Speakernomics

Have you thought about speaking to the college market? While it can be a massive opportunity for many speakers, for others, it can be a painful experience. This week on the show, we invited David Stollman who co-founded CAMPUSPEAK over 20 years ago to explain some of the differences between speaking to colleges compared to corporations. Plus David shares some of this perspectives on what speakers need to do to excel in the college market. 

Key Takeaways:

Who is David Stollman?

David is the president and co-founder of CAMPUSPEAK, an agency that represents speakers in the vast college market. Do you have questions about speaking to college markets? Email David at [email protected]. 

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A few weeks ago, we talked about building your online courses. Once you've built a powerful course, what comes next; how can you use that course to spread your message and easily (and sustainably) bring in additional revenue? By licensing your content to corporations! This week we invited Bill Cates, CSP, CPAE, to share how you can easily start licensing your content to your corporate clients and begin to bring in easy, sustainable revenue, something he calls "printing money legally."

Key Takeaways

Who is Bill Cates, CSP, CPAE

Bill is an internationally recognized expert and keynote speaker on attracting more high-level clients through client engagement, referrals, and introductions. 

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How easy are you to do business with? How well do your business systems allow you free up your time and the time it takes for your clients to find you? If you're wincing thinking about all your business systems, don't worry, Taylorr Panye is here to help. This week, Taylorr shares some expert insights on why you should start to systemize much of your daily tasks and how you can get started.

Key Takeaways

Who is Taylorr Payne

Taylorr helps experts build better businesses, sell more, serve better and save time. He is the CEO of SpeakerFlow 

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So you're working on, or have built an effective and transformational training or coaching program. Now what? Have you considered licensing your intellectual property to other coaches? This week, we've invited David Horsager, MA, CSP, CPAE, to discuss how he turned his message into a massive platform that other coaches can use, and what you can do to create a similar program that works for you.

Key Takeaways

Who is David Horsager, MA, CSP, CPAE?

David is the CEO of the Trust Edge Institute, which helps develop trusted leaders in organizations. He's committed to helping people solve the root of the problem that keeps them from growing their businesses: trust. 

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Are you missing out a massive revenue opportunity that you can get done quickly? This week's expert Molly Wendell, CSP, thinks you are! Online courses are an effective way to help you spread your expertise to your ideal audiences no matter where (or when) they are. Tune in to learn how easy it can be to start your first course if you approach it the right way!

Key Takeaways:

Who is Molly Wendell, CSP?

Molly works with CEOS and leadership teams to help them play better in the sandbox. In the speaking world, she helps experts turn their expertise into online courses and products. 

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Do you offer coaching as one of your revenue streams? Do you want to get into couching? Are you sure how you can effectively offer coaching as part of your business? If you have questions about coaching, this episode is for you. This week we have Marcia Reynolds, MCC, CSP, explaining the differences she sees between training, consulting, and coaching, and what you can do to start offering coaching in your business.

Want to learn more? NSA's Winter Workshop 2021 focused on training, consulting and coaching. You watch the recordings in the NSA Digital Vault in April! 

Key Takeaways:

Who is Marcia Reynolds, MCC, CSP?

Marcia is a leadership and executive coach and an expert on transformational conversation. She was a keynote speaker at NSA's Winter Workshop 2021. You can watch the replay of her session in the NSA Digital Vault in April. 

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Being able to sell is an important part of running a any business, but especially as a speaker. How's your sales game? This week, Meridith Elliot Powell, CSP, is on the show discussing how she successfully operates the sales arm of her business including the easily manageable about of people she calls each day and how makes sure she always closes the sale in the follow up. 

Key Takeaways:

Who is Meridith Elliot Powell, CSP?

Meridith helps businesses turn uncertainty into major opportunity. She's a paradigm shifter, a long-time speaker and a member of the NSA Board of Directors. 

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You're used to speaking, but have you practiced your skills as an emcee lately, especially in the new hybrid and virtual speaking worlds? Being an emcee, or master of ceremonies, is very different than keynoting, training, consulting, or coaching, but it's a vital role for successful meetings. This week, we have Kristin Arnold, MBA, CSP, on the show sharing what you need to do to become a successful emcee. Plus, Kristin is one of the authors behind a brand-new white paper published by NSA, Why Hire an Emcee? that you can download at www.spkr.bz/emcee.

Key Takeaways:  

Who is Kristin Arnold?

Kristin is the person you call if you have an important meeting you can't afford to mess up. She's a high-stakes meeting facilitator, a leading authority on teamwork and a collaborative speaker. 

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Are you using the latest app, Clubhouse? For anyone who hasn't heard about it yet, it's an invitation only, audio-chat app on iPhones that allows users to listen to and jump into live conversations hosted by anyone else on the platform. Is it a big opportunity for speakers? This week, Leslie Ehm and Sam Silverstein, CSP, are on the show sharing their experiences with Clubhouse and how they see its role in the speaking industry.

Key Takeaways:

Who are our guests?

Leslie Ehm Is an entrepreneur, owner of a training company, international speaker, and the author of the upcoming book, Swagger.

Sam Silverstein, CSP, is a former president of NSA and a speaker with nearly three decades of experience who works with corporate and government leaders to build cultures that inspire accountability. 

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Are you part of a mastermind group? Do you keep hearing the phrase "mastermind group," but you're too afraid at this point to ask what it is? Whether you're already a part of one, burnt out on a few bad ones, or completely confused what it is, we're here for you. This week, Thom invited his mastermind group of Eliz Green, Gerry O'Brion, CSP, and Jess Pettit, CSP, to discuss how they got started and what you need to create a group that supports each member.

Key Takeaways: 

Who are our guests?

Eliz Greene is ridiculously excited about stress, so much so that she wrote a book about it.

Gerry O'Brion, CSP, works with businesses that needt to make sales in a crowded marketplace and helps small companies learn what big brands know. 

Jess Pettitt helps others have conversations that they need to have, even if they're afraid of them. 

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