The Big Picture Blueprint: Navigating Land, Real Estate, and Business Success

In this episode, Dan and Mason take a hard look at the realities of today’s land market — from slowing deal flow to shifting buyer psychology. As the year winds down, they unpack what “normalization” really means for investors and why it’s not necessarily bad news. The two explore how operators can stay profitable even as volume cools, highlighting the difference between reactive sellers and disciplined acquirers who keep pipelines alive when everyone else pulls back.

They break down the anatomy of consistent deal flow, how to qualify leads, nurture them through smart drip campaigns, and build systems that make follow-up second nature. From the importance of returning every call to creating a framework that tracks every lead source, Dan and Mason show how small operational habits often separate six-figure flippers from those who burn out.

The conversation then dives deep into the structure of seller financing — the legal protections, the red flags, and why due diligence matters more than ever when buyers bring low capital or spotty credit. You’ll hear hard-won lessons from real deals that went sideways and how to avoid them through strong notes, trust deeds, and meaningful down payments.

Tune in to learn how top land investors adapt to shifting markets, structure smarter deals, and stay motivated long after the excitement fades.

===

Key Topics:

-Adapting to changing market conditions and slower deal flow

-Building consistent lead follow-up systems that capture missed opportunities

-Structuring safe and profitable seller financing deals

-Staying motivated through long timelines and delayed payoffs

-Transitioning from small flips to larger, riskier opportunities

-Accurate pricing in rural counties with few comparables

===

🚨 Ready to Learn How to Flip Land? 🚨

Hey there! Dan and Mason have something exciting for you:

🎉 Join our FREE Ground Up Land Community! 🎉

Here’s what you’ll get:

✅ Expert tips on flipping land

✅ Connect with other land investors

✅ Ask questions & get real feedback

✅ Weekly calls with Dan & Mason – totally free!

Don’t wait—take the first step toward land investing success.

👉 Join for FREE at https://www.skool.com/grounduplandcommunity

===

Connect With Us:

https://linktr.ee/thebigpictureblueprint

===

Jumpstart your land business with Ground Up Partners! 

We understand the challenge of finding capital in the land business. That's why we're here to provide all the funds you need to close your deals. No more worrying about finances; just bring us your signed contract. 

Visit www.gupland.com now to submit your deal and take the first step towards success.

Fuel Your Investments with Ground Up Partners!

===

Looking to diversify your portfolio with competitive returns?

We're launching a fund for accredited investors to invest passively and enjoy competitive returns.

Visit the link below to schedule a call with us today and take the first step toward growing your investments.

Dan Haberkost:  https://danhaberkost.com/looking-to-invest-passively/ 

Mason McDonald:  https://masonrmcdonald.com/ 

In this episode, Dan and Mason go beyond quick appraisals to unpack what really makes land desirable—and why so many investors get it wrong. They challenge the “desktop analysis” mindset and show why boots-on-the-ground insight, not spreadsheets, separates real operators from speculators. You’ll hear stories of overlooked parcels, misjudged terrain, and the lessons that only come from seeing land in person.

They dive into how understanding the end user—whether it’s a developer, hunter, or recreational buyer—can change how you value a property. From location dynamics to family-held ranches, the conversation highlights how local market knowledge shapes everything from pricing to exit strategy. Dan and Mason also share how to interpret limited transaction data, spot under-the-radar demand, and read between the lines of what the market isn’t saying.

The discussion moves into the physical and legal details that define true desirability—access, utilities, zoning, and regulatory nuances that can make or break a deal. They reveal why paved roads, water availability, and clear legal titles often matter more than any discount, and how top operators turn complex local codes into competitive advantages.

Tune in to learn how to evaluate land beyond surface-level metrics, why understanding your buyer is half the battle, and how detailed groundwork can turn ordinary deals into exceptional long-term wins.

===

Key Topics:

-Evaluating land desirability beyond desktop analysis

-Understanding the end user and real market demand

-Proximity to growth and interpreting limited transaction data

-Physical features, access, and utility considerations

-Navigating zoning laws and legal constraints

-Matching price to buyer capabilities and mitigating neighborhood risks

===

🚨 Ready to Learn How to Flip Land? 🚨

Hey there! Dan and Mason have something exciting for you:

🎉 Join our FREE Ground Up Land Community! 🎉

Here’s what you’ll get:

✅ Expert tips on flipping land

✅ Connect with other land investors

✅ Ask questions & get real feedback

✅ Weekly calls with Dan & Mason – totally free!

Don’t wait—take the first step toward land investing success.

👉 Join for FREE at https://www.skool.com/grounduplandcommunity

===

Connect With Us:

https://linktr.ee/thebigpictureblueprint

===

Jumpstart your land business with Ground Up Partners! 

We understand the challenge of finding capital in the land business. That's why we're here to provide all the funds you need to close your deals. No more worrying about finances; just bring us your signed contract. 

Visit www.gupland.com now to submit your deal and take the first step towards success.

Fuel Your Investments with Ground Up Partners!

===

Looking to diversify your portfolio with competitive returns?

We're launching a fund for accredited investors to invest passively and enjoy competitive returns.

Visit the link below to schedule a call with us today and take the first step toward growing your investments.

Dan Haberkost:  https://danhaberkost.com/looking-to-invest-passively/ 

Mason McDonald:  https://masonrmcdonald.com/ 

In this episode, Dan and Mason paint a clear-eyed picture of today’s land market—where the frenzy has faded, and the fundamentals matter more than ever. They break down what it really means to operate in a “normal” environment again, where easy flips and 30-day cash cycles have given way to longer holds, smarter buys, and sharper execution.

You’ll hear how the land boom from 2020 to 2023 rewired investor expectations—and why that era of “easy money” was the exception, not the rule. From bulk acquisitions to better debt structuring, they reveal how top operators are adapting to slower demand, leaner margins, and a market that now rewards skill over speed. The conversation dives into strategies for maintaining efficiency, setting realistic hold periods, and building consistency through notes, long-term portfolios, and value-add opportunities.

They also unpack how the most resilient investors are creating advantages by mastering their product knowledge—understanding soils, zoning, utilities, and subdivision codes in granular detail—and by cultivating strategic partnerships that turn complexity into opportunity. 

Tune in to discover what it really takes to thrive as the market normalizes, why less competition means more opportunity, and how disciplined, data-driven investors are building durable wealth—one informed decision at a time.

===

Key Topics:

-Market correction and reality check

-Longer cash conversion cycles

-Buying in bulk and structuring good debt

-Mastering product knowledge and due diligence

-Building sustainable land businesses through patience and skill

===

🚨 Ready to Learn How to Flip Land? 🚨

Hey there! Dan and Mason have something exciting for you:

🎉 Join our FREE Ground Up Land Community! 🎉

Here’s what you’ll get:

✅ Expert tips on flipping land

✅ Connect with other land investors

✅ Ask questions & get real feedback

✅ Weekly calls with Dan & Mason – totally free!

Don’t wait—take the first step toward land investing success.

👉 Join for FREE at https://www.skool.com/grounduplandcommunity

===

Connect With Us:

https://linktr.ee/thebigpictureblueprint

===

Jumpstart your land business with Ground Up Partners! 

We understand the challenge of finding capital in the land business. That's why we're here to provide all the funds you need to close your deals. No more worrying about finances; just bring us your signed contract. 

Visit www.gupland.com now to submit your deal and take the first step towards success.

Fuel Your Investments with Ground Up Partners!

===

Looking to diversify your portfolio with competitive returns?

We're launching a fund for accredited investors to invest passively and enjoy competitive returns.

Visit the link below to schedule a call with us today and take the first step toward growing your investments.

Dan Haberkost:  https://danhaberkost.com/looking-to-invest-passively/ 

Mason McDonald:  https://masonrmcdonald.com/ 

In this episode, Dan and Mason deliver a masterclass on dispo — the art and science of turning land inventory into cash flow. They unpack what today’s market really demands from operators: sharper analysis, strategic property selection, and a finely tuned disposition funnel that rivals acquisition in sophistication. No longer can investors rely on “hot markets” alone; success now depends on knowing where demand lives, how to reach it, and which properties truly move.

You’ll hear how experienced land investors are thriving by aligning with market data, mastering sell-through rates, and reading long-term trends that separate short-term flippers from sustainable operators. From offering creative terms to leveraging Facebook Marketplace, they reveal how to multiply buyer visibility, drive competition, and generate faster closes — even in slower markets. The discussion dives deep into how platforms like MLS, Land.com, and social media amplify reach, and why building trust-driven buyer lists and referral networks creates consistent, compounding results.

They also break down the nuances of working with agents who understand land, setting up effective owner-financing structures, and keeping notes liquid through sound terms that attract serious investors. 

Tune in to discover how elite land operators are engineering reliable exits, protecting liquidity, and compounding relationships — one buyer, one property, and one cycle at a time.

===

Key Topics:

-Dispo funnel optimization and market adaptability

-Effective property marketing through Facebook and MLS

-Building buyer lists and referral-driven sales

-Smart financing and note liquidity strategies

-Brand visibility and long-term dispo consistency

===

🚨 Ready to Learn How to Flip Land? 🚨

Hey there! Dan and Mason have something exciting for you:

🎉 Join our FREE Ground Up Land Community! 🎉

Here’s what you’ll get:

✅ Expert tips on flipping land

✅ Connect with other land investors

✅ Ask questions & get real feedback

✅ Weekly calls with Dan & Mason – totally free!

Don’t wait—take the first step toward land investing success.

👉 Join for FREE at https://www.skool.com/grounduplandcommunity

===

Connect With Us:

https://linktr.ee/thebigpictureblueprint

===

Jumpstart your land business with Ground Up Partners! 

We understand the challenge of finding capital in the land business. That's why we're here to provide all the funds you need to close your deals. No more worrying about finances; just bring us your signed contract. 

Visit www.gupland.com now to submit your deal and take the first step towards success.

Fuel Your Investments with Ground Up Partners!

===

Looking to diversify your portfolio with competitive returns?

We're launching a fund for accredited investors to invest passively and enjoy competitive returns.

Visit the link below to schedule a call with us today and take the first step toward growing your investments.

Dan Haberkost:  https://danhaberkost.com/looking-to-invest-passively/ 

Mason McDonald:  https://masonrmcdonald.com/ 

In this episode, Dan and Mason break down what it really takes to thrive in today’s land market — one that rewards skill, patience, and systems more than ever before. Gone are the days when anyone could throw a mailer and make a deal. What’s left are the operators who understand how to outlast the market by mastering the fundamentals of direct-to-seller marketing, building credibility, and turning conversations into conversions.

You’ll hear how the best in the business are refining every lever — from mailer copy to data, from sales scripts to online reputation — to create a repeatable pipeline that produces real, qualified sellers. Our guests reveal how handwritten mailers still outperform at scale, why persistence with the same prospects builds trust, and how pairing outbound tactics with a strong digital presence turns cold leads into inbound calls.

They also share the psychology behind why experienced investors sell below market value, the compounding value of time in the market, and why the Pareto principle still defines who survives each market cycle. From bank relationships and credit strategies to managing seller expectations and reading local markets, this conversation pulls back the curtain on what the most consistent land operators are really doing differently.

Tune in to learn how to build a resilient, reputation-driven land business that compounds over time — one deal, one seller, and one market at a time.

===

Key Topics:

-Direct to seller marketing strategies

-Building strong online presence

-Effective handwritten mailer campaigns

-Cold calling and lead follow-up systems

-Long-term market selection and persistence

===

🚨 Ready to Learn How to Flip Land? 🚨

Hey there! Dan and Mason have something exciting for you:

🎉 Join our FREE Ground Up Land Community! 🎉

Here’s what you’ll get:

✅ Expert tips on flipping land

✅ Connect with other land investors

✅ Ask questions & get real feedback

✅ Weekly calls with Dan & Mason – totally free!

Don’t wait—take the first step toward land investing success.

👉 Join for FREE at https://www.skool.com/grounduplandcommunity

===

Connect With Us:

https://linktr.ee/thebigpictureblueprint

===

Jumpstart your land business with Ground Up Partners! 

We understand the challenge of finding capital in the land business. That's why we're here to provide all the funds you need to close your deals. No more worrying about finances; just bring us your signed contract. 

Visit www.gupland.com now to submit your deal and take the first step towards success.

Fuel Your Investments with Ground Up Partners!

===

Looking to diversify your portfolio with competitive returns?

We're launching a fund for accredited investors to invest passively and enjoy competitive returns.

Visit the link below to schedule a call with us today and take the first step toward growing your investments.

Dan Haberkost:  https://danhaberkost.com/looking-to-invest-passively/ 

Mason McDonald:  https://masonrmcdonald.com/ 

In this episode, we pull back the curtain on what it really takes to survive and scale in a market that’s no longer easy. The days of quick flips and pandemic profits are gone and what’s left are operators who either evolve or disappear. They talk candidly about the grind behind today’s land business: slower deals, tighter liquidity, and the mindset shift required to play the long game when everyone else is chasing short wins.

You’ll hear raw stories from real transactions where patience, timing, and conviction made the difference between a solid deal and a painful loss. Dan and Mason share how they structure bank relationships, leverage credit, and think about lending as a way to outlast the market. They unpack why direct-to-seller marketing still works when done with skill, how to manage title and financing headaches, and why understanding the psychology of buyers often matters more than the property itself.

But this episode goes beyond tactics. It’s about legacy—why the next phase of success isn’t about scaling faster, but smarter. Dan and Mason reveal how they’re building systems that can stand the test of time, balancing ambition with enjoyment, and learning to find fulfillment in the process, not just the profit.

Tune in to discover how to think like a long-term builder in a short-term world and why the best deals, the best partners, and the best lessons often come when the market slows down.

===

Key Topics:

-Market shifts and long-term survival

-Real transaction lessons and deal discipline

-Banking relationships and financing leverage

-Direct-to-seller marketing and negotiation skills

-Building legacy and finding fulfillment in business

===

🚨 Ready to Learn How to Flip Land? 🚨

Hey there! Dan and Mason have something exciting for you:

🎉 Join our FREE Ground Up Land Community! 🎉

Here’s what you’ll get:

✅ Expert tips on flipping land

✅ Connect with other land investors

✅ Ask questions & get real feedback

✅ Weekly calls with Dan & Mason – totally free!

Don’t wait—take the first step toward land investing success.

👉 Join for FREE at https://www.skool.com/grounduplandcommunity

===

Connect With Us:

https://linktr.ee/thebigpictureblueprint

===

Jumpstart your land business with Ground Up Partners! 

We understand the challenge of finding capital in the land business. That's why we're here to provide all the funds you need to close your deals. No more worrying about finances; just bring us your signed contract. 

Visit www.gupland.com now to submit your deal and take the first step towards success.

Fuel Your Investments with Ground Up Partners!

===

Looking to diversify your portfolio with competitive returns?

We're launching a fund for accredited investors to invest passively and enjoy competitive returns.

Visit the link below to schedule a call with us today and take the first step toward growing your investments.

Dan Haberkost:  https://danhaberkost.com/looking-to-invest-passively/ 

Mason McDonald:  https://masonrmcdonald.com/ 

In this episode, we sit down with Clay Hepler to uncover how personal setbacks, tough lessons, and a single land deal sparked the growth of a business that now stretches across multiple markets. Clay shares the early struggles of flipping rentals and self-storage in the Midwest, the financial hit from his wife’s job loss, and the leap into land investing that began with 15,000 mailers at the height of the pandemic.

We explore what most investors miss: the hidden costs of old properties, the dangers of mispriced land, and why local intelligence often trumps national data. Clay breaks down the mistakes of his first campaigns—choosing the wrong counties, overlooking wetland regulations and explains how those missteps sharpened his instincts for pricing, targeting, and market selection.

From there, Clay reveals how he scaled up: hiring his first lead manager, building acquisition and disposition teams, and layering on outbound marketing through cold calls and neutral offer letters. He shares the KPIs that drive accountability, the systems that keep his organization aligned, and how feedback loops create lasting institutional knowledge.

Tune in to know what it takes to build a land business that lasts—embracing discomfort, leaning on data without losing local nuance, and creating a team culture that turns early risks into long-term momentum.

===

Key Topics:

-Early struggles and pivot to land investing

-Mistakes in first campaigns and lessons learned

-Building and scaling a real estate team

-Importance of local market intelligence

-Systems KPIs and accountability for growth

===

🚨 Ready to Learn How to Flip Land? 🚨

Hey there! Dan and Mason have something exciting for you:

🎉 Join our FREE Ground Up Land Community! 🎉

Here’s what you’ll get:

✅ Expert tips on flipping land

✅ Connect with other land investors

✅ Ask questions & get real feedback

✅ Weekly calls with Dan & Mason – totally free!

Don’t wait—take the first step toward land investing success.

👉 Join for FREE at https://www.skool.com/grounduplandcommunity

===

Connect With Us:

https://linktr.ee/thebigpictureblueprint

Connect With Clay Hepler:

LinkedIn: linkedin.com/in/clayheplerlandman

Website: clayhepler.io/

===

Jumpstart your land business with Ground Up Partners! 

We understand the challenge of finding capital in the land business. That's why we're here to provide all the funds you need to close your deals. No more worrying about finances; just bring us your signed contract. 

Visit www.gupland.com now to submit your deal and take the first step towards success.

Fuel Your Investments with Ground Up Partners!

===

Looking to diversify your portfolio with competitive returns?

We're launching a fund for accredited investors to invest passively and enjoy competitive returns.

Visit the link below to schedule a call with us today and take the first step toward growing your investments.

Dan Haberkost:  https://danhaberkost.com/looking-to-invest-passively/ 

Mason McDonald:  https://masonrmcdonald.com/ 

In this episode, we sit down with Justin to explore how direct mail reshaped his business and became the foundation for Ballpoint Marketing. Justin shares how the idea started as a campaign for his brother and evolved into a thriving company built on handwritten-style mail pieces that continue to stand out in today’s competitive market.

We dive into the transition from being a practitioner to running a service business, the importance of data-driven lists, and why niche targeting leads to stronger results. Justin breaks down how unique mail pieces avoid common objections, why consistency in follow-up is key, and how sequencing can dramatically improve response rates. 

From understanding response rates across markets to founding Call Porter, a live answering service that saves investors from missed opportunities, Justin highlights the systems and strategies that drive real growth. He closes by introducing Lead Engine, a comprehensive platform combining data, direct mail, CRM, and coaching to give investors an edge in acquisition and follow-up.

Justin’s story is packed with practical strategies, lessons on consistency, and insights into building scalable operations in real estate marketing and beyond.

===

Key Topics:

-Direct mail effectiveness and the origins of Ballpoint Marketing

-Transition from practitioner to building a service business

-Creating unique mail pieces and overcoming objections

-Messaging strategies, sequencing, and consistent follow-up

-Scaling Ballpoint’s operations and expanding into new industries

===

🚨 Ready to Learn How to Flip Land? 🚨

Hey there! Dan and Mason have something exciting for you:

🎉 Join our FREE Ground Up Land Community! 🎉

Here’s what you’ll get:

✅ Expert tips on flipping land

✅ Connect with other land investors

✅ Ask questions & get real feedback

✅ Weekly calls with Dan & Mason – totally free!

Don’t wait—take the first step toward land investing success.

👉 Join for FREE at https://www.skool.com/grounduplandcommunity

===

Connect With Us:

https://linktr.ee/thebigpictureblueprint

Connect With Justin Dossey:

LinkedIn: linkedin.com/in/justin-dossey-699054209

Website: https://www.ballpointmarketing.com/

===

Jumpstart your land business with Ground Up Partners! 

We understand the challenge of finding capital in the land business. That's why we're here to provide all the funds you need to close your deals. No more worrying about finances; just bring us your signed contract. 

Visit www.gupland.com now to submit your deal and take the first step towards success.

Fuel Your Investments with Ground Up Partners!

===

Looking to diversify your portfolio with competitive returns?

We're launching a fund for accredited investors to invest passively and enjoy competitive returns.

Visit the link below to schedule a call with us today and take the first step toward growing your investments.

Dan Haberkost:  https://danhaberkost.com/looking-to-invest-passively/ 

Mason McDonald:  https://masonrmcdonald.com/ 

In this episode, we sit down with Chris Clark to trace his journey from aviation to real estate, and eventually into the world of land investing. Chris shares how his love for surfing took him across the globe, how 9/11 shifted his career as a pilot, and how a chance mentorship opened the door to real estate development and asset management.

We dive into his experiences through the Great Recession, managing foreclosed properties for big banks, and discovering the opportunities that led him to land investing. Chris breaks down the early challenges of selling land online, the power of building the right website, and how digital tools reshaped his business model. He also reflects on lessons learned from note portfolios, balancing cash sales with financing, and why larger deals can help reduce costs and stress.

He shares his vision for creating a trusted marketplace and explains how technology is changing the way land is bought and sold. From personal growth to practical strategies, Chris’s story is filled with insights for anyone looking to succeed in real estate and beyond.

===

Key Topics:

-Chris Clark background and surfing adventures

-Transition from aviation to real estate

-Mentorship and early real estate experience

-Challenges and successes in land investing

-Introduction of Acre Fi and future plans

===

🚨 Ready to Learn How to Flip Land? 🚨

Hey there! Dan and Mason have something exciting for you:

🎉 Join our FREE Ground Up Land Community! 🎉

Here’s what you’ll get:

✅ Expert tips on flipping land

✅ Connect with other land investors

✅ Ask questions & get real feedback

✅ Weekly calls with Dan & Mason – totally free!

Don’t wait—take the first step toward land investing success.

👉 Join for FREE at https://www.skool.com/grounduplandcommunity

===

Connect With Us:

https://linktr.ee/thebigpictureblueprint

Connect With Chris Clark:

LinkedIn: linkedin.com/in/chrisclark11

Website: https://theatlasportfolio.com/ 

===

Jumpstart your land business with Ground Up Partners! 

We understand the challenge of finding capital in the land business. That's why we're here to provide all the funds you need to close your deals. No more worrying about finances; just bring us your signed contract. 

Visit www.gupland.com now to submit your deal and take the first step towards success.

Fuel Your Investments with Ground Up Partners!

===

Looking to diversify your portfolio with competitive returns?

We're launching a fund for accredited investors to invest passively and enjoy competitive returns.

Visit the link below to schedule a call with us today and take the first step toward growing your investments.

Dan Haberkost:  https://danhaberkost.com/looking-to-invest-passively/ 

Mason McDonald:  https://masonrmcdonald.com/ 

In this episode, we sit down with James Heller to explore his unexpected journey from physics to real estate wholesaling. James opens up about his early career in the semiconductor industry, how the pandemic shifted his path, and the role a close friend played in introducing him to the world of real estate in Boise. What began as cold calls and trial-and-error quickly turned into a career built on persistence and adaptability.

We dive into the early challenges James faced without formal training, his first breakthrough deal in Longmont, and the lessons that reshaped his approach to valuing properties and closing deals. James shares how his leadership experience from the corporate world gave him an edge in team building, KPI tracking, and managing business operations remotely.

He also unpacks his strategies for hiring, scaling with virtual assistants, and identifying bottlenecks in business growth. With a clear focus on the Colorado market, James reveals why staying local has been key to his success and how he plans to continue scaling through people and processes.

From physics labs to phone calls, James’s story is packed with insights on resilience, leadership, and the practical side of building a real estate business from scratch.

Key Topics:

-James Heller’s transition from physics to wholesaling real estate

-Early challenges and first deal in Longmont

-Leadership skills and applying KPIs to business growth

-Expanding the team with virtual assistants and new hires

-Lessons from flipping and managing disposition strategies

-Introduction of Acre Fi and future plans

===

🚨 Ready to Learn How to Flip Land? 🚨

Hey there! Dan and Mason have something exciting for you:

🎉 Join our FREE Ground Up Land Community! 🎉

Here’s what you’ll get:

✅ Expert tips on flipping land

✅ Connect with other land investors

✅ Ask questions & get real feedback

✅ Weekly calls with Dan & Mason – totally free!

Don’t wait—take the first step toward land investing success.

👉 Join for FREE at https://www.skool.com/grounduplandcommunity

===

Connect With Us:

https://linktr.ee/thebigpictureblueprint

Connect With James Heller:

Instagram:   https://www.instagram.com/hellerman.industries/

YouTube: https://www.youtube.com/@hellerman.industries

LinkedIn: linkedin.com/in/james-heller-1b1478b3

===

Jumpstart your land business with Ground Up Partners! 

We understand the challenge of finding capital in the land business. That's why we're here to provide all the funds you need to close your deals. No more worrying about finances; just bring us your signed contract. 

Visit www.gupland.com now to submit your deal and take the first step towards success.

Fuel Your Investments with Ground Up Partners!

===

Looking to diversify your portfolio with competitive returns?

We're launching a fund for accredited investors to invest passively and enjoy competitive returns.

Visit the link below to schedule a call with us today and take the first step toward growing your investments.

Dan Haberkost:  https://danhaberkost.com/looking-to-invest-passively/ 

Mason McDonald:  https://masonrmcdonald.com/