                .. you find a way to blitzscale them. We know you are in a rush, so how can you speed this up? The key is to break down communications into a number micro-skills and learn the techniques that help you make progress fast. That way every founder can become a master communicator, and turn their company into a message machine that gets results.

                In this episode of Speak like a CEO, Oliver Aust highlights three micro-skills that have the potential to catapult anyone into the Top 10% of communicators in business - for more impact, better leadership and higher returns.

                Tune in to #148 "Blitzscaling your Communications Skills“ where we discuss:

                🗞 Why fact-telling is obsolete

                ❤️‍🔥 How to speak and present with impact

                🎸 How you can lead difficult conversations to positive outcomes

                Enjoy the episode and support the podcast by sharing it and posting your review on Apple Podcasts: https://lnkd.in/dvyxVVtt

                🙌🏼 🎬 This episode is brought to you by HeyViz, your rapid content creation studio in Berlin. 🎬

                www.heyviz.com

                18 min

              About SPEAK LIKE A CEO

              From the publisher's feed

              Speak Like a CEO is the podcast for ambitious leaders who want to become top 1% communicators - and scale themselves and their businesses by mastering the ultimate leadership skill: communication.

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