Welcome to a special episode of the WorkParty podcast! In today's episode, we're diving deep into the world of marketing and branding with insights from some of the best in the business. Get ready to hear from Lindsey Carter, founder of SET Active; Lauren Ireland, co-founder of Summer Fridays; and Sami Clarke, founder of FORM, as they share their creative strategies for staying relevant in a competitive market.

Guest Highlights:

Lindsey Carter: Learn how SET Active uses innovative influencer marketing strategies, including their unique influencer concierge service, to build strong connections and create impactful PR gifting that tells a story.

Lauren Ireland: Discover the creative marketing techniques behind Summer Fridays, from in-person experiences to standout merchandise. Lauren shares how they create memorable collaborations and build excitement around their brand.

Sami Clarke: Dive into the world of TikTok growth and community development with Sami Clarke. She discusses how FORM leverages TikTok for brand growth and the tools they use to foster a strong, engaged community.

Key Topics Discussed:

Influencer Marketing: Lindsey Carter discusses best practices for influencer seeding and how to make PR gifts memorable and purposeful.

Creative Collaborations: Lauren Ireland talks about unexpected brand partnerships and creating unique in-person experiences to engage the community.

TikTok Strategies: Sami Clarke shares tips for leveraging TikTok to grow your brand and the importance of staying true to yourself on the platform.

Community Building: Learn about the tools and strategies Sami Clarke uses to maintain a vibrant community, including WhatsApp groups and community texts.

Staying relevant in today's fast-paced marketing landscape requires creativity, authenticity, and a deep understanding of your audience. Tune in to hear Lindsey Carter, Lauren Ireland, and Sami Clarke share their expert advice on navigating these challenges and keeping their brands at the top of the game.

If you enjoyed this episode, be sure to subscribe to the WorkParty podcast for more inspiring stories and practical advice from leading women in business. Don’t forget to leave a review and share this episode with your network!

Produced by Dear Media

See Privacy Policy: https://art19.com/privacy
California Privacy Notice: https://art19.com/privacy#do-not-sell-my-info
PR Partner https://laruepr.com

Join Us for 2026 World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festival

To follow along with Create & Cultivate:
https://www.instagram.com/createcultivate
www.createcultivate.com
To connect with Jaclyn Johnson: https://www.instagram.com/jaclynrjohnson
To connect with Marina Middleton: https://www.instagram.com/marinaamiddleton