On this episode of Suite Success, host Katie Cline welcomes Richard Brekelmans, a seasoned hospitality executive with more than three decades of experience at Marriott International and Starwood Hotels and Resorts, and now the founder of RICHMANS Hospitality Advisory.

Katie and Richard dive into his unique perspective on the hospitality industry, having worked on every side of it—from being the General Manager for Europe’s hottest hotel opening (W Barcelona) to various corporate leadership roles. Today, he advises hotel owners, operators, and investors on strategy, operations, and brand development. They explore how early exposure to hospitality and entrepreneurship shaped his career, and why growing up in Holland, immersed in multiple languages, gave him a lifelong edge.

Richard shares what it really takes to open a luxury hotel under intense pressure, from hiring the right team—sometimes with no prior industry experience—to empowering them to act like business owners themselves. He explains why balancing stakeholders, brand expectations, and guest experience is both the challenge and the beauty of being a GM, and why “good enough” often beats perfect when it comes to launching a hotel.

Katie and Richard also unpack the importance of hiring people who fit your brand’s values and culture, professionalizing hotel marketing, and taking calculated risks that pay off. Listeners will walk away with actionable insights on leadership, recruitment, and creating a culture that makes a hotel—and its team—truly extraordinary.

This conversation is equal parts hospitality strategy, leadership insight, and career inspiration—and a reminder that the right team and mindset can make all the difference in bringing big visions to life.

Connect with Richard:

Thank you to this week's sponsors!

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Flytographer

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Links:

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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with Katie⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

On this episode of Suite Success, host Katie Cline sits down with Emily Lethgo, founder of Match Point Socials and a seasoned social media strategist specializing in short-term rentals and hospitality. Emily pulls back the curtain on the ever-evolving world of social media marketing, revealing the biggest mistake hosts make to hold back bookings.

From the power of authentic engagement to the secret sauce behind influencer partnerships, Emily shares how to build a powerhouse team that not only manages your social media but actually converts followers into loyal guests. She dives into why user-generated content often outperforms big influencers, how to vet the right influencers for your brand, and the importance of over-communicating with guests to set expectations and build trust.

Emily also predicts the future of social media in hospitality — where storytelling, unpolished honesty, and direct bookings will reshape how hosts connect with travelers. Whether you’re managing one property or a portfolio, this episode is packed with actionable strategies to elevate your digital presence and drive real revenue.

Highlights include:

-The biggest social media mistake STR owners make — and how to fix it

-Why genuine user-generated content beats flashy influencer campaigns

-How to vet influencers and build effective partnerships without breaking the bank

-Tips for creating authentic, story-driven content that builds trust and loyalty

-Why social media is becoming the new frontline for direct bookings

-How to leverage platforms like Instagram, TikTok, Facebook groups, and LinkedIn to reach your ideal guests

Connect with Emily:

PHLANX's Website – ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Link⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Thank you to this week's sponsors!

FeedCheck

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Flytographer

Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠flytographer.com/SuiteSuccess⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for $25 off your first shoot!

Links:

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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with Katie⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

On this episode of Suite Success, host Katie Cline welcomes two of her longtime colleagues and friends: Yamil Errasti, the Founder of Everything Now, a marketing studio that helps brands find their voice and cut through the noise; and Pelayo Pintado, the CEO and Founder of Idónea Comunicación, one of the top PR and communications agencies in Spain.

They also happen to be married — and Katie takes full credit, having set them up on a blind date years ago.

The trio revisit that first date (spoiler: tapas were involved), and explore how two people from very different backgrounds — Mexico and Spain — ended up building a life together and growing two wildly successful businesses in the process. You’ll hear how cultural nuance, communication styles, and a shared love of storytelling helped shape their partnership.

Yamil shares what it means to build a brand from the inside out, and how he helps clients uncover not just what they do, but why it matters. Pelayo opens up about navigating the fast-paced world of PR and the art of managing clients, media, and moments that matter. Together, they discuss how they’ve built trust with global brands, maintained creative integrity, and supported each other every step of the way.

They also address the age old question: which matters more- marketing or PR?

This conversation is equal parts creative inspiration, business strategy, and personal love story — and a reminder that sometimes, the best partnerships begin with a leap of faith (and a nudge from a mutual friend).

Connect with Yamil and Pelayo:

Thank you to this week's sponsors!

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Flytographer

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Links:

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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with Katie⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

On this episode of Suite Success, host Katie Cline sits down with Top Chef judge and culinary storyteller Gail Simmons to talk travel, taste, and the unexpected power of a good meal.

From her early days in food media to two decades on Top Chef, Gail reflects on how curiosity—and a few bold leaps—shaped her career. She shares how food became her lens for understanding people and places, and why the best bites often come from the most surprising cities.

Whether you’re building a brand, booking a trip, or dreaming up your next dinner party, Gail’s insights will leave you hungry for more.

Connect with Gail:

Thank you to this week's sponsors!

Lodgify: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.lodgify.com/?afmc=28y⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Flytographer

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Links:

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Spotify - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Link⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Suite Success Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Link⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with Katie⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 

On this very special episode of Suite Success, host Katie Cline takes you behind the velvet rope of Travel + Leisure’s 2025 World’s Best Summit. The event, described by one panelist as the “Super Bowl of Travel” brought together influential voices from across the industry for keynote speeches, panel discussions, and spirited debates on the trends shaping global travel today. Katie shares personal reflections and standout takeaways—from how brands can cultivate emotional connection to the explosive growth of sports and events tourism. But this episode isn’t just a SparksNotes version of the summit. It also features exclusive interviews with four of the event’s powerhouse speakers:

Jacqui Gifford, Editor in Chief of Travel + Leisure and host of the event. 

Gail Simmons, culinary expert, author, producer, and judge on Bravo’s Emmy Award-winning Top Chef, on building a brand that lasts. 

Shana Stephenson, Chief Brand Officer of the New York Liberty, on sports becoming a major driver of travel demand.

And Caleb Silver, Editor in Chief of Investopedia, with an incredible overview of consumer spending across the industry.

Whether you were in the room or wished you were, this episode brings you front-row access to the bold ideas, candid conversations, and unexpected insights shaping the future of hospitality.

Connect with the guests:

Thank you to this week's sponsors!

Lodgify: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.lodgify.com/?afmc=28y⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Flytographer

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Links:

Apple Podcasts - ⁠⁠⁠⁠⁠⁠⁠⁠⁠Link⁠⁠⁠⁠⁠⁠⁠⁠⁠

Spotify - ⁠⁠⁠⁠⁠⁠⁠⁠⁠Link⁠⁠⁠⁠⁠⁠⁠⁠⁠

Suite Success Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠Link⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with Katie⁠⁠⁠⁠⁠⁠⁠⁠⁠ 

On this episode of Suite Success, host Katie Cline talks with Dr. Meghan Grace—generational researcher, podcast host, and resident Gen Z expert—to break down what makes each generation tick and how those insights can unlock better hiring, stronger culture, and more thoughtful guest experiences.

Meghan shares why Gen Z is craving more than a paycheck—and why hospitality might be the perfect match. From purpose-driven work to inclusive environments and visible growth paths, this generation isn’t afraid to walk away if they don’t see a future. She also reveals how outdated messaging and stale employer branding are holding companies back from connecting with the next wave of talent. Whether you’re hiring or hosting, Meghan’s insights will help you meet Gen Z where they are—and build something they want to be a part of.

Connect with Meghan:

Thank you to this week's sponsors!

Lodgify: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.lodgify.com/?afmc=28y⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Use code SUITE20 for 20% off all annual plans

FeedCheck

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Flytographer

Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠flytographer.com/SuiteSuccess⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for $25 off your first shoot!

Links:

Apple Podcasts - ⁠⁠⁠⁠⁠⁠⁠⁠Link⁠⁠⁠⁠⁠⁠⁠⁠

Spotify - ⁠⁠⁠⁠⁠⁠⁠⁠Link⁠⁠⁠⁠⁠⁠⁠⁠

Suite Success Website - ⁠⁠⁠⁠⁠⁠⁠⁠Link⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠Connect with Katie⁠⁠⁠⁠⁠⁠⁠⁠ 

—

Suite Success is part of the ⁠⁠⁠⁠⁠⁠⁠⁠Hospitality.FM⁠⁠⁠⁠⁠⁠⁠⁠ podcast network and a Hospitality.FM Original. If you like this podcast, then you'll also love our other podcasts directly on Hospitality.FM!

Thank you to all of the ⁠⁠⁠⁠⁠⁠⁠⁠Hospitality.⁠⁠⁠⁠⁠⁠⁠⁠FM Partners that help make this show possible, and if you like this show, please leave us a review and share it on your network!

On this episode of Suite Success, host Katie Cline speaks with Patryk Swietek, owner of The Cohost Company. Patryk is a master of property management and serial entrepreneur who scaled his portfolio to over 100 short-term rentals in just one year. He shares how he built and acquired property management companies and reveals the mindset that helped him grow fast—despite the inevitable mistakes along the way.

He dives into what sets top-performing hosts apart in today’s competitive market and breaks down the red flags to watch for before hiring a property manager. Patryk also explains why growth happens outside the comfort zone and how thinking two steps ahead keeps him ahead of the curve.

Whether you’re just getting started or ready to scale, Patryk’s practical advice and real-world stories offer valuable lessons for anyone looking to level up in short-term rentals and property management.

Connect with Patryk:

Thank you to this week's sponsors!

Lodgify: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.lodgify.com/?afmc=28y⁠⁠⁠⁠⁠⁠⁠⁠⁠

Use code SUITE20 for 20% off all annual plans

FeedCheck

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Flytographer

Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠flytographer.com/SuiteSuccess⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for $25 off your first shoot!

Links:

Apple Podcasts - ⁠⁠⁠⁠⁠⁠⁠Link⁠⁠⁠⁠⁠⁠⁠

Spotify - ⁠⁠⁠⁠⁠⁠⁠Link⁠⁠⁠⁠⁠⁠⁠

Suite Success Website - ⁠⁠⁠⁠⁠⁠⁠Link⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠Connect with Katie⁠⁠⁠⁠⁠⁠⁠ 

—

Suite Success is part of the ⁠⁠⁠⁠⁠⁠⁠Hospitality.FM⁠⁠⁠⁠⁠⁠⁠ podcast network and a Hospitality.FM Original. If you like this podcast, then you'll also love our other podcasts directly on Hospitality.FM!

Thank you to all of the ⁠⁠⁠⁠⁠⁠⁠Hospitality.⁠⁠⁠⁠⁠⁠⁠FM Partners that help make this show possible, and if you like this show, please leave us a review and share it on your network!

On this episode of Suite Success, host Katie Cline sits down with Paolo Lorenzoni, the legendary General Manager of The Gritti Palace. Known for hosting world dignitaries, celebrities, and royalty, Paolo opens up about his extraordinary career—and the diagnosis that nearly ended it all.

Before arriving at The Gritti, Paolo held leadership roles at some of the most prestigious hotels in the world. But just as his career was reaching new heights, a sudden brain cancer diagnosis threatened to take everything away. After undergoing surgery, he returned to the industry stronger than ever, stepping into the role of General Manager at one of the most iconic hotels in Venice, just as it was about to undergo a multimillion-euro restoration.

With over four decades in luxury hospitality, he shares the lessons that shaped him, the standards he refuses to compromise on, and the secrets behind creating unforgettable guest experiences.

From surviving a health crisis to stewarding one of Italy’s most luxurious properties, Paolo’s story is a rare glimpse into the resilience and passion behind true five-star hospitality.

Connect with Paolo:

The Gritti Palace Website - ⁠⁠⁠⁠⁠Link⁠⁠⁠⁠⁠

The Gritti Epicurean School - ⁠⁠⁠⁠Link⁠⁠⁠⁠

The Gritti Palace Instagram - ⁠⁠⁠⁠⁠⁠Link⁠⁠⁠⁠⁠⁠

Club Del Doge Restaurant - ⁠⁠⁠⁠⁠Link⁠⁠⁠⁠⁠

Thank you to this week's sponsors!

Lodgify: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.lodgify.com/?afmc=28y⁠⁠⁠⁠⁠⁠⁠⁠

Use code SUITE20 for 20% off all annual plans

FeedCheck

Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠FeedCheck.co/SuiteSuccess⁠⁠⁠⁠⁠⁠⁠⁠⁠ to book a demo!

Flytographer

Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠flytographer.com/SuiteSuccess⁠⁠⁠⁠⁠⁠⁠⁠⁠ for $25 off your first shoot!

Links:

Apple Podcasts - ⁠⁠⁠⁠⁠⁠Link⁠⁠⁠⁠⁠⁠

Spotify - ⁠⁠⁠⁠⁠⁠Link⁠⁠⁠⁠⁠⁠

Suite Success Website - ⁠⁠⁠⁠⁠⁠Link⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠Connect with Katie⁠⁠⁠⁠⁠⁠ 

—

Suite Success is part of the ⁠⁠⁠⁠⁠⁠Hospitality.FM⁠⁠⁠⁠⁠⁠ podcast network and a Hospitality.FM Original. If you like this podcast, then you'll also love our other podcasts directly on Hospitality.FM!

Thank you to all of the ⁠⁠⁠⁠⁠⁠Hospitality.⁠⁠⁠⁠⁠⁠FM Partners that help make this show possible, and if you like this show, please leave us a review and share it on your network!

On this episode of Suite Success, host Katie Cline sits down with Keir Weimer, Founder and CEO of Weekender Hotels. His journey is one of profound transformation, marked by tragedy, resilience, and remarkable reinvention.

At just 23 years old, Keir was involved in a tragic accident that claimed the life of his best friend. Sentenced to 2-6 years in prison, what followed was not just time served but a powerful personal transformation fueled by sobriety, radical self-ownership, and an unshakable commitment to starting over.

Keir shares the challenges of rebuilding his life from the ground up, navigating the stigmas of his past, and charting a new path in luxury hospitality. From acquiring his first hotel with no prior experience to growing a portfolio of nine unique properties—with more on the way—he embodies what it means to turn hardship into opportunity.

Listen for an inspiring conversation about the power of owning your story, embracing second chances, and building a future on your own terms.

Connect with Keir:

Weekender Website - ⁠⁠⁠⁠Link⁠⁠⁠⁠

Keir's LinkedIn - ⁠⁠⁠Link⁠⁠⁠

Weekender Instagram - ⁠⁠⁠⁠⁠Link⁠⁠⁠⁠⁠

Keir's Instagram - ⁠⁠⁠⁠Link⁠⁠⁠⁠

Thank you to this week's sponsors!

Lodgify: ⁠⁠⁠⁠⁠⁠⁠https://www.lodgify.com/?afmc=28y⁠⁠⁠⁠⁠⁠⁠

Use code SUITE20 for 20% off all annual plans

FeedCheck

Visit ⁠⁠⁠⁠⁠⁠⁠⁠FeedCheck.co/SuiteSuccess⁠⁠⁠⁠⁠⁠⁠⁠ to book a demo!

Flytographer

Visit ⁠⁠⁠⁠⁠⁠⁠⁠flytographer.com/SuiteSuccess⁠⁠⁠⁠⁠⁠⁠⁠ for $25 off your first shoot!

Links:

Apple Podcasts - ⁠⁠⁠⁠⁠Link⁠⁠⁠⁠⁠

Spotify - ⁠⁠⁠⁠⁠Link⁠⁠⁠⁠⁠

Suite Success Website - ⁠⁠⁠⁠⁠Link⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠Connect with Katie⁠⁠⁠⁠⁠ 

—

Suite Success is part of the ⁠⁠⁠⁠⁠Hospitality.FM⁠⁠⁠⁠⁠ podcast network and a Hospitality.FM Original. If you like this podcast, then you'll also love our other podcasts directly on Hospitality.FM!

Thank you to all of the ⁠⁠⁠⁠⁠Hospitality.⁠⁠⁠⁠⁠FM Partners that help make this show possible, and if you like this show, please leave us a review and share it on your network!

On this episode of Suite Success, host Katie Cline chats with Jasmine Seliga, the founder and CEO of Affixify- an unbiased, algorithm-based platform that matches hotels with hospitality technology providers.

With a career spent selling hospitality software, leading corporate sales teams, and consulting for tech companies, Jasmine knows just how fragmented and overwhelming the hotel tech landscape can be. She breaks it all down with clarity, offering a 101-style explanation of how hoteliers should approach their tech stack, what “table stakes” to prioritize, and why integration is king.

Jasmine also shares the personal story behind launching Affixify—including the unexpected moment of inspiration that hit just before a family trip to the zoo. She discusses why starting with a $10,000 budget (and no idea how much it would actually cost) was actually an advantage, and how pitching at HITEC’s E20X competition helped propel the brand into the spotlight.

But this conversation goes far beyond software. Jasmine opens up about the fear that once held her back from even imagining herself as an entrepreneur—and how pushing through that changed everything. Jasmine also offers a powerful reminder that success rarely arrives in a straight line. From juggling two maternity leaves and two business acquisitions within 15 months, to stepping away from corporate life at the height of burnout, her path has been anything but traditional—and is all the more inspiring for it.

This episode is for entrepreneurs navigating fear. Hoteliers stuck in tech decision fatigue. Founders questioning their timeline. And anyone who’s ever needed permission to go slow, go deep—and then go all in.

Connect with Jasmine:

Affixify Website - ⁠⁠⁠Link⁠⁠⁠

Jasmine's LinkedIn - ⁠⁠Link⁠⁠

Thank you to this week's sponsors!

Lodgify: ⁠⁠⁠⁠⁠⁠https://www.lodgify.com/?afmc=28y⁠⁠⁠⁠⁠⁠

Use code SUITE20 for 20% off all annual plans

FeedCheck

Visit ⁠⁠⁠⁠⁠⁠⁠FeedCheck.co/SuiteSuccess⁠⁠⁠⁠⁠⁠⁠ to book a demo!

Flytographer

Visit ⁠⁠⁠⁠⁠⁠⁠flytographer.com/SuiteSuccess⁠⁠⁠⁠⁠⁠⁠ for $25 off your first shoot!

Links:

Apple Podcasts - ⁠⁠⁠⁠Link⁠⁠⁠⁠

Spotify - ⁠⁠⁠⁠Link⁠⁠⁠⁠

Suite Success Website - ⁠⁠⁠⁠Link⁠⁠⁠⁠

⁠⁠⁠⁠Connect with Katie⁠⁠⁠⁠ 

—

Suite Success is part of the ⁠⁠⁠⁠Hospitality.FM⁠⁠⁠⁠ podcast network and a Hospitality.FM Original. If you like this podcast, then you'll also love our other podcasts directly on Hospitality.FM!

Thank you to all of the ⁠⁠⁠⁠Hospitality.⁠⁠⁠⁠FM Partners that help make this show possible, and if you like this show, please leave us a review and share it on your network!