Storage Wins

Cris Chico has officially been on the Flip Empire Show three times! Cris is a trailblazer when it comes to the wholesale market and well-known investors have learned off of Cris’s materials. He first introduced the concept of virtual wholesaling as well as generating eye-catching direct-mail copy that almost everybody in the industry uses! On today’s show, Cris shares what he has learned about Facebook ads and discusses how you can leverage this as another marketing tool.

Key Takeaways:

• Why use Facebook ads?
  • Google PPC (Pay Per Click) is very expensive.
  • Direct mail is still viable but in some markets you need to push a lot of money towards the budget.
  • With Facebook, you can get up and running in a matter of few hours in any market of the country and begin producing leads.
  • You can produce leads for BOTH buyers and sellers.
  • Your buyers and sellers are on Facebook so you should also be there marketing.
  • Not as difficult as PPC - You don’t even need a website.
• The 3 Secrets to Making Facebook work.
  • 1) Target the zipcodes you would mail.
    • A bad facebook approach is to target the entire county/area.
    • You’ll end up paying a lot more per lead because you’re going to be targeting such a large area.
    • You should target just as if you would with direct mail - focus in on the top 3-5-7 zipcodes.
    • Get a list of cash buyers of the last 6 months in your county and pick the zipcodes with the most investor activity.
  • 2) Be personal NOT corporate.
    • When Cris was starting out he did what most investors were doing.
    • General “we buy houses” ads with stock images do not work at all. Or advertising as a company.
    • What Cris did instead was a more personal approach. “Cris buys houses.” or “I buy houses.”
    • People do business with an individual NOT a company.
    • Cris will give you guys a sample ad at the end of the call.
    • Quick action steps:
      • Your business page should be a personal pages.
      • Images of you and your family. Show them that you’re ahuman being.
  • 3) Facebook is interruption marketing.
    • Although facebook is very much interest-based, Cris’s campaigns ARE NOT.
    • Sellers are not actively engaged with investors or looking for them.. we have to interrupt the sellers.
    • You have to target only the zipcodes with the appropriate age demographics - that is why we need to laser target the zipcodes with the most investor activity.
• What makes a great Facebook ad?
  • 80% is the image. Grab The Ultimate Digital Bandit Sign Here
    A picture of the seller’s neighbourhood or zipcode is GOLD.
  • Coming across like an individual NOT a corporation
  • Multiple ad copy approaches for every avatar
  • Personalized, “I need to buy a house in ZIPCODE.”
• What budget does Cris recommend you start with?
• What is the average cost per lead?
• What types of results is Cris seeing with his clients?

Mentioned in This Episode:

Make Sure To Get Your “The Ultimate Digital Real Estate Bandit Sign” To Generate More Motivated Seller Leads on Facebook

Listen to Previous Episodes of Chico on the Podcast:

Episode 001: Thinking Outside of the Box and Using a Blind Approach to Marketing With Cris Chico

Episode 102: Cris Chico Reveals The Formula for Hiring Rock Stars (and Building Your Real Estate Business)

Tweetables:

“PPC back 2-3 years ago wasn’t that expensive vs. now investors are paying upwards of $200-300 for a lead.”

“I know sellers and everybody else is on Facebook, so how can we extract motivated sellers out of there?”

“Our approach is completely different. It’s personalized. Everything about it calls to the sellers' attention.”

Ask Alex A Question:

Have a question you want featured on an upcoming Flip Empire Show?

Head over to the Ask Alex page, and record your question. We’ve made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally!

Did you get your FREE Online Course?

Text the word EMPIRE to 67076, and we’ll send you a link to get instant access to the “5 Ways To Scale Your Real Estate Wholesaling Business To Six Figures (In 6 Months Or Less)” video module training course.

Subscribe To The Flip Empire Show, and Leave a Rating & Review!

Some really cool things are happening in Alex's life right now! The Holiday Mastermind is on its way and they've partnered with Lifeonaire to help give back. Today's show focuses on how to create a smooth transition process for your new staff without causing you stress and additional headaches. Learn from Alex's mistakes and avoid those bad hires!

Key Takeaways:

• Erik and Alex just booked a huge mansion in the Bahamas for the Holiday Mastermind.
• Did you know for $2,500 you can build a house in Guatemala?
• Don't get paralyzed and have fear if you haven't set your business up the right way.
• Hopefully, last week's masterclass didn't scare you too much!
• Educate yourself and consult your lawyers to always make sure you're above board.
• When you hire someone, how do you set them up for success?
• Don't rush through the hiring process. That's a receipt for disaster.
• Have an action plan for your new team member.
• Create SOPs for your business so that it's easy for a new person to 'get it'. Make sure they're short, though (under 3 mins long)!
• It's a must for Alex's team to go through the REI Sales Academy by John Martinez.

Mentioned in This Episode:

"Episode 78: John Martinez on How To Get More Contracts and Close More Deals (Part 1)" "Episode 80: John Martinez On Crushing It At The Homeowners House (Part 2)"

Feel free to connect with Alex about doing a JV! Email him at [email protected]

Tweetables:

"You really want to take as much time as you can on the front end to make sure you get the right person in the right seat."

"This is not one of those things where you want to be quick to hire and slow to fire."

"When you're explaining how to do something in an SOP, it should be in a video of under three minutes."

Ask Alex A Question:

Have a question you want featured on an upcoming Flip Empire Show?

Head over to the Ask Alex page, and record your question. We've made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally!

Did you get your FREE Online Course?

Text the word EMPIRE to 67076, and we'll send you a link to get instant access to the "5 Ways To Scale Your Real Estate Wholesaling Business To Six Figures (In 6 Months Or Less)" video module training course. Subscribe To The Flip Empire Show, and Leave a Rating & Review!

Some really cool things are happening in Alex’s life right now! The Holiday Mastermind is on its way and they’ve partnered with Lifeonaire to help give back. Today’s show focuses on how to create a smooth transition process for your new staff without causing you stress and additional headaches. Learn from Alex’s mistakes and avoid those bad hires!

Key Takeaways:

• Erik and Alex just booked a huge mansion in the Bahamas for the Holiday Mastermind.
• Did you know for $2,500 you can build a house in Guatemala?
• Don’t get paralyzed and have fear if you haven’t set your business up the right way.
• Hopefully, last week’s masterclass didn’t scare you too much!
• Educate yourself and consult your lawyers to always make sure you’re above board.
• When you hire someone, how do you set them up for success?
• Don’t rush through the hiring process. That’s a receipt for disaster.
• Have an action plan for your new team member.
• Create SOPs for your business so that it’s easy for a new person to ‘get it’. Make sure they’re short, though (under 3 mins long)!
• It’s a must for Alex’s team to go through the REI Sales Academy by John Martinez.

Mentioned in This Episode:

“Episode 78: John Martinez on How To Get More Contracts and Close More Deals (Part 1)”
“Episode 80: John Martinez On Crushing It At The Homeowners House (Part 2)”

Feel free to connect with Alex about doing a JV! Email him at [email protected]

Tweetables:

“You really want to take as much time as you can on the front end to make sure you get the right person in the right seat.”

“This is not one of those things where you want to be quick to hire and slow to fire.”

“When you’re explaining how to do something in an SOP, it should be in a video of under three minutes.”

Ask Alex A Question:

Have a question you want featured on an upcoming Flip Empire Show?

Head over to the Ask Alex page, and record your question. We’ve made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally!

Did you get your FREE Online Course?

Text the word EMPIRE to 67076, and we’ll send you a link to get instant access to the “5 Ways To Scale Your Real Estate Wholesaling Business To Six Figures (In 6 Months Or Less)” video module training course.
Subscribe To The Flip Empire Show, and Leave a Rating & Review!

Jeff Watson is an attorney who had an active trial and hearing practice for more than 25 years. Today, Jeff is a nationally-recognized authority regarding regulatory concerns with wholesaling and offers general counsel to the National Real Estate Investors Association as well as advises four different national organizations with a combined membership of over 100,000 investors. On top of all that, he's been a real estate investor since 1993. Today's episode isn't meant to scare you, but to help nudge you in the right direction so that your business does not get on the wrong side of the law!

Key Takeaways:

• This podcast is not meant to scare you!
• Who is Jeff and what does he do?
• What are some of the legal issues wholesalers need to be aware of?
• All wholesalers need to understand that you're always acting as a principal. You're either a buyer or a seller, and that's it. You're not a matchmaker.
• Jeff loves double closes. He explains why.
• Imagine being able to do fewer deals and make more money. That's what double closing can do for you.
• When was the last time you personally sat down and read your own state's real estate license law particularly in reference to the definition of a real estate broker?
• Unless you're a licensed agent, you cannot be doing this activity unless you buy the property yourself and sell it yourself.
• However, despite this, Jeff does not recommend you become a licensed real estate agent. Why?
• What mistakes does Jeff see wholesalers make?
• What's the best way to market a contract?
• Why does Jeff absolutely despise co-wholesaling?
• Jeff remembers going to a real estate/wholesale seminar back in the 80's and what they were teaching was illegal. The same remains true today. People just aren't aware of the laws.
• How many serious cases have occurred due to wholesalers not following the law?
• How can someone who's been doing things the wrong way recover and start doing things the right way?
• Never blow off an investigator.
• Remember, learn from your mistakes and make corrections to move forward legally.

Mentioned in This Episode:

I would greatly appreciate an iTunes Review :-) Flip Empire on iTunes

Email Alex: [email protected]

Connect with Jeff Watson: WatsonInvested.com

Tweetables:

"What are you doing with skin deals? Assigning contracts for a couple of grand isn't a business model."

"Now that we've started double closing deals, we've discovered two things. We can do fewer deals and make more money."

"Most people are being investigated for 18-24 months before they even know they're the subject of an investigation."

Ask Alex A Question:

Have a question you want featured on an upcoming Flip Empire Show?

Head over to the Ask Alex page, and record your question. We've made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally!

Did you get your FREE Online Course?

Text the word EMPIRE to 67076, and we'll send you a link to get instant access to the "5 Ways To Scale Your Real Estate Wholesaling Business To Six Figures (In 6 Months Or Less)" video module training course.

Subscribe To The Flip Empire Show, and Leave a Rating & Review!

Jeff Watson is an attorney who had an active trial and hearing practice for more than 25 years. Today, Jeff is a nationally-recognized authority regarding regulatory concerns with wholesaling and offers general counsel to the National Real Estate Investors Association as well as advises four different national organizations with a combined membership of over 100,000 investors. On top of all that, he’s been a real estate investor since 1993. Today’s episode isn’t meant to scare you, but to help nudge you in the right direction so that your business does not get on the wrong side of the law!

Key Takeaways:

• This podcast is not meant to scare you!
• Who is Jeff and what does he do?
• What are some of the legal issues wholesalers need to be aware of?
• All wholesalers need to understand that you’re always acting as a principal. You’re either a buyer or a seller, and that’s it. You’re not a matchmaker.
• Jeff loves double closes. He explains why.
• Imagine being able to do fewer deals and make more money. That’s what double closing can do for you.
• When was the last time you personally sat down and read your own state’s real estate license law particularly in reference to the definition of a real estate broker?
• Unless you’re a licensed agent, you cannot be doing this activity unless you buy the property yourself and sell it yourself.
• However, despite this, Jeff does not recommend you become a licensed real estate agent. Why?
• What mistakes does Jeff see wholesalers make?
• What’s the best way to market a contract?
• Why does Jeff absolutely despise co-wholesaling?
• Jeff remembers going to a real estate/wholesale seminar back in the 80’s and what they were teaching was illegal. The same remains true today. People just aren’t aware of the laws.
• How many serious cases have occurred due to wholesalers not following the law?
• How can someone who’s been doing things the wrong way recover and start doing things the right way?
• Never blow off an investigator.
• Remember, learn from your mistakes and make corrections to move forward legally.

Mentioned in This Episode:

I would greatly appreciate an iTunes Review :-) Flip Empire on iTunes

Email Alex: [email protected]

Connect with Jeff Watson: WatsonInvested.com

Tweetables:

“What are you doing with skin deals? Assigning contracts for a couple of grand isn’t a business model.”

“Now that we’ve started double closing deals, we’ve discovered two things. We can do fewer deals and make more money.”

“Most people are being investigated for 18-24 months before they even know they’re the subject of an investigation.”

Ask Alex A Question:

Have a question you want featured on an upcoming Flip Empire Show?

Head over to the Ask Alex page, and record your question. We’ve made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally!

Did you get your FREE Online Course?

Text the word EMPIRE to 67076, and we’ll send you a link to get instant access to the “5 Ways To Scale Your Real Estate Wholesaling Business To Six Figures (In 6 Months Or Less)” video module training course.

Subscribe To The Flip Empire Show, and Leave a Rating & Review!

Alex received a listener question about how to get deals on a small marketing budget. Direct Mail and Cold Calling is great but remember that time is also an asset. If you don't have money, then chances are you have time. Alex shares examples of what a little bit of networking can do for you and your business without it costing you a single cent!

Key Takeaways:

• How can we generate more leads, and close more deals if we don't have a marketing budget?
• Start planting seeds with people you meet (don't be annoying about it, though).
• Alex shares an example of what he means by 'planting seeds.'
• Remember, don't judge a book by its cover.
• Alex's UPS driver has sent him 13 leads. That all came from just talking to someone!
• Everybody out there either knows somebody looking to buy a house, sell a house, and/or knows somebody with money.
• Whenever you want to do something, ask yourself, "How can I?" Don't allow your brain to think of the negative ways you can't.
• AGAIN!!! Always start the question with 'How can I?'
• Please leave a rating and a review on iTunes. It helps out the show!

Mentioned in This Episode:

Episode 168: Tim Bratz Dives Deep on Going from Solopreneur to Entrepreneur, Multifamily, Private Money, JV Relationships, and How to Triple Your Income by Tapping Into Your Unique Ability

Feel free to connect with Alex about doing a JV! Email him at [email protected]

Tweetables:

"Talk to people. Let them know what you do and plant seeds with people."

"Guys, you can take this story and apply it to anything. We see mailmen, dry cleaners, grocery clerks, etc."

"Everybody out there either knows somebody looking to buy a house, sell a house, and/or knows somebody with money."

Ask Alex A Question:

Have a question you want featured on an upcoming Flip Empire Show?

Head over to the Ask Alex page, and record your question. We've made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally!

Did you get your FREE Online Course?

Text the word EMPIRE to 67076, and we'll send you a link to get instant access to the "5 Ways To Scale Your Real Estate Wholesaling Business To Six Figures (In 6 Months Or Less)" video module training course.

Subscribe To The Flip Empire Show, and Leave a Rating & Review!

Alex received a listener question about how to get deals on a small marketing budget. Direct Mail and Cold Calling is great but remember that time is also an asset. If you don’t have money, then chances are you have time. Alex shares examples of what a little bit of networking can do for you and your business without it costing you a single cent!

Key Takeaways:

• How can we generate more leads, and close more deals if we don’t have a marketing budget?
• Start planting seeds with people you meet (don’t be annoying about it, though).
• Alex shares an example of what he means by ‘planting seeds.’
• Remember, don’t judge a book by its cover.
• Alex’s UPS driver has sent him 13 leads. That all came from just talking to someone!
• Everybody out there either knows somebody looking to buy a house, sell a house, and/or knows somebody with money.
• Whenever you want to do something, ask yourself, “How can I?” Don’t allow your brain to think of the negative ways you can’t.
• AGAIN!!! Always start the question with ‘How can I?’
• Please leave a rating and a review on iTunes. It helps out the show!

Mentioned in This Episode:

Episode 168: Tim Bratz Dives Deep on Going from Solopreneur to Entrepreneur, Multifamily, Private Money, JV Relationships, and How to Triple Your Income by Tapping Into Your Unique Ability

Feel free to connect with Alex about doing a JV! Email him at [email protected]

Tweetables:

“Talk to people. Let them know what you do and plant seeds with people.”

“Guys, you can take this story and apply it to anything. We see mailmen, dry cleaners, grocery clerks, etc.”

“Everybody out there either knows somebody looking to buy a house, sell a house, and/or knows somebody with money.”

Ask Alex A Question:

Have a question you want featured on an upcoming Flip Empire Show?

Head over to the Ask Alex page, and record your question. We’ve made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally!

Did you get your FREE Online Course?

Text the word EMPIRE to 67076, and we’ll send you a link to get instant access to the “5 Ways To Scale Your Real Estate Wholesaling Business To Six Figures (In 6 Months Or Less)” video module training course.

Subscribe To The Flip Empire Show, and Leave a Rating & Review!

To celebrate the big 200, Alex invites Erik Stark back onto the show to talk about giving back and the importance of going above and beyond for the people in your community. Last year, Alex and Erik made a big impact by hosting a Holiday Mastermind to help victims of Hurricane Irma get back on their feet. This year, they will be hosting a similar event in Bimini (Bahamas), in mid-July to support We Are GRACES. If you're interested in this mastermind, reach out to Alex for more info!

Key Takeaways:

• THANK YOU!!! 200 episodes is a milestone for this podcast, and I appreciate you for supporting the show.
• Alex personally believes in giving back regularly and being a servant of God. Erik also has similar beliefs and shares why giving back is so important.
• One of the worst things that can happen to you is you die and you didn't live your full potential.
• Alex inspired Erik to move down from Michigan to South Florida to start a new life with his family.
• How did Alex and Erik start the Holiday Mastermind?
• When the Hurricane Irma hit, the destruction was bad and here Erik was selflessly giving back to the community. To be honest, Alex felt guilty he wasn't doing enough.
• Don't sit on your hands. If you think you can do something, do it. Too many people wait for others to lead when it can be YOU!
• Last Christmas, the charity work Alex and Erik did brought smiles to about 100 children who virtually had nothing.
• One person can impact an entire generation or family. One person!
• What were some of the key takeaways that Erik learned at the holiday mastermind?
• Want to support the Holiday Mastermind? Alex and Erik are hosting the next one in Bimini (Bahamas) in mid-July.

Mentioned in This Episode:

I would greatly appreciate an iTunes Review :-) Flip Empire on iTunes

Email Alex: [email protected]

Download my Holiday Mastermind Notes Here: flipempire.com/holiday

Episode 008: (Erik Stark on Owner Finance & Deal Structure - Part 1) Episode 010: (Erik Stark on Owner Finance & Deal Structure - Part 2)

Tweetables:

"There are a lot of people in pain and if you're making $50-75k a year, you're making more money than 80-90% of the world."

"One of the worst things that can happen to you is you die and you didn't live your full potential."

"If you're able, you're obligated."

Ask Alex A Question:

Have a question you want featured on an upcoming Flip Empire Show?

Head over to the Ask Alex page, and record your question. We've made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally!

Did you get your FREE Online Course?

Text the word EMPIRE to 67076, and we'll send you a link to get instant access to the "5 Ways To Scale Your Real Estate Wholesaling Business To Six Figures (In 6 Months Or Less)" video module training course.

Subscribe To The Flip Empire Show, and Leave a Rating & Review!

To celebrate the big 200, Alex invites Erik Stark back onto the show to talk about giving back and the importance of going above and beyond for the people in your community. Last year, Alex and Erik made a big impact by hosting a Holiday Mastermind to help victims of Hurricane Irma get back on their feet. This year, they will be hosting a similar event in Bimini (Bahamas), in mid-July to support We Are GRACES. If you’re interested in this mastermind, reach out to Alex for more info!

Key Takeaways:

• THANK YOU!!! 200 episodes is a milestone for this podcast, and I appreciate you for supporting the show.
• Alex personally believes in giving back regularly and being a servant of God. Erik also has similar beliefs and shares why giving back is so important.
• One of the worst things that can happen to you is you die and you didn’t live your full potential.
• Alex inspired Erik to move down from Michigan to South Florida to start a new life with his family.
• How did Alex and Erik start the Holiday Mastermind?
• When the Hurricane Irma hit, the destruction was bad and here Erik was selflessly giving back to the community. To be honest, Alex felt guilty he wasn’t doing enough.
• Don’t sit on your hands. If you think you can do something, do it. Too many people wait for others to lead when it can be YOU!
• Last Christmas, the charity work Alex and Erik did brought smiles to about 100 children who virtually had nothing.
• One person can impact an entire generation or family. One person!
• What were some of the key takeaways that Erik learned at the holiday mastermind?
• Want to support the Holiday Mastermind? Alex and Erik are hosting the next one in Bimini (Bahamas) in mid-July.

Mentioned in This Episode:

I would greatly appreciate an iTunes Review :-) Flip Empire on iTunes

Email Alex: [email protected]

Download my Holiday Mastermind Notes Here: flipempire.com/holiday

Episode 008: (Erik Stark on Owner Finance & Deal Structure - Part 1)
Episode 010: (Erik Stark on Owner Finance & Deal Structure - Part 2)

Tweetables:

“There are a lot of people in pain and if you’re making $50-75k a year, you’re making more money than 80-90% of the world.”

“One of the worst things that can happen to you is you die and you didn’t live your full potential.”

“If you’re able, you’re obligated.”

Ask Alex A Question:

Have a question you want featured on an upcoming Flip Empire Show?

Head over to the Ask Alex page, and record your question. We’ve made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally!

Did you get your FREE Online Course?

Text the word EMPIRE to 67076, and we’ll send you a link to get instant access to the “5 Ways To Scale Your Real Estate Wholesaling Business To Six Figures (In 6 Months Or Less)” video module training course.

Subscribe To The Flip Empire Show, and Leave a Rating & Review!

Alex answers some of your burning questions on today's podcast! Recently, Alex was asked what are some of the best ways to find private lenders in your market. Alex throws out some creative ideas for you to find some of these guys. Don't forget to set goals for yourself and to keep at it until you've built up your network and your connections!

Key Takeaways:

• Episode 200 is coming up in the next few days! Alex has a special episode for you, so make sure to tune in!
• How can you be more intentional with building relationships with private lenders?
• Where can you go to network and find these key lenders?
• Auctions, charity events, nice restaurants. These are all good places to look for private money lenders.
• Set a goal to reach out to these people on a daily or weekly basis.
• Follow the money.
• Ask your sellers!
• Do not judge a book by its cover. You never know who's who. Wealth likes to hide sometimes.
• How do you guys raise capital?
• By the way, if you guys have deals, reach out to Alex as he would love to hear from you.
• Do not miss out on Episode 200!!!

Mentioned in This Episode:

Alex would really appreciate it if you could leave a review in iTunes: Flip Empire on iTunes

Network with other business professionals, and get referrals at your local Chapter: BNI.com

USChamber.com

Feel free to connect with Alex about doing a JV! Email him at [email protected]

Tweetables:

"Think about places that people with money are going to go hang out."

"Follow the money. Where does the money go?"

"You're not asking for money, you're presenting opportunities."

Ask Alex A Question:

Have a question you want featured on an upcoming Flip Empire Show?

Head over to the Ask Alex page, and record your question. We've made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally!

Did you get your FREE Online Course?

Text the word EMPIRE to 67076, and we'll send you a link to get instant access to the "5 Ways To Scale Your Real Estate Wholesaling Business To Six Figures (In 6 Months Or Less)" video module training course. Subscribe To The Flip Empire Show, and Leave a Rating & Review!