Here's what we're talking about in Episode 521:

• The four different personality types to market to, and their unique buying characteristics
• How knowing who you're selling to will make your marketing easier
• Spontaneous types base decisions on emotion, but it doesn't mean that it's not thought out
• How do you "seed the experience" to get spontaneous buyers excited?
• Methodical buyers will go to any length to ensure due diligence when buying
• What professions tend to attract methodical people?
• The two things you need to make sure of if you're doing a one-day sale
• Humanistic types are swayed by the story
• Case studies, whether by email, Facebook ad or live stream, are effective ways to tell stories
• The most important thing you can do with a competitive buyer aka "a deadline dancer"

Here's what we're talking about in Episode 520:

• What is "SoulCycling"? • Why you should build a brand – not a business!

• How to cultivate intense community

• Tips and strategies for leveraging a waitlist

• Recommendations for the hiring process {Hire for spirit, then train!}

And more!

If you've been looking for some serious marketing inspiration, this is an episode you can't afford to miss!

LINKS:

https://www.soul-cycle.com/

Here's what you'll learn from this episode:

• A cutting edge concept, and brand, that is revolutionizing the fitness industry worldwide
• How they have positioned themselves to succeed in all markets, regardless of location or size
• The ways they are creating only exceptional workouts and experiences for their customers and a breakdown of their signature challenge
• What focusing on your clients' results can do for your business
• How to start getting creative with client types
• The tremendous opportunities that exist now by leveraging technology

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

https://f45training.com/

• How the IRS defines "employee" and "independent contractor"
• What are the "common law" rules of an employee?
• About enforceable non-competes
• What is a non-solicitation clause and how that affects both independent contractor and your clients?
• There are different laws and regulations for hiring employees in different states across the United States
• What is a Factor 20 Test?

In this episode you will learn:

• How to approach analyzing your schedule, and why you need to be doing it regularly
• Emily's advice for talking to your staff as a studio owner
• Ways to utilize an intentional intake process
• A look at surveys and "win-back" surveys
• The benefits of posting questions on Instagram stories
• The advantages of using small and diverse focus groups
• How to start implementing all that you have learned from your clients

LINKS:

https://www.facebook.com/studiogrowco

https://ficdn.ca/

https://ursa-rehab.com/

https://docs.google.com/forms/

https://www.surveymonkey.com/

https://www.typeform.com/

https://www.fitness-weeks.com/

• How your team is a part of your vision, and why you should let them own their roles
• Ways to create a roadmap to success utilizing an accountability ladder
• That weekly check-ins with team members, both mentally and emotionally, help navigate coaching on a week-to-week basis
• How to integrate forms to keep a pulse on your business, stay aligned with your team, and help them set goals
• An approach to fundamentally changing the relationship and culture within your studios
• What to do to keep your team engaged and pave the way for new leaders in your studio
• How you can begin to pour back into your team with quarterly "Member Experience Universities"
• Beth's advice around compensation, bonuses and identifying obstacles

LINKS:

https://www.jimcollins.com/books.html

https://www.maxwellleadership.com/

In this episode, you will learn:

• Peter's thoughts on offering an element of education
• How to approach promoting a community mindset with your teachers
• Tips for team building and training
• How to help make your teachers feel like part of the business
• Whether or not teachers have a sales role in your studio
• Ways to measure the success of your teacher

LINKS:

https://theroom.ae/

https://www.instagram.com/theroomabudhabi/

https://www.facebook.com/theroomabudhabi/

https://www.mindbodyonline.com/

In this episode, you will learn:

• Why detaching from your studio to make time to care for yourself is crucial
• Key warning signs that burnout could be eminent for you
• "Sunshine Play" and how to set the tone for the rest of your day
• How meditation techniques for intuition and manifestation can take 5 minutes {or less}
• What "The Movie in Your Mind Meditation" is all about
• Defining your "Bubble Meditation"
• How taking time to move your body for yourself will pay dividends
• What you can do to find a new source of freedom

LINKS:

Jasmine's Book, Soul Surge: Discover Your Power, Change the World

https://insighttimer.com

In this episode, you will learn:

• How to flip your perspective to start embracing yourself as the true leader that you are
• What being a learning leader and continuously educating yourself looks like
• Ways to define your leadership style
• How to identify your studio's core values
• Michelle's thoughts on taking inventory on where you are and spending your time in your business
• Why leading by questioning is such a powerful strategy

LINKS:

https://risinggoddessfitness.com/

https://www.instagram.com/risinggoddessfitness/

https://www.linkedin.com/in/michelle-tenuta-69724623/

People Styles at Work...And Beyond: Making Bad Relationships Good and Good Relationships Better by Robert Bolton & Dorothy Grover Bolton

In this episode, you will learn:

• What got Brent into the fitness industry and how he was led to where he is today
• His experience running different types of gyms and franchise systems, and the importance that the operational systems in place have had in their success
• Brent's advice when adding additional roles to your business or when looking to expand
• How to find good employees and the top thing he looks for when hiring
• Way to establish and promote growth in your studio and to build a great team
• Brent's approach to training team members, even when he can't be there in person
• What keeps him on track for getting it all done while keeping a work/life balance
• The personal touch points in his members' life cycle
• His main advice to a studio owner who is looking to scale

LINKS:

https://www.anytimefitness.com/

https://www.linkedin.com/in/brent-potter-5a990461/