The Business Savvy Therapist: Marketing, Hiring & Systems to Grow and Scale Your Therapy Practice

Sign up for the FREE Masterclass - How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/

In this episode, James Marland discusses how therapists can diversify their income and expand their reach by creating online courses. James shares insights into recognizing the right time to start a course, understanding the importance of solving specific client problems, and building a scalable model. With his experience and practical advice, this conversation is invaluable for therapists looking to grow their influence and create additional revenue streams.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[01:28] James’s journey into helping therapists transform their knowledge into digital courses

[04:46] The importance of establishing stability in your practice before considering an online course

[06:58] Dispelling common myths about online course creation

[08:28] Niching down to solve specific problems

[14:53] Different models for online courses

Links From the Episode:

Free Course Creator Community with Weekly Accountability Check-In: https://courses.coursecreationstudio.com/offers/igKLNcn8/checkout

More about James:

James Marland helps therapists transform their expertise into scalable digital solutions, providing them with more freedom, flexibility, and the opportunity to make a greater impact. He created the Scaling Therapist Empowerment Program to guide therapists through this process. His passion for this mission comes from personal experience—when his family struggled for years to find the right therapist for his sister, they faced numerous setbacks and ineffective care. This inspired James to ensure that people in need can access quality, faith-based therapists. With over 16 years of experience in social services and mental health, he is dedicated to supporting therapists in growing their businesses and expanding their reach. In his free time, James enjoys camping, board games, and producing podcasts like The Scaling Therapy Practice.

Websites:

Course Creation Studio: https://www.coursecreationstudio.com

Social Media:

Podcast: Scaling Therapy Practice on Apple Podcasts: https://podcasts.apple.com/us/podcast/scaling-therapy-practice-digital-course-creation-for/id1654020972

LinkedIn: https://www.linkedin.com/in/jamesdmarland/

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Sign up for my FREE 3 Day Live Course - How to Build a 7 Figure Group Practice That Runs Without You → https://mccancemethod.com/free-3-day-live-course/

In this episode, Whitney Owens, a seasoned private practice consultant for faith-based therapy practices, shares her top strategies for marketing and building networks with churches. She offers unique approaches for creating lasting connections, including examples from her own practice to inspire therapists from any background looking to expand their network within church communities.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[01:28] Whitney’s background in faith-based consulting

[02:49] How to identify churches to connect with

[05:38] Tips for approaching pastors

[09:30] How to conduct productive meetings with pastors

[13:09] Ways to collaborate with churches on events or workshops that provide mutual benefits

Links From the Episode:

Free Gift: 4 Tips to Market and Network with Churches https://wisepracticeconsulting.com

More about Whitney:

Whitney Owens is a licensed professional counselor, group practice owner, and faith-based private practice consultant. Based in Savannah, Georgia, she manages a private pay group practice with over 15 clinicians and consults practice owners nationwide on building successful faith-based practices. Whitney hosts summits, a podcast, and a community for faith-based practice owners called Wise Practice. She has spoken at numerous counseling conferences and will speak at the American Counseling Association conference in 2025.

Websites:

Wise Practice Consulting: https://wisepracticeconsulting.com

Waters Edge Counseling: https://watersedgecounseling.com

Social Media Links:

Instagram: https://www.instagram.com/wise_practice_consulting

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Sign up for my FREE 3 Day Live Course - How to Build a 7 Figure Group Practice That Runs Without You → https://members.mccancemethod.com/free-3-day-live-course/

In this episode, I introduce the 95/5 Rule, a strategy that helps you identify and focus on the 5% of tasks that drive growth in your business, while delegating, automating, or eliminating the remaining 95%. I share practical methods to streamline your workflow and explain how leveraging your “zone of genius” can free up your time, allowing you to focus on what you do best.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[2:48] Identifying your “zone of genius” and why it matters for growth

[8:00] The power of a time audit and assessing your daily tasks

[10:19] Systemizing processes to make delegation smoother

[16:00] Building a supportive team and learning to let go of control

[18:57] Automating client bookings, reminders, and billing

[22:45] Eliminating unnecessary subscriptions and tasks

Links From the Episode:

Loom: https://www.loom.com

Here is the janeapp link for one free month on us!

https://meet.jane.app/nicole-mccance-ambassador/

Meta Scheduling Tool: https://business.facebook.com

Canva: https://www.canva.com/

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Sign up for my FREE 3 Day Live Course - How to Build a 7 Figure Group Practice That Runs Without You → https://members.mccancemethod.com/free-3-day-live-course/

In this episode, mindset coach and group practice owner Jordan Thomas shares her transformative journey from solo practice to building a thriving group practice with the help of my program, The Clinic Growth Map. Jordan dives deep into the power of cultivating an abundant mindset and how shifting your beliefs can accelerate your success. She offers practical advice on overcoming limiting beliefs, creating a vision for growth, and aligning with the energy of abundance to unlock new levels of prosperity for your practice and life.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[2:23] Jordan’s journey from solo practice to a thriving group practice

[4:24] The role of mindset in achieving success

[8:04] Overcoming limiting beliefs and aligning with abundance

[10:06] How slowing down and connecting with your higher self leads to breakthroughs

[12:44] Overcoming childhood trauma and building resilience

[15:29] Manifesting your future and stepping into your next level

Links From the Episode:

A free 5 day challenge: https://jordanthomas.myflodesk.com/unlockingabundance

A free guide "The Therapist’s Prosperity Playbook: Manifesting Clients, Money, and Growth": https://jordanthomas.myflodesk.com/therapistprosperityplaybook

Manifestation Meditation: https://jordanthomas.myflodesk.com/superchargemeditation

Episode 80 - The Best Leaders Are Self Aware: https://podcasts.apple.com/ca/podcast/the-best-leaders-are-self-aware/id1681659688?i=1000673962740

More About Jordan Thomas:

Jordan Thomas is the founder of a thriving trauma-focused group practice, which she scaled to a 7-figure business within two years of launching in 2020. Inspired by her personal journey of overcoming trauma, including inpatient treatment for PTSD, Jordan leads a team of 27 professionals dedicated to helping others heal. In addition to her clinic work, Jordan is a master mindset and prosperity coach, helping business owners transform their lives and businesses. She is also involved in charitable work, serving on the board of an organization dedicated to ending child trafficking and as an ambassador for Wallet to Wealth Canada.

Websites:

Jordan’s website: https://jordanthomasofficial.com/

Social media links:

Instagram: https://www.instagram.com/jorditee/

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/

In this episode, I share my personal journey as a parent and business owner, exploring the challenges of balancing both roles. I discuss the overwhelm many of us face while juggling family responsibilities and running a solo or group practice. I explain how learning to let go, delegating, and trusting the process has been key to finding more freedom and fulfillment in both parenting and business. Using stories from my own life, I offer practical tips to help you manage your time, energy, and emotions.

Make sure to bring your paper and pen because this episode is full of valuable insights!

Here are some key points in this episode:

[2:55] The challenge of balancing parenthood with running a practice

[6:15] How overwhelm affects your family and the importance of self-regulation

[7:35] The power of calming your energy

[13:00] Why hiring and delegating are crucial to creating more space in your life

[16:18] Embracing ease by letting go and trusting the process

[18:43] Creating a freedom plan for your group practice and life

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/

In this episode, Uriah Guilford, founder of The Productive Therapist and a business coach for mental health professionals, shares how therapists can optimize their intake process to convert more leads into clients. Uriah explains the power of outsourcing, quick response strategies, and simplifying client onboarding. He also explores the growing role of AI and automation in therapy practices, offering practical solutions to help therapists increase efficiency and grow their businesses.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[2:13] Uriah's journey from therapist to founder of The Productive Therapist

[3:54] Why hiring a virtual assistant helps practices grow faster

[7:07] How to create a quick response strategy to convert leads into clients

[10:51] Simplifying your contact form to remove friction for potential clients

[13:39] Why online scheduling increases conversion rates

[18:54] The future of AI in therapy

Links From the Episode:

Intake Accelerator Course use code METHOD and get 25% off: https://productivetherapist.com/intake-accelerator/

Here is the janeapp link for one free month on us! https://jane.app/?utm_medium=ambassador&utm_source=jane&utm_campaign=nicole%20mccance&utm_content=podcast Use COUPON: mccance1mo

ScheduleOnce by OnceHub: https://oncehub.com

Acuity Scheduling: https://acuityscheduling.com

Talkspace https://www.talkspace.com/

WellReceived https://www.wellreceived.com/

Phone.com https://www.phone.com/

Websites:

The Productive Therapist: https://productivetherapist.com

InTune Family Counseling: https://www.intunefamily.com/

Subscribe to Uriah’s newsletter: https://productivetherapist.com/subscribe/

Social media links:

Instagram: https://www.instagram.com/productivetherapist

Facebook: https://www.facebook.com/productivetherap

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Sign up for my How They Did It Success Panel with Group Practice Owners - get the ‘ah-ha’ moment you need to keep moving forward→ https://mccancemethod.com/success-panel-with-group-practice-owners/ 

In this episode, business coach and group practice owner, Gordon Brewer, shares insights from nearly 10 years of experience running a group practice. Gordon discusses the common mistakes many practice owners make as they scale, offering practical advice on avoiding financial pitfalls, setting up effective hiring processes, and managing essential systems for sustainable growth.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[2:38] Gordon’s journey into private practice and group practice ownership

[5:39] The importance of knowing your numbers and avoiding random pay splits

[6:45] Transitioning from contractors to employees for sustainable growth

[9:30] Books that transformed our perspectives on money and success

[13:32] Hiring mistakes and setting clear expectations from the start

[17:09] Monitoring accounts receivable to prevent profit leaks

Links From the Episode:

Book: Secrets of the Millionaire Mind by T. Harv Eker https://a.co/d/3Z7maTe

Book: Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine (Entrepreneurship Simplified) by Mike Michalowicz https://a.co/d/3ewE5wA

Book: Profit First for Therapists: A Simple Framework for Financial Freedom by Julie Herres https://a.co/d/7tPhnQd

QuickBooks: https://quickbooks.intuit.com/

Appletree Billing: https://www.appletreebilling.com 

More About Gordon:

Gordon Brewer began his career in 2001, working in the non-profit sector, where he provided intensive in-home therapy for at-risk youth. After transitioning to private practice full-time in 2010, he founded Kingsport Counseling Associates, PLLC in 2014, leading a team of therapists in Kingsport, TN. Gordon is a Licensed Marital and Family Therapist, an AAMFT Approved Supervisor, and an adjunct instructor at East Tennessee State University. Passionate about helping others succeed, he started The Practice of Therapy Podcast and website to provide resources that support therapists in building successful practices.

Websites:

The Practice of Therapy: https://www.practiceoftherapy.com

PsychCraft Network: https://psychcraftnetwork.com/

Email: [email protected]

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod 

Sign up for my How They Did It Success Panel with Group Practice Owners - get the ‘ah-ha’ moment you need to keep moving forward→ https://mccancemethod.com/success-panel-with-group-practice-owners/ 

In this episode, I dive into the importance of self-awareness in leadership, particularly for group practice owners. I share personal stories of my own leadership journey, highlighting how core beliefs and attachment styles can influence leadership behavior, decision-making, and overall growth. I explain how becoming more self-aware can help you navigate the challenges of leadership and grow your practice.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[2:55] Core beliefs that lead to micromanaging

[5:58] Perfectionism and the fear of failure

[11:08] Why starting a group practice can be a transformational journey

[14:30] How different team members trigger different parts of us

[19:41] Managing masculine and feminine energy as a leader

[23:38] Practical steps to balance your energy and reduce stress

Links from the Episode:

Book: The Worry Cure by Robert Leahy: https://a.co/d/9FbnpdJ 

Solfeggio Frequencies: https://open.spotify.com/artist/7Eiwm2skx8TALXKKY6wBMI?si=ep2YHDiCS9So7qjD5zLsKg 

Book: The Way of the Superior Man by David Dieda: https://a.co/d/0HlKKiL  

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod 

Sign up for the FREE Live training - Elevate Your Therapy Practice with Niche Packages → https://mccancemethod.com/elevate-your-therapy-practice/

In this episode, I share my ultimate Holiday Party Playbook, packed with fresh 2024 updates. From planning the perfect venue to connecting with your team in creative ways, this episode covers everything you need to host a successful holiday gathering, whether in-person or virtual. I also provide a free guide to help you fully prepare to celebrate with your team.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[1:47] Start early to book the best venue and ensure team availability

[6:36] The real goal of the party: Connection, not just fun

[7:24] Involve your team by giving them options and running a poll

[9:52] Hosting at home or transforming your office into a party venue

[11:41] Be mindful of beverage preferences and create a welcoming environment

[17:29] Combine a sit-down dinner with an interactive activity

[21:04] The importance of capturing the moment

[22:00] Virtual party activities

[25:40] Planning your holiday party budget

Links from the Episode:

Want the Holiday Party Playbook? DM me @nicole.mccanncemethod on Instagram with just two words “Holiday Playbook” and I will send it right your way. Click here: https://www.instagram.com/nicole.mccancemethod/

Elfster: https://www.elfster.com/

Flock: https://www.flock.com/

Uber Eats: https://www.ubereats.com/

Episode 28 - The Holiday Party Playbook (2023): https://podcasts.apple.com/us/podcast/the-holiday-party-playbook/id1681659688?i=1000632414261

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Sign up for the FREE Live training - Elevate Your Therapy Practice with Niche Packages → https://mccancemethod.com/elevate-your-therapy-practice/

In this episode, I share my 5-Step Scaling Method that helped me scale from a solo practice to 55 therapists and multiple 7 figures in 3 years with toddler twins at home. I explain each step in detail, providing actionable insights to help therapists systemize their operations, hire the right team, attract and convert clients, and retain them for long-term success.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[4:02] Step 1: Systemize your operations before hiring

[6:34] Step 2: Build your dream team and stop referring clients out

[11:15] Step 3: Attract clients with digital marketing, especially Google Ads

[14:40] Step 4: Convert prospects into clients with effective consultations

[17:22] Step 5: Retain clients through consistent follow-ups

Links from the Episode:

Loom: https://www.loom.com/

Want the Objective tests I use? DM me @nicole.mccancemethod on Instagram with just one word “Test” and I will send it right your way. Click here: https://www.instagram.com/nicole.mccancemethod/

Episode 48 - The Two Must-Have Hiring Tools You Need to Grow: https://podcasts.apple.com/us/podcast/2-must-have-hiring-tools-you-need-to-grow-part-1/id1681659688?i=1000648876232

Episode 3 - Branding Tips to Attract Clients to Your Website: https://podcasts.apple.com/us/podcast/branding-tips-to-attract-clients-to-your-website/id1681659688?i=1000611427934

Here is the janeapp link for one free month on us! https://jane.app/?utm_medium=ambassador&utm_source=jane&utm_campaign=nicole%20mccance&utm_content=podcast Use COUPON: mccance1mo

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod