The Business Savvy Therapist: Marketing, Hiring & Systems to Grow and Scale Your Therapy Practice

Book a Practice Growth Audit Call - https://mccancemethod.com/practice-growth-audit/

In this episode, CPA Tim Kenny dives into the essential steps therapists must take to prepare their practice for a future sale, including maximizing value and avoiding common pitfalls. Whether you’re considering selling now or in the future, this conversation is packed with expert insights to help you build a profitable and sellable practice.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[4:39] Key financial metrics to track to boost sellability

[6:46] The importance of profit distributions

[9:11] Fixing internal issues and organizing finances before selling

[17:05] Common mistakes that derail deals

[19:48] Selling at the right time

Links From the Episode:

Free financial foundations assessment: https://www.kennycpa.com/assessment

More about Tim:

Tim Kenny is a Certified Public Accountant (CPA), Management Accountant (CMA), Certified Evaluation Analyst (CEA), and the President of Kenny & Kenny P.C. He is genuinely interested in helping clients achieve their personal and business dreams. With a commitment to starting his day right, Tim believes that both his family and clients deserve the best. His approach to business reflects this dedication, as he loves working with his team to solve problems and deliver results for their clients.

At Kenny & Kenny P.C., Tim and his team specialize in helping business owners create businesses that work for the owners, the customers, and the team. They offer a range of services, including Accounting, Tax Planning, Business Advisory, and Exit Planning.

Websites:

Kenny & Kenny P.C.: https://www.kennycpa.com/

Social Media Links:

LinkedIn: https://www.linkedin.com/company/kenny-&-kenny-p.c./

Let’s Get Connected…

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Join the FREE private community for therapists: Expand your Psychotherapy Practice → https://www.facebook.com/groups/947689352498639

Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice→ https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ 

In this episode, therapist Amity Cooper explores the exciting possibilities of virtual reality in therapy, from treating anxiety and phobias to enhancing mindfulness practices. She explains why embracing this cutting-edge technology can transform your practice and improve client outcomes.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode: 

[6:20] The benefits of using a VR system in your practice

[9:04] Using VR for enhancing therapy between sessions

[10:04] VR’s effectiveness in improving client experiences

[13:57] Ethical considerations when using VR

[17:45] Integrating tech into your practice

[19:38] Why offering VR will set your practice apart from the rest

Links From the Episode:

Do This First 7-Day Bootcamp: https://clinicalcareercollective.com/do-this-first-bootcamp/ 

More about Amity:

Amity Cooper is a seasoned entrepreneur, trained mental health professional, and entrepreneurial coach.

For over 20 years, Amity has run a variety of businesses, from designing handbags to making and manufacturing gourmet chocolates, which has given her the knowledge and experience to help others start and run their own businesses. Now, as a trained therapist, equine-assisted psychotherapist, and Lifebook facilitator, she is focused on empowering other mental and behavioral health professionals to serve their clients without burning themselves out by becoming what she calls “therapreneurs.”

She does this through her professional development company Clinical Career Collective (C3) and her Do This First 7-Day Bootcamp by not only teaching therapreneurs how to run their own businesses, but also how to embrace new, emerging technology in this post-pandemic world so they can better help the people they serve.

Amity hosted the virtual event Virtually Unlimited… The Healing Entrepreneurship Summit (with Mike Michalowicz as the keynote speaker) where she and other professionals spoke about the advantages of adapting new technologies for a modern mental health practice.

A lover of travel, Amity splits her time between Denver, Colorado and San Diego, California with her husband, two kids, two horses, and their English Shepherd, Beau.

Websites:  

Clinical Career Collective:  https://clinicalcareercollective.com/ 

Social Media Links: 

Facebook: https://www.facebook.com/clinicalcareercollective 

LinkedIn: https://www.linkedin.com/in/amitycooper/

Let’s Get Connected…

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod 

Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ 

In this special episode, I’m giving you exclusive access to my Clinic Growth Map success panel, where graduates share their experiences in growing a thriving group practice. You'll hear what’s actually working right now from people who are ten steps ahead. Get ready to be inspired!  

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode: 

[6:20] Taking the leap to scale to a group practice 

[15:03] Overcoming limiting beliefs 

[25:38] Strategies to attract more clients

[33:29] Finally gaining freedom

[41:41] Q&A session

How We Can Work Together:

Book a Practice Growth Audit Call - 

https://mccancemethod.com/practice-growth-audit/

Here is How to Subscribe & Leave a Review (pretty-please): 

Want to get notifications when I release new episodes so you don’t miss out on anything?

Follow my show on Apple Podcasts by going to The Business Savvy Therapist and tapping the + Follow button or by tapping the More button (the three dots) and tapping Follow Show. 

Please leave a rating and a review, it would mean the world to me. Let me know what you think of the podcast and what I can do to make it better for you. 

You can leave a rating and review on Apple Podcasts by scrolling down on my show page, select a star rating, and tap "Write a review".

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod 

Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ 

 In this episode, therapist Kym Tolsen discusses how to use and grow your practice with AI. Kym shares her expertise in creating GPTs and how they can be used to offload work and market your practice! 

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode: 

[5:39] How to use AI to offload your notes 

[11:15] Using specialized GPT’s

[13:25] Putting your proprietary method in your GPT

[1:55] Using AI for marketing 

[20:12] How to make AI more personalized to your voice 

Links From the Episode:

One month free in the Clinical AI Club:  https://clinicalaiclub.com/checkout-free-trial/ 

The Traveling Therapist Podcast: https://podcasts.apple.com/us/podcast/the-traveling-therapist-podcast/id1602969849 

ChatGPT: https://chatgpt.com/ 

Berries: https://www.berries.icu/ 

Grammarly: https://www.grammarly.com/ 

More about Kym: 

Kym Tolson is a dynamic therapist and digital nomad who has transformed her passion for travel into a successful lifestyle. She is the founder of "Bill Like A Boss," a leading community for insurance-based therapists. Recognized for her innovative approach, Kym has integrated AI into her practice, creating the Clinical AI Club. A fun fact about Kym is that she lives in Airbnbs around the globe, embracing the adventure of a nomadic life.

Websites:  

The Traveling Therapist: www.thetravelingtherapist.com  

The Clinical AI Club: www.clinicalaiclub.com  

Social Media Links: 

Instagram - @thetravelingtherapist_kym

How We Can Work Together:

Book a Practice Growth Audit Call - 

https://mccancemethod.com/practice-growth-audit/

Here is How to Subscribe & Leave a Review (pretty-please): 

Want to get notifications when I release new episodes so you don’t miss out on anything?

Follow my show on Apple Podcasts by going to The Business Savvy Therapist and tapping the + Follow button or by tapping the More button (the three dots) and tapping Follow Show. 

Please leave a rating and a review, it would mean the world to me. Let me know what you think of the podcast and what I can do to make it better for you. 

You can leave a rating and review on Apple Podcasts by scrolling down on my show page, select a star rating, and tap "Write a review".

Let’s Get Connected…

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod 

Sign up for my FREE 3 Day Live Course - How to Build a 7 Figure Group Practice That Runs Without You → https://mccancemethod.com/free-3-day-live-course/ 

In this episode, Licensed Psychologist Dr. Jeremy Sharp discusses how to grow your practice with assessments! Jeremy shares his personal journey in growing, how he eventually scaled back and lessons he's learned along the way.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode: 

[5:04] Getting referrals  

[8:15] What sets Jeremy’s reports apart 

[13:34] How Jeremy scaled back 

[16:50] Managing 3 companies 

[18:52] Jeremy’s biggest mistake 

Links From the Episode:

Complimentary 30-minute consulting call: https://app.acuityscheduling.com/schedule.php?owner=13476033&appointmentType=18089765 

The Testing Psychologist Podcast: https://podcasts.apple.com/ca/podcast/the-testing-psychologist-podcast/id1200313948 

More about Jeremy:

I’m a licensed psychologist and Director at the Colorado Center for Assessment & Counseling, a private practice that I founded in 2009 and grew to nearly $3M in revenue. I earned my undergraduate degree in Experimental Psychology from the University of South Carolina before getting my Master’s and PhD in Counseling Psychology from Colorado State University. These days, I specialize in psychological and neuropsychological evaluation with kids and adolescents.

As the host of the Testing Psychologist Podcast, I provide private practice consulting for psychologists and other mental health professionals who want to start or grow psychological testing services in their practices. I live in Fort Collins, Colorado with my wife (also a therapist) and two tweens.

Websites:  

The Testing Psychologist- www.thetestingpsychologist.com 

Social Media Links: 

Facebook -  https://www.facebook.com/thetestingpsychologist 

How We Can Work Together:

Book a Practice Growth Audit Call - 

https://mccancemethod.com/practice-growth-audit/

Here is How to Subscribe & Leave a Review (pretty-please): 

Want to get notifications when I release new episodes so you don’t miss out on anything?

Follow my show on Apple Podcasts by going to The Business Savvy Therapist and tapping the + Follow button or by tapping the More button (the three dots) and tapping Follow Show. 

Please leave a rating and a review, it would mean the world to me. Let me know what you think of the podcast and what I can do to make it better for you. 

You can leave a rating and review on Apple Podcasts by scrolling down on my show page, select a star rating, and tap "Write a review".

Let’s Get Connected…

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod 

Sign up for my FREE 3 Day Live Course - How to Build a 7 Figure Group Practice That Runs Without You → https://mccancemethod.com/free-3-day-live-course/ 

In this episode, I continue discussing how to properly fire someone. I share my experiences and strategies for handling this tough task, particularly when it comes to letting go of therapists on your team. I hope this leaves you feeling more equipped to handle the hard stuff! 

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode: 

[2:55] Off boarding process 

[8:02] What should happen during the zoom meeting

[11:12] A time I had to let someone go  

[14:22] Breaking the news to your team 

Links from Episode:

Episode 71 - How to Properly Fire Someone (part 1): 

Flock:  https://www.flock.com/ 

How We Can Work Together:

Book a Practice Growth Audit Call - 

https://members.mccancemethod.com/practice-growth-audit/

Here is How to Subscribe & Leave a Review (pretty-please): 

Want to get notifications when I release new episodes so you don’t miss out on anything?

Follow my show on Apple Podcasts by going to The Business Savvy Therapist and tapping the + Follow button or by tapping the More button (the three dots) and tapping Follow Show. 

Please leave a rating and a review, it would mean the world to me. Let me know what you think of the podcast and what I can do to make it better for you. 

You can leave a rating and review on Apple Podcasts by scrolling down on my show page, select a star rating, and tap "Write a review".

Let’s Get Connected…

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod 

Sign up for my FREE 3 Day Live Course - How to Build a 7 Figure Group Practice That Runs Without You → https://mccancemethod.com/free-3-day-live-course/ 

In this episode, I dive into the toughest part of the job—letting someone go. I share my tips on how to handle this, specifically for non-clinical roles and walk you through the nuances to make sure it's done right. Don’t worry I’ve got your back! 

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode: 

[5:38] Review your termination clause 

[9:14] You do not need to comfort them  

[10:04] You have to step into your CEO role  

[12:26] One of my experiences

[16:16] What to say and how to say it  

How We Can Work Together:

Book a Practice Growth Audit Call - 

https://members.mccancemethod.com/practice-growth-audit/

Here is How to Subscribe & Leave a Review (pretty-please): 

Want to get notifications when I release new episodes so you don’t miss out on anything?

Follow my show on Apple Podcasts by going to The Business Savvy Therapist and tapping the + Follow button or by tapping the More button (the three dots) and tapping Follow Show. 

Please leave a rating and a review, it would mean the world to me. Let me know what you think of the podcast and what I can do to make it better for you. 

You can leave a rating and review on Apple Podcasts by scrolling down on my show page, select a star rating, and tap "Write a review".

Let’s Get Connected…

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod 

Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ 

In this episode, I discuss 6 different ways on how to double your conversion rate on consult calls. I share all my best strategies so you can set yourself up for success! 

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode: 

[3:34] How to make booking more convenient  

[10:24] Speed matters! 

[14:23] Offer video consult calls 

[17:51] Utilize roleplay to train your team 

[21:17] Make sure you are tracking! 

[22:28] Do follow-ups  

Links from episode:

Here is the janeapp link for one free month on us! https://jane.app/?utm_medium=ambassador&utm_source=jane&utm_campaign=nicole%20mccance&utm_content=podcast Use COUPON: mccance1mo

Want the Consult Call Script? DM me @nicole.mccanncemethod on Instagram with just three words “Consult Call Script” and I will send it right your way. Click here: https://www.instagram.com/nicole.mccancemethod/ 

How We Can Work Together:

Book a Practice Growth Audit Call - 

https://mccancemethod.com/practice-growth-audit/

Here is How to Subscribe & Leave a Review (pretty-please): 

Want to get notifications when I release new episodes so you don’t miss out on anything?

Follow my show on Apple Podcasts by going to The Business Savvy Therapist and tapping the + Follow button or by tapping the More button (the three dots) and tapping Follow Show. 

Please leave a rating and a review, it would mean the world to me. Let me know what you think of the podcast and what I can do to make it better for you. 

You can leave a rating and review on Apple Podcasts by scrolling down on my show page, select a star rating, and tap "Write a review".

Let’s Get Connected…

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod 

Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ 

In this episode, I discuss how to master the art of manifestation. I share the shifts you need to make that will help you attract the future you want and deserve! 

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode: 

[3:19] Do you have really clear goals?  

[6:09] The process of manifesting

[7:33] You have to believe it! 

[15:38] Expect and know it will happen 

[19:47] Successful people have determination 

Links from episode:

Take the Kolbe:  https://www.kolbe.com/?kapcode=0FC7F34B3D07496BA6C40B5D9B3EC1D8&entry_redirect=1

Episode 49 -  2 Must-Have Hiring Tools You Need to Grow (Part 2): https://podcasts.apple.com/ca/podcast/must-have-hiring-tools-you-need-to-grow-part-2/id1681659688?i=1000649678544 

How We Can Work Together:

Book a Practice Growth Audit Call - 

https://mccancemethod.com/practice-growth-audit/

Here is How to Subscribe & Leave a Review (pretty-please): 

Want to get notifications when I release new episodes so you don’t miss out on anything?

Follow my show on Apple Podcasts by going to The Business Savvy Therapist and tapping the + Follow button or by tapping the More button (the three dots) and tapping Follow Show. 

Please leave a rating and a review, it would mean the world to me. Let me know what you think of the podcast and what I can do to make it better for you. 

You can leave a rating and review on Apple Podcasts by scrolling down on my show page, select a star rating, and tap "Write a review".

Let’s Get Connected…

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod 

Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ 

In this episode, Dr. Sophia Brandstetter, LCSW, PSY.D and Karen L. Smith, MSS, LCSW, discuss how psychedelic assisted therapy can help grow your practice. They share their expertise in the field and how the Ko-Op can help support you in your journey with psychedelics! 

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode: 

[4:06] What to know about psychedelic assisted therapy 

[8:02] What is the Ko-Op? 

[11:34] The Ko-Op training 

[14:24] How psychedelics can grow your practice

[16:08] How long a treatment plan is 

Links From the Episode:

Book: Prepare Yourself, Your Clients and Your Practice for Ketamine Assisted Psychotherapy: A Step by Step Guide By Karen L. Smith - https://a.co/d/06Xd8Col 

More about Sophia and Karen: 

Dr. Sophia Brandstetter is a Licensed Clinical Social Worker (LCSW), Doctor of Psychology (PsyD) and has completed certificate education in Ketamine Assisted Psychotherapy with Fluence. Brandstetter is the founder of The Ko-Op in Philadelphia, Pennsylvania. The Ko-Op is a groundbreaking psychotherapy treatment center providing access to psychedelic healing using Ketamine Assisted Psychotherapy 

Karen L Smith, MSS, LCSW: Karen has worked as an analytically-oriented psychotherapist for over 30 years. She founded and directs a group practice,  Full Living: A Psychotherapy Practice, which specializes in thoughtful matches with seasoned clinicians throughout Pennsylvania. She has recently incorporated ketamine-assisted psychotherapy into her group practice and assists others in doing so.  

Websites:  

Psychedelic Therapist: https://psychedelictherapists.co/ 

Social Media Links: 

Instagram- @The_Ko_Op_Psychedelphia

Facebook-https://www.facebook.com/TheKoOpPhilly 

Linkedin- https://www.linkedin.com/company/the-ko-op/ 

How We Can Work Together:

Book a Practice Growth Audit Call - 

https://mccancemethod.com/practice-growth-audit/

Here is How to Subscribe & Leave a Review (pretty-please): 

Want to get notifications when I release new episodes so you don’t miss out on anything?

Follow my show on Apple Podcasts by going to The Business Savvy Therapist and tapping the + Follow button or by tapping the More button (the three dots) and tapping Follow Show. 

Please leave a rating and a review, it would mean the world to me. Let me know what you think of the podcast and what I can do to make it better for you. 

You can leave a rating and review on Apple Podcasts by scrolling down on my show page, select a star rating, and tap "Write a review".

Let’s Get Connected…

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod